Communications

Communications
PSAR Communications makes announcements on behalf of the organization as a whole.

Recent Posts

San Diego County LAD Updated for 2025

Posted by Communications on Sep 5, 2025 1:09:11 PM

San Diego County LAD Updated for 2025The San Diego County Local Area Disclosures (LADs) are a key resource in every transaction. They help protect REALTORS®, buyers, and sellers by flagging local conditions that could affect property value or livability. The 2025 update introduces significant changes that every real estate professional should understand.

Download San Diego County Local Area Disclosures

Here are the biggest revisions you’ll notice compared to the older version.

Expanded County-Wide Issues

The 2025 LADs go further in outlining risks and obligations across San Diego County. New topics include:

  • Zoning changes and community plan amendments – Highlights how general plans, rezonings, and voter initiatives can reshape land use around a property.

  • Insurance considerations – Warns about California’s shifting homeowner’s insurance market and the need for buyers to research availability and costs.

  • Private septic systems – Clarifies risks, maintenance obligations, and inspection needs for rural properties not connected to sewer systems.

  • Cell towers and coverage gaps – Adds disclosures on hidden or disguised towers and their potential impact.

  • Accessory Dwelling Units (ADUs) – Explains how ADUs on a property or neighboring lots may affect density, views, and parking.

  • Unpermitted work – Calls out the risks of additions or modifications made without permits.

  • Quarry operations – Stronger language on noise, blasting, and environmental impacts from long-term quarry projects.

Stronger Environmental Disclosures

Beyond earthquakes and flooding, the 2025 version now addresses:

  • Wildfire hazard zones and defensible space – Buyers must be aware of vegetation clearance requirements and the impact on insurance.

  • Tourist activity and short-term rentals – Adds detail about how Airbnb, VRBO, and other rentals affect neighborhoods.

  • De Anza Natural Project – A new disclosure on Mission Bay redevelopment balancing recreation with habitat restoration.

  • Battery storage facilities – Notes expansion of SDG&E’s energy storage systems and safety concerns.

Regional Updates That Matter

The regional sections have been modernized with new details:

  • Central San Diego – Adds the Rose Canyon Fault Zone and new “City of Villages” mobility and land-use initiatives.

  • South County – Expands coverage of border-related environmental concerns and emphasizes cross-border pollution issues.

  • North and Inland – Adds disclosure on outdoor lighting ordinances in dark-sky communities like Julian and Borrego Springs.

  • Coastal areas – Expands detail on Coastal Commission oversight, sea-level rise, and Coronado’s unique mix of military activity, zoning restrictions, and tourism.

Why This Matters for REALTORS®

These changes make the 2025 LADs more comprehensive, more protective, and more relevant to today’s market realities. Using the updated disclosures:

  • Shields REALTORS® from liability by giving clients stronger warnings.

  • Helps buyers make fully informed decisions.

  • Improves trust in transactions by setting clear expectations.


Bottom Line: The 2025 San Diego County LADs are not just an update—they’re a major improvement. REALTORS® should use the new version in every transaction and highlight these changes with clients to reinforce professionalism and compliance.

5 Reasons REALTORS® Shouldn’t Skip the DRE Summer 2025 Bulletin

Posted by Communications on Sep 4, 2025 7:53:52 PM

The California Department of Real Estate (DRE) has released its Summer 2025 Bulletin, and it’s packed with updates that every REALTOR® should see firsthand. If you think you can skip it, here are five reasons why opening the Bulletin is worth your time.

1. Mentorship Opportunities That Build Careers

The Bulletin highlights how mentorship is changing the way new agents enter the business. Want to know how a Sacramento mentorship program helps students close their first deal within months? The details are in the Bulletin.

2. Compliance Citations You Can’t Afford to Ignore

Minor mistakes—like a missing license disclosure or failing to report an address change—can now lead to fines of up to $2,500. The Bulletin explains exactly what triggers a citation and how to avoid one.

5 Reasons REALTORS® Shouldn’t Skip the DRE Summer 2025 Bulletin” Compliance • Mentorship • Trust Funds • Reporting • Enforcement

3. Trust Fund Account Rules Clarified

Who can sign on a trust account? Can property owners be added? The Bulletin clears up common misunderstandings that could expose brokers to liability.

4. Mortgage Loan Reporting Deadlines

If you handle mortgage loans, the DRE has new reminders on how and when to file your Business Activity Report. The Bulletin also explains how to troubleshoot filing issues.

5. A New Voice in Enforcement

Meet Shannan West, the new Assistant Commissioner for Enforcement. She lays out her vision for compliance and what REALTORS® can expect moving forward.


Why You Should Read the Full Bulletin

This blog only scratches the surface. The full Summer 2025 DRE Bulletin includes compliance guidance, reminders, and updates directly from the Commissioner’s desk. Reading it now could help you:

  • Avoid costly fines and violations

  • Protect your license and your business

  • Stay ahead of industry changes that affect REALTORS® every day

Read the full Summer 2025 DRE Bulletin here.

Don’t wait until a citation or compliance issue forces you to catch up. Stay informed, stay compliant, and stay ahead by reading the Bulletin today.

Topics: Education, Announcements, Brokers/Managers, Industry

Good Neighbor: Michelle Hickin believes in giving back - and acts on it!

Posted by Communications on Aug 19, 2025 8:12:32 AM

Michelle HickinMichelle Hickin has spent years pouring time and energy into causes that make a real impact.

Her commitment to giving back is rooted in personal experience - after her family received support during a difficult time, she made it a priority to pay it forward and teach her son the same. Every role she takes on reflects her belief in building a stronger, more connected community.

For over eight years, she’s supported the Princess Project, a Michelle Hickin Volunteering 7grassroots non-profit that collects and distributes prom dresses to high school students. She has also hosted dress drives, volunteered at giveaways, and supported the Teen Ambassador Program, which builds leadership skills and self-confidence in local teens.

She and her son, Brayden, also volunteer with Paws 4 Thought, a local dog rescue that operates entirely through in-home fosters. For the past two years, they’ve helped at adoption events across the county - setting up pens, walking and socializing dogs, and cleaning up - while aiding rescues from Tijuana, China, and local shelters.

Through the Volunteer Collective at Mission Federal Credit Union, she has taken part in food packing at the Food Bank, beach cleanups, relief work for flood victims, the Food 4Kids Backpack Program, and projects with the San Diego Rescue Mission as well as the aforementioned  Princess Project.

Michelle Hickin Volunteering 5Her leadership skills are also on display in professional circles. With the Women’s Council of Realtors, she has served for 13 years as a Committee Chair and Membership Director, promoting women in business and leadership positions. She also volunteers with the California Escrow Association. participating on the education and membership committees, recruiting members and sharing her industry knowledge.

     Michelle Hickin Volunteering 6   Michelle Hickin Volunteering 3

Learn more about the PSAR Good Neighbor Award and submit nominations HERE

Topics: Announcements, Leadership

Stand Out and Close Faster with RealReports — FREE benefit Available now

Posted by Communications on Jul 3, 2025 2:40:22 PM

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Delivering real value to clients is more important than ever. RealReports is an AI-powered property insights tool that helps agents save time, reduce risk, and present themselves as knowledgeable professionals. Now available at no cost through your CRMLS REcore dashboard, this tool gives agents a competitive edge - starting today.

Often called the “Carfax for homes,” RealReports pulls together zoning, permits, hazards, climate risks, school data, and more into one easy-to-share report. It also supports document analysis, lead generation, and even answers client questions using a built-in AI co-pilot named Aiden.

Why Use RealReports?

  • Fast, accurate property insights in seconds

  • Stronger buyer and seller presentations

  • Smarter offer strategies with less manual research

  • Branded, client-friendly reports that set you apart

  • Built-in lead capture and follow-up tools

“When your client can ask an AI about wildfire risk or school ratings while standing in the kitchen at a showing—and it’s your branding on the screen—that creates trust.”
RealReports User


For Buyer Agents: Save Time and Build Trust

Before Showings
Skip wasted tours. Run a Snapshot or Buyer Report to flag flood zones, permit issues, or climate risks before you leave the office.

During Tours
Access more property data than the MLS provides—plus tools to guide your client’s decision-making in real time.

When Writing Offers
Eliminate hours of due diligence. RealReports puts ownership history, zoning info, insurance flags, and inspection risk indicators in one place—supporting stronger offers and fewer surprises.

Relocation Clients
Use RealReports to introduce out-of-area buyers to neighborhoods with interactive data on schools, crime, and local trends.


For Listing Agents: Win More Listings and Engage More Buyers

Listing Presentations
Bring a Seller Report to your first appointment. Show potential clients that you use premium tools and deliver maximum exposure.

Marketing & Open Houses
Use QR codes from the Seller Report on signs, flyers, or social media. Let buyers explore details via AI—and capture lead data automatically.

Client Retention
Stay in touch with past clients. Send a fresh report every year to show how their property value or local risks may have changed.

Lead Farming
Use Snapshot Reports to re-engage CRM leads with personalized info. Every view is tracked. Every question they ask Aiden is saved.


Powered by Real Data, Backed by PSAR

This tool is made available through Pacific Southwest Association of REALTORS® (PSAR) at no cost to members. It reflects PSAR’s commitment to helping agents grow their business, improve client service, and stay ahead in a changing industry.

“RealReports empowers agents with fast, reliable property insights that help them stand out in today’s market. PSAR added this tool to give members an edge with accurate data and AI-powered support.”
Rich D’Ascoli, CEO, PSAR


How to Get Started

  1. Log in to your PSAR/CRMLS Dashboard (REcenterhub)

  2. Click the red “+” icon and add RealReports (or follow this 20 sec. video) 

  3. Find RealReports tile and pull your first report in seconds

📺 Watch a Quick Demo of RealReports:
https://www.youtube.com/watch?v=hEVJ1tuX0Nw

🎓 Full Tutorial Hub:
https://realreports.notion.site/RealReports-Education-Hub-c80efead519340a188873a58e3a6b0f0

 


This tool helps you work smarter, build trust faster, and show your value clearly. Use it before showings, at open houses, in buyer consults, or as part of your listing pitch. The more you use it, the more clients will see the difference.

Need help? PSAR staff can walk you through setup or usage—reach out anytime.

Topics: CRMLS, Marketing

Important Reminder: Broker Commissions Must Follow the Law

Posted by Communications on Jun 30, 2025 2:54:47 PM

The California Department of Real Estate (DRE) and the Department of Financial Protection & Innovation (DFPI) just issued a joint bulletin warning real estate brokers and escrow companies about improper commission disbursements.

commission dispursements Jun 30, 2025, 01_26_37 PM-1

What’s the Issue?
Some brokers are asking escrow companies to pay their personal or business expenses directly out of their commissions. These payments have included credit card bills, tuition, rent, utilities, and even entertainment costs.

Why It’s a Problem
Escrow companies are only allowed to follow written instructions from the principals to the transaction—the buyer and seller. Brokers are not principals in an escrow. Sending commission funds to third parties (even with a CDA) may violate the Real Estate Law, Escrow Law, and federal RESPA rules.

What Brokers Need to Know

  • Commission payments should go directly to the broker.

  • Brokers must not direct payments to unlicensed individuals or businesses.

  • Escrow agents cannot change instructions or include blanks in signed escrow documents.

  • Broker-controlled escrows must follow the same rules—trust funds must only be disbursed as directed by the party who deposited them.

What Happens if the Rules Are Broken?
The DRE and DFPI say they will investigate violations and referral fee arrangements that may be unlawful.

To stay compliant and protect your license, ensure that all commission payments follow written instructions from the principals and go to you, not outside vendors or individuals.

Read the Full Bulletin Here

 

Topics: Brokers/Managers

PSAR Members Advocate for Homeownership in Washington, D.C.

Posted by Communications on Jun 9, 2025 9:57:21 AM

Members in DCPSAR proudly sent a strong delegation to Washington, D.C. for the 2025 REALTORS® Legislative Meetings. Representing over 3,500 members, PSAR had two official NAR Directors-Nikki Coppa and Max Zaker-on hand to vote, deliberate, and advocate on behalf of REALTORS® nationwide.

Joining them were PSAR CEO Richard D’Ascoli, Bob Olivieri (Key Contact for Congressmember Juan Vargas), Minnie Rzeslawski (Key Contact for Congressmember Sara Jacobs), 2025 President Yvonne Cromer, and 2025 President-Elect Claudia Zaker. Together, they met with legislators and their staff to advocate for federal action on the most pressing issues affecting housing and real estate professionals.

2025 Legislative Priorities:
The PSAR team spoke directly to members of Congress about these four key issues:

  • Housing Affordability and Supply - Urging support for bills like the More Homes on the Market Act and the Housing Supply and Affordability Act to increase inventory and affordability.
  • Independent Contractor Status - Advocating for H.R. 3495 to protect REALTORS®’ ability to operate as independent contractors.
  • Insurance Access and Affordability - Supporting legislation like H.R. 1105 to reduce insurance costs through mitigation incentives and tax credits.
  • The Future of Fannie Mae and Freddie Mac - Calling for responsible reform that preserves access to the 30-year fixed-rate mortgage with a government backstop.

(Read more: A summary of the 2025 Legislative Priorities is attached.)

NAR Board of Directors Meeting Highlights:
NAR Directors passed a number of key policy changes, including:

  • Revised Code of Ethics Standard 10-5: Clarified language prohibiting harassment based on protected classes. This update underscores the REALTOR® commitment to professionalism and inclusion.
  • Policy Statement 29: Updated to help local and state associations fairly enforce the Code of Ethics.
  • Repeal of “No Commingling” MLS Rule: The optional rule requiring separation of MLS and non-MLS listings was removed due to declining relevance.
  • Balanced Budget Approved: A $270.8 million budget for 2026 was adopted with no dues increase. Most of the consumer ad campaign funds will be redirected to core operations, helping maintain financial stability during ongoing legal settlements.
  • Strategic Direction: NAR CEO Nykia Wright outlined nine new initiatives based on extensive member feedback, including modernized education, relationship management, and business tools.

Other Updates:

  • Distinguished Service Award Winners: James P. Cormier and Brooke S. Hunt were honored for decades of outstanding service.
  • Magel Award Winner: Anne Marie DeCatsye was recognized for excellence as a REALTOR® association executive.
  • REALTORS® Relief Foundation raised over $41,000 during the meetings to support disaster victims.
PSAR is proud to be your voice in Washington and remains committed to protecting private property rights, homeownership, and REALTOR® interests at the federal level.

Topics: Education, Technology, Paragon

Good Neighbor: Kenny Patrick – A Voice for the Community

Posted by Communications on Jun 3, 2025 9:08:43 AM

Kenny PatrickKenny Patrick has spent most of their life in San Diego and can't imagine living and thriving anywhere else. Driven by a deep-rooted sense of community, Kenny engages in various ways to give back. Connection to community, paired with a commitment to service, has earned Kenny the right to be known as a standout Good Neighbor Award finalist for the first quarter of 2025. Kenny’s involvement knows few bounds and stretches across organizations and neighborhoods, always striving to make life better for others.

When the Youth Assistance Coalition was launched (YACSD.org is an organization supporting homeless youth in San Diego), Kenny was among the first to step in. Through volunteering, donating personally, and procuring outside donations, Kenny helped extend vital services to an underserved and vulnerable population. In the iconic Normal Heights neighborhood (where Kenny lives), you'll find Kenny being of service as a board member on the Normal Heights Community Planning Group, working to ensure that local voices are represented. This commitment evolved into the role of Chairperson of the (not yet open) Normal Heights Community Garden. You'll often find Kenny walking door-to-door, sharing important community information with residents who can’t always attend meetings. Kenny is also a board member with a preschool called Includ(Ed) - serving non-neurotypical and neurotypical children. Growing IncludEdSD.org into a self-sustaining preschool is one of the most rewarding and challenging things Kenny will ever do.

Kenny Patrick is more than a neighbor - you'll experience Kenny as a connector, an advocate, and a steady presence in civic spaces that shape the future of San Diego communities. Employing thoughtful local leadership skills ensures that diverse perspectives are placed squarely in front of elected San Diego officials. Vulnerable community members of San Diego will always have a voice because of Kenny and many others with similar passions for civic equity. By modeling inclusive, proactive involvement, Kenny reminds us that being a good neighbor means showing up, speaking out, and helping everyone feel like they belong.

Learn more about the PSAR Good Neighbor Award and submit nominations HERE

Topics: Announcements, Leadership

Good Neighbor: Amy Saflar - A leader of Community and Heritage

Posted by Communications on Jun 2, 2025 11:16:09 AM

The Alpine Woman’s Club stands as a cornerstone of Alpine's community spirit, dedicated to fostering social, civic, educational, and cultural advancement. At its heart beats the Historic Town Hall, a cherished symbol of heritage and unity, meticulously preserved through the tireless efforts of volunteers like Amy Saflar.

Good Neighbor Amy SaflarSince 2012, Amy Saflar has been at the forefront of the Alpine Woman’s Club's mission, serving as Grant Administrator and Secretary with unwavering dedication. Her pivotal role has not only expanded the club’s membership and fundraising prowess but has also raised over $140,000 in vital funds. Amy’s commitment extends far beyond administrative duties; she actively participates in fundraisers, monthly activities, and chairs luncheons, all while spearheading initiatives that have significantly bolstered the club's impact in the community.

Amy’s influence transcends financial contributions; she embodies the spirit of community through her generosity and hands-on support. From providing cash donations to supplying food for events and donating household goods, Amy's contributions have ensured the success of numerous endeavors, including the Annual High Tea and Attic Treasures Sale.

Amy Saflar7Central to Amy's impact is her proficiency in securing crucial funding through grant writing initiatives. Her strategic approach has facilitated essential maintenance of the Historic Town Hall and enabled necessary upgrades to ensure accessibility and aesthetic appeal for all visitors.

Beyond her organizational prowess, Amy's inclusive leadership has fostered a culture of engagement within the club, encouraging diversity and community involvement. Her efforts have strengthened the bonds among members and preserved the Historic Town Hall as a vital hub for community gatherings and celebrations.

Amy Saflar's steadfast commitment to the Alpine Woman’s Club and the preservation of the Historic Town Hall exemplifies the power of individual initiative in enhancing community life. Her contributions ensure that Alpine remains a place where heritage thrives and community spirit flourishes.

Amy Saflar and the Alpine Woman's Club

Learn more about the PSAR Good Neighbor Award and submit nominations HERE

Topics: Announcements, Leadership

Good Neighbor: Doreen Smith – Champion for Senior Dogs at Frosted Faces Foundation

Posted by Communications on May 29, 2025 8:59:07 AM

Doreen Smith

 

Doreen Smith has made it her mission to ensure that senior dogs are not forgotten. As a dedicated volunteer for Frosted Faces Foundation (FFF), a nonprofit organization that provides loving homes and comprehensive veterinary care for aging pets, Doreen’s compassion has become a lifeline for many dogs in need. Her ongoing commitment has earned her a well-deserved place as one of the first-quarter Good Neighbor Award finalists.

Frosted Faces Foundation relies on community support to carry out its mission, and Doreen’s involvement touches nearly every part of the organization. She regularly volunteers her time atDoreen Smith 4 events and open houses, fosters and adopts senior dogs - five so far - and contributes both funds and supplies to help meet the foundation’s needs. Doreen also uses her voice to spread awareness, promoting FFF’s cause on social media, sponsoring their local chamber membership, and encouraging others to get involved. Thanks to her efforts, more volunteers have stepped forward, and more people in the community now understand the critical need to support senior pets.

Doreen Smith 5Doreen’s dedication to Frosted Faces Foundation has had a lasting impact on both the organization and the dogs it serves. Her generosity, advocacy, and hands-on support exemplify what it means to be a good neighbor. Through her work, Doreen has helped ensure that many senior dogs find comfort, care, and companionship in their golden years, showing that it’s never too late for a second chance at love.

 

Learn more about the PSAR Good Neighbor Award and submit nominations HERE

Topics: Announcements, Leadership

DOM is DAM. What else don't you know about Days Active in MLS?

Posted by Communications on May 23, 2025 4:30:00 PM

 Days on Market (DOM) is now Days Active in MLS (DAM) 

 CRMLS is continually evolving, which occasionally means we rethink the names and terms we use to better reflect the reality of what they represent. As such, we have retitled two common CRMLS statistics to more accurately describe what the numbers represent.   

Effective June 3, 2025, the following terms have changed:

  • Days on Market (DOM) is now Days Active in MLS (DAM)
  • Cumulative Days on Market (CDOM) is now Cumulative Days Active in MLS (CDAM)

The calculation method for these terms will stay the same, so the way DOM was calculated previously is the same way DAM is calculated now. You are not required to take any action; this change has been made in the backend of the MLS. If you view a listing in CRMLS, you will see the new terminology reflected.

If you have any questions, please contact the PSAR staff.  We're here to help! 

Here’s a quick overview of how DAM is handled in CRMLS and how we understand it works in SDMLS.

CRMLS

  • DAM Reset: When a property is relisted, the DAM resets to zero.
  • CDAM Reset: CDAM resets to zero only if the property has been off the market for 90 consecutive days or if there is a change in ownership.
  • Immediate Relisting: Agents can relist a property immediately after canceling or withdrawing it.
  • Display: Both DAM and CDAM are shown in CRMLS. This includes listings input through SDMLS, even though SDMLS itself does not calculate CDAM.

SDMLS (Based on SDMLS public resources)

  • DOM/CDOM Reset: If a listing is canceled or withdrawn, it may not be reentered as a new listing by the same brokerage for 30 days.
  • Relisting Rule: No relisting within 30 days.
  • Display: Only DOM appears to be shown. There’s no evidence that SDMLS calculates or displays CDOM.


Third-Party Real Estate Portals
Zillow, Realtor.com, and other portals generally show the DOM value reported by the MLS. They do not appear to show CDOM. However, they do display a detailed listing history that shows when properties were listed, withdrawn, or canceled. This means potential buyers can still see how long a property has been on and off the market, even if the DOM resets.

Key Takeaway for REALTORS®
Be prepared to explain listing history to your clients. While DOM may reset in some systems, public-facing sites may still show previous activity. CDOM is visible to agents in CRMLS, even for SDMLS listings, which can help you give better context to your buyers and sellers.


DAM/CDAM vs DOM/CDOM

 


Topics: Education, Technology, Paragon