Posted by Rick Griffin on Nov 6, 2020 4:30:00 PM

la Mesa Community Rebuilding Grant Project

A group of PSAR members gathered on Friday, October 23rd, in Downtown La Mesa to plant trees and shrubs in a parkway parcel near the site where an historic building once stood. This landmark was destroyed by rioters taking advantage of an initially peaceful demonstration supporting racial equality May of this year.

The participating PSAR members all agreed that the landscaping project experience was meaningful in many ways. They felt proud to be part of an organization that cares about helping the communities in which it does business. And they each were grateful for the opportunity to help a part of their hometown rebuild and revitalize.

La Mesa Revitalization with PSAR

Organized by Tracy Hollingworth, PSAR Government Affairs Director, the event also symbolized PSAR’s ongoing commitment to championing policies and causes that focus on safe and inclusive communities.

Notable participants in the work day effort were La Mesa City Council member Kristine Alessio and PSAR CEO Rich D’Ascoli.

The landscaped parcel is located near Palm Avenue at Allison Avenue, adjacent to an historic building that once housed Randall Lamb Associates, an engineering services firm that operated in that location for 42 years. The building, gutted and burned to the ground by fire ignited by vandalizing and looting arsonists, is now gone. A vacant lot remains in its place.

PSAR Replanting La Mesa

The flora planted by the landscaping team includes bunches of evergreen perennial flowers (Calylophus Drummondii) that bloom bright yellow flowers in spring and summer, plus several magenta red autumn sage shrubs (Salvia Greggi Furmans Red), an attractive and tough drought-tolerant plant that attracts hummingbirds and butterflies.

Also planted were two Forest Pansy trees (Cercis Canadensis) known for their striking foliage of pea-like, rosy-pink flowers and the abundant shade they create.

Hard costs, including the purchase of vegetation, shovels and work gloves, were covered by a Community Rebuilding Grant from the National Association of REALTORS® (NAR) as part of NAR’s Urban Initiative, which provides funding to assist urban areas in addressing challenges in their communities.

For PSAR members, the experience went beyond the mere planting of flowers and trees. In their own words, they expressed what volunteering for this activity personally meant:

-- “We were all heartbroken by what happened in La Mesa, so to participate in this landscaping project was very important to show everyone how PSAR cares about the communities our members serve,” said Robert Cromer, 2020 PSAR President. “I am so proud of our PSAR members and especially how our Association is supportive of transformational policies that promote fairness, justice and inclusiveness in our communities.” -- Robert Cromer, 2012 PSAR President.

President Robert Cromer and

 â€śI am very proud to be a part of PSAR, an organization that not only cares about the communities its Realtors serve, but whose members go above and beyond by putting a shovel to the ground to help revitalize a community that suffered damage during recent protests.” -- Jan Farley.

-- “I am proud to be a member of PSAR. I recognize the importance for our members to assist in revitalization of urban areas and, in this case, on my city’s local main street. 

My hometown had recently suffered damage during the protests earlier this year. My local bank was burned to the ground and numerous other businesses suffered damage. It was clear our peaceful village was hurting. Our gift was re-beautifying a little corner with trees and drought-tolerant plants. 

Deirdre Bramberg

Hopefully, this will be the first of many rays of light to return to our city. This project was near and dear to my heart as I drive by weekly and see our beautiful little corner come to life. It is important for my real estate community and PSAR to support efforts to heal the damage in La Mesa.” -- Deirdre Bramberg.

-- “I was proud to join my fellow PSAR directors as we restored this little park. I was so glad to see PSAR members helping to beautify this little corner of La Mesa. I’ve lived near La Mesa Village for 20 years, and love our little town. I helped clean up after the rioting last May. I love it when Realtors pitch in to make their communities better.” -- Sean Hillier

-- “It was a great experience to be a part of this project as I grew up in La Mesa and I'm now a homeowner and Realtor in the area. It was very sad to see my hometown being destroyed during the riots, I wanted to help take action and assist in creating the change that so many of us want to see in our communities.  I'm very proud to be a part of PSAR and its efforts to not only help revitalize La Mesa and other Urban Areas but to be involved as PSAR leads the way in building safe and inclusive communities.”  -- Dylan Graham.

-- “I am very proud to be a part of PSAR. I was honored to help with the La Mesa landscape project. I want to be more involved in serving and supporting my community as well as others. I want to make a difference together with PSAR as a team to keep our communities looking beautiful and to encourage our neighbors that we care. We can get through these uncertain times together by keeping the Faith!” -- Katherine Mannin

Topics: Events, Leadership

At the 2020 Installation Dinner awards were given, and pictures taken

Posted by Rick Griffin on Nov 9, 2019 5:00:00 AM

PSAR 2020 Directors

More than 400 PSAR REALTORS®, affiliates, friends and family members converged on the Viejas Casino & Resort in Alpine to enjoy a memorable PSAR Officers Installation Dinner on Nov. 2.

The Installation event celebrated the success of the REALTOR® community with leaders who are committed to serving the industry. The program featured the swearing in of the 2020 PSAR Board of Directors and Robert Cromer as 2020 PSAR President by U.S. Representative Juan Vargas.

Also recognized at the installation were recipients of special awards. These awards targeted three geographical areas in San Diego PSAR, including South, East and Central San Diego County. Recipients included:

-- Merrie Espina, Realtor of the Year, South
-- Julie Lupo, Realtor of the Year, East

-- Shonee Henry, Realtor of the Year, Central

-- Hector Zamaro, Broker of the Year, South
-- Jan Farley, Broker of the Year, East
-- Jason Lopez, Broker of the Year, Central

-- Rhonda Beathard, Affiliate of the Year, South
-- Raymundo Gill, Affiliate of the Year, East
-- Megan Oliva, Affiliate of the Year, Central

             ~ Downloadable Pictures  ~                      

In his message to the members, Cromer stated, “I am really excited about the upcoming year and having the opportunity to build on the success of our Board of Directors, the committees, the staff, and our current and past presidents. This truly could be a break-out year for PSAR. Although we have had almost double-digit growth in membership each of the last two years, there are going to be a lot of changes in the marketplace. We hope San Diego County REALTORS® will find comfort in our culture, our education and our support for REALTORS® and homeownership. We empower REALTORS® to be the best they can be!”

Joining Robert on the PSAR board of directors for the 2020 calendar year beginning Jan. 1, 2020, will be Ditas Yamane as president-elect, Sam Calvano as secretary-treasurer and Robert Calloway as immediate past president. Other REALTOR® members also serving on the 2020 board will include: Mike Anderson, Yvonne Cromer, Carey Guthrie, Sean Hillier, Robert Kilbourne, Jason Lopez, Laurie MacDonald, Peter Mendiola, Norma Scantlin and Mike White. Also serving on the board will be Tony Santiago as an affiliate director.

PSAR is grateful to Shonee Henry, Dennis Ryan and Jan Farley, three PSAR board members whose terms will end December 31, 2019. Farley served as 2018 PSAR President.

In his farewell comments, Robert Calloway said, “Thank you for a wonderful year as PSAR’s 2019 President. PSAR was able to accomplish so many things this year. This was the year of service and our members definitely stepped up and served our Association by committing themselves to our mission of empowering our members. I encourage those members who are not serving on a committee to please take some time and visit a committee where you fit. Finally, I would like to thank the 2019 Officers and Directors for your selfless dedication and service to our Association, and a special thanks to the committee chairs for leading your committees and assisting with following the Association’s strategic plan. I want to welcome the 2020 Leadership Team and Directors and wish you well on your journey. Fair Winds and Following Seas!”

In his message to the members, PSAR CEO Richard D’Ascoli stated: “Even as these critics question the viability of REALTORS® and their associations, PSAR continues to flex its muscles and grow even stronger. We are committed to helping REALTORS® succeed. REALTORS® are thriving because our association is the glue that holds the industry together. Together, with our MLS and our State and National Associations, we provide a platform to support our members’ efforts to build homeownership opportunities.”

PSAR 2020 President Robert Cromer and Famil

Special speakers at the Installation Dinner included Robert and Yvonne Cromer’s two daughters, Hannah and Haley, who spoke to the audience in Spanish. Haley graduated from the University of California Davis with a degree in Spanish. She is now working on her Masters at Grand Canyon University. Hannah is a freshman at Creighton University. Both are bilingual.

Also speaking was Jeny Parra, a Cromer family friend. Jeny’s parents and Yvonne’s parents were friends back before both girls were born. Jeny’s late husband Victor was a close friend of Robert. In 2018, Victor passed away from heat stroke during a hike in the Blue Sky Ranch area of Lakeside. He was 47. Victor worked for the San Diego Unified School District as a facilities and equipment supervisor. He was also the Grand Knight of the Knights of Columbus fraternal council at Chula Vista’s St. Rose of Lima Catholic Church. A $1,000 scholarship in Victor’s name was announced at the Installation Dinner.

Topics: Announcements, Events, Industry

Woman UP! The National Conference Is here in San Diego

Posted by Kevin McElroy on Oct 15, 2019 3:31:42 PM

One Day Discounted tickets now available
- Click Here -

C.A.R. Communications. Leading the way.


national brokerage community

WomanUP!® National Conference
October 23-25, 2019 | Loews Coronado Bay Resort | San Diego

sign up
womanUp with CAR

Topics: Events


Posted by Joyce Evans on Oct 6, 2019 9:45:00 AM

PSAR 5th Annual Zombie 5K run/walk


PSAR 5th annual zombie run



It’s time to get your ZOMBIE on! Grab your family, friends and pets and get ready to walk or run for charity at the 5th annual Zombie 5k Run/Walk on Saturday, Oct. 12, at Rohr Park, 4548 Sweetwater Road, Bonita. The Zombie 5k is presented by the Pacific Southwest Association of REALTORS®. This fundraiser is open to the public. Everyone is invited to attend.

Zombie Run PSARParticipants are invited to dress up in their best zombie attire, or you can just come as you are. Dress like a zombie and join in the fun while supporting the charity. Halloween costumes are welcomed too. Check-in will begin at 7:30 a.m. and the three-mile run-walk will begin at 9 a.m.
Entry fee is $10 for adults and children over age 5.

A contest will be held for best-dressed pet and child. Additional activities will include face painting, a jumpy inflatable, food, trick-or-treat booths and a raffle with prizes.

PSAR 5th Annual Zombie Run

The PSAR Charity Committee is inviting all PSAR members to gather your family and friends together to compete in this fun event. The Zombie 5K, held in partnership with John and Susan Carroll, is a fundraiser to benefit cancer screenings at San Ysidro Health Center. This year’s organizers include Robert Cromer, Laurie McDowell, Rhonda Beathard and Juliet Montoya. 

PSAR zombie run October 12 Sponsors include Rhonda Beathard with Guild Mortgage, Juliette Montoya-Cesena with Bay Equity Home Loans, Chris Aguilar with NixTerminte, Juanita Adame with Liberty Mutual Insurance, The Cromer Team, Raymundo Gill with Aftermath Exterminating, Ted Przybylek with Rancho Ted, Kasem Abdulla with Edward Jones, Ricardo Ruffo with Mission Federal Credit Union, Michael Cabradilla with Legal Shield/Sureflow Entertainment, Alex Chua with Minuteman Press, California Signs and Marketing, Momi Gonzalez, Lily Molina and Phana Par with Caliber Home Loans. 

Last year’s 4th annual event raised $4,000. The event was a lot of fun and organizers received rave reviews from participants.

*PSAR in Partnership with John and Susan Carroll,
proceeds from the event will go to benefit San Ysidro Health. 


Sat, October 12, 2019 | 9:00am - 12:00pm | Check-in at 7:30am

Rohr Park | 4548 Sweetwater Rd, Bonita, CA 91902


Or call 619-421-7811 to register by phone



Topics: Events

Don't miss the Installation AND AWARDS Dinner

Posted by Kevin McElroy on Sep 24, 2019 2:42:52 PM
PSAR Insallation Dinner and Awards

PSAR Installation Dinner and Awards

Casino Night at Viejas

Saturday, November 2nd

Happy Hour 5:30 pm-7:00 pm | Dinner to start at 7:00 pm sharp.

Viejas Casino - Oak Ballroom | 5000 Willows Road, Alpine, CA, 91901



Topics: Events

Grab your family, friends, and pets - run/walk for charity

Posted by Joyce Evans on Sep 12, 2019 3:45:22 PM

PSAR 5th Annual Zombie 5K run/walk

PSAR 5th Annual Zombie Run


Zombie run/walk to benefit San Ysidro Health

Sat, October 12, 2019 | 9:00am - 12:00pm | Check-in at 7:30am

Rohr Park | 4548 Sweetwater Rd, Bonita, CA 91902


Activities include: 
Face painting, trick-or-treat, games, prizes, awards,
kids & pets costume contest, and a raffle.
Don't forget to bring money for the raffle!

Entrance fee*: $10 Adults and children over 5 | Children under 5 are FREE

*PSAR in Partnership with John and Susan Carroll,
proceeds from the event will go to benefit San Ysidro Health. 


Sign up before Sept. 30th, and receive a FREE t-shirt


Or call 619-421-7811 to register by phone



Topics: Events

Saddle Up & hold 'em | YPN Mixer

Posted by Kevin McElroy on Aug 16, 2019 1:11:54 PM

PSAR YPN mixer



Topics: Events

SD Housing Update and the Global Council Forum

Posted by Kevin McElroy on Aug 6, 2019 12:08:59 PM

San Diego Summer Housing Update

FRIDAY  | August 30, 2019
10:00 AM - 12:00 PM

880 Canarios Court, Ste 100, Chula Vista, CA 91910

COST : $5.00 - contribution to the Housing Affordability Fund


Steven brings decades of real estate experience and a degree in Quantitative Economics and Decision Sciences from the University of California, San Diego.

Come see where we are headed for the remainder of 2019

  • Have values peaked?
  • Why does the market feel so different
  • Is housing a bubble about to pop?
  • What is going on with the interest rates and the Federal Reserve?
  • When will buyers finally have the upper hand?

After the Summer Housing Update...     stick around....

For the Global Council Forum
Forum 1:00pm - 2:00pm  |  Food & Networking 2:00pm - 4:00pm

Global Council Forum 2nd Annual

The mission of the Council is to provide PSAR members with the opportunity to learn and expand their niche market in real estate internationally.

This months speakers are:

CEPIBC President, Gabriela Isabel Cerezo Morales, will address agency and licensing in Baja California.

CEPIBC International Liaison, Gustavo Chacon Aubanel, will provide an update on sales and construction in Baja California.  

SCEDC Assistant Director, Efrain Ibarra, will discuss development in south county. 

Consejo Estatal de Profesionales Inmobiliarios de Baja California (CEPIBC) 
Translated roughly to : State Council for Baja California Real Estate Professionals


Enjoy great food while networking with other builders, brokers and agents.

Last Years Event


Topics: Events

Recently Elected 2020 PSAR Board Looking Forward to Service

Posted by Rick Griffin on Jul 12, 2019 4:39:41 PM

2020 PSAR Board

The recent election results for the 2020 PSAR board of directors is destined to provide the Association with forward-thinking leadership and a strong future of growth and benefits for members.

In the recent election, Ditas Yamane was elected to serve as the 2020 President-Elect. Sam Calvano will continue his role as Secretary-Treasurer in 2020.

Also recently elected to serve as Directors in 2020 on the PSAR board: Jason Lopez, Laurie MacDonald, Yvonne Cromer, Peter Mendiola and Mike White.

Continuing to serve in 2020 on the PSAR Board include Robert Cromer as president, Robert Calloway as immediate past president and directors Mike Anderson, Carey Guthrie, Sean Hillier, Robert Kilbourne and Norma Scantlin, and with Tony Santiago as affiliate director.

We’re grateful for the following board members whose terms will end Dec. 31, 2019: Shonee Henry and Dennis Ryan, along with Jan Farley as immediate past president.

Ditas has been involved with PSAR since 2002. She joined the Government Affairs Committee and became chairperson three years ago. Born and raised in the Philippines and immigrated into the U.S. in 1988. She worked for a leading commercial airline as an International Flight Attendant flying international routes for 22 years. In 2002, she earned her real estate sales license. Two years later, she became a broker. Her family has operated a business in the South Bay since 1991.

Ditas has been involved in the community serving as President of the National City Chamber of Commerce and President of the Filipino American Chamber of Commerce of San Diego County. She currently serves as a Planning Commissioner for the City of National City, overseeing land use, permitting and zoning changes. She is also President and CEO of the Mabuhay Foundation, a nonprofit organization that promotes a better quality of life. 

“I would like to thank the PSAR Membership for their trust and confidence in voting me in as their 2020 President-Elect,” said Ditas. “As the PSAR President- Elect, I will work side by side with our incoming President Robert Cromer in continuing to grow PSAR and continue to serve our members to thrive in our industry. I will again encourage our members to participate and support our mission to empower all of us. We are PSAR!”

Sam has served as a PSAR Board Director for the three years and as secretary-treasurer for the past six years. Sam began his real estate career as a sales agent in 1976 and then switched to real estate lending in 1983. As Treasurer Sam has been led the Board’s efforts to shore up the association's reserve fund while keeping dues low.  PSAR’s annual dues are fifty dollars less than they were ten years ago. Sam led efforts to build solar, renovate our buildings and parking lots and ensure the long term sustainability of PSAR. Sam represented PSAR as a CAR Director in 2019.

Jason has worked in real estate for the past 25 years. He became involved with PSAR leadership while serving on a District Council. He loves to ride skateboards and has an extensive collection of vinyl records of “British Invasion” music bands from the 1960s, 1970s, and 1980s. Jason is currently a facilitator of the City Pitch Marketing session in Clairmont.  He will also be serving as a CAR Director in 2020.

Laurie became involved with PSAR leadership as a member of the East County Government Affairs Committee. She served as PSAR YPN chair in 2017 and 2018. She also currently serves as chair of the PSAR 2019 Charity Committee. She has traveled to Sacramento in the past for C.A.R.’s “Legislative Day” events. She also traveled to 28 countries before turning 30 years of age. She is a fourth generation San Diegan. Her great-great-grandparents arrived in San Diego from Halifax, Nova Scotia sometime in the 1890s and her great-grandmother was born here in 1909.

Yvonne has previously served on the PSAR Charity Committee, organizers of the PSAR REALTOR® Games. She joined the PSAR board of directors in 2018. The Chula Vista native was a synchronized swimmer and a member of the Chula Vista's Dolphinettes, a competitive swim club that no longer operates. After graduating from Hilltop High School in Chula Vista (class of 1991), Yvonne attended the University of Utah. During Christmas break, she met her future husband Robert at a Christmas party.

Peter, a past PSAR president (2012), and Served as a CAR Director in 2011 and 2012. Peter was a driving force behind the efforts to merge the East San Diego County Association of REALTORS and the PSAR.  Peter grew up in National City, attending Las Palmas Elementary School, Granger Middle School and Sweetwater High School (class of 1996). He started his company in February 2007 as a Realty World office. It became a Coldwell Banker operation on Dec. 11, 2011.

Mike became involved in PSAR leadership in 2011 as the founding member of the PSAR Tech Committee. He has been selling real estate since 1980 and is currently serving as an assistant manager at his brokerage. He also has served on the Sandicor Technical Users Group and the C.A.R. ZipForm Committee. He got his first computer at age 18, a Commodore 16 with only 16 kilobytes of RAM. He graduated from Patrick Henry High School (class of 1979), and then attended the University of California at Los Angeles (UCLA) where he played trumpet in the marching band. At UCLA, Mike was among the final group of students required to learn the Fortran computer language using punch cards. And, he was also one among the first students at UCLA at the time to type homework assignments and term papers on a computer.

The PSAR Board wishes to thank everyone who ran for a Board position. All the candidates were committed and involved members of the Association. They volunteer their time to the industry to improve it and to the community to build home ownership opportunities, defend private property rights and support those in need.  

Topics: Announcements, Events, Government Affairs

Get ready for 2019 REALTOR® Games on Friday, June 21st

Posted by Rick Griffin on Jun 14, 2019 4:58:26 PM


Get ready, loosen up and make plans now to participate in this year’s PSAR 2019 REALTOR® Games. PSAR’s third annual PSAR REALTOR® Games will be held from 1 to 4 p.m., Friday, June 21, at Scobee Park, 2390 Boswell Road in Chula Vista’s EastLake community. Registration begins at noon, as well as the appreciation of sponsors. The games start at 1 p.m. sharp. Spectators are welcomed to attend and cheer for their favorite team. Food trucks will be on site.

The REALTOR® Games will feature teams competing in mental and physical challenges. The competitions will include agility activities, such as sack race, free-throw contest, balloon catch and cornhole, as well as mental challenges, including spelling bee, board puzzle and “REALTOR® Feud,” a game resembling TV’s “Family Feud.” Another competition will consist of “Jenga,” a game of skill featuring players taking turns removing one wooden block at a time from a tower constructed of several dozen blocks (the name Jenga is derived from a Swahili word meaning “build”).

This year’s proceeds will benefit three nonprofits, including South Bay Community Services and Unity 4 Orphan and Meals on Wheels San Diego County. In 2018, approximately 250 attendees helped generate $8,600 in donations to charities.

Once again, members of PSAR’s Charity Committee are organizing this year’s REALTOR® Games, including Robert Cromer, Laurie MacDonald, Angie West and Rhonda Bethard, to name a few.

“There is a lot of time, creativity and attention to detail that is given to this event,” said Cromer. “We encourage everyone to take the time and join us. It’s a wonderful feeling to know that we are going to raise a substantial amount of money for three extraordinary charities and touch the lives of their recipients through our donations.”

Sponsors of this year’s REALTOR® Games include The Village of Escaya, Homebridge Financial, Team Limon at Wallick & Volk, Guild Mortgage, Coldwell Banker West, Johnson Storage and Moving/United Van Lines, First American Home Warranty, Cardinal Financial Company, California Preferred Escrow, Liberty Mutual Insurance, New Venture Escrow, First American Title Co., Point Mortgage Corp., Ticor Title, Sketch Lab Co., Caliber Home Loans, In-Depth Real Estate Services Co., Staged Today-Sold Tomorrow, Corinthian Title & Escrow, Secure Funding Group, Lilly Molina of Coldwell Banker West and Marina Vista Escrow, along with Frida’s Cocina Food Truck, Buffao Wild Wings, Doggos Gus, La Cochinita.

Product, service and equipment sponsors include Preferred Home Inspections, Caffe Tazza, Fine Wood Finishing, Pacific Drain & Plumbing, Minuteman Press, Award Sign Company, William Fagan DJ and Elsa Flores Photography.

Entry fee is $250 per team for a team of five. Contestants will receive a 2019 REALTOR® Games event t-shirt featuring sponsor names and a free food truck lunch ticket. Spectator admission is free. For more information, visit, or call PSAR at (619) 421-7811.

The PSAR Charity Committee consists of a wonderful group of caring PSAR members who are willing to share PSAR resources and talent within the community through outreach and service. Their goal is to provide the necessary support to make a positive charitable impact within the communities served by PSAR members. The volunteers serving on the PSAR Charity Committee evaluate and review requests from nonprofits in the community. Then, they select worthy charitable causes to support.

Scobee Park is named in honor of Francis R. “Dick” Scobee (1939-1986), who was a Challenger Spacecraft Commander aboard the ill-fated Space Shuttle Challenger, which suffered catastrophic booster failure at 73 seconds after the launch on Jan. 28, 1986.

Topics: Events