Updated October 25th, 2024

PSAR's CRMLS subscribers can exchange registered old Gen 1 and Gen 2 lockboxes for new ones at a discounted price of $139 while supplies last!

With the sunsetting of Sentrikey cards by Sentrilock back in March, these features are no longer available on the non-Bluetooth lockboxes:

• Non-Bluetooth lockboxes should not be bought or sold, as ownership cannot be transferred

• If one of these boxes has been inactive/not accessed for over a year and needs an internal clock reset, that action cannot be performed, which means the box will no longer function.

PSAR urges members not to dispose of old boxes in the trash but to drop them off at PSAR for recycling-- and for a 20% discount off the price of a new Sentriguard box if you need to replace it!

For more information, contact PSAR at support@psar.org, call: (619) 421-7811, or visit one of our offices.

 

 

    Sign up, and be a part of PSAR’s Leadership by becoming an Officer or Director.

The Pacific Southwest Association of REALTORS® (PSAR) is seeking dedicated real estate professionals who have been active on a committee to step up and run for a position on the 2025/26 Board of Directors. Play a vital role in shaping the future of the association and the real estate industry in the region.

Why Get Involved? Contributing your time and leadership to PSAR is an incredible way to give back to the REALTOR® community that helps sustain your business. Have the opportunity to:

• Influence important decisions that impact real estate professionals.
• Stay ahead of the curve on legislative issues, new laws, and industry trends.
• Expand your network by working alongside other high-caliber leaders.
• Gain valuable experience in association governance and leadership.
• Raise your profile and reputation among peers.

The deadline for Submission is Friday, April 26, 2024 (5 PM) for the following positions on the 2025 Board of Directors:

• President-Elect
• Secretary/Treasurer
• Directors (5 positions)

Make your voice heard and help uphold the professional standards and ethical values that incentivize REALTORS® to remain in the business. Submit your nomination today!

Click on the link to access the nomination forms: 

2025/2026 Board and Officer Nomination Form

2025 CAR Director Application

2025 Affiliate Director Nomination

 

Link to:  Location and Direction | Pitch Details | Property Coverage | Agenda | How To Pitch

 

To enter a property for a PSAR pitch session, use this link: "Request Pitch".

Join REALTORS® Trish Nuñez & Karina Souza as they moderate the Central Pitch!

Showcase listings, receive live feedback, network with fellow local agents. Coverage includes Bay Ho, Clairemont,   La Jolla, Linda Vista, Mission Beach, Mission Hills, Morena, Ocean Beach, Pacific Beach, & Point Loma  There's nothing like person-to-person interaction!

PSAR's Central Pitch will deliver these benefits: 

• Live listing Pitch: Promote your listings to a room full of engaged and motivated local agents
• Improve Your Marketing: Gain valuable insights through the interactive Q&A session that will help you market your listings more effectively.
• Network: Meet, mingle, and build important relationships with fellow top-producing agents who can bring qualified buyers to your listings.

Tuesday| March 12th, 2024
9:30 AM - 10:30 AM
...and every Tuesday thereafter at 9:30 AM
There will be coffee and some breakfast nosh items available as well!

 

PSAR Central Office in Clairemont
4340 Genesee Ave, San Diego, Suite 203*

*Located on the second floor. Please enter through the rear entrance of the building. Signage will direct you to the correct room once you reach the office.

Pitch Details

Great listing exposure! The property will be listed in the "pitch email" sent to agents in corresponding areas of the county the evening prior. This email has a consistently high open rate. 

At this time, pitched properties are not required to be held open after the pitch session, but it is encouraged due to the momentum generated at the session.

Here are the pitch guidelines:

• Properties "Coming Soon" and "Active" properties can be pitched. Coming soon properties may not be shown  Here are the rules.

• Only "Active" properties may be part of the broker's open.

• If the listing agent cannot come in and pitch, no need to worry as you can assign another MLS subscriber to make the pitch for you. Make sure to indicate it in the pitch form!

• Cancellations must be received by 12:00 pm the night before via email (pitch@psar.org), or you will be considered a "No Show." No Shows without an email cancellation will be suspended from the Pitch Session for 90 days.

• All MLS subscribers are welcome regardless of association affiliation. Those marketing properties must be licensed subscribers or participants in an MLS.

• PSAR affiliate members are welcome to participate and network. More information is available on sponsoring a pitch session and addressing attendees.

Registration & Questions:

• Call 619-421-7811 or email pitch@psar.org with any questions.

• To enter a property for a PSAR pitch session, use the "Request Pitch" form.

• Pitches MUST be submitted by 3:00 pm the day before the meeting (Monday) to be included.

Coverage Area

Properties in the following zip codes may be included: Bay Ho, Clairemont,   La Jolla, Linda Vista, Mission Beach, Mission Hills, Morena, Ocean Beach, Pacific Beach, Point Loma   (92037, 92103, 92107, 92108, 92110, 92111, 92121, 92122, 92123,92037.)  (Out-of-area pitches are allowed as time permits)

Caravan Tour Number To Come

 

Pitch Agenda

• Host introductions

• We request the attendees to keep mobile phones silent as a courtesy to the pitch speaker

• Introduce this week's sponsor: Pitch session begins: each agent pitches their property (2 minutes each)

• Coming soon properties: agents highlight listings coming soon

• Price changes: agents announce recent price changes

• Additional announcements: relevant industry news/updates

• Upcoming PSAR events and classes

• Reminder of open houses: agents state if they are holding opens after the pitch

Meeting announcements / Market Update

Pitch sessions provide a valuable platform to gain insights from industry experts on current real estate trends, vital updates and announcements for REALTORS® in the county, that could impact their business.

• Meeting announcements: cover any PSAR updates/news

• Market update: provide an overview of the latest market trends and statistic

How to Pitch Your Property

When it's your turn to pitch:

• Walk to the front of the room

• State your name, company, and phone number clearly and slowly

• We will display photos while you provide key property details:

  • Address

  • Property type (e.g. single-family home, condo, etc.)

  • Asking price

  • Brief description

  • Key features and details

  • Why agents should see this property

  • Will you be holding an open house after the pitch session?

• Wrap up the pitch by repeating:

  • Your name

  • Company

  • Phone number (slowly and clearly)

• Allow agents to ask questions after your pitch

• Limit pitch to 2 minutes maximum

Call for Nominations!!!

Do you know a fantastic PSAR volunteer who deserves recognition? Now is the time to get them the recognition they deserve.

Nominations must be received by Friday, February 2nd, 5:00 pm.

PSAR shall recognize a

REALTOR^® Of the Year is recognized for outstanding loyalty and devotion to the advancement and success of the Association and the Real Estate Profession through volunteerism and advocacy.

Broker Of the Year is honored for their exceptional leadership in the brokerage industry, and devotion to the advancement of the Association and the Real Estate Profession.

Affiliate Of the Year is recognized for loyalty and devotion to the advancement of the Association and the Real Estate Profession through PSAR programming.

___________________________

PSAR's Mission is to empower Real Estate Professionals

Since 1928, the Pacific Southwest Association of REALTORS® has played a significant role in shaping the history, growth, and development of the Real Estate industry in San Diego County.

Links to virtual showings, tours, and open houses are no longer exempt 

Due to recent lifts to COVID restrictions in our service area, we have lifted the exceptions to CRMLS Rule 12.5 that we implemented in March 2020. These exceptions allowed listing agents and brokers to place links to virtual showings, virtual tours, and virtual open houses into public remarks fields.

CRMLS has returned to enforcing the original definition of the rule, which reads in part:

12.5 Misuse of Public Remarks.

Information in the public remarks shall only relate to the description, features, and condition of the property and related amenities. The following types of information may not be included in the public remarks:

• Contact information of any kind;
• Branded content;
• Links to external websites of any kind, including but not limited to, agent or broker sites, video tours, virtual showing or open house tools, vendor sites, or offer submission/application/auction platforms;
• Showing instructions or open house information;
• Information regarding lockboxes, alarms, gate or other security codes, or occupancy status of the property (a statement that the property shall be delivered vacant is not a violation of this section);
• Information deemed to create an unsafe or unsecure circumstance related to the listed property, property occupants, real estate practitioners, or the public;
• Information directed toward agents or brokers, including but not limited to, references to compensation or bonuses;
• Solicitations or invitations for the public to contact the listing agent or broker or any third parties affiliated with the listing agent or broker, and;
• Content that violates Fair Housing law or that is deemed discriminatory, illegal, defamatory, offensive, or otherwise inappropriate. CRMLS reserves the right to remove and issue citations for any inappropriate content.

Violations to this rule may result in a citation and associated fine. Visit https://go.crmls.org/crmls-rules-and-regulations/ to read the full text of Rule 12.5. For further information or to chat with a Compliance Analyst, please contact us via the Compliance page on CRMLS.org.

 

CRMLS offers a variety of resources to educate you on our products and services. Click above to visit the CRMLS training center.

If you need MLS support, please click above or call (800) 925-1525 to be assisted.

Your listing data is safe, clean, and accurate. Click above to chat live with a CRMLS Compliance representative.

 

By March 30, 2022, SentriCard key cards will no longer open lockbox key compartments (unless you own the lockbox)!

The SentriKey phone application must be used by non-lockbox owners to open key compartments!

 

Need gift ideas for your fellow
REALTORS®, Broker, Vendors, Coworkers?

Whether it be Hardware, Software, Gadgets or Subscriptions, learn about great gifts that
will bring happiness to recipients all year long.

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Wednesday, December 18th
11:30am - 1:00pm
PSAR East

1150 Broadway #100, El Cajon CA 92021

Or Call: 619-421-7811

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Workshops are open to all REALTORS and Affiliated Members regardless of association membership.
All classes are free of charge.

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Agent SavvyCards™ for Real Estate uses your data in the MLS to automatically create web-pages for you AND for your listings! Use these SavvyCards to generate leads online through Social Media and through your customer's friends and family, quickly and inexpensively!

Provided to you as a member benefit from Pacific Southwest Association of REALTORS®

Claim Your Free Account Now

 

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This benefit is fully paid for. NO UP-SELL or ADDED Services.

WANT SOME LIVE HELP TO GET YOUR ACCOUNT SET UP?
REGISTER FOR A CLASS TODAY:

FRIDAY NOVEMBER 22ND | TWO LOCATIONS

South | 9:00am - 11:00am

 

East | 1:00pm - 3:00pm

Unlike many classes, this class will empower you to start growing your business from the moment you leave the room!

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A mobile marketing platform that features:
     • No app downloads  
     • Uses your data in the MLS
     • Automatically creates web pages for you AND for your listings!
     • Use these these web-pages to generate leads online through Social Media and through your customer's
        friends and family, quickly and inexpensively!

Agent SavvyCards™ for Real Estate uses your data in the MLS to automatically create web-pages for you AND for your listings! Use these SavvyCards to generate leads online through Social Media and through your customer's friends and family, quickly and inexpensively!

Provided to you as a member benefit from Pacific Southwest Association of REALTORS®, this training course combines an overview of the Agent & Property SavvyCard solutions with a series of real-life use cases. 

This benefit is fully paid for. NO UP-SELL or ADDED Services.

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PSAR | CENTRAL	PSAR | EAST	PSAR | SOUTH
4340 Genesee Ave., #203 San Diego, CA 92117	1150 Broadway, #100 El Cajon, CA 92021	880 Canarios Ct., #100 Chula Vista, CA 91910

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Paragon: Searching 101
In this course, you will learn how to quickly find the listings you want to see using the CRMLS Paragon platform. • Create and save basic property searches and detailed map searches • Search by Features including View, Pool, Terms, etc. • Print and email reports
CENTRAL | November 14 @ 10 AM	............... REGISTER
EAST | November 20 @ 10 AM	............... REGISTER
SOUTH | November 26 @ 10 AM	............... REGISTER

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Paragon: Create Custom Reports
Create dynamic and custom reports using existing MLS reports and spreadsheets then save them as favorites for quick access or set them as your default.
CENTRAL | November 14 @ 11 AM	............... REGISTER
EAST | November 20 @ 11 AM	............... REGISTER
SOUTH | November 26 @ 11 AM	............... REGISTER

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Homesnap Pro App
Homesnap Pro is a robust, agent-only version of Homesnap that offers real-time MLS data. Access real-time MLS data on the go with this robust app and website. Features include Rapid CMA generation, automated ad creation, in-platform messaging, and the ability to snap photos of homes – listed or not – and find out all about them.
CENTRAL | November 14 @ 1 PM	............... REGISTER
EAST | November 20 @ 1 PM	............... REGISTER
SOUTH | November 26 @ 1 PM	............... REGISTER

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Proxio Pro
ProxioPro is a global marketing and networking tool that connects real estate professionals from all over the world in a single place to advertise properties and expand referral options. Features include the Multicultural IDX Widget, which translates property information into 18 languages – ProxioPro also converts currencies, measurements, and date formats, creating intuitive marketing materials for clients around the world.
CENTRAL | November 14 @ 2 PM	............... REGISTER
EAST | November 20 @ 2 PM	............... REGISTER
SOUTH | November 26 @ 2 PM	............... REGISTER

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PSAR Invites you to meet and greet the candidates for County Board of Supervisors for District 1.

Learn more to make an informed decision in the upcoming elections.

Candidates

RAFAEL CASTELLANOS   •   BEN HUESO   •   NORA VARGAS

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District 1 Cities and Communities include:

Barrio Logan Bonita Chollas View Chula Vista Coronado East Otay Mesa Grant Hill Imperial Beach La Playa Lincoln Acres Lincoln Park Logan Heights Memorial Mount Hope

Mountain View National City Nestor Otay Palm City Point Loma San Ysidro Shelltown Sherman Heights Southcrest Stockton Sunnyside Sunset Cliffs and part of Downtown SD

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- Lunch will be provided - 

Friday, November 8th, 2019
12:00 pm to 1:00 pm
PSAR South
880 Canarios Ct., Chula Vista, CA 91910