NOW! SCREEN tenants through CRMLS - FREE To Housing Provider!

Posted by PSAR Communication on Aug 24, 2021 12:51:12 PM

RentSpree is now an MLS-integrated core product, available to all CRMLS users at no extra cost!

Here's a short video explaining the benefits of RentSpree:

What is RentSpree?
RentSpree is a premier rental application and tenant screening tool. Through a simple link, tenants can apply to rental properties in minutes. The housing provider receives a complete rental application, credit report and score, criminal background check, and eviction report – all at no cost! (Applicants pay the $30 screening fee.)

What's the new integration?
CRMLS added an "Online Screening" field to residential lease input forms. It is now a required field for lease listings in all CRMLS-supported MLS systems. Just select "RentSpree" in this field if you want to collect rental applications via the MLS! (You may also select "None" if you wish to opt-out.)

This is what the new feature will look like in your MLS system:

rentspree_screenshot

If users select RentSpree, the listing agent will receive a notification email containing a link for prospective tenants to apply to rent the property.

How can users start accepting rental applications?
Visit the CRMLS Knowledgebase to find out exactly where to find this new field in your MLS system.

Topics: Education

Update on County Rental Assistance-From The SD Housing Commission

Posted by PSAR Communication on Aug 18, 2021 11:12:36 AM

Molly Chase with the San Diego Housing Commission provided PSAR members with an update on the funds spent on the County Rental Assistance Program. The program helps pay past-due, unpaid rent, and utilities for City of San Diego households with low income that experience financial hardship due to the ongoing COVID-19 pandemic.

For deeper knowledge on this topic check out this video presentation and Q&A with PSAR's Government Affairs Committee.

Slides from the Presentation

Topics: Education

CRMLS Paragon Upgrade is Here

Posted by Richard D'Ascoli on Sep 21, 2020 1:30:00 PM

Check out the links, video and details below for the facts about the CRMLS Paragon upgrade. 

  • CRMLS subscriber's contacts and  saved searches will migrate over to the upgraded version of Paragon. 
  • Since the national data standard is different, some searches may need to be edited. 
  • CRMLS subscribers see the listing information from the 145,000 agents who share listings right through CRMLS. 
  • This upgrade provides agents with service from the biggest and most advanced MLS in the Country.

 

CRMLS is launching a major upgrade to the Paragon system on September 21st. You will get more photos, more listing distribution control, and more input on how your version of Paragon works.

  • NO LISTING INPUT or Add/edit Sept 17th until 8 am on Sept 21
  • Rules changes
  • Better, faster, more features

To help prepare you for the upgrade, CRMLS launched a Paragon Upgrade Resources page full of valuable information on the differences between the old and new systems.

Check out the San Diego Paragon Resources Center here.

While it already contains FAQs and a guide to critical rules differences between systems, it will be expanded to contain even more critical information and action items in the coming weeks.

Pro Tips: 

Other AOR's listing in San Diego: Agents around the state who use CRMLS Matrix will still be listing in San Diego during the upgrade.  Agents who list through CRMLS data-share partners will still be listing in San Diego. 

Absolutely Need to List?: PSAR also is a provider of Matrix for $6.50/month as a second MLS.  Matrix will be still active while the MLS is inactive.  This might be a good time to try it out.

See New Listings: While Paragon is being updated, tools like Homesnap-Pro will continue to be updated and searchable. Agents can see confidential remarks and search new listings from agents listing using systems other than Paragon. 

 

Paragon Upgrade

Important Training

Pre-recorded Video, watch or listen here on YouTube.

https://youtu.be/vgHLBE-LbZY

Live Webinars were hosted on the these days days.

Tuesday 9/8  Tuesday 9/15
9am-10am (Register Here)
1pm-2pm (Register Here)
10am-11am (Register Here
2pm-3pm (Register Here)

Monday 9/14
Broker, Office-Manager, IT & Broker Support Staff Discussion
3pm-4pm (Register Here)

 

Important Dates:

Thursday, September 17 at 12:00pm until Monday, September 21, 8:00 am The CRMLS system Goes into Read Only ModeAll input locked out, contacts, saved searches available, changes made at this time will not transfer. 

_________________________________________

When the system Goes Live on 9/21, CRMLS will have Live Support via Zoom
CRMLS staff will be live and available to answer your questions in real time.
Please have your name, email and username ready so we can assist you with your questions.
These will be live forums to help you with any issues you may be having, not a presentation.
You can join anytime and leave at your leisure.

Monday, September 21st, 8:30am - 5:00pm (Join Here)

Tuesday, September 22nd, 8:30am - 5:00pm (Join Here)

Wednesday, September 23rd, 8:30am - 5:00pm (Join Here)

Friday, September 25th, 8:30am - 5:00pm (Join Here)

Monday Sep. 28th - Friday Oct. 2nd @ 12:00pm  (Register Here)

Thursday, October 15th, 12:00pm (Join Here)

Monday, October 19th, 2:00pm (Join Here)

Wednesday, October 28th, 2:00pm (Join Here)
________________

Can't make it to the live
training? Here is the Recorded Training.
CRMLS YouTube Upgrade

Also two classes on the Upgraded Paragon Enhancements

Thursday, September 24th, 10:00am - 11:00am (Join Here)

Thursday, September 24th, 2:00pm - 3:00pm (Join Here)


We are upgrading this system to get a faster, more modern MLS engine for your business.  CRMLS and PSAR continue to grow listing inventory, and technology to empower Realtors by providing more tools, more data, wider coverage while protecting Realtor data.  This upgrade furthers PSAR’s mission to empower you. This is one of the reasons that PSAR is the fastest growing Realtor Association in San Diego County.

FAQ will be updated continuously: California Regional Multiple Listing Service

What will and will not carry over: California Regional Multiple Listing Service

Paragon Differences: https://go.crmls.org/paragon-key-differences/

Rules Differences: https://go.crmls.org/san-diego-paragon-vs-crmls-paragon/

_______________________________________________

PSAR's Mission is to empower Realtors to flourish while being accountable to
each other,our clients, and our community.

Since 1928, the Pacific Southwest Association of REALTORS® has played a significant role in shaping the history, growth and development of the Real Estate industry in San Diego County. Workshops are open to all REALTORS® and Affiliated Members. This class is free of charge.

 

Topics: Education, PSAR Benefits

Now you Can Create, Track, and Manage PEAD-V Forms with Glide

Posted by Richard D'Ascoli on Aug 6, 2020 12:15:00 PM

COVID-19 has resulted in countless challenges for agents across California. Perhaps chief among them are the new compliance requirements for showings, namely the Coronavirus Property Entry Advisory and Declaration - Visitor (PEAD-V) form. Given that each visitor to a property must sign a PEAD-V form and deliver it electronically to the listing agent in advance of a visit, it creates a significant burden for agents on both sides of a transaction.TRACK, AND MANAGE PEAD-V FORMS WITH GLIDE
To help solve this problem, Glide has created the first-of-its-kind integrated system that allows you to create, send, and manage PEAD-V forms across all of your listings and clients in a single place. Key benefits of using this tool include:

  • Save Time: Eliminate duplicate entry and and quickly generate new forms for reach property your clients want to visit.
  • Reduce Errors: Automatically pull in all property info from our MLS partners and connect directly to your DocuSign and ZipForm accounts to send to clients.
  • Protect Your Clients (and Yourself!): Don’t expose home sellers to unnecessary risk and ensure all visitors are free of COVID-19 symptoms. If an issue does arise, all of your forms are in a single location.

Zoom Class, Dates and Times
        Register Here        
Classes are offered several times a week

Glide is developed based on feedback from agents across the state, Glide’s tool gives you access to a number of features that make your life easier while ensuring full compliance:

  • Visitor Log: Share your personal PEAD-V listing URL with all visitors to generate and track forms for signature on-the-go without the hassle of manual coordination.
  • Reusable Parties: Don’t waste time re-typing by reusing previously entered buyers, agents, or other visitors/vendors.
  • Reduced Clutter in ZipForm: Keep your ZipForm account clean and uncluttered. Buyer Prospects and PEADs you create in Glide do not interfere with your transactions list in ZipForm.
  • One-Click Creation from MLS: When you create a PEAD-V directly from an MLS listing page, Glide will automatically pull all of your listing information to the form - saving you time and hassle.
  • Integration with DocuSign®: Send your PEAD-V forms using DocuSign and Digital Ink, complete with the signature and initial tabbing auto-placed for all visitors. Includes basic support for Digital Ink.


Learn More

Or Get started today at glide.com/pead.


Best of all, it’s free to agents who belong to the Pacific Southwest Association of REALTORS® and takes less than a minute to create your first form.  Glide is a PSAR member benefit. The program is usable now. It is also currently integrated with CRMLS Matrix.  Paragon integration is coming soon.  We are told it should be available within a week or so.

.glide - real estate forms management

_______________________________________________

PSAR Mission is to empower Realtors to flourish while being accountable to
each other,our clients, and our community.

Since 1928, the Pacific Southwest Association of REALTORS® has played a significant role in shaping the history, growth & development of the Real Estate industry in San Diego County. Workshops are open to all REALTORS® and Affiliated Members. This class is free of charge.

 

Topics: Education, PSAR Benefits

CONGRATS TO PSAR’S NEWEST GROUP OF CIPS GRADUATES

Posted by Rick Griffin on Jul 2, 2020 2:09:57 PM

ICIPS Attendees 06-26-20

Congratulations to a group of PSAR members who recently completed the Certified International Property Specialist (CIPS) Institute.

The CIPS Institute, from the National Association of REALTORS® (NAR), provides REALTORS® with knowledge, tools and a worldwide network helping in serving international clients.

The recent CIPS graduates include: 

Jackie Beltran

David Cardenas

Edith Cortez-Hernandez

Robert Cromer

Michael Dullea

Deborah Ferrari

Araceli Gonzalez

Nicolas Iniguez

Trinidelita Lao

Steven Lewis

Elva Luna

Angela Nugent

Dante Pamintuan

Diana Phan

Myrna Reyes

Patricia Ruesga

Yolanda Rosario

Maria Elena Sexsion

Rhiza Trinidad

Mary Beth Viruete

Ditas Yamane

These new CIPS graduates gained the knowledge needed to present investment information to international clients in their currency and area. They are now eligible to apply for NAR's CIPS Designation.  Once NAR accepts their applications, NAR will recognize them as expert resources in the international real estate market. They will have access to the information, research, network and tools to globalize their business. They now understand the financial, legal and cultural differences for real estate transactions in various countries.

CIPS graduates receive a variety of benefits, including a listing in the “Find a CIPS” online directory, customizable print postcards, customizable web banner ads and customizable press release. Technology tools include a CIPS app that provides translation, area and currency conversion, time zone calculation and international holidays, along with a CIPS resource browser toolbar. They also will receive a “Global Perspectives” print newsletter, access to webinars and networking opportunities, including access to CIPS member-only online communities and invitations to exclusive events at NAR meetings.

The CIPS class was an intensive program of study focusing on critical aspects of trans-national transactions, including currency and exchange rate issues, cross-cultural relationships, regional market conditions, investment performance, tax issues and more. Four-hour classes were held at various times June 15-19 and June 23-26.

The first class included an overview of the international real estate business environment, including capital flow, currencies, government regulations and culture. Topics included international brokerage, networking, marketing and selling.

Other classes featured the tools needed to present investment information to international clients. Students learned how to measure investment performance, prepare financial projections and understand the effects of taxes and exchange rates on investment.

Classes focused on real estate in Europe, Asia-Pacific and the Americas. Topics included the European Union and its impact on international real estate, as well as selling practices. Another class emphasized the cultural influences and economic trends in Japan and Asia. Another class included practical information on working with clients from the Caribbean and North, Central and South America, along with historical and cultural influences.

The instructor was Furhad Waquad, a NAR director since 2004. Furhad also is a past president of the Michigan Association of REALTORS®, a past NAR Regional Vice President and leader in NAR international leadership positions, including as a member of the NAR International Faculty. He has been recognized as Michigan’s REALTOR® of the Year and Michigan’s REALTOR® Active in Politics. 

Furhad is actively involved in REALTOR® organizations across the country. He is serving as NAR Federal Political Coordinator to U.S. Senator Debbie Stabenow (D-Mich.) and 2019-2020 NAR REALTOR Party Trustee for Campaign Services. He previously served as the 2013 Chairman of the National Association of REALTORS’® Global Business Alliances Committee and the 2009 NAR President’s Liaison to International Operations.

Several PSAR members who are now CIPS graduates are actively involved with the PSAR Global Real Estate Council (GREC). Many PSAR members who are interested in cross-border opportunities and who want to network with other international real estate practitioners are involved with GREC.

PSAR’s GREC is dedicated to assist the needs of PSAR members who desire to expand their international outreach and help international capital investment clients make informed transactions with effective counsel across multiple jurisdictions. The vision of the Council is to provide and facilitate educational opportunities to enable PSAR members to expand their practice and organize global-themed events.

GREC can provide you with a platform to connect with individuals internationally. GREC offers PSAR members the opportunity to learn and expand their niche market in real estate internationally.

Formed in 2013, PSAR’s GREC has hosted several educational events in recent years designed to assist PSAR members in helping international capital investment clients to make informed transactions with effective counsel across multiple jurisdictions. The training sessions have focused on cultural customs and diversity, as well as panel discussions and forums with international partners.

Topics: Education, Marketing, Industry

FULL BRUNT OF VIRUS OUTBREAK FELT IN MAY HOUSING REPORT

Posted by Rick Griffin on Jun 26, 2020 4:55:44 PM

May housing market Statistics

The full impact of the coronavirus pandemic was felt in the local and statewide housing market in May, as revealed by the most recent monthly home sales and prices report from the California Association of REALTORS® (C.A.R.).

California home sales in May fell to their lowest level since the 2008 Great Recession with closed escrow sales of existing, single-family detached homes totaling a seasonally adjusted annualized rate of 238,740 units, according to information collected by C.A.R. from more than 90 local REALTOR® associations and MLSs statewide.

Statewide, May 2020 home sales were down 13.9 percent from the 277,440 units sold in April, and down 41.4 percent from a year ago, when 407,330 homes were sold in May 2019. Statewide year-to-date home sales are down 12.9 percent, the largest drop since November 2007.

In San Diego county, homes sales in May 2020 were down 14.6 percent, compared to April 2020, and 42.3 percent, compared to May 2019.

San Diego county’s year-over-year decrease of 42.3 percent in home sales in May compares to these Southern California counties: 53.3 percent in Orange, 52.0 percent in Ventura, 47.5 percent in Los Angeles, 43.0 percent in Riverside and 37.6 percent in San Bernardino .

The statewide median home price in May 2020 fell below last year’s price for the first time since February 2012 and breaking the state’s 98-month, year-over-year price-gain streak. The May 2020 statewide median price of $588,070 for existing single-family homes was down 3.0 percent from April 2020’s $606,410 figure and down 3.7 percent from May 2019, when the median price was a revised $610,940.

In San Diego, the median price for a single-family home in San Diego County in May 2020 was $655,000, down 2.4 percent from $671,000 in April 2020, with only a 0.8 percent difference from the $650,000 figure for May 2019.

May 2020 County Sales and Price Activity
(Regional and condo sales data not seasonally adjusted)

Median Sold P:rice

“The sharp sales drop in May was the steepest we’ve seen in some time, but there are encouraging signs that show the market is recovering and should continue to improve over the next few months,” said 2020 C.A.R. President Jeanne Radsick, a second-generation REALTOR® from Bakersfield, Calif. “With pending home sales up a stunning 67 percent in May, buyer demand is on the upswing amid record-low rates that are making monthly mortgage payments $300 less than a year ago.”

“As we predicted, May home sales took the full impact of the coronavirus pandemic as much of the state remained in lockdown during the past few months and caused three straight months of double-digit sales declines, which we haven’t experienced since the Association began reporting monthly home sales in 1979,” said C.A.R. Senior Vice President and Chief Economist Leslie Appleton-Young. “While we expect sales activity to remain below pre-COVID-19 levels, closed sales will improve markedly as the phased reopening of the economy continues and consumers feel more confident returning to the market.”

Reflecting the dramatic change in market conditions, a monthly Google poll conducted by C.A.R. in early June found 40 percent of consumers said it is a good time to sell, up from 29 percent a month ago, but down from 51 percent a year ago. The market uncertainty has not curbed the optimism for homebuying as much; as 32 percent of the consumers who responded to the poll believed that now is a good time to buy a home, sharply higher than last year, when 26 percent said it was a good time to buy.

Other key points from the May 2020 resale housing report included:

•  At the regional level, all major regions dipped in sales by more than 35 percent from last year, with the Bay Area and Central Coast dropping the most at -51.1 percent each, followed by Southern California (-45.6 percent), and the Central Valley (-36.6 percent).

•  Fifty of the 51 counties tracked by C.A.R. experienced a year-over-year loss in sales, with Monterey declining the most from last year at -63.0 percent, followed by Mendocino (-59.7 percent), and San Benito (-59.2 percent). Counties that experienced a sales decline compared to last year averaged a loss of 42.2 percent. Del Norte was the only county with an increase over last year.

•  Median prices continued to dip in May versus last year in the Central Coast and the Bay Area but inched up slightly in the Central Valley region. The median home price was virtually unchanged in Southern California. 

• Thirty-one of the 51 counties tracked by C.A.R. reported a year-over-year price gain in May, with Glenn County leading the way at 31.9 percent. Of the 19 counties that experienced a price drop over last May, Plumas showed the biggest decline at 23.3 percent. 

• The Unsold inventory Index jumped to 4.3 months in May, up from 3.4 months in April and 3.2 months in May 2019. The index calculates the number of months needed sell the supply of homes on the market at the current rate of sales.

• Total active listings continued to decline on an annual basis for the 11th consecutive month; the 34 percent year-over-year decrease in listings was the biggest drop since March 2013.

• All major regions recorded a decrease in housing supply of more than 25 percent, with both the Southern California and the Central Valley regions falling by more than 33 percent. All counties in Southern California, except Ventura, declined 36 percent or more from last year, with San Diego dropping the most at 42.7 percent.

• The median number of days needed sell a California single-family home increased to 17 days in May 2020 compared to 13 days in April 2020 but was lower than the 18 days in May 2019. to the figure in March 2020 was 15 days, with a 23 day figure in February 2020.

• In San Diego County, the median number of days an existing, single-family home remained unsold was 11 days in May 2020, compared to eight days in April 2020, 10 days in March 2020, 12 days in February 2020, 23 days in January 2020 and 14 days in May 2019.

 

May 2020 County Unsold Inventory and Days on Market
(Regional and condo sales data not seasonally adjusted)

Unsold Inventory Index

• The 30-year, fixed-mortgage interest rate averaged 3.23 percent in May, down from 4.07 percent in May 2019, according to Freddie Mac. The five-year, adjustable mortgage interest rate averaged 3.16 percent, compared to 3.65 percent in May 2019.

 

In other recent real estate and economic news, according to news reports:

• Nationwide sales of new single-family homes in May continued to rebound from a COVID-19-influenced low in April, according to the U.S. Census Bureau and the Department of Housing and Urban Development. Sales of new single-family homes in May were up 12.7 percent in a year-over-year comparison.

• There were fewer bidding wars for homes in May in San Diego. According to Redfin, 49.1 percent of homes for sale drew multiple offers, a decrease from April’s 53.4 percent figure. Nationwide, Redfin found that 49.4 percent of U.S. home offers in May faced competition, compared to 43.9 percent of offers in April. Of the 24 metros in the Redfin analysis, 11 saw a majority of Redfin offers facing competition in May. That's up from eight metros in April.

• CoreLogic said home sales in May had their biggest drop in nearly 30 years because COVID-19 held the market to a crawl. The home sales total of 2,327 in May was 40.7 percent down from the same month last year. It was the biggest drop in home sales since January 1991, when sales were down by 41.5 percent. Despite fewer sales, average home prices were largely unchanged, said CoreLogic.

• Small business owners turned more optimistic in May about an economic rebound and are expecting the coronavirus-induced recession will be short lived. The National Federation of Independent Business said its optimism index rose 3.5 percent in May to 94.4, an increase that was twice the Wall Street forecast.

• San Diego’s economy in dealing with COVID-19 will fare better than that of other parts of California because of a higher number of essential workers. Roughly 67 percent of workers in San Diego County are considered essential and less likely to have suffered furloughs, according to Beacon Economics. That’s a higher percentage than Silicon Valley, Los Angeles and San Francisco.

•  Who says you can't go home again? According to Zillow, about 2.7 million adults moved back home in March and April. Over 32 million adults were living with a parent or grandparent as of April 2020, up 9.7 percent from the same time the year before and is the highest number on record.

• The moving industry could potentially use up to $2.5 billion in revenue because of the coronavirus, according to HireAHelper.com, a moving website. During the 2008 recession, the moving industry lost about 16.5 percent of its revenue. This time around, revenues could decline between 12.2 and 19.9 percent.

Topics: Education, Marketing, Industry

FAIR HOUSING IS NOT AN OPTION, IT IS THE LAW

Posted by Rick Griffin on Jun 12, 2020 5:15:00 PM

fair housing protects our livelihood

Fair housing is more than a list of dos and don’ts, rights and penalties and mandatory continuing education. As stewards of the right to own, use and transfer private property, fair housing protects our livelihood and business as REALTORS® and depends on a free, open market that embraces equal opportunity.

Fair housing is not an option, it is the law. The Federal Fair Housing Act prohibits housing discrimination based on race, religion, sex, national origin, disability, and familial status (protected classes). Californians are further protected from discrimination on the basis of age, marital status, genetic information, sexual orientation, sexual identification, AIDS/HIV, medical condition, political activities and affiliation, military or veteran status, and/or being domestic violence survivors.

What are some common unlawful acts of discrimination? They include:

  • Refusing to sell a property because of a person’s protected class.
  • Restricting loans or targeting higher cost loans to people based on their protected class or the neighborhood where the home is located.
  • Falsely denying that housing is available for inspection, sale, or rental.
  • Failing to provide reasonable accommodations to a person with a disability.

Fair housing exists in a community when individuals of similar income have the same range of housing choices regardless of race or color, ancestry or national origin, religion, gender, disability, marital or familial status, sexual orientation, or source of income.

The Fair Housing Acts covers most housing. In very limited circumstances, the Act exempts owner-occupied buildings with no more than four units, single-family houses sold or rented by the owner without the use of an agent, and housing operated by religious organizations and private clubs that limit occupancy to members.

REALTORS® recognize the significance of the Fair Housing Act and reconfirm their commitment to upholding fair housing law as well as their commitment to offering equal professional service to all in their search for real property.

The National Association of REALTORS® (NAR) has a “Fair Housing Action Plan” that uses the abbreviation “ACT,” which stands for (A)ccountability, (C)ulture Change and (T)raining. It ensures that America’s 1.4 million REALTORS® are doing everything possible to protect housing rights in America. NAR recommends printing a copy of the “REALTOR® Fair Housing Declaration” and posting it in your office. It can be found here,www.nar.realtor/fair-housing/fair-housing-program/fair-housing-declaration.

The Fair Housing Declaration says:

   I agree to:

  • Provide equal professional service without regard to the race, color, religion, gender (sex), disability (handicap), familial status, national origin, sexual orientation or gender identity of any prospective client, customer, or of the residents of any community.
  • Keep informed about fair housing law and practices, improving my clients’ and customers’ opportunities and my business.
  • Develop advertising that indicates that everyone is welcome and no one is excluded;, expanding my client’s and customer’s opportunities to see, buy, or lease property.
  • Inform my clients and customers about their rights and responsibilities under the fair housing laws by providing brochures and other information.
  • Document my efforts to provide professional service, which will assist me in becoming a more responsive and successful REALTOR®.
  • Refuse to tolerate non-compliance.
  • Learn about those who are different from me, and celebrate those differences.
  • Take a positive approach to fair housing practices and aspire to follow the spirit as well as the letter of the law.
  • Develop and implement fair housing practices for my firm to carry out the spirit of this declaration.

Where and when is Fair Housing discrimination occurring? According to CSA San Diego County, recent examples include:

  • A nationwide mortgage lender had systematically charged higher interest rates to Hispanic and African-American borrowers.
  • In Virginia Beach, landlords refused to rent to families with three or more children.
  • In Connecticut a landlord refused to grant a tenant reasonable accommodation for her assistance dog which helped her with her cerebral palsy, seizure disorder, and depression.

In addition, a three-year investigation by Newsday, a New York newspaper, uncovered widespread evidence of unequal treatment by real estate agents on Long Island, New York. In one of the most concentrated investigations of discrimination by real estate agents in the half century since enactment of America’s landmark fair housing law, Newsday found evidence of widespread separate and unequal treatment of minority potential homebuyers and minority communities on Long Island.

The three-year probe strongly indicates that house hunting in one of the nation’s most segregated suburbs poses substantial risks of discrimination, with black buyers chancing disadvantages almost half the time they enlist brokers. The investigation, published Nov. 17, 2019, involved 25 undercover testers and 93 real estate agents who provided a total of 5,763 listings, as well as 240 hours of secretly-recorded meetings. Unequal treatment was directed toward Asians (19 percent), Hispanics (39 percent), Blacks (49 percent)

Additionally, the investigation reveals that Long Island’s dominant residential brokering firms help solidify racial separations. They frequently directed white customers toward areas with the highest white representations and minority buyers to more integrated neighborhoods. They also avoided business in communities with overwhelmingly minority populations. Fair housing laws bar agents from directing whites to one community and equally qualified blacks, Hispanics or Asians to other places, a practice known as steering.

The newspaper said, “Fair housing standards generally bar agents from talking about the backgrounds of people who live in neighborhoods as a form of verbal racial or ethnic steering. The standards also require agents to provide equal guidance to customers about areas in which they may want to live.

“Agents and brokers bear the responsibility for applying fair housing standards as they act as licensed gatekeepers to housing choices. Industry representatives have contended that proper training is the best way to ensure agents uphold fair housing laws, arguing against more aggressive enforcement through fines, license suspensions or revocations.

“Ultimately, fair housing violations are determined by the courts or enforcement agencies. Authorities may choose to file charges based on egregious conduct in a single case. More generally, they bring legal action after subjecting an agent to several paired tests to establish a pattern and to reduce the likelihood that an agent’s choices were either a fluke or soundly guided by the market at the time.”

The Urban Institute, a nonprofit group, conducted a nationwide study sponsored by the U.S. Department of Housing and Urban Development in 2010. That study involved more than 8,000 tests found real estate agents engaged less frequently than in the past in more explicit forms of discrimination, such as not showing available houses to minority buyers. However, the study also showed that agents placed minority buyers in more integrated neighborhoods at a higher rate than white buyers.

“The issue of discrimination is very subtle,” said Claudia Aranda, a director of field operations for the Urban Institute. “In the absence of treatment that’s more overt, in the absence of particular discriminatory comments, individual home seekers will never have potentially any reason to suspect discrimination.”

For more details about the Newsday study, visit https://projects.newsday.com/long-island/real-estate-agents-investigation.

In order to prevent the appearance of discrimination, CSA San Diego County recommends the following:

  • Train all your staff consistently on local, state and federal regulations.
  • Standardize your engagement practices.
  • Always post the Fair Housing logo prominently on your property.
  • Distribute materials and information equally to all interested parties.
  • Standardize the process of maintaining wait or interest lists.
  • Brief staff daily as to the availability of units.
  • Don’t show different units to different prospective applicants.
  • Don’t show unclean units to prospective applicants.

PSAR will present a webinar on “Fair Housing Laws and Regulations” from 10 to 11 a.m., Wednesday, July 1. Presenter will be Monica Lopez of CSA San Diego County, a nonprofit that advocates for fair housing and in meditating tenant-landlord issues. CSA services include fair housing counseling, dispute mediation, educational fair housing seminars and rental practice discrimination audits. CSA also is involved with immigrant rights, hate-crime prevention, human trafficking and voter education. The webinar will be presented over the Zoom online meeting platform. Registration information is available at www.psar.org. Zoom membership is not required to participate in the webinar.

Topics: Education, Marketing, Industry

Now you can Market On Hold (or) without a listing contract.  Really?

Posted by Richard D'Ascoli on May 29, 2020 2:00:17 PM

Yes, Really!  Marketing Prior to a securing a listing agreement.

blog_email_200529_marketing

The CRMLS Board of Directors made a rules change this week.  The added language is in red below. Read it closely because the change is more significant than it may look at first glance. 

7.9 Mandatory Submission upon Marketing. Within one (1) business day of marketing or advertising a residential property to any member of the public, for sale which contains one to four units, or is a residential vacant land lot which is subject to any exclusive right to sell or seller reserved listing agreement, the Listing Broker must submit the property into the MLS for cooperation with other CRMLS participants. Marketing and advertising includes but is not limited to, any information about the property or its availability for sale displayed on any: signs, websites, social media, brokerage or franchise-operated websites, communications (verbal or written), multi-brokerage or franchise listing sharing networks, flyers or written material, or on any applications available to the public, or by conducting an open house. Any individual or entity that has signed within the previous year a Disclosure Regarding Real Estate Agency Relationship form in compliance with CA Civil Code section 2079.16 that identifies the Listing Broker shall not be considered a “member of the public” under this rule.  

The change is to Rule 7.9, “Mandatory Submission Upon Marketing.” This rule governs listing brokers’ submission of properties into the MLS. The previous version of this rule detailed how within one business day of marketing a property to the public, the listing broker must submit the property into the MLS. 

This new version makes clear that the listing broker must submit a property into the MLS within one day of marketing only if an exclusive listing contract exists.  If there is no contract, agents can talk about the listing that they "may secure."  Agents should use caution when discussing a listing prior to securing a listing contract.  The listing still remains open for a competitor to list with.  

The San Diego Old Paragon doesn't have "Hold" Yet.  Can I market a property when it's "Withdrawn?" 

The answer is YES!  The definition of the Withdrawn status does state that a property cannot be marketed or advertised, while remaining in our "old Paragon" system. But CRMLS will not be enforcing that aspect of the Rule until we actually get the CRMLS "Hold" status that is enjoyed by CRMLS Matrix users. CRMLS will allow marketing and advertising to occur the same as Hold listings in Matrix. A property in the status of "Withdrawn" can be marketed and advertised but cannot be shown.

The Withdrawn status in San Diego Paragon allows you to temporarily remove your listing from an “Active” status, without having to cancel it. This feature will allow you to place your listing in Withdrawn for a specified period of time. Marketing and Advertising as defined in Rule 7.5.1 is permitted. However, no showings are allowed, consistent with Rule 9.8.

To update your listing’s status to Withdrawn, follow the steps below.

Step 1: Navigate to your listings by clicking on the Listings tab and clicking on Maintain Listings.
p1

 

Step 2: Enter the MLS#, then click Go, or, enter the property address, then click Search. In the search results, click on the listing’s MLS# or Select an Action, then click on Maintain Listing.
p2

 

Step 3: Update the status to Withdrawn Then click Save Listing.
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Topics: Education, Brokers/Managers, CRMLS

For a safer client environment - Virtual Meetings - At No Cost

Posted by Richard D'Ascoli on May 20, 2020 2:57:47 PM

Looking for ways to make your client feel safer throughout the buy/sell process?  By this time, most everyone is familiar with virtual meeting applications such as Zoom, Google Meet, Webex and the like.   But they require downloading their software utilities and managing accounts on their systems.

There is an alternative tool with which you may not be aware—zipConsult®, available within zipForm Plus®. With zipConsult®, you can conduct online meetings with your clients to review contracts, conduct virtual tours, go over required paperwork prior to sending documents for signatures, or simply to stay connected.  And the best feature - it’s already in your technology toolbox if you are a San Diego county realtor and a PSAR member!

The great thing about this program is that it resides inside Zipforms Plus®, so working with documents is easier. And you can host conference calls and meetings with multiple clients in multiple locations at the same time. 

Here are some of the feature/functions of zipConsult:

  • Share your screen with clients online and review zipForm transactions: Once the meeting begins simply start screen sharing and display the document you’d like to share – it’s that easy. For further privacy, the screen sharing feature allows you to share only a specific application (program). The rest of your desktop will be hidden from the attendees’ view.
  • Meet faster-- invite attendees utilizing saved contacts in your zipForm address book: zipConsult is integrated directly with zipForm Plus, so starting a meeting online is simple and quick. Select clients from the address book with no typing then connect, communicate and review faster than ever.

  • Plan meetings and schedule them in advance: Within the advanced options the Schedule a Meeting option allows you to setup the date, time, and attendees in advanced. Also included in this interface is an email message editor to craft the personal invite that your attendees will receive.

  • Video conferencing allows face to face client meetings online: Add a personal touch to meetings with a webcam. When you share your webcam feed it’s like being there in person. Up to six people can video conference at once

  • Conference calling and text chat keep participants engaged: Your zipConsult account includes a conference call number with PIN codes, so participants can join by phone or computer mic and speakers. Encourage engagement with easy communication via easy conference calling and text chat.

  • Meeting Notes: Keep detailed notes during the meeting for later review or reference. Notes can be kept private or public. Upon the conclusion of the meeting all notes can be emailed to attendees to share the results of the meeting or assigning follow up tasks.

  • Create unlimited online meetings: Feel free to explore the value of meeting with clients online. Review zipForm transactions, review property disclosures, or discuss aspects of the transaction process.

So enhance your clients’ sense of well-being while at the same making your own virtual activities more efficient cost-free!  Just contact CAR to find out how to get started with zipConsult.

Don't want to watch the video?  Check out the slide deck here.

Not sure how  to use this?  Check how Realtor Wes Young used zipConsult on a transaction.

 

Topics: Education, Technology, PSAR Benefits

Governor Releases Industry Guidance on Real Estate Transactions

Posted by Richard D'Ascoli on May 7, 2020 6:57:26 PM

Today, May 7th, Governor Newsom released updated industry guidance to begin reopening with modifications that reduce risk and establish a safer environment for workers and customers. This guidance includes, among other things, information pertaining to real estate transactions.  Use these guidelines to responsibly plan and reopen for business.

The California Department of Real Estate advises all licensees to review the newly posted "COVID-19 Industry Guidance for Real Estate Transactions" and "COVID-19 General Checklist for Real Estate Transactions" found in the links below.

The Resilience Roadmap is a plan for modifying the statewide stay at home order to gradually reopen. When modifications are advanced and the state’s six indicators show we’ve made enough progress, we can move to the next stage of the roadmap. We are now moving into Stage 2, where some lower-risk workplaces can gradually open with adaptations.

This Guidance for Real Estate Document  provides guidance for businesses operating in the real estate industry including sales and rentals of single-family, multi-family, apartment, commercial, and industrial properties to support a safe, clean environment for workers.

For workplaces and showing property, it contains:
  • Specific plan
  • Physical distancing
  • Cleaning and disinfecting protocols for workplaces

It also has topics for employee training and individual control measures and screening, 

The COVID-19 General Checklist for Real Estate Transactions
This checklist is intended to help people involved in real estate transactions implement their plan to prevent the spread of COVID-19 in the workplace and is supplemental to the Guidance for Real Estate Transactions. This checklist is a summary and contains shorthand for some parts of the guidance; familiarize yourself with the guidance before using this checklist.

real estate industry guidance

Topics: Education, Brokers/Managers, Government Affairs, Industry