Posted by Rick Griffin on Feb 16, 2020 8:00:00 AM

Merman Hank Miller

The PSAR family is sad over the recent passing of REALTOR® member and broker Herman “Hank” Miller. Hank passed away January 28 from lung cancer. He was 89.

A Celebration of Life service attended by family members was held Thursday, February 6, at the Little Chapel of the Roses in Bonita.

Hank was born June 16, 1930, in Barbourville, Kentucky In 1940, at age 10, Hank moved with his family to Chula Vista. As a teenager, Hank helped his father build homes in the South Bay community. He graduated from Chula Vista High School in 1948, when the school was located at Brown Field.

After high school, Hank worked at Rohr Industries. While at Rohr, Hank worked a second job as an owner and operator of one of San Diego’s first 7/Eleven convenience stores, located on Broadway in Chula Vista.

In January 1955, he got his barber's license. In 1960, he opened his first barber shop with good friend Paul Burton. Hank and Paul’s Barber shop, which operated for more than 50 years, was well known in Chula Vista. While working as a barber in his early days, he also practiced as a real estate sales agent.

In 1971, he became a member of PSAR. In 1975, he earned his broker’s license and opened Hank Miller Realty. His company also provided property management services. Some properties continue to remain under Hank’s property management company to this day.

The PSAR staff remembers Hank as someone who was full of love and laughter, always joking with a twinkle in his eye and a smile on his face, even when he wasn’t feeling well. He also cheered-on people in their business endeavors and made everyone around him feel as if he or she were the most important person in the world. Once you met him, you became his friend.

With his southern drawl, he would greet PSAR members by saying, “Well, hello PSAR. How are you doing today?” PSAR staff members also said he was a very happy, positive, compassionate, generous, and giving person who brightened up a room when he entered.

Several years ago, a fire damaged a neighbor’s home and Hank invited the neighbor to move into his home until he and his family could find another place to live. Hank even encouraged the family to continue their home Bible studies during their temporary stay.

Hank is survived by four of his five children; Kenny Miller, Dave Miller, Robert Miller and Debbie Miller. He also is survived by 10 grandchildren and 13 great-grandchildren and one great-great grandchild, a boy. He was preceded in death by wife Jean, who passed away in 2010, and a son, Fred Miller, who passed away of colon cancer on December 2, 2019.

Family members recall that Hank was deeply in love with Jean. They were married July 28, 1957. Hank visited Jean’s grave daily, even on the same day he was discharged from the hospital following heart surgery in 2010. He made sure the nearby landscaping was in order and the stone monument was clean. After his passing, family members found a letter Hank had written to them, expressing what a wonderful mother Jean had been, how she held the family together and just how much he loved her.

Family members also recall Hank as a friendly, genuine gentleman who loved people and life. He first battled lung cancer in 2018. Up to his last days, Hank’s words to family members were, “I’ll be okay, please don’t be sad.”

Janet Miller, a daughter-in-law, plans to continue his real estate brokerage under the name Hank Miller Realty. Hank renewed the company’s business license on January 15, 2020. Janet received her broker’s license January 30, 2020. “I will be proud to carry on his name,” said Janet. “He was a wonderful man.”

Everyone at PSAR extends their hart felt thoughts and condolences to Hank's family and friends.

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Topics: Announcements


Posted by Rick Griffin on Feb 14, 2020 4:46:57 PM

 CANDIDATES FOR COUNTY SUPERVISORPSAR is endorsing two San Diego County Board of Supervisor candidates for the March 3 primary election.

The Supervisor candidates are Rafael Castellanos, a San Diego Port Commissioner, for the District 1 seat, and Joel Anderson, a former State Assemblyman and State Senator, for the District 2 seat. Both seats are open due to term limits for the incumbents. A number of other candidates are in the races for County Supervisor seats. The top two vote-getters in the primary election from each District will advance to a November runoff.

PSAR members completed research on the two candidates’ voting records and their public comments relating to preserving and protecting property rights, supporting public policies and initiatives that promote participation in the American dream of homeownership and property investment, and strengthening the ability of Americans to own, buy and sell real property. The endorsements were approved by members of the PSAR Government Affairs Committee and Board of Directors.

Castellanos is hoping to succeed Greg Cox, who was appointed in 1995, replacing Brian Bilbray, was elected to the House of Representatives. Cox is termed out after six terms. The First Supervisorial District includes the cities of Coronado, Imperial Beach, Chula Vista, National City and communities within Southeast San Diego, Point Loma, Sunset Cliffs and parts of downtown San Diego. The district also includes the unincorporated communities of Bonita, Sunnyside, Lincoln Acres and East Otay Mesa.

In addition to PSAR’s endorsement, Castellanos, a Democrat, has been endorsed by the Sierra Club, United Domestic Workers, Chula Vista Police Officers Association, San Diego County Democrats for Environmental Action, Longshore Workers Union (ILWU Local 29), San Diego Harbor Police Officers Association, La Raza Lawyers Association, Chula Vista Democratic Club, Deputy Sheriffs’ Association of San Diego County, San Diegans Against Crime, San Diego Deputy District Attorneys Association, San Diego County Probation Officers Association, National Electrical Contractors Association and Filipino-American Chamber of Commerce of San Diego.

Rafael Castellanos

Elected officials who endorse Castellanos include Chula Vista Mayor Mary Salas, Imperial Beach Mayor Serge Dedina,  Lemon Grove Mayor Racquel Vasquez, Chula Vista City Council member Jill Galvez, Chula Vista Port Commissioner Ann Moore, National City Council member Mona Rios, Chula Vista Elementary School District board member Francisco Tamayo and San Diego Unified School District board member Dr. Michael McQuary, along with Imperial Beach City Council members Paloma Aguirre, Ed Spriggs and Mark West.

At the Port of San Diego, Castellanos led the charge to pass the Port’s landmark Climate Action Plan, which resulted in accomplishing the biggest clean-up in the history of San Diego Bay. Castellanos led the Port of San Diego in tackling the homeless crisis, creating the policy and securing the funding to help relocate the homeless from the waterfront into treatment and housing. Castellanos has also led the expansion of the port of San Diego, which has created good paying jobs in the maritime industry while using renewable energy.

As an attorney, Castellanos has worked as general counsel to small businesses, helping them grow, succeed and create jobs. He has protected the rights of immigrants, refugees, and political asylum seekers, and helped generate more affordable housing in San Diego.  

Active in the community, Castellanos serves on the Board of Directors of the California Latino Economic Institute and is a member of the Mexican American Business and Professional Association and the San Diego Foundation’s forum on Climate Change.

Castellanos lists the major issues facing District 1 residents as jobs, housing affordability, environment and defending the rights of all San Diegans.

“I’m running to stand up for South Bay,” said Castelllanos. “I’m running to build a brighter economic future for South Bay families and ensure all our communities are treated with the dignity and respect they deserve. Unlike the usual crowd of political operatives and career politicians, I’ve actually gotten things done in the real world. At the Port of San Diego, I led the fight to clean up San Diego Bay. As an attorney, I’ve helped small businesses create jobs and protected the rights of immigrants. As your County Supervisor, I’ll put my proven record to work to create good jobs for working people, expand affordable housing for local families, protect clean air and clean water for all and defend the rights of all San Diegans.”

Castellanos’ campaign website is

The District 2 seat is open for the first time in 28 years. Republican Dianne Jacob, first elected as Supervisor in 1992, is termed out after seven terms.

Anderson, a Republican, previously served for 12 years on a statewide level in the California State Assembly (2006-2010) and the California State Senate (2010-2018). He is known as an advocate for small business and a fiscal conservative.

In addition to PSAR’s endorsement, Anderson has been endorsed by former California Gov. Pete Wilson, State Senator Brian W. Jones (R-38th), the Republican Party of San Diego County and more than 40 elected officials from the East County.

The Second Supervisorial District, the largest of the county’s five districts, features more than 2,000 square miles and more than 50 communities and cities in the East County, including the unincorporated communities of Lakeside, Alpine, Ramona and Julian along with the cities of El Cajon, La Mesa, Lemon Grove, Santee and Poway, as well as the city of San Diego communities of Allied Gardens, College Area, Del Cerro, Grantville, Navajo, Rolando and San Carlos.

Anderson lists the major issues facing District 2 residents as roads, housing attainability, homelessness, mental health and career opportunities.

“I will work to improve our roads, support attainable housing and promote career opportunities,” Anderson said. “I believe our children and grandchildren deserve the same benefits we enjoyed growing up in San Diego County. If our family members can find housing and work, maybe we won't have to travel to Phoenix to visit our grandchildren.”

Joel AndersonAccording to Anderson, “The County needs to do more to address the regional homeless crisis which is impacting business, tourism, safety and quality of life for all residents. I will be a leader in pushing solutions for housing, mental health and homelessness, unshackling our County’s economic engine and protecting private property rights.”

Anderson said his experience in Sacramento will greatly help him as County Supervisor. “County government is the administrative arm of the state government. The County is tasked with implementing State programs like Medi-Cal and CalFresh, as well as state public safety policies and child and senior welfare programs.

“I have over a decade of experience with crafting state policy, and in developing relationships with current legislators and the administration, including state department leaders who county officials must liaise with regularly to ensure effective services for our residents. Additionally, I have authored and coauthored 453 bills with Democrats and maintained positive working relationships with the super majority in Sacramento that can be utilized to bring more resources to San Diego County.” 

District 2 has a Republican majority among registered voters. According to recent registration data, 38 percent of voters are registered as Republicans, 32 percent as Democrats and 30 percent as having no political party affiliation.

In his 2014 reelection to the State Senate, Anderson received 69.7 percent of votes from District 2 voters. In the 2018 general election, when Anderson ran for the Board of Equalization, he received 55.2 percent of votes from District 2 voters, which was 17 points above Republican registration in the district. 

“I’ve always been an outspoken supporter of pro-jobs policies, government reform and lower taxes,” said Anderson. “My voting record in the state legislature shows that I’m a strong fiscal conservative and advocate for an effective, efficient and accountable government.”

As a state legislator, Anderson was honored numerous times by veterans groups, including nine Legislator of the Year awards from the American Legion, Veterans of Foreign Wars, Military Officers Association of America, Vietnam Veterans of America California State Council and Tuskegee Airmen, Inc.

He also was recognized with Legislator of the Year awards from law enforcement groups, including the California State Sheriffs’ Association and San Diego Deputy District Attorney’s Association; Business groups, including the San Diego County Apartment Association and California Small Business Administration; Medical-healthcare groups, including the San Diego Psychiatric Society and California Association of Marriage and Family Therapists; Recreational groups, including Sportsmen’s and Animal Owners’ Voting Alliance, California Rifle & Pistol Association and California League of Off-Road Voters.

Anderson’s campaign website is

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Topics: Announcements, Industry

Senior Economist Analyzes Housing Market with PSAR

Posted by Rick Griffin on Feb 7, 2020 5:05:18 PM
PSAR ANALYZES HOUSING MARKETPSAR members filled a packed room earlier this week at the South County Service Center in Chula Vista for a look into the future by attending “2020 Housing Market Outlook,” a presentation by Oscar Wei, from the California Association of REALTORS® (C.A.R.).

Wei is the Senior Economist and the Director of Research for C.A.R. He analyzes housing market conditions, consumer behavior, and public policy issues. He utilizes transactional data and survey research studies conducted by C.A.R. He assumes the managerial responsibility of data mining and analyzing housing market statistics that are released to the public on a periodic basis.

Wei told PSAR members to expect slow growth for the California housing market in 2020, but a recession is not expected this year. He also said rates will remain low this year, possibly 4 percent or lower, and sales will improve as low rates continue to provide support. But, Wei said, the supply shortage has gotten worse, which means lack of inventory will put pressure on price growth.

“There are a number of economic uncertainties that could put a drag on both the California market and the state’s housing market,” Wei said. He listed the uncertainties as stock market correction, Brexit, global economic slowdown, coronavirus outbreak, Federal Reserve decisions, trade conflicts and the presidential election. He said consumer confidence in January 2020 was at 131.6, the highest point since August 2019, but that American business leaders remain concerned about the current environment.

Wei said the economic fundamentals are solid for now. According to the Bureau of Labor Statistics and Bureau of Economic Analysis in the 2019 4th quarter, GPD was 2.1% and consumption was at 1.8%. In December 2019, the CPI was 2.3%, the unemployment rate was 3.5% and job growth was 1.4%. Total non-farm payroll employment increased by 145,000 in December. Employers added positions for a record 10th straight year.

Existing single-family home sales in California for December 2019 were up 7.4 percent from the prior year, but declined 1.2 percent for the year as a whole from 2018. Tight housing inventory tamped down the benefits of low interest rates and held back California home sales in 2019. Existing, single-family home sales totaled 398,880 in December 2019 on a seasonally adjusted annualized rate, down 1.0 percent from the 402,880 level in November 2019. It marked the first time in six months that sales fell below the 400,000 benchmark.

In December, the median single-family home price was $615,090, a 10.3 percent year-over-year increase from $557,740 in December 2018. The statewide median home price for the year as a whole was $592,450, an increase of 4.0 percent from a revised $569,480 figure in 2018. The year-over-year price increase was the largest since May 2014 and the first double-digit price increase in more than five-and-a-half years. 

Statewide, the median number of days it took to sell a California single-family home stood at 28 days in December, which was a 12.5 percent decrease from 32 days in December 2018. The December number compared to 25 days in November 2019, 24 days in October 2019, 24 days in September 2019, 23 days in August 2019 and 21 days in July 2019.

Wei also noted that a sharp drop in active listings and a surge in year-over-year sales sharply curbed housing inventory in December 2019. The Unsold Inventory Index, which is a ratio of inventory over sales, was at 2.5 months in December, a drop of 28.6 percent in a year-over-year comparison (3.5 months in December 2018). The index measures the number of months it would take to sell the supply of homes on the market at the current sales rate. 

Wei said California cities are still not allowing construction of a sufficient number of new homes. “We’re not building enough housing units in California to keep up with demand,” said Wei. New housing permits totaled 114,370 in 2018, compared to an estimated total of 108,170 in 2019 and a forecast number of 108,620 in 2020.

Wei also offered highlights from C.A.R.’s most recent annual housing market survey and “Housing Affordability Index” (HAI) report, including:

  • Housing affordability is still the main reason for out-migration.
  • Housing affordability is a much bigger problem for first-time buyers. The reasons why most buyers delay buying sooner include saving for a down payment, waiting for finances to improve and prices to stabilize and/or difficulty qualifying for a mortgage.
  • 49 percent of first-time buyers changed their county residency due to housing affordability. 
  • 31 percent of California households could afford to purchase an existing $613,470 median-priced home in the third quarter, which was up from 30 percent in the second quarter of 2019 and 27 percent in the third quarter of 2018.
  • In San Diego County, 29 percent of local households could afford to purchase a $645,000 median-priced home in the 2019 third quarter, an improvement from 27 percent in the 2019 second quarter and 23 percent in the third quarter a year ago.
  • To qualify to purchase a statewide median-priced, single-family home of $613,470 in the third quarter 2019, a household would need a minimum annual income of $120,400 to make the necessary monthly payments of $3,010.
  • In San Diego County, a minimum qualifying annual income of $126,400 would be needed to make the monthly payments of $3,160.

Wei also discussed local market activity. In Chula Vista, 1,533 homes sold in 2019, compared to 1,407 in 2018, an increase of 9.0 percent. In El Cajon, 1,152 homes sold in 2019, compared to 1,133 in 2018, an increase of 1.7 percent. In the city of San Diego, 7,064 homes sold in 2019, compared to 6,774 in 2018, an increase of 4.3 percent.

Wei also shared with attendees the December median home price for the following cities: Chula Vista -- $589,000 in 2019 and $569,500 in 2018, a difference of 3.4 percent; El Cajon -- $539,950 in 2019 and $575,000 in 2018, a difference of 6.1 percent; City of San Diego -- $750,000 in 2019 and $695,000 in 2018, a 7.9 percent difference.

In December in Chula Vista, there were 105 active listings, a decrease of 58.3 percent from last year, and 24.8 percent of those active listings featured reduced prices.

Wei also mentioned December’s monthly Google poll conducted by C.A.R. With prices rising faster in recent months while supply continued to shrink, home sellers’ optimism improved both month-over-month and year-over-year. The poll revealed that slightly more than half (56 percent) believe it is a good time to sell, up from 51 percent a month ago, and up from 48 percent a year ago. Many buyers, however, remain uncertain about the current housing market conditions as only one-quarter of respondents (25 percent) believe that it is a good time to buy now, slightly higher percentage than last year (22 percent), when interest rates were nearly more than 100 basis points higher.

Wei’s presentation can be found at

Wei contributes frequently to C.A.R.’s market analysis articles, Housing Matters Podcast and Housing Perspective. He has written about housing supply, distressed sales, housing tax policy, housing affordability, and many other topics relevant to the real estate industry.


To Download the Slide Deck from the Presentation Click Here

Topics: Announcements, Industry


Posted by Rick Griffin on Jan 31, 2020 5:05:54 PM

Voice of Real Estate.

San Diego County’s housing market saw a slight drop in home sale prices and home sales in December 2019, according to the recent statistics from the California Association of REALTORS® (C.A.R.).

The median sales price of an existing single-family home in San Diego County in December 2019 was $655,000, a drop of 0.6 percent from November 2019, when the median sales price was $659,000. But, a year ago, in December 2018, the median sales price in San Diego was lower at $618,500, a difference of 5.9 percent.

Meanwhile, San Diego home sales in December 2019 saw a decrease of 1.3 percent compared to November 2019, but a 17.4 percent increase in a year-over-year comparison between December 2019 and December 2018.

Statewide, in December, tight housing inventory tamped down the benefits of low interest rates and held back California home sales. Existing, single-family home sales totaled 398,880 in December 2019 on a seasonally adjusted annualized rate, down 1.0 percent from the 402,880 level in November 2019 and up 7.4 percent from December 2018’s revised 371,410 figure. It marked the first time in six months that sales fell below the 400,000 benchmark. For the year 2019, annual existing statewide home sales fell for the second consecutive year to a preliminary 397,910 closed escrow sales in California, down from 2018’s pace of 402,640, a drop of 1.2 percent. 

The December 2019 statewide median home price was $615,090, up 4.3 percent from November 2019 and up 10.3 percent from $557,740 from December 2018. The statewide median home price for the year was $592,450, an increase of 4.0 percent from a revised $569,480 in 2018. The year-over-year price increase was the largest since May 2014 and the first double-digit price increase in more than five-and-a-half years. 

December 2019 County Sales and Price Activity
(Regional and condo sales data not seasonally adjusted)
December 2019 County Sales Activity

“Despite a sales slowdown at year-end, home sales were up from a year ago as interest rates remained low,” said 2020 C.A.R. President Jeanne Radsick, a second-generation REALTOR® from Bakersfield, Calif. â€śIt’s important to note, however, that the increase was due partly to low housing demand in the prior year. Looking ahead, low rates should continue to provide support to the market as buyers have become more motivated to get back into the market, and home sales in California should see an improvement at the start of the year.”

“With housing supply dropping to the lowest level in nearly seven years, California experienced an unusual jump in its median price at the end of the year when the market is supposed to cool down,” said C.A.R. Senior Vice President and Chief Economist Leslie Appleton-Young. “While low rates were fueling demand in the second half of 2019, supply constraints continued to put a drag on the market and undercut the positive effect of low rates. The surge in price is a byproduct of the imbalance between supply and demand as market competition continues to heat up.”

With prices rising faster in recent months while supplies continued to shrink, home sellers’ optimism improved both month-over-month and year-over-year, according to a monthly Google poll conducted by C.A.R. in December. The poll revealed that slightly more than half (56 percent) believe it is a good time to sell, up from 51 percent a month prior and up from 48 percent a year ago. Many buyers, however, remain uncertain about the current housing market conditions as only one-quarter of respondents (25 percent) believe that it is a good time to buy now, slightly higher than last year (22 percent), when interest rates were more than 100 basis points higher.

Other key points from the December 2019 resale housing report include:

-- At the regional level, non-seasonally adjusted sales rose on both a monthly and annual basis in all major regions. On a yearly basis, sales in the Central Coast increased the most at 42.4 percent, followed by the San Francisco Bay Area (16.0 percent) and Los Angeles (15.6 percent). The Inland Empire and Central Valley rounded out the remaining regions with annual increases of 13.3 percent and 11.6 percent, respectively. Forty of the 51 counties tracked by C.A.R. experienced year-over-year sales growth.

-- Also, regionally speaking, median home prices increased from last year in all regions except the Central Coast, with Southern California up the most at 10.0 percent, followed by the Central Valley (7.7 percent) and the Bay Area (6.9 percent). The median price in the Central Coast dipped from a year ago by 2.2 percent but edged up 0.7 percent from November.

-- Thirty-nine of the 51 counties tracked by C.A.R. reported a year-over-year price gain in December, with Siskiyou county experiencing the highest at 23.3 percent over last year. Of the 11 counties that experienced a price drop from last December, Mono county had the biggest decline at 26.1 percent, while the rest of the counties all had 8.3 percent or less in price losses.

-- California’s housing supply recorded back-to-back drops of more than 20 percent at the end of 2019, with active listings declining 26.5 percent in December after a 22.5 percent decrease in November. December marked the sixth consecutive month of year-over-year decline in supply, and it was the largest decline since April 2013. The number of active listings in December was, in fact, at the lowest level in nearly seven years.

-- The sharp drop in active listings and surge in year-over-year sales sharply curbed housing inventory in December. The Unsold Inventory Index (UII), which is a ratio of inventory over sales, was 2.5 months in December, down from 3.1 months in November and down sharply from 3.5 months in December 2018. The index measures the number of months it would take to sell the supply of homes on the market at the current sales rate. 

-- Statewide, the median number of days it took to sell a California single-family home fell from a year ago, declining from 32 days in December 2018 to 28 days in December 2019. That compares to 25 days in November 2019, 24 days in October 2019, 24 days in September 2019, 23 days in August 2019 and 21 days in July 2019.

-- In San Diego County, the median number of days a home remained unsold on the market was seven fewer days in a year-over-year comparison, from 27 days in December 2018 to 20 days in December 2019. That compares to 17 days in November 2019, 18 days in October 2019, 18 days in September 2019, 17 days in August 2019, 15 days in July 2019, 13 days in June 2019, 14 days in May 2019, 17 days in April 2019, 19 days in March 2019 and 22 days in February 2019.

-- The 30-year, fixed-mortgage interest rate averaged 3.72 percent in December, down from 4.64 percent in December 2018, according to Freddie Mac. The five-year, adjustable mortgage interest rate was an average of 3.39 percent, compared to 4.02 percent in December 2018.

In other recent real estate and economic news, reports:

-- According to CoreLogic, San Diego County’s median home price was $575,000 in December, a slight decrease from the previous month of November when the median price hit an all-time high of $594,909. San Diego County’s average price in December was up 4.5 percent in a year, ending the year on a high note after a sluggish first six months, per Core Logic.

-- San Diego County had 347 properties in some form of distress in 2019, a 4.6 percent decline in a year-over-year comparison, according to Attom Data Solutions. The total included 225 notices of default, 70 notices of a trustee’s sale and 52 REO properties. Among San Diego’s approximately 1.19 million housing units, only one in every 3,446 housing units are under some sort of distress. Nationally, default notices, scheduled auctions and bank repossessions fell 21 percent year-over-year in 2019 to 493,066, which was the lowest level since tracking of this statistic began in 2005.

December 2019 County Unsold Inventory and Days on Market
(Regional and condo sales data not seasonally adjusted)
December 2019 Unsold Inventory

-- December 2019 saw the largest year-over-year decline of housing inventory nationally since January 2018, according to's Housing Trends report. The 12 percent year-over-year drop pushed the number of homes for sale in the U.S. to its lowest level since January 2018. San Diego County experienced a much more significant drop as inventory fell 28.3 percent year-over-year in December. The inventory has continued to decline despite the median list price reaching $719,444 in December 2019, a 9.8 percent increase over the same month the previous year.

-- San Diego County closed out the year experiencing the fastest job growth rate in Southern California and a near-record low of 2.8 percent unemployment. There were 34,800 jobs added in San Diego County in the 12 month period, state labor officials said. The 2.8 percent unemployment rate in December 2019 was even lower than November 2019 at 2.9 percent. San Diego County’s jobless rate is one of the lowest in California (3.7 percent overall) and below the national rate (3.4 percent). San Diego’s rate hit 2.7 percent in May, based on revised numbers, the lowest rate since December 1999.


Topics: Announcements, Industry


Posted by Rick Griffin on Jan 24, 2020 4:51:00 PM

No on A - Yes on B


The Pacific Southwest Association of REALTORS® (PSAR) Board of Directors recommends a "No" vote on Measure A and a "Yes" vote on Measure B in March California Primary Election. All members should inform friends and clients about these recommendations. Both measures are related because they address housing development in San Diego County. Voting by mail begins February 3rd and Election Day is a month later.

Measure A

Proponents named Measure A the "Save Our San Diego Countryside" initiative, is designed to stop land owners from building in both San Diego County and any city that introduces similar no-growth measures that stop new-home building. Measure A will harm the economy, take away private property rights and make the housing crisis worse. It will drive young home buyers away and force them to commute long distances. It will cost taxpayers up to $104 million to hold costly elections to approve as few as six additional homes if zoning is amended.

"Brought to you by wealthy, out-of-town investors"

The backers of Measure A have a secret weapon: A ballot argument that leaves out critical details about this unfair and deceptive ballot-box-planning measure. Measure A is brought to you by wealthy, out-of-town investors who wrote Measure A to protect the Golden Door luxury spa, which has contributed hundreds of thousands of dollars in support of  Measure A. This luxury resort near Escondido attracts the rich and famous. These extremely wealthy investors want to keep affordable homes far away from their exclusive hotel and force them into already-congested neighborhoods. Their measure exempts commercial and industrial developments, including casinos, hotels and Golden Door expansion.

"The measure uses deceptive language to gloss over the absurd six-unit threshold."

Measure A would require a countywide vote to add just six houses to the county’s General Plan, a planning document that guides growth in the unincorporated areas of the county. That means if someone wanted to add as few as six homes, Measure A would require that 1.6 million voters go to the ballot box to approve that change, in addition to the County’s current approval process. The measure uses deceptive language to gloss over the absurd six-unit threshold. The measure is flawed, with too many loopholes, and it sticks taxpayers with the tab for costly elections. Measure A creates an unfair ballot box planning scheme, allowing voters in large urban areas to make decisions for small rural communities.

"Measure A is opposed by both the Democratic Party and the Republican Party."

Measure A is opposed by both the Democrat Party and Republican Party, along with multiple chambers of commerce, firefighters, sheriff deputies and police officers. Add to that laborers, the Taxpayers Association, Farm Bureau, San Diego Housing Federation, Mayor Kevin Faulconer and Mayor Mary Casillas Salas, as well as Supervisors Greg Cox, Kristine Gaspar, Jim Desmond  and Nathan Fletcher. PSAR is joined in opposing A by other organizations, including the North San Diego County Association of REALTORS® (NSDCAR), Greater San Diego Association of REALTORS® (GSDAR), Associated General Contractors San Diego Chapter, New Majority San Diego, Save Our Rural Economy, California Apartment Association San Diego Chapter, Institute of Real Estate Management, Rental Housing Association and San Diego East County Economic Development Council.

Measure B

"...would approve 2,135 single-family and multi-family homes."

Home builders are bringing forth Measure B which is called "the Better Choice Measure." It would approve 2,135 single-family and multi-family homes, 60 percent of which (1,331) would be priced affordably for local working families. First priority for up to 500 of the first homes would be given to police, firefighters, teachers, active duty military and veterans. Yes on B would also approve 1,209 acres of permanent open space, 19 miles of trails and 36 acres of parks. This new housing community is located on 1,985 acres of privately owned land just west of Interstate 15, north of Deer Springs Road, and a little more than a mile from Escondido, Vista and San Marcos.

"Voting Yes on B would authorize the development of affordable homes for working families"

Under the county’s current General Plan this 1,900-acre site is designated for the development of 2 million square feet of commercial space and 99 estate homes. Voting "Yes" on B will authorize the development of affordable homes for working families, while voting "No" will retain the existing General Plan designation permitting massive 2 million-square-foot retail and office development, along with 99 luxury estates (zero affordably-priced homes).

Voting Yes on B would affirm the Board of Supervisors’ September 2018 approval of this new community that creates homes for working families instead of the current General Plan designation. This housing development went through the required planning process with the County of San Diego. So why are all San Diego County residents voting on this? 

Unfortunately, special interest groups behind the nearby Golden Door Spa are spending millions to reverse the Board of Supervisor’s approval of this community. So, voting Yes on B would uphold the County’s planning process and the Supervisors’ previous approval.

As REALTORS®, we know firsthand about the lack of housing available to families across our region. We need more housing, not another massive commercial complex.

PSAR is joined by a broad coalition in supporting Yes on B, including the San Diego Regional Chamber of Commerce, Deputy Sheriff’s Association of San Diego, CALFIRE Firefighters and San Diego County Taxpayers Association. Other organizations supporting Yes on B include the North San Diego County Association of REALTORS® (NSDCAR), San Diego East County Chamber of Commerce, Chula Vista Chamber of Commerce, Oceanside Chamber of Commerce and San Diego North Economic Development Council. A number of city mayors are supporting Measure B, including Judy Ritter (Vista), Matt Hall (Carlsbad), Peter Weiss (Oceanside), Paul McNamara (Escondido), Rebecca Jones (San Marcos), Bill Wells (El Cajon), John Minto (Santee), Mary Casillas Salas (Chula Vista), Richard Bailey (Coronado) and Racquel Vasquez (Lemon Grove).

For more information on Yes on B, visit

A special presentation covering Measures A & B, along with AB 1816, a fire insurance bill, will start at 9 a.m., Friday, January 31, at the PSAR East County Service Center, 1150 Broadway, El Cajon. Admission is free and a free breakfast will be served. For more information, call (619) 421-7811 or visit


Topics: Announcements, Industry


Posted by Robert Calloway on Jan 18, 2020 5:00:00 AM

2019 PSAR President


By Robert Calloway
2019 PSAR President

It was my honor to serve as your 2019 PSAR President. I’d like to take a moment to express my appreciation to the 2019 officers, directors, committee chairs and to every PSAR member.

It was my honor to serve with such a great team.Team spirit is never accidental; it is always intentional. The more credit you give to others, the more you develop a team spirit. It’s that simple. 

You can’t build a team without trust. Trust is the emotional glue that binds a team together. I’m grateful for the trust and loyalty that I received from the PSAR board, staff and every member.

Our theme for 2019 was “Salute to Service.” Thanks to all of you who participated in related events and were dedicated to this theme. It was a year when our members definitely stepped up and served our association by committing themselves to service and to our mission of empowering our members. PSAR’s mission statement is: “We empower our members to flourish while being accountable to each other, our clients and our community.” Our members are also self-empowered to take control of their own destiny and careers.Robert Calloway and opening of Genesee office

Here’s a personal, straight-from-the-shoulder admission: I have learned that nothing is more refreshing than to serve and giveback by getting involved. It’s your attitude that is most important. There’s something very authentic in participating with the desire to help others. Nothing to prove, nothing to lose. So, it was very gratifying to watch in 2019 our members experience greater rewards and the benefits of PSAR membership, as well as a sense of satisfaction, by stepping forward, participating and serving on or in a PSAR committee or an event.

Every PSAR member is unique with different strengths and talents. Every one of us is equipped with different skills and abilities. I’m so grateful that you all gave of yourselves selflessly.Robert Calloway

You shared yourselves and your resources in 2019 on behalf of our association. You are all leaders. All leaders are learners. The moment you stop learning, you stop being a leader. Throughout the year, I witnessed again and again our members willing to learn. I genuinely applaud your performance and care about you. I greatly appreciate your contributions during my year as President.

Your dedication and commitment served as a vital link in the chain which drove our association. Achievement and success don’t happen by accident. Breakthroughs come after hard work and embracing new ideas. I’m thankful for your support of PSAR and the part you played in maintaining our high performance standards and commitment to excellence.

During 2019, there were many highlights. Here are some notable benchmarks and accomplishments:

  • 190 training classes, 23 unique events and 600 marketing sessions;
  • Membership increased by 10 percent
  • Services expanded by opening a third PSAR service center in Clairemont Mesa, at 4340 Genesee Ave., Suite 203, San Diego, labeled the Central San Diego Service Center;
  • A new weekly property marketing pitch meeting was launched, called “City Pitch,” held at 9 a.m. every Tuesday morning, at the PSAR Central San Diego Service Center
  • Significant increase in access to more technology and listing data by joining the California Regional Multiple Listing Service (CRMLS)
  • Glide 2.0 and SavvyCard added as new member benefits
  • Our El Cajon office building mortgage paid off
  • $13,500 awarded to four local nonprofits, including South Bay Community Services, Unity 4 Orphans, Meals on Wheels and San Ysidro Health Center, as a result of fundraising at two PSAR events,the PSAR 2019 Realtor Games, held in June, and the PSAR 2019 Zombie Run-Walk, held in October
  • A new Local Area Disclosures (LAD) publication, covering San Diego County, was published in partnership with the North San Diego County Association of REALTORS® (NSDCAR). The new LAD contains disclosure information relating to properties in the San Diego region
  • Recognition by the El Cajon City Council for a grant that created a website featuring resources and information to assist homeless people in the East County
  • Assistance provided to the City of San Diego by writing  the “Companion Unit Handbook,” a 38-page guide to help homeowners better navigate the process of constructing a companion unit, also known as a granny flat or accessory dwelling unit (ADU), on their property
  • Guidance provided to the La Mesa City Council, City of Chula Vista and San Diego County Board of Supervisors on ADUs in support of property owners and as a way to address the region’s housing supply and affordability crisis 
  • Organization of “Small Homes, Big Impact,” a free forum and resource fair on ADUs that was sponsored by AARP, formerly the American Association of Retired Persons, and held in October at the La Mesa Community Center
  • Promotion of the CRMLS/Mexico MLS data-share as a presenter at the AMPI (Asociacion Mexicana de Profesionales Inmobiliarios) national convention (AMPI is Mexico’s counterpart to the National Association of REALTORS®)
  • Development of relationships with Baja Associations via meetings in Los Cabos and La Paz
  • Hosting of the second annual Global Council Forum, that featured speakers offering tips on how to deal with financial, legal and cultural differences and work deals with international agents from other countries
  • Recognition by the San Diego County Taxpayers Association with a Golden Watchdog Award for PSAR’s assistance to the San Diego County Assessor’s Office with a program that is helping disabled military veterans achieve homeownership
  • Recognition by the California Board of Equalization (BOE), a state agency, for PSAR’s leadership role in a housing affordability program that is assisting disabled military veterans in San Diego achieve homeownership, stay in their homes and save money on their property taxes
  • Advising the San Diego County Assessor-Recorder-Clerk on a number of homeownership initiatives that assisted more than 8,000 local disabled veterans, a 30 percent increase from the previous year
  • Coordinating the trip of 27 REALTORS® to Sacramento to advocate for homeownership
  • Hosting Mike Ferry's massive sales training event

In conclusion, let me encourage all of you to continue to stay involved by volunteering and serving on a PSAR committee. Don’t just show-up, volunteer. Find your passions, utilize your strengths, be a participant, not just an observer and you will get more out of PSAR. You will develop your skills, advance your career and the experience will be rewarding to you both personally and professionally. While no one is capable of doing everything, everyone is capable of doing something. All of us can extend the reach of PSAR by building relationships and spreading the word about the many benefits PSAR offers.Robert and PSAR new members

In 2020, take advantage of the available opportunities as we work together and commit ourselves to increase business and leadership opportunities and develop relationships. Together, let’s send one very clear, strong, unmistakable message that we are here to build business networks and community, share resources and experiences, develop professionally through educational opportunities, contribute to economic development and influence the real estate industry’s future. Thanks for being a committed member to PSAR in 2019. It was a wonderful year. Fair Winds and Following Seas!

Topics: Announcements, Industry


Posted by Rick Griffin on Dec 27, 2019 4:15:00 PM

PSAR recently honored

PSAR recently honored seven REALTOR® members who have achieved Emeritus status with the National Association of REALTORS® (NAR).

These PSAR members have maintained their NAR membership for 40 consecutive years or more. They were recognized earlier this month at Rally & Ride meetings and received a certificate and an Emeritus lapel pin as symbols of their status. Each lapel pin features four rubies reflecting 40 years of dedicated service.

The Emeritus designation means payment of NAR dues will be waived for the reminder of their membership and they will be exempt from the Code of Ethics Training requirement.

The seven PSAR REALTOR® members are Dawn and Russ August, Joe Garzanelli, Jacqueline McWay, Eleanor “Ellie” Mello, Lydia Painter and Marilyn Schweer. The group has a combined total experience in real estate of nearly 300 years.

Dawn and Russ August

Dawn and Russ August have lived in Alpine since 1975, after relocating from Michigan. “Right after the wedding, we quit our jobs, loaded-up our stuff and drove cross-country to San Diego,” said Dawn. “We ended-up in Chula Vista looking for rentals. We asked about living in the country and somebody said to visit Alpine. We have never left.”

Joe Garzinelli has nearly 50 years of experience in the real estate industry. He is the owner of Keller Williams Realty 

Joe Garzanelli

San Diego East Foothills in El Cajon, the largest residential real estate office in San Diego’s East County region. He opened his Keller Williams office in March 2011. Previously, he managed and owned several other real estate offices, including those that grew to be ranked among the top-producing brokerages in the nation.The Augusts earned their real estate sales licenses in 1977 and opened their own office in August 1979. They were affiliated with Coldwell Banker from 1990 to 2016 before returning to operate an independent office called Alpine Premier Properties.

Joe is active in the community, providing support to several nonprofits and engaging in charitable volunteer work. He was honored as the 2017 El Cajon Citizen of the Year.

Jacqueline McWay, who goes by Jackie, earned her real estate sales license on Dec. 22, 1975. She had previously worked as a legal secretary for 11 years. “I loved not being confined to an office all day. That’s why I liked real estate so much,” she said. “I started back when we used Thomas Brothers maps and we would follow the sign company installer in our cars to find out the latest new listings because the hot sheet came out only once a week.”

Jacqueline McWay

Ellie Mello has lived in San Diego since 1975. In 1976, she started her real estate career with a Forest E. Olson office. In 1996, she started her open company called Compass Real Estate and Property Management in Chula Vista. She recently completed serving as the 2018-2019 President of the Veterans of Foreign Wars Auxiliary (VFW) for the State of California. The state has 162 VFW auxiliaries in 16 separate districts with a membership of more than 21,000.
Jackie remains active in real estate sales, often with longtime clients.


 â€śI have worked with the same families on multiple deals and sold the same property two or three times. I still do my business the old-fashioned way, I meet with clients at their residences,” she said.


How has she survived more than 40 years in such a competitive business? Ellie replied,

Lydia Painter, who was born in Shanghai, China, has been selling real estate for 45 years. After graduating from the University of Colorado, she worked as a teacher for a brief time before starting her real estate career.“You take one day at a time, never give up trying and thank God for your blessings. I surround myself with positive people, like the great staff at PSAR who are always willing to lend a hand. I hope I display that helpful willingness when I’m around newcomers.”

“I have sold homes all over California, and even in Washington state and Hawaii,” she said. “I liked the flexible hours so I could stay home when the kids were young and still make my own appointments. I enjoy it very much and I enjoy my clients very much. I plan to work as long as I’m able. I enjoy real estate so much that I call it my second religion.” She is still active in the profession, although she has been recently dealing with various health issues.

Marilyn Schweer grew up in La Mesa and stated selling real estate in 1978. “It has been a great career for me,” she said. “I have met so many fabulous agents and worked with so many wonderful clients. It has been so awesome to be my clients’ REALTOR®.”Marilyn Schweer

Marilyn was one of the planners of a fashion show organized by the East County Association of REALTORS® that was held for 10 years throughout the 1980s and 1990s. For the past few years, Marilyn and husband George Serochi have enjoyed spending more time at their condo in Maui. “We’ve been taking advantage of one of the many benefits of working in real estate,” she said.

In January, longtime PSAR member Isabel Hall is scheduled to receive her Emeritus lapel pin and certificate. Isabel started her real estate career in 1974, the same year she joined PSAR.  In 1987, Isabel joined McMillin Realty, where she served for 15 years as their General Manager.

Of its 1.4 million members as of November 2019, NAR has 14,682 active REALTOR® emeritus members.

REALTOR® Emeritus qualifications are changing. In the future, forty years of NAR membership will no longer be enough to qualify members for Emeritus status. Beginning in 2020, the service qualification will change so that at least one year of service at the national level only will be required, in addition to the 40-year membership. Service at the state or local level will not be considered. Service at the national level will include acting as an officer, director, committee member, federal political coordinator, president’s liaison or regional coordinator to a country with which NAR has a reciprocal agreement.

Topics: Announcements, Marketing

Thank you San Diego Congressional Delegation

Posted by PSAR Communication on Dec 20, 2019 5:56:45 PM

Thank you San Diego Congress Members Juan Vargas, Scott Peters, Susan Davis and Mike Levin for your vote today as the House passed H.R. 5377, a bill that temporarily eliminates the cap on state and local tax (SALT) deductions for 2020 and 2021. The Restoring Tax Fairness for States and Localities Act would also increase the cap to $20,000 for married couples for 2019.

C.A.R. President President Jeanne Radsick stated "We are pleased that the House has passed a bill to temporarily eliminate the cap on the amount of state and local tax that taxpayers can deduct on their federal tax returns. The combined hit of a reduction in the mortgage interest deduction and current $10,000 SALT cap in the tax law has disproportionately hurt taxpayers and real estate in California," 

"Ensuring the tax code incentivizes housing and real estate will continue to be a top priority for REALTORS®, and C.A.R. thanks the many California Congressional members who support easing the double taxation penalty that harms California homeowners."

The bill moves on to the senate where it will face stiff opposition.






Topics: Announcements, Government Affairs, Industry

At the 2020 Installation Dinner awards were given, and pictures were taken

Posted by Rick Griffin on Nov 9, 2019 5:00:00 AM

PSAR 2020 Directors

More than 400 PSAR REALTORS®, affiliates, friends and family members converged on the Viejas Casino & Resort in Alpine to enjoy a memorable PSAR Officers Installation Dinner on Nov. 2.

The Installation event celebrated the success of the REALTOR® community with leaders who are committed to serving the industry. The program featured the swearing in of the 2020 PSAR Board of Directors and Robert Cromer as 2020 PSAR President by U.S. Representative Juan Vargas.

Also recognized at the installation were recipients of special awards. These awards targeted three geographical areas in San Diego PSAR, including South, East and Central San Diego County. Recipients included:

-- Merrie Espina, Realtor of the Year, South
-- Julie Lupo, Realtor of the Year, East

-- Shonee Henry, Realtor of the Year, Central

-- Hector Zamaro, Broker of the Year, South
-- Jan Farley, Broker of the Year, East
-- Jason Lopez, Broker of the Year, Central

-- Rhonda Beathard, Affiliate of the Year, South
-- Raymundo Gill, Affiliate of the Year, East
-- Megan Oliva, Affiliate of the Year, Central

             ~ Downloadable Pictures  ~                      

In his message to the members, Cromer stated, “I am really excited about the upcoming year and having the opportunity to build on the success of our Board of Directors, the committees, the staff, and our current and past presidents. This truly could be a break-out year for PSAR. Although we have had almost double-digit growth in membership each of the last two years, there are going to be a lot of changes in the marketplace. We hope San Diego County REALTORS® will find comfort in our culture, our education and our support for REALTORS® and homeownership. We empower REALTORS® to be the best they can be!”

Joining Robert on the PSAR board of directors for the 2020 calendar year beginning Jan. 1, 2020, will be Ditas Yamane as president-elect, Sam Calvano as secretary-treasurer and Robert Calloway as immediate past president. Other REALTOR® members also serving on the 2020 board will include: Mike Anderson, Yvonne Cromer, Carey Guthrie, Sean Hillier, Robert Kilbourne, Jason Lopez, Laurie MacDonald, Peter Mendiola, Norma Scantlin and Mike White. Also serving on the board will be Tony Santiago as an affiliate director.

PSAR is grateful to Shonee Henry, Dennis Ryan and Jan Farley, three PSAR board members whose terms will end December 31, 2019. Farley served as 2018 PSAR President.

In his farewell comments, Robert Calloway said, “Thank you for a wonderful year as PSAR’s 2019 President. PSAR was able to accomplish so many things this year. This was the year of service and our members definitely stepped up and served our Association by committing themselves to our mission of empowering our members. I encourage those members who are not serving on a committee to please take some time and visit a committee where you fit. Finally, I would like to thank the 2019 Officers and Directors for your selfless dedication and service to our Association, and a special thanks to the committee chairs for leading your committees and assisting with following the Association’s strategic plan. I want to welcome the 2020 Leadership Team and Directors and wish you well on your journey. Fair Winds and Following Seas!”

In his message to the members, PSAR CEO Richard D’Ascoli stated: “Even as these critics question the viability of REALTORS® and their associations, PSAR continues to flex its muscles and grow even stronger. We are committed to helping REALTORS® succeed. REALTORS® are thriving because our association is the glue that holds the industry together. Together, with our MLS and our State and National Associations, we provide a platform to support our members’ efforts to build homeownership opportunities.”

PSAR 2020 President Robert Cromer and Famil

Special speakers at the Installation Dinner included Robert and Yvonne Cromer’s two daughters, Hannah and Haley, who spoke to the audience in Spanish. Haley graduated from the University of California Davis with a degree in Spanish. She is now working on her Masters at Grand Canyon University. Hannah is a freshman at Creighton University. Both are bilingual.

Also speaking was Jeny Parra, a Cromer family friend. Jeny’s parents and Yvonne’s parents were friends back before both girls were born. Jeny’s late husband Victor was a close friend of Robert. In 2018, Victor passed away from heat stroke during a hike in the Blue Sky Ranch area of Lakeside. He was 47. Victor worked for the San Diego Unified School District as a facilities and equipment supervisor. He was also the Grand Knight of the Knights of Columbus fraternal council at Chula Vista’s St. Rose of Lima Catholic Church. A $1,000 scholarship in Victor’s name was announced at the Installation Dinner.

Topics: Announcements, Events, Industry

Home Buyers and Sellers: WHY PICK A REALTOR?

Posted by Rick Griffin on Nov 7, 2019 2:23:08 PM

PSAR is proud to announce the availability of a new video that is part of the #OurRealtor campaign. REALTORS® and associations are encouraged to share the 2:26 video with clients and post the video on their social media and websites. The video has not been branded.


Viewers can also watch the video here on YouTube, , and also on Facebook.  Anyone is also free to download a copy and share it so consumers can hear from others who have had great experiences working with their REALTOR®. PSAR will be releasing a new video each month to share. The videos will each be a testimonial from a client who understood the value of their REALTOR®.

Download an MP4 of the Video Here

At the recent PSAR Installation Dinner, PSAR 2020 President Robert Cromer stated that one of his goals for next year is to encourage more REALTORS® to highlight their experience, expertise and resources. “We need to make sure the general public understands what we bring to the table during one of the largest financial decisions of their life,” Cromer said.

“No one can replace the knowledge, skill set, local marketing, price familiarity, negotiating skill and relationship building of a local REALTOR®. We want everyone to share the #OurRealtor campaign and the new video. With PSAR you have a bright future and a place for belonging. We are stronger together!”
The video has been posted on the PSAR Facebook page. The Facebook posting includes these words: “An algorithm or computer system can’t replace the knowledge, marketing ability, price familiarity, negotiating skill and counsel of a local REALTOR®. It’s not about how much you might save, it is about what you will NET, and the security and knowledge REALTORS® bring to the transaction. #OurRealtor. #WeArePSAR.”

The video opens with a question “Can you trust an agent you’ve never met,” and ends with a door-knocking sound and the words “That’s Who We R.” The “That’s Who We R” initiative, launched earlier this year by the National Association of REALTORS® (NAR), turns into the classic “R” logo to help the public further distinguish its member REALTORS® from generic real estate agents.
The video from NAR features testimonials from real satisfied clients who received outstanding service from their REALTOR®.

The people in the video tell their story about the passion and dedication of their REALTOR®, plus they express their distrust over iBuying, a phenomenon referring to the buying and selling of real estate online without the assistance of an experienced REALTOR®. The video is a terrific tool for all REALTORS® and associations to use in demonstrating the benefits and value of using a REALTOR®.

The statements in the video include:

  • “I think if I used a service like that, I would get a lot of emails, I would get a lot of requests for data. I would be asked to review a lot of things that I don’t have a lot of knowledge about. I look for professionals in the field who are experts, and we found it.”
  • “Some of them may charge me less, but I don’t know how honest they are. I will just stick with my realtor. He’s honest. I believe in him.”
  • “He really cared about us having a good experience. We valued his time and his expertise. But I could tell that he really valued our time as well.
  • “He was a source of information.”
  • “It’s not easy to go online and just look for someone who you just might be emailing or texting or just calling on the phone. It always very important to have someone that you can meet with, that you can talk to.
  • “I believe that the real value that my realtor has is that she is looking out for me. She’s representing me. If I went on my own, I wouldn’t know what to do. I might sign something that I didn’t look at the fine print. So, she does that for me.
  • “Our realtor bent over backwards, went above and gave us options. Where else would you get that?”
  • “It’s well worth whatever money you’re paying to them because after explaining what we wanted and what our needs were, we weren’t taken to places that they wanted to sell. We were taken to places that we wanted to see. I think that’s really important. You can get that only with someone who knows you and takes the time to get to know you.

According to NAR, “That’s Who We R” reinforces the concept that partnering with a REALTOR® delivers the peace of mind that can only come from working with a real person who is committed to his or her clients’ futures and neighborhoods. It clearly seeks to highlight the value of REALTORS® in an age of technological disruption and companies that employ mobile applications, programs and teams of human experts to accomplish some of the traditional agent tasks.

NAR also said that the “That’s Who We R” campaign was designed not only to educate consumers about the benefits of working with a member of NAR but also to highlight all the ways REALTORS® go above and beyond to help and improve the lives of their clients, neighbors and communities. The campaign is designed to serve as a rallying cry for REALTORS® and inspire pride in the work they do every day to benefit their clients.


Topics: Announcements, Leadership, Industry