At the 2020 Installation Dinner awards were given, and pictures were taken

Posted by Rick Griffin on Nov 9, 2019 5:00:00 AM

PSAR 2020 Directors

More than 400 PSAR REALTORS®, affiliates, friends and family members converged on the Viejas Casino & Resort in Alpine to enjoy a memorable PSAR Officers Installation Dinner on Nov. 2.

The Installation event celebrated the success of the REALTOR® community with leaders who are committed to serving the industry. The program featured the swearing in of the 2020 PSAR Board of Directors and Robert Cromer as 2020 PSAR President by U.S. Representative Juan Vargas.

Also recognized at the installation were recipients of special awards. These awards targeted three geographical areas in San Diego PSAR, including South, East and Central San Diego County. Recipients included:

-- Merrie Espina, Realtor of the Year, South
-- Julie Lupo, Realtor of the Year, East

-- Shonee Henry, Realtor of the Year, Central

-- Hector Zamaro, Broker of the Year, South
-- Jan Farley, Broker of the Year, East
-- Jason Lopez, Broker of the Year, Central

-- Rhonda Beathard, Affiliate of the Year, South
-- Raymundo Gill, Affiliate of the Year, East
-- Megan Oliva, Affiliate of the Year, Central

             ~ Downloadable Pictures  ~                      

In his message to the members, Cromer stated, “I am really excited about the upcoming year and having the opportunity to build on the success of our Board of Directors, the committees, the staff, and our current and past presidents. This truly could be a break-out year for PSAR. Although we have had almost double-digit growth in membership each of the last two years, there are going to be a lot of changes in the marketplace. We hope San Diego County REALTORS® will find comfort in our culture, our education and our support for REALTORS® and homeownership. We empower REALTORS® to be the best they can be!”

Joining Robert on the PSAR board of directors for the 2020 calendar year beginning Jan. 1, 2020, will be Ditas Yamane as president-elect, Sam Calvano as secretary-treasurer and Robert Calloway as immediate past president. Other REALTOR® members also serving on the 2020 board will include: Mike Anderson, Yvonne Cromer, Carey Guthrie, Sean Hillier, Robert Kilbourne, Jason Lopez, Laurie MacDonald, Peter Mendiola, Norma Scantlin and Mike White. Also serving on the board will be Tony Santiago as an affiliate director.

PSAR is grateful to Shonee Henry, Dennis Ryan and Jan Farley, three PSAR board members whose terms will end December 31, 2019. Farley served as 2018 PSAR President.

In his farewell comments, Robert Calloway said, “Thank you for a wonderful year as PSAR’s 2019 President. PSAR was able to accomplish so many things this year. This was the year of service and our members definitely stepped up and served our Association by committing themselves to our mission of empowering our members. I encourage those members who are not serving on a committee to please take some time and visit a committee where you fit. Finally, I would like to thank the 2019 Officers and Directors for your selfless dedication and service to our Association, and a special thanks to the committee chairs for leading your committees and assisting with following the Association’s strategic plan. I want to welcome the 2020 Leadership Team and Directors and wish you well on your journey. Fair Winds and Following Seas!”

In his message to the members, PSAR CEO Richard D’Ascoli stated: “Even as these critics question the viability of REALTORS® and their associations, PSAR continues to flex its muscles and grow even stronger. We are committed to helping REALTORS® succeed. REALTORS® are thriving because our association is the glue that holds the industry together. Together, with our MLS and our State and National Associations, we provide a platform to support our members’ efforts to build homeownership opportunities.”

PSAR 2020 President Robert Cromer and Famil

Special speakers at the Installation Dinner included Robert and Yvonne Cromer’s two daughters, Hannah and Haley, who spoke to the audience in Spanish. Haley graduated from the University of California Davis with a degree in Spanish. She is now working on her Masters at Grand Canyon University. Hannah is a freshman at Creighton University. Both are bilingual.

Also speaking was Jeny Parra, a Cromer family friend. Jeny’s parents and Yvonne’s parents were friends back before both girls were born. Jeny’s late husband Victor was a close friend of Robert. In 2018, Victor passed away from heat stroke during a hike in the Blue Sky Ranch area of Lakeside. He was 47. Victor worked for the San Diego Unified School District as a facilities and equipment supervisor. He was also the Grand Knight of the Knights of Columbus fraternal council at Chula Vista’s St. Rose of Lima Catholic Church. A $1,000 scholarship in Victor’s name was announced at the Installation Dinner.



Topics: Announcements, Events, Industry

Home Buyers and Sellers: WHY PICK A REALTOR?

Posted by Rick Griffin on Nov 7, 2019 2:23:08 PM


PSAR is proud to announce the availability of a new video that is part of the #OurRealtor campaign. REALTORS® and associations are encouraged to share the 2:26 video with clients and post the video on their social media and websites. The video has not been branded.

PSARDinner_Video

Viewers can also watch the video here on YouTube, , and also on Facebook.  Anyone is also free to download a copy and share it so consumers can hear from others who have had great experiences working with their REALTOR®. PSAR will be releasing a new video each month to share. The videos will each be a testimonial from a client who understood the value of their REALTOR®.

Download an MP4 of the Video Here

At the recent PSAR Installation Dinner, PSAR 2020 President Robert Cromer stated that one of his goals for next year is to encourage more REALTORS® to highlight their experience, expertise and resources. “We need to make sure the general public understands what we bring to the table during one of the largest financial decisions of their life,” Cromer said.

“No one can replace the knowledge, skill set, local marketing, price familiarity, negotiating skill and relationship building of a local REALTOR®. We want everyone to share the #OurRealtor campaign and the new video. With PSAR you have a bright future and a place for belonging. We are stronger together!”
The video has been posted on the PSAR Facebook page. The Facebook posting includes these words: “An algorithm or computer system can’t replace the knowledge, marketing ability, price familiarity, negotiating skill and counsel of a local REALTOR®. It’s not about how much you might save, it is about what you will NET, and the security and knowledge REALTORS® bring to the transaction. #OurRealtor. #WeArePSAR.”

The video opens with a question “Can you trust an agent you’ve never met,” and ends with a door-knocking sound and the words “That’s Who We R.” The “That’s Who We R” initiative, launched earlier this year by the National Association of REALTORS® (NAR), turns into the classic “R” logo to help the public further distinguish its member REALTORS® from generic real estate agents.
The video from NAR features testimonials from real satisfied clients who received outstanding service from their REALTOR®.

The people in the video tell their story about the passion and dedication of their REALTOR®, plus they express their distrust over iBuying, a phenomenon referring to the buying and selling of real estate online without the assistance of an experienced REALTOR®. The video is a terrific tool for all REALTORS® and associations to use in demonstrating the benefits and value of using a REALTOR®.

The statements in the video include:

  • “I think if I used a service like that, I would get a lot of emails, I would get a lot of requests for data. I would be asked to review a lot of things that I don’t have a lot of knowledge about. I look for professionals in the field who are experts, and we found it.”
  • “Some of them may charge me less, but I don’t know how honest they are. I will just stick with my realtor. He’s honest. I believe in him.”
  • “He really cared about us having a good experience. We valued his time and his expertise. But I could tell that he really valued our time as well.
  • “He was a source of information.”
  • “It’s not easy to go online and just look for someone who you just might be emailing or texting or just calling on the phone. It always very important to have someone that you can meet with, that you can talk to.
  • “I believe that the real value that my realtor has is that she is looking out for me. She’s representing me. If I went on my own, I wouldn’t know what to do. I might sign something that I didn’t look at the fine print. So, she does that for me.
  • “Our realtor bent over backwards, went above and gave us options. Where else would you get that?”
  • “It’s well worth whatever money you’re paying to them because after explaining what we wanted and what our needs were, we weren’t taken to places that they wanted to sell. We were taken to places that we wanted to see. I think that’s really important. You can get that only with someone who knows you and takes the time to get to know you.

According to NAR, “That’s Who We R” reinforces the concept that partnering with a REALTOR® delivers the peace of mind that can only come from working with a real person who is committed to his or her clients’ futures and neighborhoods. It clearly seeks to highlight the value of REALTORS® in an age of technological disruption and companies that employ mobile applications, programs and teams of human experts to accomplish some of the traditional agent tasks.

NAR also said that the “That’s Who We R” campaign was designed not only to educate consumers about the benefits of working with a member of NAR but also to highlight all the ways REALTORS® go above and beyond to help and improve the lives of their clients, neighbors and communities. The campaign is designed to serve as a rallying cry for REALTORS® and inspire pride in the work they do every day to benefit their clients.


 

Topics: Announcements, Leadership, Industry

PSAR Members gain access to Mexico's Leading MLS Via CRMLS Matrix.

Posted by Richard D'Ascoli on Oct 7, 2019 12:43:03 PM

CRMLS announced that Matrix Subscribers will gain access to data from Terminus Sistema Global, Mexico's leading MLS.  Starting on October 2nd, 2019, CRMLS Matrix users may access data from Mexico's Leading MLS via a reciprocal link in the Matrix Links page. Licensed agents in San Diego, with their Broker's permission may now join PSAR and gain access to Matrix regardless of what association they belong to.  Existing PSAR members may either change from Paragon to Matrix for no additional cost, or PSAR Paragon MLS subscribers can add Matrix as a second MLS for only $6 per month . The tool is new, but the number of listings is growing each day.

Here is how PSAR's CRMLS Matrix users can gain access to Mexican listings. Use the "Links" menu option in Matrix.

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NOW Real estate professionals on both sides of the border will have more access to listing data than ever, along with a greater capacity to share their listing information with their peers.

This "Links" menu item will provide access to a page that looks like this.

links

You are in!  The Terminus interface is powered by the familiar MLS system called Matrix.  

Terminus

According the press release, CRMLS CEO Art Carter stated "Some people worry that a data sharing agreement means that someone will come 'over the hill' and start selling your listings," said Carter. "Remember, only professionals licensed to sell real estate in California can do so. This agreement is about viewing data, growing connections, and making referrals. It does not suddenly give Mexico agents California real estate licenses or vice versa."

Click here to read the full CRMLS press release for additional details. Check with your Broker and attorney to ensure you are following all applicable laws.

Back in March of 2019 Terminus Sistema Global and the State Board of Real Estate for Baja California (CEPIBC) announce their partnership for the deployment of the MLS for their members. By partnering with Terminus Sistema Global, CEPIBC has been able to introduce the concept of an MLS to their 10 regional associations which include AMPI Mexicali,  API Mexicali,  AMPI Tijuana,  API Tijuana, ASAI Tijuana, AMPI Rosarito, API Rosarito, AMPI Ensenada, API Ensenada and AMPI San Felipe.

 

Topics: Announcements, CRMLS, Industry

New San Diego County Local Area Disclosure

Posted by Richard D'Ascoli on Sep 27, 2019 4:38:49 PM

The Pacific Southwest Association of REALTORS® (PSAR) and the North San Diego County Association of REALTORS® (NSDCAR), two real estate trade associations for San Diego-area REALTORS®, are proud to jointly announce the availability of a new Local Area Disclosures (LAD) publication covering San Diego County.San Diego County Local Area Disclosures

This new LAD publication will help REALTOR® members give consumers a deeper understanding of the properties in San Diego County communities where they are purchasing. It contains vital information relating to all local communities in the San Diego region. The new LAD is the latest member benefit and is demonstrating a dedication and commitment to address the local needs of REALTOR® members.

NSDCAR and PSAR leading brokers and legal counsel worked together to create this new version that will provide REALTORS® with a disclosure document that focuses on items that may concern their clients and that are especially, and in many cases, unique to San Diego County.

For consumers, this new LAD will provide important information on all pertinent issues relating to a property they are interested in. It also will help buyers not rely solely on information received from sellers and agents.

“It was a very rewarding, collaborative experience working with our REALTORS® on this LAD project,” said Rich D’Ascoli, CEO, PSAR. “Our team members developed close bonds with a sense of expertise and camaraderie on this project, all with the goal of empowering our members to succeed.”

“Brokers want to provide their clients with accurate and current information,” said Tommy Thompson, CEO, NSDCAR. “Real estate dealings come with potential legal risk. So, disclosure of information is key to our jobs of informing buyers about the exact condition of a property before they agree to purchase it. Keeping tabs on legal concerns in day-to-day dealings help our members safeguard their reputations, businesses and careers.”

Disclosures are one of the most important areas in today’s real estate industry. Full disclosure provides parties with the information needed to properly negotiate price and assess the property’s suitability for their needs.

All sellers are required to disclose certain information and material facts, including information on the property including known hazards and defects that could have an effect on a buyer’s decision to enter into the deal.

In addition, all REALTORS® are required to have a thorough knowledge of California real estate disclosure laws. A real estate professional has a fiduciary duty to disclosure any information that might impact the value of a sale. It is always in your best interest to disclosure all known and suspected hazards. If information is withheld, the buyer or seller may be entitled to damages.

The new LAD publication is presented in easy-to-read format with chapter sections with such titles as “General Disclosures,” “Environmental Disclosures,” “Traffic, Roads and Transportation Disclosures” and “Air Traffic and Airport Disclosures.” Another section called “Specific Area Disclosures” includes specific information on particular communities in San Diego County, including coastal and desert areas, as well as North County, East County, South County, City of San Diego areas. Download San Diego County Local Area Disclosures

Topics for the sections include the following:

-- General Disclosures: County of San Diego General Plan Update, Homeowner Associations, High Wind and Flooding areas, Prison and Jails, Attractions and Amusement Parks, Casinos, Historic Districts, Short-term Rental Restrictions, Parking Restrictions, Soil Conditions, Gas Pipelines, Proposition 65.

-- Environmental Disclosures: Hazardous Materials, Coastal Cliffs, Electrical and Magnetic Fields, Flooding Valleys, Landfills, Lead-based Paint, Nuclear Materials, Agricultural Lands, Toxic Mold Advisory.

-- Traffic, Roads and Transportation: Major Freeways, Mass Transit, Buses.

-- Air Traffic and Airport Disclosures: Aircraft Noise, Airport Sites and Runway Expansion, Military Airfield Restrictions.

A variety of topics are mentioned on the pages about specific San Diego County communities, including information about off-road vehicles activity, nearby farms and agricultural odors, equestrian areas, sewage plants, groundwater seepage, landslide incidents, military ordinances in canyons, quarry noise and facilities for homeless and transients.

The new LAD publication will be available to members on the PSAR and NSDCAR websites.

About PSAR
The Pacific Southwest Association of REALTORS® (PSAR), a 3,100-member trade group for San Diego-area REALTORS®, offers CRMLS multiple listing services, educational training, advocacy and other resources to its REALTOR® members. Founded in 1928, PSAR has played a significant role in shaping the history, growth and development of greater San Diego County. The Association maintains a leadership role in the industry, empowering REALTORS® by leveraging our collective strength so they may serve homebuyers and sellers and the greater community. PSAR offices are located in Clairemont, Chula Vista, and El Cajon. PSAR Service Centers provide Sentrilock, Supra, retail store, MLS training and REALTOR® education, networking and much more. For more information, visit www.PSAR.org.  

About NSDCAR
The North San Diego County Association of REALTORS® (NSDCAR), a 7,000-member trade group for San Diego-area REALTORS®, offers San Diego County REALTORS® access to the California Regional MLS (CRMLS) service, along with educational training, advocacy and other services and resources. NSDCAR is the largest trade association in San Diego’s North County Region. Service centers are located in Vista, Carmel Valley, Carlsbad, Escondido, Fallbrook and Kearny Mesa. NSDCAR was founded in 1994 when several small boards of REALTORS® joined forces to better serve REALTORS® and real estate consumers in the rapidly growing areas of North San Diego County. For more information on NSDCAR, visit www.NSDCAR.com.

 

Topics: Education, Announcements, Market Information

Imperial beach stepping up open house sign enforcement

Posted by Richard D'Ascoli on Sep 20, 2019 10:16:27 AM

Imperial Beach House Sign EnforcementImperial Beach Code Enforcement is reminding San Diego County Realtors who are placing signs in the public right of way is against state law in all municipalities that don't have an exception.  California PENAL CODE SECTION 556-556.4 states: 

It is a misdemeanor for any person to place or maintain, or cause to be placed or maintained without lawful permission upon any property of the State, or of a city or of a county, any sign, picture, transparency, advertisement, or mechanical device which is used for the purpose of advertising or which advertises or brings to notice any person, article of merchandise, business or profession, or anything that is to be or has been sold, bartered, or given away.

The public right of way is "Real property or an interest in real property offered to and accepted by the City for public use."  Sidewalks are part of the public right-of-way.  While a couple of cities have limited specific exceptions to this rule, these exceptions usually involve city permits and payment.  Agents who place signs on sidewalks are likely violating state and local laws.

Imperial Beach will be fining agents $100 per sign when they place these signs on sidewalks.  

Here is a link to a letter from the IB Assistant Fire Marshal who is in charge of this.

Topics: Education, Announcements

Past PSAR President Armida Martin Del Campo, Big Heart, Open Door

Posted by Rick Griffin on Aug 30, 2019 5:15:00 PM

email_190831_411_Armida

The PSAR family is sad today over the recent passing of former PSAR President Armida Martin Del Campo. Armida served as the PSAR President in 2001.

Armida passed away Aug. 27 at a skilled nursing facility in National City after living with Alzheimer’s disease for the past seven years. She retired about eight years ago after a 30-year career in real estate sales and industry leadership. She maintained her brokers license even after her retirement. She operated her own brokerage, Sunshine Realty on Bonita Road, and ended her career with Coldwell Banker West. She was 76.

She was a long-time PSAR leader and served on many PSAR committees, including Professional Standards, Budget and Finance, Government Affairs, Equal Opportunity and Political Action, among others. She also served as a CAR Director.

 â€śShe was outgoing and a great people-person, a real social butterfly,” said Margarita Martin Del Campo, a daughter. “She was a wonderful wife and a great mother. She was always fun to be around and had a big heart and an open door for everyone. She loved real estate and was always on the go. Her open houses were very popular because she would prepare food for guests to enjoy. Wherever we went, people would recognize her.”

Armida served as the California Association of REALTORS' Key Contact for State Senator Juan Vargas.  She advocated for her industry and encouraged many PSAR members to get involved.  Current PSAR CEO Rich D’Ascoli recalls her support and encouragement when he first joined PSAR as the Government Affairs Director. "Armida made leadership look easy.  She led with grace and poise.  She had a way of making everyone feel accepted and comfortable. She was always the professional in the room."

Victor Ibarra was among countless people in real estate who benefited from Armida’s encouragement. “Armida was an icon in the real estate industry. She was well-loved and respected by her peers throughout the country, including escrow officers, title reps, lenders, everyone. She was always advocating for REALTORS® and homeowners. She took me under her wing when I served on the Association board. We went on trips to various cities to meet with fellow REALTORS®. She introduced me to many movers-and-shakers, all of whom loved and respected her. She knew everybody and everybody knew her.”

Armida was born on Oct. 27, 1942 in Tijuana. She is survived by Enrique, her husband of 52 years, two sons, Henry Martin of Chula Vista and Gerardo Martin Del Campo of Clayton, California, and two daughters, Armida Tinajero and Margarita Martin Del Campo, both of Chula Vista. Enrique retired after a career in dentistry. Henry works in law enforcement and Gerardo is a veterinarian. Armida works in manufacturing retail and Margarita works with the government. Armida also is survived by 10 grandchildren and two great-grandchildren. Services are pending, but are expected to be held in Tijuana in early September.  PSAR will release more information when it becomes available.

Everyone at PSAR extends their sympathies and condolences to the Martin Del Campo family.

The passing of Armida marks the third loss this year of a past PSAR president. Tom Money (1984) passed away in January. Patty Davis (1991) passed away in July.

Topics: Announcements

PSAR mourns the loss of past president Patty Davis

Posted by Richard D'Ascoli on Jul 31, 2019 3:32:57 PM

Patty Davis past president of PSARTuesday, July 30th was a sad day, as our wonderful Realtor friend Patty Davis passed away on that day. Her health began to seriously decline about three months ago from congestive heart failure. We thought you would like to know a little about Patty, as she was one of PSAR’s more illustrious members.

Patty Davis was born on Oct 1, 1950 in Louisville, KY. She grew up on a dairy farm, milking cows before and after school. Patty graduated from Ursuline Academy, received the US Army Walter Reed Nursing Scholarship and attended the University of Louisville, where she met her husband (now divorced) Rod Davis, a naval officer. They married and were transferred to San Diego in 1969, later moved to Guam, to Oakland, eventually returning to San Diego, where they settled in the Chula Vista area. They have two sons, Rod, born in 1970 and Eric, born in 1974. Patty has two grandsons she is very proud of, Justin Daniel and Cameron Eric.

In 1979, Patty started her real estate career, as a successful sales agent and property manager. In 1986, Patty became involved with the Association of Realtors’ Government Affairs Committee, which sparked her interest in local politics, private property rights, as well as leadership within the real estate community. She traveled to Sacramento and Washington DC to lobby the politicians on real estate issues. In 1992, Patty served as president of the South San Diego Bay Cities Board of Realtors now known as the Pacific Southwest Association of REALTORS® . During her year as president, she led our association through the construction of our current office building on Canarios Court, quite a step-up from the tiny space at 588 L Street. Patty was soon designated as a Director for the state level California Association of Realtors and at the national level for the National Association of Realtors. She represented local Realtors as Federal Political Coordinators. This distinguished position allowed our local voices to be heard in the halls of Congress.

In local politics, Patty served as a rent control mediator for the mobile home parks in Chula Vista, served on Chula Vista’s Economic Development Commission and on Chula Vista’s Planning Commission. In 1998 she was elected to the Chula Vista City Council, even serving some time as deputy mayor. In 1999, Patty co-founded “Christmas in October” with Dr. Emerald Randolph. Every year this program fixes up houses of low-income homeowners in Chula Vista. Patty was the democratic nominee for California’s State Assembly in 2004, running against an incumbent, and missed winning by only 500 votes.

At the time of her death, Patty was chairing the Cultural Arts and Design Review Committee for the Port District’s Chula Vista Bayfront. She has continued to co-chair “Christmas in October” every year for Chula Vista.

Patty was known throughout our community for her fairness, her positive attitude and her willingness to help people. She will be missed, but her battle is over; she can now rest.
Services will be held as follows:


DATE: Friday, Aug 16th
TIME: 10:00am
PLACE: St Pius Catholic Church
ADDRESS: 1120 Cuyamaca Ave, Chula Vista, CA
RECEPTION: Immediately following the service in the church hall.

Topics: Announcements

Volunteer at PSAR and Become a Bridge Builder

Posted by Rick Griffin on Jul 19, 2019 3:27:52 PM

I am honored to share with you the reasons why I’m involved as an active volunteer with PSAR, and why you should not wait another day to join me in showing a greater level of support for our Association.

Jason Lopez PSAR Board of Director

It’s fair to say that our industry is under attack. Our profession is being threatened in a number of ways, including questions about the value that seasoned, experienced and knowledgeable agents can offer to clients. It seems the only constant in real estate is change.

When discussing how the changes the real estate industry is facing certain changes, you may have heard the word “disruptors,” which could refer to a variety of factors: ranging from new franchisers; tech-centric start-up brokerages;the iBuyer model; MLS data aggregators; reduced commission structures and the intersection between technology and real estate.

As a result of the changes in our industry, the role our Association plays becomes even more critical in empowering our REALTOR® members and protecting personal property rights.  Actually these industry changes provide an outstanding opportunity for REALTOR® Associations like PSAR to stay ahead of the curve and to step forward in support of its members. So, I want to be part of this. I want to be involved in something that is part of the bigger picture and better for all of us.

My own career in real estate has encompassed a variety of business models, ranging from traditional to start-up to hybrid. I believe there’s enough room for everyone to stay connected and to succeed.

There’s another reason why I’m eager to volunteer with PSAR.

I have found that my involvement benefits the bottom line of my own business because of the opportunities to become acquainted with my fellow REALTORS® and brokers. At the end of the day, real estate is a relationship business. Yes, we may all be competitors, but we can also work together on deals. And I would prefer to undertake transactions with colleagues whom I know and trust. We all know the hard sell no longer works. People do not respond to a guy yelling at them about an amazing deal that they can’t live without. Instead, we choose to do business with someone we like and can communicate with. Good relationships don’t happen by accident. They take cultivation, time and effort. 

In fact, being involved in PSAR helps me discover ways to bring people together. It’s true that there’s a lot of conflict in our world. It’s a world filled with wars, division, arguments, prejudice and partisanship. But, PSAR provides a platform that allows our members to become bridge builders, not wall builders. PSAR is here to encourage members. You will need others in rough times, and we can encourage each other in the process.

Consider the universal principle of “use it or lose it.” For example, if you don’t exercise, your muscles get smaller. If you don’t use your mind, it will become duller as you grow older.  It’s the same with PSAR. If you have a talent and refuse to share it, then you’ll lose that talent. The opposite is, of course, true. If you use your muscles, they get bigger. And if you use your talent to help others at PSAR, then you’ll develop even more skills and abilities that will help you throughout your life.

Let me recommend that you decide today to become more involved with PSAR. PSAR is your hometown REALTOR® Association. As you know, home field advantage can mean everything in sports. Teams who play at “home” win more often than when playing on the road. And, when a team has their hometown fans cheering them on, they can often exceed their ability. All of us at PSAR are here to cheer for you. It all starts with you giving back by joining a committee, volunteering at an event and looking for opportunities to serve at a higher level. Thanks in advance for your greater involvement and membership participation.

* * *

Jason Lopez, who has worked in real estate for the past 25 years, became involved in PSAR leadership in 2016 while serving on a District Council. In 2018, he was elected to a two-year term on the PSAR board of directors. He was recently elected for a second term through 2021. He also will be serving as a C.A.R. Director in 2020. Currently, he is also serving as a facilitator of the weekly City Pitch Marketing Session at the PSAR Central San Diego Service Center in Clairemont.

Topics: Announcements, Government Affairs

Recently Elected 2020 PSAR Board Looking Forward to Service

Posted by Rick Griffin on Jul 12, 2019 4:39:41 PM

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The recent election results for the 2020 PSAR board of directors is destined to provide the Association with forward-thinking leadership and a strong future of growth and benefits for members.

In the recent election, Ditas Yamane was elected to serve as the 2020 President-Elect. Sam Calvano will continue his role as Secretary-Treasurer in 2020.

Also recently elected to serve as Directors in 2020 on the PSAR board: Jason Lopez, Laurie MacDonald, Yvonne Cromer, Peter Mendiola and Mike White.

Continuing to serve in 2020 on the PSAR Board include Robert Cromer as president, Robert Calloway as immediate past president and directors Mike Anderson, Carey Guthrie, Sean Hillier, Robert Kilbourne and Norma Scantlin, and with Tony Santiago as affiliate director.

We’re grateful for the following board members whose terms will end Dec. 31, 2019: Shonee Henry and Dennis Ryan, along with Jan Farley as immediate past president.

Ditas has been involved with PSAR since 2002. She joined the Government Affairs Committee and became chairperson three years ago. Born and raised in the Philippines and immigrated into the U.S. in 1988. She worked for a leading commercial airline as an International Flight Attendant flying international routes for 22 years. In 2002, she earned her real estate sales license. Two years later, she became a broker. Her family has operated a business in the South Bay since 1991.

Ditas has been involved in the community serving as President of the National City Chamber of Commerce and President of the Filipino American Chamber of Commerce of San Diego County. She currently serves as a Planning Commissioner for the City of National City, overseeing land use, permitting and zoning changes. She is also President and CEO of the Mabuhay Foundation, a nonprofit organization that promotes a better quality of life. 

“I would like to thank the PSAR Membership for their trust and confidence in voting me in as their 2020 President-Elect,” said Ditas. “As the PSAR President- Elect, I will work side by side with our incoming President Robert Cromer in continuing to grow PSAR and continue to serve our members to thrive in our industry. I will again encourage our members to participate and support our mission to empower all of us. We are PSAR!”

Sam has served as a PSAR Board Director for the three years and as secretary-treasurer for the past six years. Sam began his real estate career as a sales agent in 1976 and then switched to real estate lending in 1983. As Treasurer Sam has been led the Board’s efforts to shore up the association's reserve fund while keeping dues low.  PSAR’s annual dues are fifty dollars less than they were ten years ago. Sam led efforts to build solar, renovate our buildings and parking lots and ensure the long term sustainability of PSAR. Sam represented PSAR as a CAR Director in 2019.

Jason has worked in real estate for the past 25 years. He became involved with PSAR leadership while serving on a District Council. He loves to ride skateboards and has an extensive collection of vinyl records of “British Invasion” music bands from the 1960s, 1970s, and 1980s. Jason is currently a facilitator of the City Pitch Marketing session in Clairmont.  He will also be serving as a CAR Director in 2020.

Laurie became involved with PSAR leadership as a member of the East County Government Affairs Committee. She served as PSAR YPN chair in 2017 and 2018. She also currently serves as chair of the PSAR 2019 Charity Committee. She has traveled to Sacramento in the past for C.A.R.’s “Legislative Day” events. She also traveled to 28 countries before turning 30 years of age. She is a fourth generation San Diegan. Her great-great-grandparents arrived in San Diego from Halifax, Nova Scotia sometime in the 1890s and her great-grandmother was born here in 1909.

Yvonne has previously served on the PSAR Charity Committee, organizers of the PSAR REALTOR® Games. She joined the PSAR board of directors in 2018. The Chula Vista native was a synchronized swimmer and a member of the Chula Vista's Dolphinettes, a competitive swim club that no longer operates. After graduating from Hilltop High School in Chula Vista (class of 1991), Yvonne attended the University of Utah. During Christmas break, she met her future husband Robert at a Christmas party.

Peter, a past PSAR president (2012), and Served as a CAR Director in 2011 and 2012. Peter was a driving force behind the efforts to merge the East San Diego County Association of REALTORS and the PSAR.  Peter grew up in National City, attending Las Palmas Elementary School, Granger Middle School and Sweetwater High School (class of 1996). He started his company in February 2007 as a Realty World office. It became a Coldwell Banker operation on Dec. 11, 2011.

Mike became involved in PSAR leadership in 2011 as the founding member of the PSAR Tech Committee. He has been selling real estate since 1980 and is currently serving as an assistant manager at his brokerage. He also has served on the Sandicor Technical Users Group and the C.A.R. ZipForm Committee. He got his first computer at age 18, a Commodore 16 with only 16 kilobytes of RAM. He graduated from Patrick Henry High School (class of 1979), and then attended the University of California at Los Angeles (UCLA) where he played trumpet in the marching band. At UCLA, Mike was among the final group of students required to learn the Fortran computer language using punch cards. And, he was also one among the first students at UCLA at the time to type homework assignments and term papers on a computer.

The PSAR Board wishes to thank everyone who ran for a Board position. All the candidates were committed and involved members of the Association. They volunteer their time to the industry to improve it and to the community to build home ownership opportunities, defend private property rights and support those in need.  

Topics: Announcements, Events, Government Affairs

Access the Sentrilock educational toolbox for the SentriKeyTM Real Estate app!

Posted by PSAR Communication on Jul 11, 2019 7:00:00 AM

SentriKey Real Estate App

The new SentriKeyTM Real Estate app offers you a simple design and action-based layout so you can get potential buyers in the home and get it sold. Simply download the app at Google Play or the App Store and get those showings scheduled.

You can learn more about the app and its versatile features by accessing our collection of educational tools that are sure to meet the needs of all types of users.

Educational Tools (click the links below)

These are just a few of the tools available to help you learn more about the SentriKey Real Estate app. Find how-to videos and frequently asked questions on the support page.

Topics: Announcements, Technology, PSAR Benefits