Summary of Key Findings from the PSAR Forum on California’s Homeowners Insurance Crisis:

Posted by PSAR Communication on Jun 18, 2024 9:59:27 AM

A recent forum at the PSAR East County Events Center addressed California’s homeowner's insurance crisis. Experts shared insights and discussed ongoing efforts to improve the situation. Key takeaways include:

  • Legislative Efforts: Legislators and state officials are actively working to solve insurance problems.
  • Appeal Process: Consumers can appeal insurance cancellations through the California Department of Insurance.
  • Regulatory Changes: The California Department of Insurance is considering regulations for forward-looking risk modeling to facilitate policy writing.
  • Rate Hikes: State regulators may approve double-digit rate hikes as part of the Sustainable Insurance Strategy.
  • HOA Challenges: Homeowners associations face significant increases in master policy prices.
  • Early Shopping: Members’ clients should start shopping early for homeowners insurance due to rising costs.
  • Cal Fire Resources: Cal Fire offers maps, home inspection resources, and suggestions for creating defensible space.
  • Economic Realities: Factors like home age, and age of electrical, plumbing, and roofing systems contribute to higher rates. Inflation and increased home values also drive premium surges.
  • Catastrophe Modeling: Allowing insurers to use future risk assessments with historical data might reduce reliance on the FAIR Plan, the insurer of last resort.
  • FAIR Plan Safety Net: The FAIR Plan is crucial for many Californians amid climate-related threats.
  • Legislative Insights: Insights into legislative efforts to control insurance costs were provided by Chris Jonsmyr from Assemblymember David Alvarez’s office.

The panelists included: Cal Fire Battalion Chief Alex Elward, Sharon Smith - California Department of Insurance, 
Maureen Moran - PSAR Member & Insurance Agent, Bob Hillard - PSAR Member & Insurance Agent, and Chris Jonsmyr - Office of Assemblymember David Alvarez

Thank you to Kay LeMenager - PSAR Broker, Organizer of the Forum, and Chair of PSAR’s Government Affairs Committee who worked with the East San Diego County Government Affairs Sub-Committee to host this informative event.  

Please see this link for an FAQ from the California Commissioner of Insurance.

Topics: Education, Government Affairs, Industry

Accredited Buyer's Representative. (ABR®) Designation

Posted by Kevin McElroy on May 2, 2024 4:00:54 PM

Accredited Buyer's Representative (ABR®) Designation

The Accredited Buyer’s Representative (ABR®) designation is for real estate professionals passionate about working with buyer clients and want to acquire enhanced business skills that lead to service level excellence.

Who Should Consider the ABR® Designation?
This prestigious designation is tailored to real estate buyers' agents committed to enhancing their expertise in assisting buyer-clients throughout the home-buying process. REALTORS® who achieve the ABR Designation will stand out in a competitive market.

Attend PSAR's FREE ABR® Class on May 30th and May 31st, 2024

What Benefits Does the ABR® Designation Offer?

1. Advanced Education

Embarking on the ABR® designation journey enriches your understanding and skills, making you a more competent agent in the eyes of potential home buyers. This program offers a robust educational experience focusing on the needs and trends relevant to home buyers, ensuring you are well-equipped to handle various buyer scenarios effectively.

2. Exclusive Resources and Tools

As an ABR® designee, you gain exclusive access to members-only publications, marketing tools, and comprehensive resources crucial for remaining in the forefront of a fast-evolving real estate marketplace. These are tools that will enable you to market your services more effectively and efficiently.

3. Networking and Referrals

Joining the ABR® community opens up networking opportunities with other real estate professionals. Relationships lead to referrals and collaborative prospects, expanding your business reach and potential client base.


How to Earn the ABR® Designation

  • Take this two-day Core Designation Course (free to PSAR Members*)
  • Complete one of the ABR® elective classes
  • Document five completed transactions in which you acted solely as a buyer representative. (These transactions do not need to fall within a specific period of time.)
  • Membership in good standing in the National Association of REALTORS® (NAR).
  • Membership in good standing in REBAC

Application Process and Future Cost

  • Submit the application and documentation of five completed buyer-agent transactions.
  • The first year of REBAC membership is free
  • The second year is $110, but prorated based on the month you joined REBAC
  • $110 per year thereafter

The ABR® Designation is earned only by completing a series of achievement benchmarks, each of which demonstrates your superior skill set and advanced knowledge. 


PSAR's mission is to empower real estate professionals.

Since 1928, the Pacific Southwest Association of REALTORS® has played a significant role in shaping the history, growth & development of the Real Estate industry in San Diego County.

Topics: Education

The Central Pitch is Back!

Posted by Kevin McElroy on Mar 1, 2024 11:34:57 AM

PSAR Central Pitch

Link to:  Location and Direction | Pitch Details | Property Coverage | Agenda | How To Pitch


To enter a property for a PSAR pitch session, use this link: "Request Pitch".

Join REALTORS® Trish Nuñez & Karina Souza as they moderate the Central Pitch!

Showcase listings, receive live feedback, network with fellow local agents. Coverage includes Bay Ho, Clairemont,   La Jolla, Linda Vista, Mission Beach, Mission Hills, Morena, Ocean Beach, Pacific Beach, & Point Loma  There's nothing like person-to-person interaction!

PSAR's Central Pitch will deliver these benefits: 

  • Live listing Pitch: Promote your listings to a room full of engaged and motivated local agents
  • Improve Your Marketing: Gain valuable insights through the interactive Q&A session that will help you market your listings more effectively.
  • Network: Meet, mingle, and build important relationships with fellow top-producing agents who can bring qualified buyers to your listings.

Tuesday| March 12th, 2024
9:30 AM - 10:30 AM
...and every Tuesday thereafter at 9:30 AM
There will be coffee and some breakfast nosh items available as well!


PSAR Central Office in Clairemont
4340 Genesee Ave, San Diego, Suite 203*

*Located on the second floor. Please enter through the rear entrance of the building. Signage will direct you to the correct room once you reach the office.

PSAR Central Office

Pitch Details

Great listing exposure! The property will be listed in the "pitch email" sent to agents in corresponding areas of the county the evening prior. This email has a consistently high open rate. 

At this time, pitched properties are not required to be held open after the pitch session, but it is encouraged due to the momentum generated at the session.

Here are the pitch guidelines:

  • Properties "Coming Soon" and "Active" properties can be pitched. Coming soon properties may not be shown  Here are the rules.

  • Only "Active" properties may be part of the broker's open.

  • If the listing agent cannot come in and pitch, no need to worry as you can assign another MLS subscriber to make the pitch for you. Make sure to indicate it in the pitch form!

  • Cancellations must be received by 12:00 pm the night before via email (, or you will be considered a "No Show." No Shows without an email cancellation will be suspended from the Pitch Session for 90 days.

  • All MLS subscribers are welcome regardless of association affiliation. Those marketing properties must be licensed subscribers or participants in an MLS.

  • PSAR affiliate members are welcome to participate and network. More information is available on sponsoring a pitch session and addressing attendees.

Registration & Questions:

  • Call 619-421-7811 or email with any questions.

  • To enter a property for a PSAR pitch session, use the "Request Pitch" form.

  • Pitches MUST be submitted by 3:00 pm the day before the meeting (Monday) to be included.

Coverage Area

Properties in the following zip codes may be included: Bay Ho, Clairemont,   La Jolla, Linda Vista, Mission Beach, Mission Hills, Morena, Ocean Beach, Pacific Beach, Point Loma   (92037, 92103, 92107, 92108, 92110, 92111, 92121, 92122, 92123,92037.)  (Out-of-area pitches are allowed as time permits)

Caravan Tour Number To Come


Pitch Agenda

  • Host introductions

  • We request the attendees to keep mobile phones silent as a courtesy to the pitch speaker

  • Introduce this week's sponsor: Pitch session begins: each agent pitches their property (2 minutes each)

  • Coming soon properties: agents highlight listings coming soon

  • Price changes: agents announce recent price changes

  • Additional announcements: relevant industry news/updates

  • Upcoming PSAR events and classes

  • Reminder of open houses: agents state if they are holding opens after the pitch

Meeting announcements / Market Update

Pitch sessions provide a valuable platform to gain insights from industry experts on current real estate trends, vital updates and announcements for REALTORS® in the county, that could impact their business.

  • Meeting announcements: cover any PSAR updates/news

  • Market update: provide an overview of the latest market trends and statistic

How to Pitch Your Property

When it's your turn to pitch:

  • Walk to the front of the room

  • State your name, company, and phone number clearly and slowly

  • We will display photos while you provide key property details:

    • Address

    • Property type (e.g. single-family home, condo, etc.)

    • Asking price

    • Brief description

    • Key features and details

    • Why agents should see this property

    • Will you be holding an open house after the pitch session?

  • Wrap up the pitch by repeating:

    • Your name

    • Company

    • Phone number (slowly and clearly)

  • Allow agents to ask questions after your pitch

  • Limit pitch to 2 minutes maximum

Topics: Education, Events, Market Information

Sentrilock Key Card & Associated services Termination

Posted by Kevin McElroy on Feb 22, 2024 7:00:00 AM

Old Sentri Lockboxes will be out of date

PSAR's CRMLS subscribers can exchange registered old Gen 1 and Gen 2 lockboxes for new ones at a discounted rate of $120 while supplies last!

This is part of a move to ensure continuity due to Sentrilock's updates for security and technology enhancements.

Sentrilock terminated all Sentrikey card usage, including the Associations Admin keys, as of March 31, 2024. This means:

  • Non-Bluetooth lockboxes should not be bought or sold. Ownership cannot be transferred, and these boxes, if inactive for over a year, will need an internal clock reset by March 31 to continue functioning.

  • PSAR advises changing batteries and checking if old model boxes need a clock reset. Replacement batteries are available at PSAR service centers and possibly online. Sentrilock Customer Support can assist with resets at (513) 618-5800.

  • A non-Bluetooth lockbox displaying "Code" then "Error" indicates it requires a clock reset. This must be done by March 31.

  • "Call Before Showing" (CBS) functionality can be activated on non-Bluetooth boxes until March 31, after which CBS will remain on the box. However, mixing old and new boxes is not supported, limiting the CBS feature's use until all PSAR lockboxes are Bluetooth models.

PSAR urges members not to dispose of old boxes in the trash but to drop them off at PSAR for recycling.

For additional information, contact PSAR service centers at or (619) 421-7811.



Topics: Education


Posted by Rick Griffin on Jun 23, 2023 9:00:00 AM

2024 candidates

PSAR members, don't forget to vote for the 2024-2025 board members! Electronic ballots were emailed on June 23rd at 9 a.m. and voting ends on June 30th at 5 p.m. Only PSAR REALTORS® can vote.

     Cast Your Vote     

Candidates for PSAR President-Elect  (1 Seat)

Yvonne Cromer

Yvonne Cromer

Mike White

Mike White


Candidate for Secretary / Treasurer (1 Seat)

Sam Calvano

Sam Calvano


Candidates for Director Pick Up to Five (Two-Year Seats)

Tristin Stokes
Tristin Stokes
Monica Greenwood
Monica Greenwood
Charmaine Orcino - Gonzales
Charmaine Orcino-Gonzalez
Paula Gonzalez
Paula Gonzalez

Jim O'Donnell
 Jim O'Donnell

Norma Scantlin
Norma Scantlin

Rebecca Pollack-Rude
Rebecca Pollack-Rude



     Cast Your Vote     



PSAR members get to engage in the decision-making process and choose our leaders. The association's management of policies, programs, events, and investments has a direct impact on our personal lives and businesses. Elected Directors not only offer practical guidance but also motivate the association to strive for greater heights.

It takes just a few minutes to cast your vote, but the outcomes can be significant. Take the time to make a difference and shape the future of our association.

We look forward to counting your ballot!

For a Complete Copy of the PSAR  By-Laws download them here:

Download the PSAR By-Laws

Topics: Education, Marketing, Industry

Over 55, Disabled, or Victim, Can Now Save On Property taxes.

Posted by Communications on Oct 21, 2022 2:47:00 PM

Many owners who want to move within California can now transfer their lower property tax base from one property to another, anywhere in the state, The tax base transfer can save owners tens of thousands of dollars or more in taxes. 

Under Proposition 13, a home is normally appraised at its full market value at the time it is purchased. This program allows the taxable value on the original home to be transferred to the replacement home thereby preventing an increase in property tax.

The program befits owners who meet the qualifications listed here.

Homeowners Age 55+ If you're a senior, retiree, or older homeowner who feels trapped in a home that no longer fits your needs.

People With Severe Disabilities  If you live with a severe or permanent disability.

Victims of Wildfire & Natural Disasters
If you are one of the tens of thousands of Californians whose family home has been destroyed or substantially damaged by wildfire.

The new law called Proposition 19 makes it easier for you to move to another home without incurring a property tax hike.* 

Explainer Video Prepared by San Diego Chief Deputy Assessor, Jordan Marks,
and produced by the PSAR.

See the California Board of Equalization Prop 19 information page for additional details about filing checklists, guidelines, rulemaking, frequently asked questions, related legislation, deadlines, forms requirements, types of relief, intergenerational transfer exclusions, additional resources, and general property tax information.

Filing forms for Seniors and the Disabled may be found here. See the tabs "Forms"

* Always check with your tax professional to verify your particular situation prior to making financial decisions.


PSAR's mission is to empower real estate professionals.

Since 1928, the Pacific Southwest Association of REALTORS® has played a significant role in shaping the history, growth & development of the Real Estate industry in San Diego County.

Topics: Education, Announcements, Industry

2022 Summer DRE Bulletin

Posted by PSAR Communication on Jul 26, 2022 1:16:58 PM

DRE Commissioner Douglas McCauley releaseS the Summer DRE Bulletin.

  • Comments on the housing shortage and adaptive reuse or converting a building from one use to another.
  • Senate Bill 263 (SB 263), amended the continuing education requirements for real estate licensees becomes effective January 1, 2023.
  • DRE Survey, Realtors, please comment.  The Commissioner is looking for feedback.
  • Continuing Education (CE) audits
  • Trust Fund Signatories. Can a property owner sign on a real estate broker’s trust account? Can a real estate broker sign on the property owner’s general account?
  • California’s Call to Action: Build 2.5 Million Homes in the Next Eight Years
  • California Mortgage Relief Program
  • Mortgage Loan Servicers and the Foreclosure Process
  • Advertising Guidelines and the Use of Former Surnames and Nicknames

READ The Entire Bulletin Here

dre bulletin summer 2022





Topics: Education, Announcements, Brokers/Managers

Housing Discrimination - What Owners need to know

Posted by Monica Lopez on May 22, 2022 10:00:00 AM

Fair Housing Resources

CSA San Diego County, Written by Monica Lopez

CSA San Diego County investigates hundreds of fair housing complaints annually. Not all complaints have intentional actions at their source. A certain number are the result of agents or landlords lacking proper training, in-depth knowledge of fair housing laws, or the use of rental documents that are out of date.

Fair Housing Training
Fair housing training is a critical element in reducing complaints. Housing providers should ensure that they and their employees understand their responsibilities under federal and state fair housing laws, and act on those responsibilities in their daily interactions with both applicants and residents.

An example of the need to stay current on fair housing laws training: 
Amy the apartment manager received training in fair housing laws in 2008 when she was first hired. Recently, she denied an applicant because their housing community, to her knowledge, does not accept Section 8 vouchers. Had Amy updated her training annually, she would have been made aware that the applicants receiving assistance from programs such as Section 8 are now protected under Source of Income laws.

Fair Housing Knowledge
In-depth knowledge of fair housing laws is essential as well. Limited fair housing education can result in wrongful actions and costly lawsuits.

An example of the need for in-depth knowledge of fair housing laws:
Sara the leasing agent was recently hired and was required to watch a 1-hour fair housing training video during orientation. The video covered very basic information regarding protected groups and prohibited actions, but do specifics on disability-related topics. Six months later, Sara encountered a complaint. She had informed an applicant with a disability that they could not rent a unit in her building because his assistance animal was on the "breed restricted" list. Sara was unaware of "reasonable accommodations" under California law.

Discriminatory Policies, Practices, and Procedures
CSA has experience in investigating errors that occur in rental applications, rental agreements, and house rules. A well-educated and currently trained individual should always review any of these documents before implementing them to ensure the contents comply with fair housing laws.

An example of the need for awareness of discriminatory practices:
A house rule that prohibits children from leaving their apartment unless accompanied by a parent. The Fair Housing Act prohibits rules that target any protected groups. Families with children may encounter issues with housing providers who maintain overly restrictive or targeted rules. Having a fair housing law-educated and trained individual review your rules prior to posting is always the best practice.

The solution to housing discrimination starts with you.  If you or your staff are in need of training, contact CSA.

CSA San Diego County
327 Van Houten Avenue, El Cajon, CA 92020
Phone: 619-444-5700
TTY: 800-735-2929

CSA San Diego County is a 501(c)(3) non-profit organization whose primary mission is the promotion of social justice and public welfare through programs, services, and advocacy against all forms of discrimination, including advocacy for the eradication of housing discrimination to assure equal housing opportunity for all individuals.


Any opinion, findings, conclusions, or recommendations expressed in this material are those of the author(s) and do not necessarily reflect the views of HUD. This material is based on work supported by the Department of Housing and Urban Development (HUD) under FHIP Grant FEOI210047.

Topics: Education, Brokers/Managers, Industry

A big change to Sentrilock Key Cards is coming soon!

Posted by Kevin McElroy on Mar 16, 2022 10:00:00 AM

SentriLock Deprecates SentriCard

By March 30, 2022, SentriCard key cards will no longer open lockbox key compartments (unless you own the lockbox)!

The SentriKey phone application must be used by non-lockbox owners to open key compartments!

How do I open the key compartment?

If you own a lockbox, you will still be able to use your SentriCard to open the key compartment and/or release the shackle of your lockbox.  The SentriKey® phone app performs the same functions.

All others accessing a lockbox-- Showing agents, agents that use their broker’s lockboxes, team members, and assistants-- must use the SentriKey® app to open the key compartment using a Mobile Access Code sent by the app.


Showing in a remote area not using a Bluetooth® lockbox,

The SentriKey® Real Estate app can detect low or no cell coverage and a Mobile Access Code will be presented in the app. No card needed, no Bluetooth® needed!.

  1. From SKRE Home Screen > Select View Nearby Properties
  2. A message will pop up indicating that this feature is not available
    when offline. (If the lockbox uses Bluetooth, go to the home screen
    then press ENT on the lockbox.) If non-BLE, continue to step 3.
  3. Select Get Code
  4. Enter the Lockbox Serial Number
  5. Select Get Code
  6. Use Biometrics or PIN
  7. Your Access Code will display


How do I remove customization and borrowed lockboxes?

Lockboxes that are borrowed or customized require the lockbox owner’s SentriCard® to be inserted into the lockbox to release the shackle. This will set the lockbox back to its default settings and remove any customization.


Lockbox Sharing

Brokers sharing their Lockboxes will need to enable the ability for agents to view all lockboxes and access logs to generate one-day codes, release the shackle and assign lockboxes to listings. If this feature is disabled, an Office Staff or Broker office individual will need to assign the lockbox to an agent’s listing first in order to perform these functions.


How do I set the lockbox clock?

All lockboxes below an NXT Wireless (Blue Box) 24.34 version must use the lockbox owner’s SentriCard® to set the clock on a lockbox for the time to update.


How do I release the shackle?

Lockbox owners can use the SentriKey® app to generate a shackle release code, or owners can use their SentriCard® to release the shackle. If you are using a lockbox that is owned by another user, you will use the SentriKey® app to release the shackle by using a shackle code.


How do I recalibrate the lockbox?

With assistance from our Support department, the lockbox owner’s SentriCard® will be able to recalibrate the motor.


How do I customize a lockbox to another region?

By using the lockbox owner’s SentriCard®, the lockbox owner can customize a lockbox to a different region, enable/disable CBS, and enable/disable contractor mode for a non-BLE lockbox.



Frequently Asked Questions May Be Found Here.


Or Email SentriLock at

Call SentriLock: 513-618-5800



Topics: Education, YPN

Why you may see 'SD' at the end of listing IDs

Posted by Richard D'Ascoli on Jan 21, 2022 1:20:06 PM

Why you may see 'SD' at the end of listing IDs and what you need to do 

Why you may see 'SD' at the end of listing IDs

Learn how to properly identify SDMLS listings below 

You may start noticing that certain listing IDs in your MLS have a new suffix: 'SD.' For example: 2200000582SD.

On 1/1/2022, San Diego MLS changed its listing ID conventions. This change meant that some new SDMLS listings now use duplicate IDs. The new listing ID numbers are the same as IDs of older listings from our data share partners. Using the same listing ID for multiple listings causes data collisions in the MLS and confusion for real estate professionals who want to find specific listings.

To avoid these issues, CRMLS updated IDs for the listings. These listings and all SDMLS listings will appear with the letters 'SD' at the end of their ID numbers.

This change will impact your MLS ID searches in all MLS platforms. See below:

If you are using Power Search…

CRMLS Paragon Listing IDs

Searching for a 2022 SDMLS listing ID without the 'SD' suffix in Power Search will return all listings that begin with that listing ID, including the SDMLS listing and an older listing ID from a data share partner. The listing ending in 'SD' is an SDMLS listing from 2022.

If you are using Quick Search…

      CRMLS Quick Search

If you don't include the 'SD' suffix in Quick Search, Paragon will only return the listing that exactly matches the number you enter. To ensure you find the right listing, make sure you include the 'SD' ending.

      CRMLS Paragon Quick Search       CRMLS Paragon Quick Search with SD
               Doesn't show the newer listing                             Now shows both but must add suffix 'sd'

On third-party sites…

Depending on the site, you and your clients may see either the listing ID ending in 'SD' or the listing ID without 'SD.' When you're unsure which ID the site will use, it's best to reference other details for the listing, as its Active date or address.

Topics: Education, Announcements, CRMLS, Paragon