Richard D'Ascoli

Richard D'Ascoli
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PSAR CEO REFLECTS ON 2019, LOOKS AHEAD TO 2020 AND BEYOND

Posted by Richard D'Ascoli on Oct 18, 2019 4:51:06 PM

PSAR CEO LOOKS AHEAD TO 2020

It is my honor to serve you as PSAR’s CEO. I am very much looking forward to the future with PSAR. As we look ahead to the year 2020, the future of our Association is strong and solid.

I must admit it, our industry is in a state of change. Different business models are introduced every day. Billions of Wall Street dollars are invading the industry as technology companies disrupt and attempt to shake-up the traditional business model of buying and selling with the assistance of an experienced REALTOR®. Critics compare our industry to that of a dinosaur.

For example, the phenomenon of iBuying is a recent pressing concern. However, as you know, real estate is strongly based on relationships. The truth is that most home buyers and sellers need some advice about how much to offer, whether to include an inspection, how to arrange financing and a host of other issues involved in the real estate transaction process. Residential buyers and sellers are making the largest investment decisions of their lifetimes. And, without REALTORS®, consumers wouldn’t have the MLS marketplace or the market transparency that exists today. There will always be a need for people with outstanding character, work ethic and professionalism. At PSAR, you will always be highly valued and considered assets to our industry.

2019 was a very successful year for PSAR on several fronts. Early in the year, we opened a new PSAR Central Service Center located in San Diego’s Clairemont Mesa region. The new PSAR Service Center at 4340 Genesee Ave., Suite 203, San Diego, provides MLS training, educational classes and a full-service retail store that offers signage, SentriLock and Supra lock boxes and much more.

Also this year, we re-launched our new weekly property marketing pitch meeting, called “City Pitch,” at our PSAR Central San Diego Service Center. The event for brokers and sales agents begins at 9 a.m. every Tuesday morning. The focus is on properties in the following zip codes: 92102, 92104, 92105, 92108, 92111, 92115, 92116, 92123, 92124, and 92120. All San Diego-area REALTORS® are invited to attend to pitch their properties, network and put deals together.

Also this year, we created a new Local Area Disclosures (LAD) publication covering San Diego County. A joint effort with the North San Diego County Association of REALTORS ® (NSDCAR), this new LAD publication is helping REALTOR® members give consumers a deeper understanding of the properties in San Diego County communities where they are purchasing. It contains vital information relating to all local communities in the San Diego region. The new LAD is the latest member benefit and is demonstrating a dedication and commitment to address the local needs of our PSAR REALTOR® members.

PSAR CEO Rich D'Ascoli


Meanwhile, even as critics question the viability of REALTOR® associations, PSAR is continuing to flex our muscles and get stronger. Our membership total has doubled to more than 3,100 over the past seven years. We remain committed to our PSAR REALTOR® members and affiliates. Together, our PSAR REALTORS® are thriving because our association is the glue that holds the industry together and provides the fuel which powers our members for success.

Another positive factor that will help our members as we look ahead is PSAR’s partnership with the California Regional Multiple Listing Service (CRMLS). This alliance with CRMLS meets our PSAR board’s criteria for a statewide MLS, including fully standardized MLS data that benefits our members. Universal access, uniform rules and enforcement and distribution are controlled by brokers.

The move to CRMLS has had a major impact on the ability of our PSAR REALTORS® to compete in today’s market. CRMLS has access to more San Diego County listings than any other MLS. Today, we are able to leverage CRMLS’ strength in numbers to improve technology and provide agents with better tools and more information than they have ever had before. The size of CRMLS also has put us in a position to negotiate with multi-billion dollar companies to protect both the brokerage community and the consumers we serve. PSAR provides CRMLS to any licensed broker even if they belong to another association.

In CRMLS, “Cloud Streams” is effective at sharing listings with clients through texting and an improved user search experience. Savvy Card is another new tool that is helping agents share their business card and listings through social media and online marketing. Cloud MLX provides a superior search experience. Agents who use Glide make available a consumer-friendly tool that helps sellers fill out their disclosures easily on multiple platforms. CRMLS negotiated a special deal with LionDesk so that agents can have access to a fully functional CRM at no additional cost. Remine takes MLS data and enhances it with consumer data to put marketing power in the hands of the REALTOR®. These new tools are powerful and, if used, can help our PSAR REALTORS® leverage their relationships to provide a superior client experience.

Factors that will help our members in the future include decisions made within the past few years that will continue to pay dividends. For example, our utility costs have dropped significantly with the addition of solar panels at our South County Service Center on Canarios Court in Chula Vista. We will have a similar structure completed in the East County before the end of 2020.

PSAR’s ownership interest in California Signs and Marketing, signed in 2014, has been a win-win for PSAR members when they do business with a company in which they are part-owner. REALTORS® receive superior service and fast turnaround. Plus the Association receives a percentage of the company’s revenues that help support PSAR programs and services, keeping our REALTORS® dues the lowest in San Diego County. Also, agents enjoy responsive customer service to you and your clients. Signage services for both residential and commercial properties include design, manufacturing, installation and delivery of yard signs, open house signs, banners, vehicle lettering, business cards, stationery, dimensional signs and sand blast signs. Cal Signs is a reliable vendor who will adapt as our industry changes.

Another outstanding decision that has worked out well is the 2012 merger of the El Cajon-based East San Diego County Association of Realtors and the Chula Vista-based PSAR. The California Secretary of State approved the merger between the two Realtor associations in August, 2012, followed by approval by the National Association of Realtors in September, 2012.

As we approach 2020, there is uncertainty about next year’s housing market due to affordability issues. With interest rates expected to remain at near three-year lows, buyers have more purchasing power than in years past, but they may be reluctant to get off the sidelines because of economic and market uncertainties. Additionally, an affordability crunch will cut into demand in some regions. These factors together may subdue sales growth next year. California’s housing market will also be challenged by changing migration patterns as buyers search for more affordable housing markets, particularly first-time buyers, who are the hardest hit, moving out of state.

However, as PSAR approaches 2020, we are healthy for a number of reasons. We empower REALTORS®. We remain a vibrant network of real estate professionals who work together to serve our communities. We offer outstanding professional growth and educational opportunities. We remain committed to a Code of Ethics because we understand how professionalism builds trust with our clients and each other. And we leverage the collective strength of REALTORS® around the state and country to empower our members with the very best technology in the industry. Simply put, we are better together.

*  *  *

Richard D’Ascoli has served as PSAR’s CEO since 2011 after joining the Association as Government Affairs Director in 2006. He was born in Queens New York. served in the United States Air Force and Air National Guard. He earned a degree in business administration Fordham University in New York City and his Master’s Degree from Golden Gate University in San Francisco.

Topics: Marketing, Industry

PSAR Members gain access to Mexico's Leading MLS Via CRMLS Matrix.

Posted by Richard D'Ascoli on Oct 7, 2019 12:43:03 PM

CRMLS announced that Matrix Subscribers will gain access to data from Terminus Sistema Global, Mexico's leading MLS.  Starting on October 2nd, 2019, CRMLS Matrix users may access data from Mexico's Leading MLS via a reciprocal link in the Matrix Links page. Licensed agents in San Diego, with their Broker's permission may now join PSAR and gain access to Matrix regardless of what association they belong to.  Existing PSAR members may either change from Paragon to Matrix for no additional cost, or PSAR Paragon MLS subscribers can add Matrix as a second MLS for only $6 per month . The tool is new, but the number of listings is growing each day.

Here is how PSAR's CRMLS Matrix users can gain access to Mexican listings. Use the "Links" menu option in Matrix.

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NOW Real estate professionals on both sides of the border will have more access to listing data than ever, along with a greater capacity to share their listing information with their peers.

This "Links" menu item will provide access to a page that looks like this.

links

You are in!  The Terminus interface is powered by the familiar MLS system called Matrix.  

Terminus

According the press release, CRMLS CEO Art Carter stated "Some people worry that a data sharing agreement means that someone will come 'over the hill' and start selling your listings," said Carter. "Remember, only professionals licensed to sell real estate in California can do so. This agreement is about viewing data, growing connections, and making referrals. It does not suddenly give Mexico agents California real estate licenses or vice versa."

Click here to read the full CRMLS press release for additional details. Check with your Broker and attorney to ensure you are following all applicable laws.

Back in March of 2019 Terminus Sistema Global and the State Board of Real Estate for Baja California (CEPIBC) announce their partnership for the deployment of the MLS for their members. By partnering with Terminus Sistema Global, CEPIBC has been able to introduce the concept of an MLS to their 10 regional associations which include AMPI Mexicali,  API Mexicali,  AMPI Tijuana,  API Tijuana, ASAI Tijuana, AMPI Rosarito, API Rosarito, AMPI Ensenada, API Ensenada and AMPI San Felipe.

 

Topics: Announcements, CRMLS, Industry

New San Diego County Local Area Disclosure

Posted by Richard D'Ascoli on Sep 27, 2019 4:38:49 PM

The Pacific Southwest Association of REALTORS® (PSAR) and the North San Diego County Association of REALTORS® (NSDCAR), two real estate trade associations for San Diego-area REALTORS®, are proud to jointly announce the availability of a new Local Area Disclosures (LAD) publication covering San Diego County.San Diego County Local Area Disclosures

This new LAD publication will help REALTOR® members give consumers a deeper understanding of the properties in San Diego County communities where they are purchasing. It contains vital information relating to all local communities in the San Diego region. The new LAD is the latest member benefit and is demonstrating a dedication and commitment to address the local needs of REALTOR® members.

NSDCAR and PSAR leading brokers and legal counsel worked together to create this new version that will provide REALTORS® with a disclosure document that focuses on items that may concern their clients and that are especially, and in many cases, unique to San Diego County.

For consumers, this new LAD will provide important information on all pertinent issues relating to a property they are interested in. It also will help buyers not rely solely on information received from sellers and agents.

“It was a very rewarding, collaborative experience working with our REALTORS® on this LAD project,” said Rich D’Ascoli, CEO, PSAR. “Our team members developed close bonds with a sense of expertise and camaraderie on this project, all with the goal of empowering our members to succeed.”

“Brokers want to provide their clients with accurate and current information,” said Tommy Thompson, CEO, NSDCAR. “Real estate dealings come with potential legal risk. So, disclosure of information is key to our jobs of informing buyers about the exact condition of a property before they agree to purchase it. Keeping tabs on legal concerns in day-to-day dealings help our members safeguard their reputations, businesses and careers.”

Disclosures are one of the most important areas in today’s real estate industry. Full disclosure provides parties with the information needed to properly negotiate price and assess the property’s suitability for their needs.

All sellers are required to disclose certain information and material facts, including information on the property including known hazards and defects that could have an effect on a buyer’s decision to enter into the deal.

In addition, all REALTORS® are required to have a thorough knowledge of California real estate disclosure laws. A real estate professional has a fiduciary duty to disclosure any information that might impact the value of a sale. It is always in your best interest to disclosure all known and suspected hazards. If information is withheld, the buyer or seller may be entitled to damages.

The new LAD publication is presented in easy-to-read format with chapter sections with such titles as “General Disclosures,” “Environmental Disclosures,” “Traffic, Roads and Transportation Disclosures” and “Air Traffic and Airport Disclosures.” Another section called “Specific Area Disclosures” includes specific information on particular communities in San Diego County, including coastal and desert areas, as well as North County, East County, South County, City of San Diego areas. Download San Diego County Local Area Disclosures

Topics for the sections include the following:

-- General Disclosures: County of San Diego General Plan Update, Homeowner Associations, High Wind and Flooding areas, Prison and Jails, Attractions and Amusement Parks, Casinos, Historic Districts, Short-term Rental Restrictions, Parking Restrictions, Soil Conditions, Gas Pipelines, Proposition 65.

-- Environmental Disclosures: Hazardous Materials, Coastal Cliffs, Electrical and Magnetic Fields, Flooding Valleys, Landfills, Lead-based Paint, Nuclear Materials, Agricultural Lands, Toxic Mold Advisory.

-- Traffic, Roads and Transportation: Major Freeways, Mass Transit, Buses.

-- Air Traffic and Airport Disclosures: Aircraft Noise, Airport Sites and Runway Expansion, Military Airfield Restrictions.

A variety of topics are mentioned on the pages about specific San Diego County communities, including information about off-road vehicles activity, nearby farms and agricultural odors, equestrian areas, sewage plants, groundwater seepage, landslide incidents, military ordinances in canyons, quarry noise and facilities for homeless and transients.

The new LAD publication will be available to members on the PSAR and NSDCAR websites.

About PSAR
The Pacific Southwest Association of REALTORS® (PSAR), a 3,100-member trade group for San Diego-area REALTORS®, offers CRMLS multiple listing services, educational training, advocacy and other resources to its REALTOR® members. Founded in 1928, PSAR has played a significant role in shaping the history, growth and development of greater San Diego County. The Association maintains a leadership role in the industry, empowering REALTORS® by leveraging our collective strength so they may serve homebuyers and sellers and the greater community. PSAR offices are located in Clairemont, Chula Vista, and El Cajon. PSAR Service Centers provide Sentrilock, Supra, retail store, MLS training and REALTOR® education, networking and much more. For more information, visit www.PSAR.org.  

About NSDCAR
The North San Diego County Association of REALTORS® (NSDCAR), a 7,000-member trade group for San Diego-area REALTORS®, offers San Diego County REALTORS® access to the California Regional MLS (CRMLS) service, along with educational training, advocacy and other services and resources. NSDCAR is the largest trade association in San Diego’s North County Region. Service centers are located in Vista, Carmel Valley, Carlsbad, Escondido, Fallbrook and Kearny Mesa. NSDCAR was founded in 1994 when several small boards of REALTORS® joined forces to better serve REALTORS® and real estate consumers in the rapidly growing areas of North San Diego County. For more information on NSDCAR, visit www.NSDCAR.com.

 

Topics: Education, Announcements, Market Information

Imperial beach stepping up open house sign enforcement

Posted by Richard D'Ascoli on Sep 20, 2019 10:16:27 AM

Imperial Beach House Sign EnforcementImperial Beach Code Enforcement is reminding San Diego County Realtors who are placing signs in the public right of way is against state law in all municipalities that don't have an exception.  California PENAL CODE SECTION 556-556.4 states: 

It is a misdemeanor for any person to place or maintain, or cause to be placed or maintained without lawful permission upon any property of the State, or of a city or of a county, any sign, picture, transparency, advertisement, or mechanical device which is used for the purpose of advertising or which advertises or brings to notice any person, article of merchandise, business or profession, or anything that is to be or has been sold, bartered, or given away.

The public right of way is "Real property or an interest in real property offered to and accepted by the City for public use."  Sidewalks are part of the public right-of-way.  While a couple of cities have limited specific exceptions to this rule, these exceptions usually involve city permits and payment.  Agents who place signs on sidewalks are likely violating state and local laws.

Imperial Beach will be fining agents $100 per sign when they place these signs on sidewalks.  

Here is a link to a letter from the IB Assistant Fire Marshal who is in charge of this.

Topics: Education, Announcements

Broker Risk Management and Update from DRE District Manager

Posted by Richard D'Ascoli on Sep 19, 2019 8:31:35 AM

Register Central Office

Update and Q&A with Department of Real Estate District Manager Veronica Kilpatrick

Plus

Risk Management recap from recent C.A.R. Meetings will cover new and recurring legal claims to be aware of and the hottest C.A.R. Legal Hotline questions.

This meeting is open to REALTOR BROKERS ONLY AND THEIR OFFICE MANAGERS

Date: Thursday, October 3, 2019

Time: 1 PM to 2:30 PM

Location:  4330 Genesee Ave, #203, San Diego, CA 92117. 

Access to the Clairemont Facility is on the 2nd Floor in the rear of the building. The best parking is also in the rear of the building. As you go up the stairs the office is on the right.

Open to all Realtor Brokers from any association. Working together to reduce liability is important to Brokers Across the County.  

Save the Dates for 2020 Broker Meetings on:

  • Thursday, February 13th, 2020, 1 PM to 2:30 PM, El Cajon Office
  • Thursday, May 28, 2020, 1 PM to 2:30 PM, Chula Vista Office
  • Thursday, October 22, 2020, 1 PM to 2:30 PM, Clairemont Office

clean file

Register Central Office

 

Topics: Education, Brokers/Managers, Leadership

Take Action NOW! Urge Your Senator & Assembly Member to Vote NO on AB1482

Posted by Richard D'Ascoli on Sep 3, 2019 3:48:14 PM

REALTORS®, please check your email for a RedAlert from C.A.R. Government Affairs. We’re OPPOSING AB1482, a bill that creates restrictive rent caps and “just cause” evictions, because it discourages the creation of rental housing. Fewer housing units will result in higher rent. #AB1482, #caleg, @CAREALTORS


Red Alert No on AB1482

FOR MORE INFORMATION: Contact DeAnn Kerr for more information at deannk@car.org.

Topics: Government Affairs, Industry

three technology tools you can use right now at no additional cost.

Posted by Richard D'Ascoli on Aug 18, 2019 2:14:00 PM
Cloud CMA, Streams, and MLX are available to PSAR Members at no additional cost

Activate Free Account

PSAR CRMLS subscribers receive the Cloud Agent Suit at no additional cost.

cloud cma name

Deliver winning presentations with Cloud CMA

With the new Cloud CMA, you can instantly create a CMA, Buyer Tour, Property Report, or Flyer with your branding front-and-center. Every report is customizable and comes packed with data straight from CRMLS and popular websites like Yelp and Zillow.

cloud cma

cloud streams name

Send lightning fast listing alerts with Cloud Streams

Cloud Streams sends your clients ultra-fast listing alerts with your branding and contact information. With the new Activity Stream, you can easily keep track of all your client activity in one place.

cloud streams

cloud mlx name

Search the MLS anywhere, anytime with Cloud MLX

Cloud MLX is an easy way to search for CRMLS listings. Easily search from any device to find the homes your clients want. Cloud MLX also connects to your Cloud CMA and Cloud Streams account, making it easier than ever to work with your clients.

 

cloud mlx

Activate Free Account

PSAR CRMLS subscribers receive the Cloud Agent Suit at no additional cost.

PSAR mourns the loss of past president Patty Davis

Posted by Richard D'Ascoli on Jul 31, 2019 3:32:57 PM

Patty Davis past president of PSARTuesday, July 30th was a sad day, as our wonderful Realtor friend Patty Davis passed away on that day. Her health began to seriously decline about three months ago from congestive heart failure. We thought you would like to know a little about Patty, as she was one of PSAR’s more illustrious members.

Patty Davis was born on Oct 1, 1950 in Louisville, KY. She grew up on a dairy farm, milking cows before and after school. Patty graduated from Ursuline Academy, received the US Army Walter Reed Nursing Scholarship and attended the University of Louisville, where she met her husband (now divorced) Rod Davis, a naval officer. They married and were transferred to San Diego in 1969, later moved to Guam, to Oakland, eventually returning to San Diego, where they settled in the Chula Vista area. They have two sons, Rod, born in 1970 and Eric, born in 1974. Patty has two grandsons she is very proud of, Justin Daniel and Cameron Eric.

In 1979, Patty started her real estate career, as a successful sales agent and property manager. In 1986, Patty became involved with the Association of Realtors’ Government Affairs Committee, which sparked her interest in local politics, private property rights, as well as leadership within the real estate community. She traveled to Sacramento and Washington DC to lobby the politicians on real estate issues. In 1992, Patty served as president of the South San Diego Bay Cities Board of Realtors now known as the Pacific Southwest Association of REALTORS® . During her year as president, she led our association through the construction of our current office building on Canarios Court, quite a step-up from the tiny space at 588 L Street. Patty was soon designated as a Director for the state level California Association of Realtors and at the national level for the National Association of Realtors. She represented local Realtors as Federal Political Coordinators. This distinguished position allowed our local voices to be heard in the halls of Congress.

In local politics, Patty served as a rent control mediator for the mobile home parks in Chula Vista, served on Chula Vista’s Economic Development Commission and on Chula Vista’s Planning Commission. In 1998 she was elected to the Chula Vista City Council, even serving some time as deputy mayor. In 1999, Patty co-founded “Christmas in October” with Dr. Emerald Randolph. Every year this program fixes up houses of low-income homeowners in Chula Vista. Patty was the democratic nominee for California’s State Assembly in 2004, running against an incumbent, and missed winning by only 500 votes.

At the time of her death, Patty was chairing the Cultural Arts and Design Review Committee for the Port District’s Chula Vista Bayfront. She has continued to co-chair “Christmas in October” every year for Chula Vista.

Patty was known throughout our community for her fairness, her positive attitude and her willingness to help people. She will be missed, but her battle is over; she can now rest.
Services will be held as follows:


DATE: Friday, Aug 16th
TIME: 10:00am
PLACE: St Pius Catholic Church
ADDRESS: 1120 Cuyamaca Ave, Chula Vista, CA
RECEPTION: Immediately following the service in the church hall.

Topics: Announcements

SentriLock a psar service, just made your job A bit easier.

Posted by Richard D'Ascoli on Jun 27, 2019 10:49:20 AM
 

The new SentriKeyTM Real Estate app is now available, and we think you're going to love it!

SentriKey Real Estate App
 
 

The app is an updated version of the SentriSmart® mobile app and it features a new look, clearer prompts, and an action-based layout so you can perform key tasks in just seconds. You can download it now at Google Play or the App Store, or just go to the new icon on your phone to get started if your device is set for automatic updates.  

Now, with just a few clicks in the app, you can easily:

  • Open the key compartment
  • Remove the shackle
  • Find, sort and review access reports
  • Grant secure temporary access
  • And much more!


Android users will be delighted that the app features enhanced Bluetooth® technology to improve Android connectivity.

Check out our webinar video that provides a quick overview of the new app and its enhanced features. You can also review our iOS User Guide or Android User Guide for more information.

SentriLock just made your job easier with the SentriKey Real Estate app. And we think you’re going to love it!

Topics: Announcements, PSAR Benefits, Industry

Showing time now available at no additional cost!

Posted by Richard D'Ascoli on Nov 9, 2018 1:56:23 PM

ST-logo

 

ShowingTime is now available to all CRMLS Paragon users in San Diego through PSAR.

Why should a dream listing slip through the cracks just because you couldn’t get the other agent on the phone? It’s 2018 – your real estate transactions shouldn’t be limited by the size of your voicemail inbox.

ShowingTime allows interested potential buyers’ agents to book showings through the MLS any time. The system is online 24/7, and appointments are confirmed via text, automated call, or mobile app.

How do I get ShowingTIme?

There are four ShowingTime integrations in Paragon:

1. Via Preferences > ShowingTime Setup:
showing01

 

2. Under Listing Input and Maintenance:
showing02

 

3. Via the Action Icon on Spreadsheet and Report Views:
Showing Time Action Icon
4. Via the Action Icon from the Actions Menu on Results:

showing04

Want to learn how to get started? Visit https://go.crmls.org/showingtime/ for more information.

 

Topics: CRMLS, Technology, Marketing, PSAR Benefits