Link to:  Location and Direction | Pitch Details | Property Coverage | Agenda | How To Pitch

 

To enter a property for a PSAR pitch session, use this link: "Request Pitch".

Join REALTORS® Trish Nuñez & Karina Souza as they moderate the Central Pitch!

Showcase listings, receive live feedback, network with fellow local agents. Coverage includes Bay Ho, Clairemont,   La Jolla, Linda Vista, Mission Beach, Mission Hills, Morena, Ocean Beach, Pacific Beach, & Point Loma  There's nothing like person-to-person interaction!

PSAR's Central Pitch will deliver these benefits: 

• Live listing Pitch: Promote your listings to a room full of engaged and motivated local agents
• Improve Your Marketing: Gain valuable insights through the interactive Q&A session that will help you market your listings more effectively.
• Network: Meet, mingle, and build important relationships with fellow top-producing agents who can bring qualified buyers to your listings.

Tuesday| March 12th, 2024
9:30 AM - 10:30 AM
...and every Tuesday thereafter at 9:30 AM
There will be coffee and some breakfast nosh items available as well!

 

PSAR Central Office in Clairemont
4340 Genesee Ave, San Diego, Suite 203*

*Located on the second floor. Please enter through the rear entrance of the building. Signage will direct you to the correct room once you reach the office.

Pitch Details

Great listing exposure! The property will be listed in the "pitch email" sent to agents in corresponding areas of the county the evening prior. This email has a consistently high open rate. 

At this time, pitched properties are not required to be held open after the pitch session, but it is encouraged due to the momentum generated at the session.

Here are the pitch guidelines:

• Properties "Coming Soon" and "Active" properties can be pitched. Coming soon properties may not be shown  Here are the rules.

• Only "Active" properties may be part of the broker's open.

• If the listing agent cannot come in and pitch, no need to worry as you can assign another MLS subscriber to make the pitch for you. Make sure to indicate it in the pitch form!

• Cancellations must be received by 12:00 pm the night before via email (pitch@psar.org), or you will be considered a "No Show." No Shows without an email cancellation will be suspended from the Pitch Session for 90 days.

• All MLS subscribers are welcome regardless of association affiliation. Those marketing properties must be licensed subscribers or participants in an MLS.

• PSAR affiliate members are welcome to participate and network. More information is available on sponsoring a pitch session and addressing attendees.

Registration & Questions:

• Call 619-421-7811 or email pitch@psar.org with any questions.

• To enter a property for a PSAR pitch session, use the "Request Pitch" form.

• Pitches MUST be submitted by 3:00 pm the day before the meeting (Monday) to be included.

Coverage Area

Properties in the following zip codes may be included: Bay Ho, Clairemont,   La Jolla, Linda Vista, Mission Beach, Mission Hills, Morena, Ocean Beach, Pacific Beach, Point Loma   (92037, 92103, 92107, 92108, 92110, 92111, 92121, 92122, 92123,92037.)  (Out-of-area pitches are allowed as time permits)

Caravan Tour Number To Come

 

Pitch Agenda

• Host introductions

• We request the attendees to keep mobile phones silent as a courtesy to the pitch speaker

• Introduce this week's sponsor: Pitch session begins: each agent pitches their property (2 minutes each)

• Coming soon properties: agents highlight listings coming soon

• Price changes: agents announce recent price changes

• Additional announcements: relevant industry news/updates

• Upcoming PSAR events and classes

• Reminder of open houses: agents state if they are holding opens after the pitch

Meeting announcements / Market Update

Pitch sessions provide a valuable platform to gain insights from industry experts on current real estate trends, vital updates and announcements for REALTORS® in the county, that could impact their business.

• Meeting announcements: cover any PSAR updates/news

• Market update: provide an overview of the latest market trends and statistic

How to Pitch Your Property

When it's your turn to pitch:

• Walk to the front of the room

• State your name, company, and phone number clearly and slowly

• We will display photos while you provide key property details:

  • Address

  • Property type (e.g. single-family home, condo, etc.)

  • Asking price

  • Brief description

  • Key features and details

  • Why agents should see this property

  • Will you be holding an open house after the pitch session?

• Wrap up the pitch by repeating:

  • Your name

  • Company

  • Phone number (slowly and clearly)

• Allow agents to ask questions after your pitch

• Limit pitch to 2 minutes maximum

PSAR's CRMLS subscribers can exchange registered old Gen 1 and Gen 2 lockboxes for new ones at a discounted rate of $120 until March 28th  April 30th!

This is part of a move to ensure continuity due to Sentrilock's updates for security and technology enhancements.

Sentrilock will terminate all Sentrikey card usage, including the Associations Admin keys, effective March 31, 2024. This means:

• Non-Bluetooth lockboxes should not be bought or sold. Ownership cannot be transferred, and these boxes, if inactive for over a year, will need an internal clock reset by March 31 to continue functioning.

• PSAR advises changing batteries and checking if old model boxes need a clock reset. Replacement batteries are available at PSAR service centers and possibly online. Sentrilock Customer Support can assist with resets at (513) 618-5800.

• A non-Bluetooth lockbox displaying "Code" then "Error" indicates it requires a clock reset. This must be done by March 31.

• "Call Before Showing" (CBS) functionality can be activated on non-Bluetooth boxes until March 31, after which CBS will remain on the box. However, mixing old and new boxes is not supported, limiting the CBS feature's use until all PSAR lockboxes are Bluetooth models.

PSAR urges members not to dispose of old boxes in the trash but to drop them off at PSAR for recycling.

For additional information, contact PSAR service centers at support@psar.org or (619) 421-7811.

 

 

Candidate for Secretary / Treasurer (1 Seat)

Sam Calvano

 

Candidates for Director Pick Up to Five (Two-Year Seats)

 

 

PSAR members get to engage in the decision-making process and choose our leaders. The association's management of policies, programs, events, and investments has a direct impact on our personal lives and businesses. Elected Directors not only offer practical guidance but also motivate the association to strive for greater heights.

It takes just a few minutes to cast your vote, but the outcomes can be significant. Take the time to make a difference and shape the future of our association.

We look forward to counting your ballot!

For a Complete Copy of the PSAR  By-Laws download them here:

Many owners who want to move within California can now transfer their lower property tax base from one property to another, anywhere in the state, The tax base transfer can save owners tens of thousands of dollars or more in taxes. 

Under Proposition 13, a home is normally appraised at its full market value at the time it is purchased. This program allows the taxable value on the original home to be transferred to the replacement home thereby preventing an increase in property tax.

The program befits owners who meet the qualifications listed here.

Homeowners Age 55+ If you're a senior, retiree, or older homeowner who feels trapped in a home that no longer fits your needs.

People With Severe Disabilities  If you live with a severe or permanent disability.

Victims of Wildfire & Natural Disasters
If you are one of the tens of thousands of Californians whose family home has been destroyed or substantially damaged by wildfire.

The new law called Proposition 19 makes it easier for you to move to another home without incurring a property tax hike.* 

Explainer Video Prepared by San Diego Chief Deputy Assessor, Jordan Marks,
and produced by the PSAR.

See the California Board of Equalization Prop 19 information page for additional details about filing checklists, guidelines, rulemaking, frequently asked questions, related legislation, deadlines, forms requirements, types of relief, intergenerational transfer exclusions, additional resources, and general property tax information.

Filing forms for Seniors and the Disabled may be found here. See the tabs "Forms"

* Always check with your tax professional to verify your particular situation prior to making financial decisions.

_______________________________

PSAR's mission is to empower real estate professionals.

Since 1928, the Pacific Southwest Association of REALTORS® has played a significant role in shaping the history, growth & development of the Real Estate industry in San Diego County.

DRE Commissioner Douglas McCauley releaseS the Summer DRE Bulletin.

• Comments on the housing shortage and adaptive reuse or converting a building from one use to another.
• Senate Bill 263 (SB 263), amended the continuing education requirements for real estate licensees becomes effective January 1, 2023.
• DRE Survey, Realtors, please comment.  The Commissioner is looking for feedback.
• Continuing Education (CE) audits
• Trust Fund Signatories. Can a property owner sign on a real estate broker’s trust account? Can a real estate broker sign on the property owner’s general account?
• California’s Call to Action: Build 2.5 Million Homes in the Next Eight Years
• California Mortgage Relief Program
• Mortgage Loan Servicers and the Foreclosure Process
• Advertising Guidelines and the Use of Former Surnames and Nicknames

READ The Entire Bulletin Here

 

  

 

 

CSA San Diego County, Written by Monica Lopez

CSA San Diego County investigates hundreds of fair housing complaints annually. Not all complaints have intentional actions at their source. A certain number are the result of agents or landlords lacking proper training, in-depth knowledge of fair housing laws, or the use of rental documents that are out of date.

Fair Housing Training
Fair housing training is a critical element in reducing complaints. Housing providers should ensure that they and their employees understand their responsibilities under federal and state fair housing laws, and act on those responsibilities in their daily interactions with both applicants and residents.

An example of the need to stay current on fair housing laws training: 
Amy the apartment manager received training in fair housing laws in 2008 when she was first hired. Recently, she denied an applicant because their housing community, to her knowledge, does not accept Section 8 vouchers. Had Amy updated her training annually, she would have been made aware that the applicants receiving assistance from programs such as Section 8 are now protected under Source of Income laws.

Fair Housing Knowledge
In-depth knowledge of fair housing laws is essential as well. Limited fair housing education can result in wrongful actions and costly lawsuits.

An example of the need for in-depth knowledge of fair housing laws:
Sara the leasing agent was recently hired and was required to watch a 1-hour fair housing training video during orientation. The video covered very basic information regarding protected groups and prohibited actions, but do specifics on disability-related topics. Six months later, Sara encountered a complaint. She had informed an applicant with a disability that they could not rent a unit in her building because his assistance animal was on the "breed restricted" list. Sara was unaware of "reasonable accommodations" under California law.

Discriminatory Policies, Practices, and Procedures
CSA has experience in investigating errors that occur in rental applications, rental agreements, and house rules. A well-educated and currently trained individual should always review any of these documents before implementing them to ensure the contents comply with fair housing laws.

An example of the need for awareness of discriminatory practices:
A house rule that prohibits children from leaving their apartment unless accompanied by a parent. The Fair Housing Act prohibits rules that target any protected groups. Families with children may encounter issues with housing providers who maintain overly restrictive or targeted rules. Having a fair housing law-educated and trained individual review your rules prior to posting is always the best practice.

The solution to housing discrimination starts with you.  If you or your staff are in need of training, contact CSA.

327 Van Houten Avenue, El Cajon, CA 92020
www.c4sa.org
Phone: 619-444-5700
TTY: 800-735-2929

CSA San Diego County is a 501(c)(3) non-profit organization whose primary mission is the promotion of social justice and public welfare through programs, services, and advocacy against all forms of discrimination, including advocacy for the eradication of housing discrimination to assure equal housing opportunity for all individuals.

_______________________________________

By March 30, 2022, SentriCard key cards will no longer open lockbox key compartments (unless you own the lockbox)!

The SentriKey phone application must be used by non-lockbox owners to open key compartments!

 

Why you may see 'SD' at the end of listing IDs and what you need to do 

Learn how to properly identify SDMLS listings below 

You may start noticing that certain listing IDs in your MLS have a new suffix: 'SD.' For example: 2200000582SD.

On 1/1/2022, San Diego MLS changed its listing ID conventions. This change meant that some new SDMLS listings now use duplicate IDs. The new listing ID numbers are the same as IDs of older listings from our data share partners. Using the same listing ID for multiple listings causes data collisions in the MLS and confusion for real estate professionals who want to find specific listings.

To avoid these issues, CRMLS updated IDs for the listings. These listings and all SDMLS listings will appear with the letters 'SD' at the end of their ID numbers.

This change will impact your MLS ID searches in all MLS platforms. See below:

If you are using Power Search…

Searching for a 2022 SDMLS listing ID without the 'SD' suffix in Power Search will return all listings that begin with that listing ID, including the SDMLS listing and an older listing ID from a data share partner. The listing ending in 'SD' is an SDMLS listing from 2022.

If you are using Quick Search…

     

If you don't include the 'SD' suffix in Quick Search, Paragon will only return the listing that exactly matches the number you enter. To ensure you find the right listing, make sure you include the 'SD' ending.

             
               Doesn't show the newer listing                             Now shows both but must add suffix 'sd'

On third-party sites…

Depending on the site, you and your clients may see either the listing ID ending in 'SD' or the listing ID without 'SD.' When you're unsure which ID the site will use, it's best to reference other details for the listing, as its Active date or address.

---

PSAR is proud to announce that 15 PSAR members have been approved by the PSAR board of directors for recognition by the California Association of REALTORS^® (C.A.R.) as honorary members for life.

The 15 members include:

Congratulations to each esteemed member for your long-term commitment to professionalism and excellence in the real estate industry.

This latest 2021 group of new C.A.R. life members will receive a waiver of C.A.R. dues beginning in 2022. They will continue to receive a dues waiver for as long as they remain eligible for REALTOR^® membership or until retirement from the field.

Requirements to be honored as a C.A.R. life member include remaining as a C.A.R. member in good standing for a minimum of 25 years and attaining the age of 75.

Acceptance as honorary members for life also requires approval of the C.A.R. Membership Committee and the C.A.R. Board of Directors at one of its three annual membership meetings. Applications for the honorary member-for-life designation must be received in advance of the meetings in order for the dues waiver to be effective the following year. Applications will not be processed without the signature of the member’s local association executive.

Applications are available on the C.A.R.website and using THIS FORM

For additional information, send an email to hmfl@car.org.

_______________________________________

PSAR was recently honored for writing excellence by the San Diego Press Club,

PSAR received an award in the “In-House or Employee Publications” category for recent “Voice of Real Estate” stories, an ongoing series covering the latest real estate industry trends. 

In addition, PSAR was honored in the “General Writing for Internal Publications” category for a series of profile stories about PSAR members.

It was the seventh consecutive year that PSAR has been recognized for writing excellence by the San Diego Press Club.  

The PSAR member profile stories have generated high readership levels and fostered closer bonds among PSAR colleagues. A frequent response to the stories among members who have worked together for years is, “I didn’t know that about you.”

It was the fourth consecutive year that PSAR has received a Press Club writing award for its “Voice of Real Estate” series.

The monthly Voice articles feature updates on local and statewide housing market conditions based on statistics from the California Association of REALTORS®, as well as other recent news about real estate and economic trends, cited from news reports.

The Voice articles also satisfy a core standard from the National Association of Realtors requiring real estate trade associations to provide realtor members with regularly scheduled information on the housing market, and real estate trends and issues.

The San Diego Press Club’s recent 48th annual Excellence in Journalism Awards drew over 1,100 entries, making it one of the largest journalism competitions in the nation. Judges were press club members in Alaska, California (San Francisco, Orange County), Florida, Louisiana(New Orleans), New York (Rochester), Ohio (Cleveland), and Wisconsin (Milwaukee)

The San Diego Press club presented over 500 awards in 130 categories and 10 divisions. Winners included reporters, writers, artists, photographers, videographers, corporate communicators, and public relations professionals. Top winners included The San Diego Union-Tribune with 42 awards in online, daily newspapers, and photography categories, Ranch and Coast Magazine with 22 awards in magazine and photography categories, and the San Diego Business Journal with 19 awards in non-daily newspaper categories.

The San Diego Press Club is one of the largest clubs of its kind in the nation with 400 members, all in the news communications field. The group offers professional growth activities and promotes integrity and high ethical standards in journalism.

_______________________________________