Communications

Communications
PSAR Communications makes announcements on behalf of the organization as a whole.

Recent Posts

Understanding DOM and how it is presented online

Posted by Communications on May 23, 2025 4:30:00 PM

PSAR frequently receives questions about how Days on Market (DOM) is calculated and displayed in the CRMLS system. Knowing how DOM and Cumulative Days on Market (CDOM) work is important, especially because third-party real estate portals with high traffic, like Zillow, Realtor.com, and Redfin, show listing histories that many consumers view.

Here’s a quick overview of how DOM is handled in CRMLS and how we understand it works in SDMLS.

CRMLS
  • DOM Reset: When a property is relisted, the DOM resets to zero.
  • CDOM Reset: CDOM resets to zero only if the property has been off the market for 90 consecutive days or if there is a change in ownership.
  • Immediate Relisting: Agents can relist a property immediately after canceling or withdrawing it.
  • Display: Both DOM and CDOM are shown in CRMLS. This includes listings input through SDMLS, even though SDMLS itself does not calculate CDOM.

SDMLS (Based on SDMLS public resources)

  • DOM/CDOM Reset: If a listing is canceled or withdrawn, it may not be reentered as a new listing by the same brokerage for 30 days.
  • Relisting Rule: No relisting within 30 days.
  • Display: Only DOM appears to be shown. There’s no evidence that SDMLS calculates or displays CDOM.

Third-Party Real Estate Portals

Zillow, Realtor.com, and other portals generally show the DOM value reported by the MLS. They do not appear to show CDOM. However, they do display a detailed listing history that shows when properties were listed, withdrawn, or canceled. This means potential buyers can still see how long a property has been on and off the market, even if the DOM resets.


Key Takeaway for REALTORS®

Be prepared to explain listing history to your clients. While DOM may reset in some systems, public-facing sites may still show previous activity. CDOM is visible to agents in CRMLS, even for SDMLS listings, which can help you give better context to your buyers and sellers.


Have questions? Contact PSAR staff - we’re here to help.

DOM/CDOM and how it is presented-1

 

Topics: Education, Technology, Paragon

Congratulations to 2024 Good Neighbor Award winner: Jexsi Grey

Posted by Communications on May 16, 2025 4:26:35 PM

Good Neighbor Jexsi GreyAfter serving in the U.S. Air Force in a role focused on nuclear weapons, Jexsi Grey faced a difficult return to civilian life, which led to two years of homelessness, living in hotel rooms and his car. This period of adversity deeply sensitized him to the struggles faced by unhoused individuals. With support from local nonprofits, Jexsi regained stability, sparking a profound commitment to give back to his community. Today, he stands as a dedicated housing advocate and collaborator within regional and statewide organizations, focusing on housing equity, homelessness solutions, and tenant empowerment.

Good Neighbor Jexsi Grey HumbleAs a Board Member and Community Collaborator at Humble Design, Jexsi provides strategic direction and governance oversight. His efforts include board recruitment, member onboarding, performance evaluations, and aligning national and local strategies. He actively engages in fundraising and expanding community partnerships to bolster program sustainability. Additionally, in his role as Landlord Liaison for the San Diego Shared Housing Collaborative (Townspeople), Jexsi leads initiatives to secure shared housing opportunities by cultivating relationships with landlords and property owners. He facilitates tenant move-ins, matches roommates, resolves landlord-tenant issues, and provides education on fair housing and rental best practices. Jexsi maintains a comprehensive database of available units to streamline placement and reduce housing barriers for vulnerable populations.

jexsi Grey homelessnessJexsi's volunteer work with Humble Design San Diego has been transformative, converting empty spaces into fully furnished, personalized homes for those transitioning out of homelessness. His advisory board membership, informed by his personal experience, ensures each home restores dignity and promotes emotional well-being. His contributions have significantly contributed to the program's success, evidenced by a remarkable 98% housing retention rate. His role in the Shared Housing Palooza campaign, which aimed to house 75 individuals through shared housing solutions, was pivotal. Through strategic engagement and advocacy, Jexsi helped surpass expectations, with 69 people securing housing—a 92% achievement of the campaign's goal. His dedication to humanizing the experience of homelessness and forging partnerships has strengthened San Diego's capacity to provide sustainable housing solutions, showcasing the impact of compassionate advocacy and innovative thinking.
jexsi Grey Panel-1

 

Topics: Announcements, Leadership

Cathy Gabrielson: A League of Her Own Through Service & Compassion

Posted by Communications on Mar 12, 2025 10:00:00 AM

Cathy GabrielsonCathy has dedicated over 18 years to the soccer community in East County. beginning her volunteer journey when her own daughter & son played the sport. For the past 9 years, she has served as the board president for the 501c3 (non-profit) club, leading with unwavering commitment and passion.

Her extensive responsibilities include overseeing board meetings, organizing tournaments with volunteers and staff, and managing all communications. Cathy's driving mission is ensuring every child, regardless of financial circumstances, has the opportunity to play a club sport. 

She takes immense pride in helping young athletes not only develop their athletic skills but also grow into responsible, contributing citizens in their communities.

Learn more about the PSAR Good Neighbor Award and submit nominations HERE

Topics: Announcements, Leadership

Veronica Hosey Honored as Good Neighbor Award Finalist for Transforming Lives Through Housing Solutions

Posted by Communications on Mar 1, 2025 11:47:22 AM

 

Veronica HoseyCongratulations to PSAR REALTOR® Veronica Hosey, a PSAR Good Neighbor Award quarterly finalist! Her dedication to helping those in need through Multi Family Moguls has provided life-changing housing solutions for individuals and families displaced by recent natural disasters in San Diego.

As the founder of Multi Family Moguls, Veronica has taken a proactive approach to addressing homelessness by bridging the gap between temporary displacement and long-term stability. Her organization collaborates with key partners, including the San Diego Housing Commission, VASH, ADJOIN, Home Start, Interfaith, the American Red Cross, STOP, Youth for Justice, and the Jewish Foundation. These partnerships allow for a holistic approach, ensuring that vulnerable individuals not only receive immediate shelter but also have access to critical support services.

Veronica Hosey2In 2024 alone, MULTI FAMILY MOGULS has successfully housed over 350 individuals. Beyond securing shelter, the organization provides referrals to credit repair agencies and financial assistance programs to help residents regain financial independence. By focusing on both housing and economic stability, Veronica’s work fosters long-term success for those facing hardship.

Her efforts exemplify the spirit of the PSAR Good Neighbor Award, which recognizes REALTORS® who go above and beyond in their communities. Veronica’s work reminds us of the power of real estate professionals to make a meaningful impact beyond transactions—helping to build stronger, more resilient communities.

Learn more about the PSAR Good Neighbor Award and submit nominations HERE

Topics: Announcements, Leadership

PSAR REALTOR® Terri Dillon: Making a Difference for Rescue Animals

Posted by Communications on Feb 28, 2025 4:24:28 PM

Congratulations to PSAR REALTOR® Terri Dillon, a quarterly finalist for the PSAR Good Neighbor Award!

Terri Dillon pupRescue Fenix is a 501(c)(3) nonprofit, all-volunteer, all-breed rescue dedicated to helping animals in need. Driven by compassion, the organization rescues animals that are in danger, sick, abused, or neglected. Every rescued animal receives medical care and rehabilitation before being placed in a loving, permanent home. Rescue Fenix operates solely on donor support and does not receive government funding.

Terri is a passionate advocate for pet adoption and foster care, consistently opening her home to dogs in need. While the number of animals she has helped is immeasurable, her dedication to the cause is evident in her ongoing efforts within the community. In addition to her work with Rescue Fenix, she volunteers at various events and programs for other organizations whenever needed.

Support Terri’s mission by visiting Rescue Fenix, or reach out to her directly to learn how you can help by caring for one of the dogs in her care.

Visit Rescue Fenix A.C. https://www.rescuefenix.org/ to support Terri's advocacy. 

Good Neighbor Information and Nominations can be found HERE

Topics: Announcements, Leadership

GOOD NEIGHBOR AWARD: Sean & Martine Hillier, 17 years of non-profit causes

Posted by Communications on Feb 28, 2025 4:24:21 PM

Congratulations to PSAR REALTOR® Sean and Martine Hillier, recipients of a PSAR Good Neighbor award.quarterly finalist.

Sean and Martina HillierREALTORS®, PSAR members, and Good Neighbor Award nominees Sean and Martine Hillier have been active in educational and non-profit causes for nearly 17 years. They started out wanting to help senior citizens. This led them to become volunteers for San Diego’s Meals on Wheels in June 2008, delivering meals to seniors across East County once or twice a month. In June 2024, Sean expanded his Meals on Wheels involvement, joining the staff as a paid Site Coordinator and Driver. That same summer, Martine was hired at the non-profit group Oasis, which offers dozens of classes for seniors.

Martine, a native French speaker and also fluent in Spanish, is now on her third semester of teaching Beginning and Intermediate French at Oasis’ Grossmont Center campus.    

Sean and Martina HillierIn addition, Sean has spent many years volunteering in various roles to help his fellow real estate agents and brokers. Sean spent six years hosting PSAR’s weekly East County broker caravan, plus two years as an elected member of PSAR’s Board of Directors.

Sean and Martine also spent four years on PSAR’s East County Government Affairs Committee. Sean was a panelist on several educational forums for agents at Windermere Real Estate SoCal. And Sean remains chairman of the Broker Independent Group (B.I.G.), a twice-weekly meeting of Southern California smaller brokers he co-founded in 2021. 

 

Good Neighbor Information and Nominations can be found HERE

 

Topics: Announcements, Leadership

Navigating the New FCC Rules: A Guide for Real Estate Professionals

Posted by Communications on Jan 22, 2025 8:00:00 AM

The image depicts a modern office setting where a group of real estate professionals are gathered around a sleek conference tableThe real estate industry thrives on communication, and reaching potential clients is crucial. But the digital age has brought with it a wave of unwanted calls and texts, leading to frustration and distrust. The Federal Communications Commission (FCC) has stepped in with new regulations to protect consumers, and these rules have significant implications for how real estate professionals connect with leads.  For detailed information from the FCC follow this link.


Understanding the Key Changes

  • One-to-One Consent is Paramount: Forget blanket opt-ins! The new rules demand that consumers provide individual, specific consent to each business that intends to contact them via robocalls or "robotexts." This consent must be "logically and topically associated" with the website where they provided it. For example, someone signing up for home valuation on your website can't be assumed to consent to calls about mortgage offers from your affiliated lender.

  • Lead Generation Under Scrutiny: Lead generation companies can no longer rely on broad consent obtained through third-party websites. They must ensure consumers explicitly consent to each business receiving their information.

  • Existing Leads Need a Check-Up: Don't assume your current contact list is good to go! Leads obtained before January 27, 2025, may not meet the new consent standards. Review your database and re-obtain consent where necessary.

  • Manual Outreach Remains Viable: While the new rules focus on automated communication, you can still make manual calls and send texts without prior consent. However, you must adhere to the Do-Not-Call Registry and avoid using pre-recorded or artificial voices.

  • Legal Challenges on the Horizon: The one-to-one consent rule is facing legal challenges, and its future may be influenced by court decisions. Stay informed about any updates or changes to the rule.

Actionable Steps for Real Estate Professionals

  1. Review and Revise Consent Forms: Ensure your website and other lead capture forms clearly state that the consumer is consenting to receive calls/texts specifically from your brokerage or agency.
  2. Obtain Express Written Consent: Always get written consent (electronic is acceptable) before initiating robocalls or "robotexts."
  3. Scrutinize Lead Generation Practices: Work only with lead generation companies that comply with the new FCC rules.
  4. Stay Updated on Do-Not-Call Regulations: Regularly check the Do-Not-Call Registry and promptly remove any listed numbers.
  5. Educate Your Team: Ensure all agents and staff understand the new rules and their implications.

Important Disclaimer:

This blog post is intended for educational purposes only and does not constitute legal advice. The FCC regulations are complex and subject to change. While we strive for accuracy, it is crucial to consult with an attorney for professional guidance on how to ensure your business practices are fully compliant. Final decisions regarding your business practices should be made after seeking legal counsel.

Topics: Education, Government Affairs, Market Information, Technology

Navigating Price Gouging Laws in California: A Guide For Real Estate

Posted by Communications on Jan 17, 2025 2:30:00 AM

Price Gouging Laws in California
In the aftermath of emergencies, the real estate industry in California faces unique challenges. Understanding the state's anti-price gouging laws is crucial whether you're a sales agent, broker, or property manager. These laws not only protect consumers during crises but also guide professionals in maintaining ethical standards.

On January 14th, 2025, due to complaints about owners, the DRE Released this advisory.

Here's what you need to know: 

The Essence of Price Gouging in Real Estate
Price gouging occurs when prices for housing, rentals, or other essential services are significantly increased to exploit an emergency. For real estate professionals, this typically relates to the pricing of rentals, homes for sale, and emergency lodging. The goal is to prevent undue strain on those affected by disasters, ensuring access to housing remains fair and equitable.

California’s Stance on Price Gouging
California law, specifically Penal Code Section 396, restricts increasing the price of housing and other essential services by more than 10% following an emergency declaration. This applies to sales, rentals, and services across the board, ensuring that real estate professionals are aligned with legal and ethical pricing standards during critical times.

Timing and Application of the Law
These protections activate immediately upon an emergency declaration by federal, state, or local authorities and are initially set for 30 days. For real estate-related services, like reconstruction and cleanup, the period extends to 180 days. Importantly, officials can extend these timeframes to meet ongoing needs, affecting how properties are marketed and managed.

Staying Informed on Declarations
Real estate professionals should closely monitor emergency declarations to comply with legal requirements. This includes staying updated through the Governor's website and local government channels. Awareness of state and local declarations is key to ensuring your practices align with current regulations. The following locations are under price gouging protections.

Who and What Is Covered?
The statute broadly applies to all entities within the real estate sector, including individuals and companies involved in selling, renting, or managing properties. It covers a wide range of necessities, notably including rental housing, hotels, and motels, ensuring that the industry's response to emergencies is comprehensive and compliant.

Addressing Cost Increases and Violations
If your costs increase due to supplier price hikes, the law allows the cost to be factored into pricing, provided it can be justified. However, compliance with the statute is closely monitored, and violations can lead to severe penalties, including fines and criminal charges. Ensuring transparency and fairness in pricing is crucial to avoid legal repercussions.

Role of Real Estate Professionals in Compliance
As gatekeepers of housing and essential services, real estate professionals have a pivotal role in upholding these laws. This involves adhering to pricing regulations and advising clients and the community on their rights and protections. Your guidance can help navigate the complexities of emergencies, ensuring access to housing remains fair and stable.

Conclusion
For real estate professionals in California, understanding and complying with anti-price gouging laws is essential. These regulations ensure that during emergencies, the industry acts with integrity, maintaining fair pricing and access to housing. By staying informed and adhering to these laws, you play a vital role in supporting communities during their most vulnerable times, reinforcing the ethical standards that define the real estate profession.

This link provides useful guidance for identifying if a state of emergency affecting price gouging in rental housing is in effect. Simply locate your rental property's county on the list and note the code (a letter in parentheses) next to it. Then, refer to the explanations at the bottom of the page to understand which price gouging laws apply to your situation

 

Important Disclosure
Please note that the information provided in this blog post is for general informational purposes only and does not constitute legal advice. Real estate laws and regulations can be complex and subject to change. While we strive to present accurate and up-to-date information, we cannot guarantee the completeness, reliability, or applicability of the content to your specific situation.

As a real estate professional, it's essential to understand your actions' legal implications, especially in emergencies and price-gouging laws. Therefore, we strongly recommend consulting with a qualified attorney or legal expert to obtain advice tailored to your specific circumstances. Doing so will ensure you navigate these challenges with the utmost compliance and integrity, safeguarding your professional practice and the communities you serve.

 

Topics: Brokers/Managers, Government Affairs, Property Management

Support Those Affected by the Devastating Wildfires

Posted by Communications on Jan 16, 2025 10:30:00 AM

Los Angeles Fires

The recent wildfires in California have caused widespread devastation, displacing families and destroying thousands of homes. REALTORS® can help by supporting two impactful, REALTOR®-backed non-profits. The REALTORS® Relief Foundation provides assistance to the public, showcasing how REALTORS® care for their communities, while the C.A.R. Disaster Relief Fund supports REALTORS® and their staff, reflecting the organization’s commitment to its members who have been directly impacted. Importantly, 100% of every donation goes directly to helping those in need.

REALTORS® Relief Foundation

The REALTORS® Relief Foundation (RRF) focuses on helping the public by providing housing-related assistance to families impacted by disasters. This fund demonstrates REALTORS®' compassion for the communities they serve.

  • RRF delivers aid quickly, often before insurance or government assistance becomes available.
  • Donations cover temporary housing, repairs, and mortgage payments for victims.
  • 100% of contributions go directly to disaster relief, with administrative costs fully covered by NAR.

Donate to the REALTORS® Relief Foundation (to help the community)

C.A.R. Disaster Relief Fund

The California Association of REALTORS® Disaster Relief Fund supports REALTORS®, their employees, and association staff who are personally affected by natural disasters. This fund highlights the organization's commitment to caring for its own members, providing direct assistance to help them recover and rebuild.

  • The fund offers grants for temporary housing, mortgage payments, and essential repairs.
  • It reflects a strong sense of solidarity within the REALTOR® family.

Donate to the C.A.R. Disaster Relief Fund (to help REALTORS® )

Your Impact Matters

Both funds serve critical needs. The REALTORS® Relief Foundation helps the public recover from disasters, while the C.A.R. Disaster Relief Fund ensures REALTORS® and their staff have support when they need it most. Thank you for your generosity in helping those who need it most. Together, we can make a meaningful difference.

Topics: Announcements, Leadership, story

PSAR Honors Toni Atkins and Juan Vargas for Championing Homeownership, Recognizes Local Leaders

Posted by Communications on Nov 22, 2024 4:55:30 PM

The Pacific Southwest Association of REALTORS® also installed its 2025 Board of Directors during the celebratory event.

The Pacific Southwest Association of REALTORS® (PSAR) recently hosted a special event to honor the achievements of elected officials who have made significant strides in expanding housing accessibility and protecting property rights. The event recognized Senator Pro Tem Emeritus Toni G. Atkins and Congressman Juan Vargas for their leadership, along with several local leaders for their impactful contributions. The evening also celebrated the installation of PSAR’s 20254 Board of Directors.

 

Transforming Housing Policy in California:

LinkedPreview-PSAR68Senator Pro Tem Emeritus Toni Atkins received the PSAR Key to Homeownership Award for her pivotal role in shaping housing policy in California. Atkins championed Senate Bill 9, the California Housing Opportunity and More Efficiency (HOME) Act, which simplifies the process for homeowners to create duplexes or subdivide properties, increasing the housing supply and affordability.

"SB 9 is about giving homeowners more flexibility and creating opportunities for families to achieve the dream of homeownership," said Atkins during her remarks.

Atkins authored the California Dream for All program, a shared appreciation loan program that has helped thousands of families across California achieve the dream of homeownership. 

Atkins also strongly opposed Proposition 33, calling it "as deceptive as it is dangerous" and warning that it could "dramatically hinder new housing construction." Her leadership has been instrumental in addressing California’s housing crisis and advancing fair housing initiatives.

 

Advocating for Housing at the Federal Level: The Key's to Homeownership.

LinkedPreview-PSAR76Congressman Juan Vargas was also honored with the PSAR Key to Homeownership Award for his tireless efforts to support homeownership at the national level. As a member of the House Financial Services Committee, Vargas has championed fair lending practices and policies to expand access to affordable housing resources.

During his remarks, Vargas shared a personal story about how his parents used the growing equity in their home to provide for their family. "My mother and father taught us the value of homeownership—not just as a place to live, but as a tool for opportunity. They put ten children through college because of the equity they built in their home," Vargas shared.

 

Recognizing Local Leaders:

PSAR also honored several local officials for with The Key to Homeownership Award for their dedication to advancing access to homeownership and protecting property rights.  All of these elected officials opposed the anti-pro-housing bill Prop 33.:

elected officials with keys

State Senator Brian Jones:  Introduced legislative packages addressing homelessness and housing availability.

Supervisor Joel Anderson: Supported efforts to fight homelessness, provide rental assistance, and provide workforce housing.  He also opposed barriers to housing caused by VMT Policies. 

Jordan Marks, San Diego County Assessor/Recorder/Clerk: Advocated for Proposition 13 protections, enhanced tax relief programs, and fought against real estate fraud.

John McCann, Chula Vista Mayor: Focused on public safety, economic growth, and homeowner education in Chula Vista.

Ron Morrison, National City Mayor: Opposed rent control measures that threaten property rights and prioritized homeownership opportunities.

Alonso Gonzalez, Chula Vista Deputy Mayor (And a PSAR Broker Member): Brought industry knowledge as a REALTOR® to advocate for equitable zoning and housing access.

Ditas Yamane, National City Vice Mayor: A former PSAR President who championed property rights and affordable homeownership.

Colin Parent, La Mesa Councilmember: Crafted policies like La Mesa’s ADU ordinance and affordable housing programs to expand housing options.

 

Celebrating PSAR Leadership:

The evening concluded with the installation of PSAR’s 20254 Board of Directors. The new board, led by incoming President Yvonne Cromer, will guide the association in its mission to empower real estate professionals and advance housing opportunities throughout San Diego County.

2025 board sworn in

Thank you Don Anderson of Insight Photos and Brandon of Linked Preview for these great photos: 2025 Installation Dinner Photos
 
And Thank You     

Topics: Announcements, Events, Brokers/Managers