PSAR has endorsed the following candidates for the November 2024 General Election.

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Measures and Propositions

National City
Vote NO on Measure R - Parcel Tax

Chula Vista
Vote YES on Measure P

California
Vote NO on Prop 33 - Rent Control

No on Prop 33 Video

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PSAR's mission is to empower REALTORS®.

Since 1928, the Pacific Southwest Association of REALTORS® has played a significant role in shaping the history, growth, and development of the Real Estate industry in San Diego County.

TRACY MORGAN HOLLINGWORTH

PSAR GOV’T AFFAIRS DIRECTOR (1956-2024)

(Services)

The PSAR family is heartbroken at this time following the sudden passing of Tracy Morgan Hollingworth, who held PSAR’s Government Affairs Director position for the past 21 years. According to husband Andrew Hollingworth, Tracy passed away peacefully in her sleep on August 5. She was 68 at the time of her passing.

Considered the dean of real estate lobbyists in San Diego County, Tracy was greatly loved and admired. No one in San Diego had worked longer in real estate government affairs than Tracy. She was proud of her record of longevity in government affairs services among Realtors in California-based REALTOR® associations.

Tracy was more than just a colleague. She was a pillar of the community, a dedicated leader, and a true friend to many. She served on many boards and commissions in service of her community and as recently as July 23, she attended a meeting between members of the PSAR Government Affairs Committee and California State Senator Brian Jones. Over the years, her savvy political advocacy efforts contributed to the prevention of passage of many state laws deemed detrimental to the best business interests of PSAR members.

Rich D’Ascoli, PSAR CEO, commented, “As a REALTOR® advocate for PSAR, Tracy was instrumental in defeating rent control in National City, a critical victory for property owners. She also played a key role in protecting private property rights in East County by helping as an opposition member to downzoning efforts. Her advocacy extended to the county level, where she worked on several land use initiatives, including the General Plan update, to ensure the interests of private property owners were represented and protected.”

PSAR member Mike Anderson, a long-time participant on the PSAR Government Affairs Committee, stated, “Tracy’s governmental updates for the GA committee were always thorough and enlightening, and she was invaluable during our GA meetings and on our annual Sacramento Legislation Day trips.”

A San Diego native, Tracy was born Jan. 2, 1956. She grew up in the East County and attended Flying Hills Elementary School in El Cajon and Cajon Valley Junior High. Her grandfather had moved with his family from Illinois to the Bostonia area of El Cajon in 1911, so her East County roots ran deep. She graduated from Santana High School in Santee. At Santana, she organized school assemblies and served as a peer counselor, confidentially assisting other students with personal problems ranging from family issues to drug addiction.

As a summer job, she worked in the Kings Canyon National Park, where she met actors Tim Conway and Harvey Korman, alums of the long-running TV show "The Carol Burnett Show", who were traveling with their families.  After summer's end, she was awarded a scholarship and attended Mount Vernon College, a women’s college in northwestern Washington, D.C., from 1976 through 1977. There, she studied international law and worked alongside professors who helped craft legislation for members of Congress. She also took a “Comparative Politics” course, for which she traveled to Rome and London and met with national lawmakers.

In 1977, Tracy landed a staff position with California U.S. Senator S.I. “Sam” Hayakawa. Tracy assisted in the drafting of legislation that helped San Diego’s tuna fishing industry stay competitive with fishing fleets in other countries. Later, while completing her bachelor’s degree in political science and economics at San Diego State University, she worked to implement those policy recommendations.

An economics professor encouraged her to join an internship program at the state Capitol in Sacramento.  While there, she earned a master’s degree from California State University, Sacramento. She spent 10 years working at the state Capitol for members of the California State Assembly, the League of California Cities, and other governmental bodies. During her time with the State Assembly, Tracy worked with key policy staff to draft legislation designed to create the California Welfare to Work Program, the first and only tax surplus rebate to state taxpayers. She also helped the California Association of REALTORS® carry a bill that expanded the C.A.R. Legal Action Fund.

Tracy met her husband Andrew "Andy" Hollingworth while both were working late hours analyzing committee bills for hearings. Before the age of PCs, the state had developed a cumbersome computer network that Andy had mastered. Andy, who was working as an advisor to four legislative committees, instructed Tracy on how to search for key bill information that showed legislators what special interest groups were supporting certain legislation and what organizations supported or opposed the legislation. Tracy and Andy dated four years before Andy proposed on one knee in the snow during a trip to Lake Tahoe.

Tracy’s work in the Legislature led to her serving 13 years with the Sacramento Association of REALTORS® (1988-2001). She then spent 21 total years serving the East San Diego County Association of REALTORS® (ESDCAR) and Pacific Southwest Association of REALTORS®  following the merger of the two associations.

In 2002, she started her own association management consulting firm. In addition to PSAR members, her clients over the years included the American Society of Landscape Architects San Diego Chapter, California Council of the American Society of Landscape Architects, East Otay Mesa Property Owners Association, California Municipal Managers Association, ACE Mentor, Urban Land Institute and several other land-use organizations.

Tracy is survived by her husband of 35 years Andrew Hollingworth, sisters Kathleen Morgan and Mary Ellen Morgan, and their 90-year-old mother Diane Morgan. Andrew stated that he was Tracy’s confidant as well as business partner. “We collaborated on everything, Tracy was a wonderful spouse and partner. She was the smartest person I know of in terms of land use real estate policy and politics. She has mentored many real estate lobbyists and elected officials. Tracy lived and breathed real estate.” In March of this year, Tracy and Andrew participated in a formal marriage recommitment ceremony officiated by County Assessor-Recorder-County Clerk Jordan Z. Marks.

“Tracy was fiercely loyal to her friends in good times and bad, and friendly and helpful to everyone,” said Andrew. “Once you were her friend you remained so for life.”

Services 

The family has planned the following public events to celebrate Tracy’s life:

A viewing will be held from 9 a.m. to 1 p.m., Monday, Aug 26, at Glen Abbey Mortuary’s La Jolla Chapel facility in Pacific Beach, located at 4710 Cass St., at the corner of Cass and Diamond Streets.

Burial and prayers will follow at 2 p.m. at Glen Abbey Memorial Park, located at 3838 Bonita Road, Bonita.

A celebration of life ceremony will be held from 12 p.m. to 1 p.m., Saturday, Sept. 7, at La Jolla Presbyterian Church sanctuary, located at  7715 Draper Ave., La Jolla. The parking garage entrance is on Kline Street. A reception will follow in the church Fellowship Hall located across the courtyard.

For more information about these public events, contact Kathleen Morgan at katinparis03@yahoo.com.

PSAR expresses our sincere condolences to the Hollingworth family at this time. Cards and notes can be mailed to the PSAR offices.

Recently, PSAR members met with California State Senator Brian Jones, who has represented the 40th Senate District since 2018. He is currently serving as Senate Minority Leader.

The major topic discussed at the meeting with Jones is the housing shortage. High home prices and mortgage rates have created a chilling effect on the housing market, frustrating aspiring first-time buyers and homeowners looking to move. Adding to the misery, the low housing supply has kept prices up, even as elevated borrowing fees bite into purchasing power and affect affordability. 

Also, prospective sellers are deterred over concerns about the mortgage rate they would incur with their next home, creating a “lock-in effect” that constrains the market. The lock-in effect occurs when homeowners who secured ultra-cheap mortgages when interest rates were low now feel trapped in their current property and reluctant to relocate, thus, limiting the number of existing homes available for sale.

Sen. Jones told PSAR members he believes there are ways to increase the inventory of single-family homes to first-time buyers by making it easier for older homeowners looking to downsize.

In addition, PSAR members heard Jones's request for the Association’s assistance with researching San Diego County homeowners, ages 55 and older, who might be interested in downsizing.

Jones said he believes more homeowners would be receptive to relocating to smaller homes, giving more options to first-time buyers, if benefits were available that still offered attractive living amenities.

One idea is to examine the incentives currently available for subsidized rentals and then apply those same incentives toward the creation of entry-level ownership housing. Another idea is to make it easier for developers to build entry-level homes by offering the same programs that benefit for-profit and non-profit builders of rental housing.

Overall, PSAR members described the meeting with Jones as “productive” and “enlightening.” PSAR members thanked the Senator for his continued partnership in looking for solutions to the housing shortage. 

The 40th California State Senate District includes more than 1 million residents of East and North San Diego County. The 40th Senate District includes the cities of Escondido, Poway, San Marcos, Santee and San Diego City communities of Carmel Mountain Ranch, Mira Mesa, Rancho Bernardo, Rancho Peñasquitos, Scripps Ranch, Sorrento Valley and University City, along with the San Diego County unincorporated communities of 4S Ranch, Alpine, Bonsall, Fallbrook, Lakeside, Pine Valley, Rainbow, Ramona and Valley Center.

Jones grew up in the 40th District. He attended Santee Elementary, Cajon Park Middle School, and Santana High School, and earned a bachelor’s degree in business administration. Jones served eight years on the Santee City Council followed by three terms (2010-2016) in the State Assembly before his first election to the Senate in 2018. PSAR endorsed Jones in his 2022 reelection bid.

Hermila "Mila" Cesena was born on April 7, 1943, in Mazatlán, Mexico, to Maria Consuelo Alvarado and Jesus Raymundo Galdeano. She was the mother-in-law of PSAR Committee member Juliette Montoya-Cesena, was an agent with Berkshire Hathaway, and was a member of PSAR since 1978.

She grew up and attended school in Mazatlán before moving to Tijuana at age 15. There, she met her future husband, Jesus Cesena, and they remained married for 61 years. Together, they had two sons, Jesus and Carlos, and also raised Mila’s younger brothers, Alvin, William, and Edward, after their mother passed away from lupus. She joined PSAR in 1978 and worked with Berkshire Hathaway.

In the early 1970s, Mila earned her real estate license.  Real estate became her passion and lifelong career. She was dedicated to helping her clients achieve homeownership, counseling them to pay off their home mortgages as soon as possible. She cherished hearing from clients who had achieved the goal of complete homeownership. 

Mila had a vibrant personality and was known as the life of the party, brightening the mood of those around her. She loved to dance and create a fun environment for everyone, going out of her way to raise the spirits of those who seemed down.

Family was very important to Mila. She enjoyed family vacations and cherished time spent with her loved ones. Fond family memories include summer vacations to Mexico with her sister-in-law and her boys.   Mila also found peace in long walks on the beach, taking in the sights and sounds of the ocean that imparted a sense of tranquility and peace of mind.

Hermila Cesena's mass will be held on 7/26/24 at
Corpus Christi Catholic Church, Bonita at 12 noon
Followed by interment at Glen Abbey Memorial at 2:00 PM.

If you are looking to Chat or File a Ticket with CRMLS Compliance or Support, it's moved.  Here is a quick video Tutorial on where to look.

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As of June 24th, the Access by Appointment (ABA) setting is now available for Sentrilock users. LIcensees can now restrict access to their lockboxes, allowing entry only to agents with an approved appointment on SentriKey. This feature can be easily enabled using either the SentriKey Real Estate (SKRE) app or the SentriKey website. 

Enabling ABA ensures that only approved licensees can access your property’s lockbox, enhancing security and control. Follow these simple steps to get started and secure your listings effectively.

What is Access by Appointment?

Access by Appointment (ABA) is a feature that requires REALTORS® to have an approved appointment in the SentriKey system to access the lockbox assigned to a listing. This feature adds an extra layer of security, ensuring that only those with scheduled access can enter the property.

How to Enable ABA on the SentriKey Real Estate App:

1. Open the SKRE App: Start by opening the SentriKey Real Estate app on your smartphone.

2. Access the Menu: From your Home Screen, tap the Menu icon in the upper left-hand corner.

3. Select My Lockboxes: Navigate to 'My Lockboxes'.

4. Assign the Lockbox: If the lockbox is not already assigned to a property, select 'Assign/Unassign Property' and complete the assignment process. If the lockbox is already assigned, proceed to 'Property Access Settings' and choose the listing.

5. Enable ABA: Select' More Settings' once the lockbox is assigned. Here, you can turn on the ABA feature.

How to Enable ABA on the SentriKey Website:

1. Log In to SentriKey: Visit the SentriKey website and log in to your account.

2. Go to Listings: Select 'Listings' from the toolbar on the left-hand side of the screen.

3. Select Your Listing: Click on the Ellipses (three dots) on the right-hand side of the listing you wish to manage.

4. Enable ABA: Choose 'Enable ABA' from the dropdown menu.

By following these steps, you can easily manage property access and ensure that only approved REALTORS® can enter your listings.

Stay Informed and Secure

Keeping your properties secure is crucial. SentriLock’s ABA feature provides peace of mind by adding layer of control over who can access your listings. For more tips and tutorials on managing your properties effectively, subscribe to our blog and stay updated with the latest real estate technology insights.

Let’s unlock success together!