The Central Pitch is Back!

Posted by Kevin McElroy on Mar 1, 2024 11:34:57 AM

PSAR Central Pitch

Location and Direction - Pitch Details - Property Coverage -

Meeting Announcements - How to Pitch

Join REALTORS® Trish Nuñez & Karina Souza as they moderate the reinvented Central Pitch!

Our pitch sessions offer a great opportunity to showcase listings, receive live feedback and other inquiries, and network with fellow local agents.  There's nothing like person-to-person interaction!

PSAR's popular Central Pitch sessions delivers these benefits: 

  • Live listing Pitch: Promote your listings to a room full of engaged and motivated local agents
  • Improve Your Marketing: Gain valuable insights through the interactive Q&A session that will help you market your listings more effectively.
  • Network: Meet, mingle, and build important relationships with fellow top-producing agents who can bring qualified buyers to your listings.

Tuesday| March 12th, 2024
9:00 AM - 10:00 AM
...and every Tuesday thereafter at 9:00 AM
There will be coffee and some breakfast nosh items available as well!


PSAR Central Office in Clairemont
4340 Genesee Ave, San Diego, Suite 203*

*Located on the second floor. Please enter through the rear entrance of the building. Signage will direct you to the correct room once you reach the office.

PSAR Central Office

Pitch Details

Great listing exposure! The property will be listed in the "pitch email" sent to agents in corresponding areas of the county the evening prior. This email has a consistently high open rate. 

At this time, pitched properties are not required to be held open after the pitch session, but it is encouraged due to the momentum generated at the session.

Here are the pitch guidelines:

  • Cancellations must be received by 12:00 pm the night before via email (, or you will be considered a "No Show." No Shows without an email cancellation will be suspended from the Pitch Session for 90 days.

  • All MLS subscribers are welcome regardless of association affiliation. Those marketing properties must be licensed subscribers or participants in an MLS.

  • PSAR affiliate members are welcome to participate and network. More information is available on sponsoring a pitch session and addressing attendees.

Registration & Questions:

  • Call 619-421-7811 or email with any questions.

  • To enter a property for a PSAR pitch session, use the "Request Pitch" form.

  • Pitches MUST be submitted by 3:00 pm the day before the meeting (Monday) to be included.

Property Coverage

Properties in the following zip codes may be included: 92037, 92103, 92107, 92108, 92109, 92110, 92111, 92121, 92122, 92123,92037.  (Out-of-area pitches are allowed as time permits)

Pitch Agenda

  • Host introductions

  • We request the attendees to keep mobile phones silent as a courtesy to the pitch speaker

  • Introduce this week's sponsor: Pitch session begins: each agent pitches their property (2 minutes each)

  • Coming soon properties: agents highlight listings coming soon

  • Price changes: agents announce recent price changes

  • Additional announcements: relevant industry news/updates

  • Upcoming PSAR events and classes

  • Reminder of open houses: agents state if they are holding opens after the pitch

Meeting announcements / Market Update

Pitch sessions provide a valuable platform to gain insights from industry experts on current real estate trends, vital updates and announcements for REALTORS® in the county, that could impact their business.

  • Meeting announcements: cover any PSAR updates/news

  • Market update: provide an overview of the latest market trends and statistic

How to Pitch Your Property

When it's your turn to pitch:

  • Walk to the front of the room

  • State your name, company, and phone number clearly and slowly

  • We will display photos while you provide key property details:

    • Address

    • Property type (e.g. single-family home, condo, etc.)

    • Asking price

    • Brief description

    • Key features and details

    • Why agents should see this property

    • Will you be holding an open house after the pitch session?

  • Wrap up the pitch by repeating:

    • Your name

    • Company

    • Phone number (slowly and clearly)

  • Allow agents to ask questions after your pitch

  • Limit pitch to 2 minutes maximum

Topics: Education, Events, Market Information

ZipForms Workflows That Wow: Steps to Organized Transactions

Posted by Kevin McElroy on Feb 27, 2024 10:00:00 AM


Whether you are a seasoned zipForms user or new to their use, this training is your gateway to working smarter and providing optimum service to your clients.

As part of your REALTOR® member benefit, this training is available at no additional cost! 

Real estate professionals need the right tools to efficiently manage the transactions that are critical to client and personal success. This one-hour live online training will equip REALTORS® with the skills and insights to revolutionize workflow and client interactions.

Secure your spot now and learn how to let zipForms handle the heavy lifting, allowing you to focus on what truly matters - building relationships and closing deals!

Wednesday | March 13th, 2024

11:00 AM to 12:00 PM

Live via

zoom Logo



Here is what the session will cover: 

  • Digital Signatures: Go paperless and simplify signatures using zipForm's eSignature capabilities.
  • Form Editor: Easily create custom, professional forms within zipForm.
  • zipCommunity & Sharing: Securely collaborate and share forms with clients and agents.
  • Templates: Save time by setting up and reusing custom templates.
  • Checklists & Tasks: Stay organized with automated reminders for each transaction.
  • Logging Emails: Keep client communications organized in one place.
  • Q&A: Get expert answers to your zipForm questions.

Ed_10_24_19_SquareMeet the Speaker: 
Edward Charboneau is the REALTOR® Training and Transaction Manager at the California Association of REALTORS® and has been for the last 6 years. Ed is involved in zipForm® Plus product support, outreach, and education for REALTORS®. Ed is also running the Inspector Certification Program for C.A.R. Ed has been working in Real Estate for 15 years and has done everything from Website development for brokerages to real estate appraisals.









PSAR's Mission is to empower Real Estate Professionals

Since 1928, the Pacific Southwest Association of REALTORS® has played a significant role in shaping the history, growth and development of the Real Estate industry in San Diego County.

Topics: Education

tax hacks: how to scale your income

Posted by Kevin McElroy on Feb 23, 2024 11:43:01 AM

Tax Hacks

Take control of your financial future! Discover expert strategies to protect, mitigate, and build your income in this special tax hacks class.

The real estate industry affords great potential for financial success, but achieving sustained income growth requires careful planning and shrewd strategic decisions. 

Join Certified Tax Advisor and REALTOR®, Marcos Guevara, as he delves into the key strategies of scaling income as a REALTOR®. Valuable insights and expert guidance will be delivered that will empower real estate professionals to make informed decisions for long-term financial success. 

Wednesday | March 6th, 2024
11:00 AM to 12:00 PM

Live in the South County Office
880 Canarios Ct., Chula Vista, CA 91910


Here is a glimpse of what will be imparted in this class: 

  • Maximized Income: Selecting the optimal business structure is crucial. Know how to create significant tax savings and legal protections.
  • Expert Guidance: Gain insights from tax experts with access to world-class tax strategies.
  • Strategic Planning: Discover practical tips to strategically plan your finances, allocate commissions effectively, and make informed decisions for long-term financial success.
  • Legal Compliance: Understand the importance of administrative discipline to ensure compliance with tax laws and pave the way for future growth.


Marcos Guevara

Meet the Speaker: 

Marcos Guevara is a Tax and Real Estate Advisor with over 5 years of experience at HomEstate Solutions. He is also an Insurance Consultant.

Marcos studied Business Management and Accounting at California College San Diego where he obtained his Associate's Degree. He holds an active Main Street Certified Tax Advisor (MSCTA) credential and previously held an Accident and Health Agent license in California.

With his diverse tax, real estate, insurance, hospitality, human resource, and business management experience, Marcos brings a well-rounded perspective to his work. He has demonstrated leadership, innovation, and an ongoing commitment to continuing his education in this field.


Email Or Call: 619-421-7811 for more information

PSAR's Mission is to empower Real Estate Professionals

Since 1928, the Pacific Southwest Association of REALTORS® has played a significant role in shaping the history, growth and development of the Real Estate industry in San Diego County.

Topics: Education

Grow Your Business with CRMLS Classes

Posted by Kevin McElroy on Feb 22, 2024 8:00:00 AM

Grow Your Business with CRMLS Classes
CRMLS has put together classrooms on Zoom to help teach some of the free tools our members have access to as part of PSAR. These are small class sizes that are scheduled for PSAR Members. Becoming proficient with these tools can help you build your business.

March 4th |1:00 PM



Paragon: Collaboration Center

Connect with your clients through CRMLS Paragon’s Collaboration Center, a mobile-friendly website you can customize with your personal branding. The Collaboration Center has no third-party vendors or agents – just you and your contacts. With this shared platform you can set up automatic notifications and invites for your clients to see real-time property information.

Topics include how to:

  • Set up your Preferences and About Me pages
  • Use Paragon Connect on the go
  • View your contacts’ saved searches, comments, and their Favorite and Rejected properties

March 18th |1:00 PM


Paragon Connect - the power of Paragon on your phone

Access your MLS via your mobile device wherever you are with Paragon Connect, the on-the-go version of the Paragon MLS system. Don’t get stuck in the office – take your business with you wherever you go.

This class will cover:

  • Logging into Paragon Connect
  • A tour of the Paragon Connect Home page
  • An overview of your Contact Manager
  • Creating and Saving searches
  • And even more Paragon Connect capabilities

March 25th | 1:00 PM


Down Payment Resource

Down Payment Resource (DPR) makes it easier than ever to find the right down payment assistance programs for your clients. This platform flags eligible homes for your clients by scanning over 2,000 home ownership programs available from housing finance agency partners. Best of all, DPR is seamlessly integrated with your MLS. With DPR you save time, generate leads, and provide your home buyers with a multitude of down payment assistance possibilities.

This class will cover how to navigate the platform, including:

  • How to access Down Payment Resource in your MLS platforms
  • How your clients can use Down Payment Resource in their portals
  • An overview of Down Payment Resource Connect
  • How to use Down Payment Resource as a lead generation and marketing resource tool

Register for CRMLS Webinars Here


PSAR's Mission is to empower Real Estate Professionals

Since 1928, the Pacific Southwest Association of REALTORS® has played a significant role in shaping the history, growth, and development of the Real Estate industry in San Diego County.

Topics: Education

Need to complete your Ethics Requirement?

Posted by Kevin McElroy on Feb 22, 2024 7:00:00 AM

Code of Ethics

For REALTORS to maintain access to all REALTORS® services, periodic Code of Ethics certification is required  by the National Association of Realtors (NAR) 

Take note of this date: January 1, 2022.

If you have not re-certified for Code of Ethics on or after that date, you are not in compliance.

You must complete your COE training and certification before December 31, 2024.

Check Code of Ethics Status Here


The NAR Code of Ethics Online Certification class* is FREE  and available any time

Just click this link:

NAR Code of Ethics


Attend a FREE live PSAR Code of Ethics class, held once a month at PSAR Offices
(Training session runs from 8:00 AM to 12:00 PM)

Date Location Registration
March 8, 2024 PSAR Central Office Register
April 9, 2024 PSAR East Office Register
May 10, 2024 PSAR South Office Register
June 14, 2024 PSAR Central Office Register
July 9, 2024 PSAR East Office Register
August 9, 2024 PSAR South Office Register
September 13, 2024 PSAR Central Office Register
October 8, 2024 PSAR East Office Register
November 8, 2024 PSAR South Office Register
December 13, 2024 PSAR Central Office Register

Don't procrastinate on this essential REALTORS® class. Complete your Ethics requirements quickly!


Unsure if you have completed the requirement? Email and, the PSAR staff will verify your status.

Want more information about the NAR Ethics Traning Requirements? Click here.

If you have completed the ethics requirement via another method from NAR online or PSAR live sessions, please  email proof of completion to You must include your name, NRDS ID#, and date completed.

Eligibility Note: Neither age nor honorary membership provides an exemption from COE certification. Periodic training and certification is a National Association of Realtors requirement for all active members.  Only REALTOR® Emeritus members are exempt.

*This course does not qualify for continuing education (CE) credits for license renewals.

Topics: Education

Hey You ADU Happy Hour - YPN Shake Up Event

Posted by Kevin McElroy on Feb 5, 2024 4:00:00 PM


Get ready to SHAKE UP your Happy Hour routine!  YPN's first educational event is here and we are putting a spin on it so no one falls asleep in class!

Jaymee Torres will be headlining this entertaining session, joined by Sidney Loiseau with SouthShore Appraisals. Together, they will take you on a deep dive into the latest ADU laws! What is AB1033 and what do you need to know about building an ADU?  And that's not all – Cesar Aguilera from Bold Builds Construction will share game-changing tips for anyone considering building or renovating ADUs.

ADU presentation from 4 pm - 5 pm, Happy Hour starts at 5 pm

Thursday | February 15th, 2024
4:00 PM to 6:00 PM

La Sabrosita
2010 Birch Rd #101, Chula Vista, CA 91915

Member Registration                    Non-Member Registration

Tickets are at $10

Thank You to our 2024 Annual Sponsors!

Marina Vista Escrow 2023 

Rancho Ted Real Estate lending

Knight Termite & Pest Control

All in Lending - Black

advance roof leak logo-1

Pacific Southwest Association of Realtors YPN


Topics: Announcements, YPN, Industry

C.A.R. 2024 Housing Market Update

Posted by Kevin McElroy on Feb 5, 2024 1:00:00 PM

Be your clients' go-to professional on current housing market data for 2024!
CAR Market Update with Jordan Levine

Take advantage of an insider's view of the future of the housing market by attending the 2024 Housing Market Update. This high-value session is led by Jordan Levine, the Vice President and Chief Economist at the California Association of REALTORS® (C.A.R.).

The latest trends and forecasts will be presented, enhancing your understanding of the impact of legislative and governmental policies on the real estate industry. Mr. Levine has unparalleled expertise in housing market research, and economic analysis, and has a deep commitment to advancing homeownership for all.  Attendees will walk away with the knowledge and insight to effectively navigate the real estate market now and into the future! 

Thursday, February 29th

11:45 Enjoy Jersey Mike's Subs

12:00 PM to 1:30 PM Program

Live in the South County Office
880 Canarios Ct., Chula Vista, CA 91910

Member Registration           Non-member Registration

Members: $10 today, $20 Wednesday after Noon.   
Non-members: $15 today, $25 Wednesday after Noon.


Jordan will address the following:

  • 2024 Interest Rates Outlook: Projections and Impacts 
  • Buyer Demand
  • Housing Supply
  • Home Sales
  • Home Prices

Jordan Levine

About the speaker:

Jordan Levine has a Bachelor's degree in Economics from the University of California, Santa Barbara, and a Master’s degree with Merit in International Economics from the University of Sussex. Prior to joining C.A.R., Jordan worked in consulting as an economist and director of economic research.  In that capcity he oversaw all research on, and economic analysis of, California’s economy and housing market. He regularly addresses trade groups, public officials, businesses, and the media.


PSAR's mission is to empower real estate professionals.

Since 1928, the Pacific Southwest Association of REALTORS® has played a significant role in shaping the history, growth & development of the Real Estate industry in San Diego County.

Topics: Education

How to Navigate the Legal Maze of Property Management

Posted by Kevin McElroy on Feb 5, 2024 7:00:00 AM

Register Here

Property Management Update

Constantly changing regulations and compliance demands in the property management business requires ongoing attention to the legal ramifications of these changes.

At our upcoming forum, "Navigate the Legal Maze of Property Management." key issues affecting the responsibilities and potential liabilities in property management will be imparted. Peer group interaction and strategy-sharing will also be a part of this dynamic event.

Secure your spot now at this essential forum to ensure that you stay ahead of the changes that will impact your property management business operations and legal standing.

Register Here

Wednesday | February 28th, 2024
1:30 PM to 3:30 PM
Live in the South County Office
880 Canarios Ct., Chula Vista, CA 91910
Light Snacks will be provided by our class sponsor

Topics of Interest for This Meeting:

  • Expanded balcony inspection mandates
  • New lead paint disturbance rules
  • Strict no-fault eviction guidelines
  • Vacation rental fee transparency requirements
  • Heightened security deposit caps

Meet the panelists:

Peter Carlseen - Broker

Olivia Galvez - Director & Advisor, Southern California Rental Housing Association

Mark Scott - Broker, Past President of PSAR & CA Chapter of NARPM

Eric Sutton - Warwick & Sutton Properties


This forum is intended for the benefit of PSAR housing providers, members of the Southern California Rental Housing Association, and members of the National Association of Residential Property Managers.  We respect differences in opinions on any subject matter.

Out of respect to our guest speakers and other participants, we reserve the right to remove anyone from the meeting who is disruptive.


Event Sponsor:

blogbanner_Bob_Farmers-1Knowledgeable Property Insurance Professional

________________________________________Pacific Southwest Association of REALTORS

NATIONAL ASSOCIATION OF RESIDENTIAL PROPERTY MANAGERS              Southern California Rental Housing Association

SDCRHA Provides a Robust Library of PM Forms Designed for the San Diego Area

Local Rental Forms



Topics: Education

broker breakfast Feb 22nd

Posted by Kevin McElroy on Jan 29, 2024 8:00:00 AM


(Limited to Brokers and Office Managers)
$10 to RSVP
Riverwalk Golf Club
1150 Fashion Valley Rd, San Diego, CA 92108, USA

February 22nd, 2024 | Thursday

9:00 am - 9:15 am : Networking/Breakfast
9:15 am - 11:00 am : Speakers/Discussion

An added bonus for attendees at our Broker Breakfast is our guest speaker, Jane Rheinheimer of Intelink Law Group.  She will present an overview of the new Federal Labor Standards Act, effective March 11, 2024, which may reclassify real estate licensees as employees instead of independent contractors.  This is mission critical information for brokers!

Another major topic of interest to be covered at the breakfast is the C.A.R. draft forms revisions that have been posted– and that the RLA & BRBC will have a grid!  The changes will be discussed at the breakfast.  Here is the link to the forms drafts.

Other topics of interest will include:

  • C.A.R. Winter Meeting update
  • Draft C.A.R. forms changes
  • US Department of Labor's final rule on independent contractor status
  • National and California lawsuits
  • Local issues
  • Round table with attendees

Discussion Moderators:

Brokers  Nikki Coppa, Rick Hagen & Jason Lopez will moderate the discussion.
To suggest agenda topics, email

Schedule the date!  2024 Broker Breakfast 

Thursday, May 16th: 9:00 am to 10:30 am at PSAR South Service Center

Wednesday, October 2nd: 9:00 am to 10:30 am at PSAR East Service Center

Topics: Education, Brokers/Managers, Leadership

Ensure Timely Escrow Completion by preventing Closing Delays

Posted by Kevin McElroy on Jan 26, 2024 7:00:00 AM

Ensure Timely Escrow Completion by preventing Closing Delays

The Best Strategies for Ensuring Rapid Real Estate Commission Payments!

Discover key strategies and essential practices to fast-track the payment process of post-escrow commission checks.  REALTORS® receives expert guidance in circumventing typical obstacles and the tools for adeptly avoiding potential delays.

Unfortunately, this class has had to be canceled

Wednesday | February 21st, 2024
11:00 AM - 12:30 PM
Live in the East Service Center

1150 Broadway, El Cajon, CA 92021


  • Safeguard income and enhance financial efficiency
  • Ensure client satisfaction
  • How to make sure commissions are delivered on time
  • Elevate your Real Estate game to new heights


Lupe SotoLupe Soto, a distinguished figure in real estate, has garnered multiple accolades, including winning Realtor of the Year twice, Manager of the Year thrice, and earning the Board Instructor Award and Service Award. Recognized by CAR as a leading Latina businesswoman, she also dedicates time to volunteering.

Academic Credentials: M.S., Science of Education, University of Southern California, B.A., University of Southern California, Magna Cum Laude
Professional Contributions: Vice Chair, C.A.R. Standard Forms Advisory Committee, Member, Consumer Protection, Membership, Multiple Listing Service, and Educational Services Committees, Regional Representative for Education, Residential Education Sub-Committee"


PSAR's mission is to empower Realtors.

Since 1928, the Pacific Southwest Association of REALTORS® has played a significant role in shaping the history, growth, and development of the Real Estate industry in San Diego County.

Topics: Education