Delivering real value to clients is more important than ever. RealReports is an AI-powered property insights tool that helps agents save time, reduce risk, and present themselves as knowledgeable professionals. Now available at no cost through your CRMLS REcore dashboard, this tool gives agents a competitive edge - starting today.
Often called the “Carfax for homes,” RealReports pulls together zoning, permits, hazards, climate risks, school data, and more into one easy-to-share report. It also supports document analysis, lead generation, and even answers client questions using a built-in AI co-pilot named Aiden.
Fast, accurate property insights in seconds
Stronger buyer and seller presentations
Smarter offer strategies with less manual research
Branded, client-friendly reports that set you apart
Built-in lead capture and follow-up tools
“When your client can ask an AI about wildfire risk or school ratings while standing in the kitchen at a showing—and it’s your branding on the screen—that creates trust.”
— RealReports User
Before Showings
Skip wasted tours. Run a Snapshot or Buyer Report to flag flood zones, permit issues, or climate risks before you leave the office.
During Tours
Access more property data than the MLS provides—plus tools to guide your client’s decision-making in real time.
When Writing Offers
Eliminate hours of due diligence. RealReports puts ownership history, zoning info, insurance flags, and inspection risk indicators in one place—supporting stronger offers and fewer surprises.
Relocation Clients
Use RealReports to introduce out-of-area buyers to neighborhoods with interactive data on schools, crime, and local trends.
Listing Presentations
Bring a Seller Report to your first appointment. Show potential clients that you use premium tools and deliver maximum exposure.
Marketing & Open Houses
Use QR codes from the Seller Report on signs, flyers, or social media. Let buyers explore details via AI—and capture lead data automatically.
Client Retention
Stay in touch with past clients. Send a fresh report every year to show how their property value or local risks may have changed.
Lead Farming
Use Snapshot Reports to re-engage CRM leads with personalized info. Every view is tracked. Every question they ask Aiden is saved.
This tool is made available through Pacific Southwest Association of REALTORS® (PSAR) at no cost to members. It reflects PSAR’s commitment to helping agents grow their business, improve client service, and stay ahead in a changing industry.
“RealReports empowers agents with fast, reliable property insights that help them stand out in today’s market. PSAR added this tool to give members an edge with accurate data and AI-powered support.”
— Rich D’Ascoli, CEO, PSAR
Log in to your PSAR/CRMLS Dashboard (REcenterhub)
Click the red “+” icon and add RealReports (or follow this 20 sec. video)
Find RealReports tile and pull your first report in seconds
📺 Watch a Quick Demo of RealReports:
https://www.youtube.com/watch?v=hEVJ1tuX0Nw
🎓 Full Tutorial Hub:
https://realreports.notion.site/RealReports-Education-Hub-c80efead519340a188873a58e3a6b0f0
🎤 Register for a Live Class:
https://blog.psar.org/info/real-reports
This tool helps you work smarter, build trust faster, and show your value clearly. Use it before showings, at open houses, in buyer consults, or as part of your listing pitch. The more you use it, the more clients will see the difference.
Need help? PSAR staff can walk you through setup or usage—reach out anytime.