PSAR Free Shredding and Electronic Recycle Event

Posted by Kevin McElroy on Sep 24, 2025 1:45:00 PM

Tell your clients To Bring their Shredding & ELECTRONIC Recycling to PSAR for FREE!

FREE Shredding and Electronic Recycling Event

Get rid of those old electronics and
Shred those documents

Wednesday, October 22nd

11:00 AM to 2:00 PM

FREE and open to PSAR members and their clients

Bring your shredding and electronic recycling to:
PSAR El Cajon Parking Lot
1150 Broadway, El Cajon, CA 92021

 This will be Drive-up and Drop-off protocol
Please stay in the car until your vehicle is called up to the drop-off area.

ACCEPTED SHREDDING - 10 FILE/LEDGER BOXES MAXIMUM
(per company or business)*

All Paper • File Folders • Hanging Files • Checkbooks • Magazines • Notepads • Envelopes

*For larger shredding needs, ProShred will offer a discount rate at the Convoy location on the event day.
Arrangements must be made in advance. There will be no exceptions at the event.


ACCEPTED ELECTRONICS

TVs & Monitors  |  Desktop computers   |  Laptops  |  Servers  |  All In One Computers  |  Tablets  |  Smartphones  |  Routers & Switches  |  Cameras  |  Printers & Scanners  |  Video Gaming Consoless  |  CDs & Floppy Disks  |  keyboards & Mice  |  Telephones  |  Stereo Systems  |  Cables & Plugs  |  Hard Drives

We WILL NOT accept fluorescent light bulbs, large appliances like washing machines or stoves, or other hazardous waste such as paint and liquids at this event.

Pacific Southwest Association of REALTORS 

ProShred Security San Diego                            dream-electronics-recycling

Thank you to our October Shredding Sponsors
(They will be handing out treats and info as you pass by)

Farmers Insurance Bob Hillard

Bob Hillard

Aftermath Exterminating Inc

Marcco Flood Restoration

Morrison Plus Property Inspections

Rancho Ted Hard Money Lending


Alliance Escrow

The Carver Barrett Financial Team

_____________________

PSAR's mission is to empower real estate professionals.

Since 1928, the Pacific Southwest Association of REALTORS® has played a significant role in shaping the history, growth & development of the Real Estate industry in San Diego County.

 

Topics: Education

Real Estate Fraud Uncovered: Protecting Your License & Clients (Insights from FBI-DRE-DA)

Posted by Kevin McElroy on Sep 24, 2025 9:00:00 AM

Real Estate Fraud Uncovered

“In June 2025, a San Diego resident was sentenced to prison for forging and recording false real estate documents - one to block a foreclosure and another to steal ownership of a home.”


This case illustrates how bold and damaging fraud schemes have become, and why REALTORS®, appraisers, and title professionals need to be constantly on their guard. PSAR’s Real Estate Fraud Awareness Class features experts from the FBI, DRE, and the San Diego DA’s Office who will instruct REALTORS® in how to recognize, prevent, and report fraud.

Attendees will learn how to:

  • Spot and stop fraud before it impacts a real estate transaction
  • Avoid compliance mistakes that can trigger DRE investigations
  • Understand legal exposure and how to protect your license


A Q&A session with representatives from all three agencies will follow the presentation.

Thursday, October 16th
9:00  - 11:00 
PSAR Chula Vista Office
Panel of experts

San Diego District Attorney
  John Dunn
  Deputy District Attorney
  Real Estate Fraud Unit
  San Diego County District Attorney’s Office
Department of Justice
  Alex Murray
  Senior Financial Investigator 
  Elder Justice Task Force (EJTF)
  San Diego FBI Office
California Department of Real Estate
  Jesse Hafen 
  DRE Special Investigator 
  Department of Real Estate
 

Topics: Education, Announcements, Market Information, Industry

Selling in a Fire Zone: Know the New FHDS

Posted by Kevin McElroy on Sep 23, 2025 4:00:58 PM

Selling in a Fire Zone: Know the New FHDS

Wildfire risk in California is no longer a seasonal occurrence, but a year-round reality.

For REALTORS® selling homes in high-risk fire zones, a series of disclosure rules, inspection requirements, and client anxieties must be addressed. Mistakes can cost clients money, delay transactions, and even result in liabilities for all parties.

While you enjoy lunch on us, learn the following:

  • The obligations under AB 38 - what’s changed and what hasn’t.
  • Updates on California’s Fire Hazard Disclosure Statement (FHDS) 
  • How to prep clients on defensible space inspections
  • How to leverage the Cal Fire website for listing preparation and buyer research
  • The ins and outs of Natural Hazard Disclosures (NHDs) in fire zones

If you’re selling homes in California’s high-fire-risk zones, you can’t afford to wing it on fire disclosures. 

Wednesday, October 15th
11:30 AM - 1:30 PM
PSAR El Cajon
Lunch will be served

Get to know the speakers:

Brandi McLaughlin is a Forestry Technician with Cal Fire’s San Diego Unit who brings frontline expertise in wildfire prevention and defensible space practices across San Diego County.

Don Sharp, 'Mr NHD',  has been a Regional Account Manager of a non-disclosure company for nearly 20 years, guiding REALTORS® through natural hazard disclosures to protect clients and close transactions effectively.

Lunch provided by our class sponsor:

Fidelity Home Waranty with Debi Levenson

_______________________________________

PSAR's mission is to empower real estate professionals.

 

Topics: Education

Maximize Marketing Productivity with AI tools for REALTORS®

Posted by Kevin McElroy on Sep 19, 2025 9:00:00 AM

blogbanner_20250924_ Tech Lunch and Learn - Marketing magic tricks and tips using AI apps

Cut marketing time while creating better content with less stress.  Attract more clients, which means closing more deals!

Join Mike White, Chairman of the PSAR Tech Committee, for a hands-on session showcasing the latest AI productivity tools. Special guest Rickey Currie will reveal the powerful AI features built into CRMLS that you can start using right away.

In this class, learn how to:

  • Unlock CRMLS AI features to streamline property searches, automate data, and improve marketing reach
  • Use Filmora to create engaging listing videos and social content
  • Tap into Claude for professional writing and client communications
  • Build eye-catching visuals with Canva
  • Leverage Banter AI to automate and personalize client engagement

 AI supercharges your real estate marketing!

Wednesday, October 1st
11:30 AM to 1:00 PM

This is a live zoom Logo class

__________________________________________

PSAR's mission is to empower real estate professionals.

Since 1928, the Pacific Southwest Association of REALTORS® has played a significant role in shaping the history, growth & development of the Real Estate industry in San Diego County.

 

Topics: Education, CRMLS, Technology

Escrow Closure Efficiency - Avoid Compensation Delays!

Posted by Kevin McElroy on Sep 17, 2025 9:00:00 AM

blogbanner_20250722_Get Your Escrow in On Time-1

Get Paid Faster: Strategies for Rapid Real Estate Compensation

Waiting on commission checks is time-consuming, drains cash flow, and adds stress. This class equips REALTORS® with the methods to speed up compensation so focus stays on closing the next deal, not chasing the last check.

Learn how to:

  • Drive commissions from escrow to payout using proven practices
  • Boost client trust with a smooth compensation process
  • Apply top-producer tools to keep cash flow steady

Walk away ready to make every transaction pay off faster!

Thursday, October 9th
9:00 - 11:00
Live via 
zoom-png-logo-download-transparent-202

 

Lupe SotoGet to know the speaker: 

Lupe Soto, a distinguished figure in real estate, has garnered numerous accolades, including being named Realtor of the Year twice, Manager of the Year three times, and earning the Board Instructor Award and Service Award. Recognized by CAR as a leading Latina businesswoman, she also dedicates time to volunteering.

Academic Credentials: M.S., Science of Education, University of Southern California; B.A., University of Southern California, Magna Cum Laude. Professional Contributions: Vice Chair, C.A.R. Standard Forms Advisory Committee; Member, Consumer Protection, Membership, Multiple Listing Service, and Educational Services Committees; Regional Representative for Education, Residential Education Sub-Committee.

______________________________________

PSAR's mission is to empower real estate professionals.

Since 1928, the Pacific Southwest Association of REALTORS® has played a significant role in shaping the history, growth & development of the Real Estate industry in San Diego County.

 

Topics: Education

Lights, Camera, Edit! Video Tools for Agents

Posted by Kevin McElroy on Sep 15, 2025 3:45:00 PM
Social Media Instruction from Amanda Renzi
Take your real estate videos from basic to scroll-stopping! In this hands-on workshop, you’ll learn how to edit with green screen effects, add captions and trending hooks, and use simple apps like CapCut and Canva to create professional-looking Reels, TikToks, and listing videos that get noticed.

What agents will learn in this class:

  • How to use green screen effects to change backgrounds

  • Adding captions, text overlays & trending hooks to boost engagement

  • Quick tricks to edit for Instagram Reels, TikTok & YouTube Shorts

Two Classes: one Zoom and one In-Person

September 26
10:00 AM - 11:00 AM
ZOOM

September 30
10:00 AM - 11:00 AM
In-Person
PSAR South County Office

Zoom Registration

Renzi Social Co.

_______________________________________

PSAR's mission is to empower real estate professionals.

Since 1928, the Pacific Southwest Association of REALTORS® has played a significant role in shaping the history, growth & development of the Real Estate industry in San Diego County.

 

Topics: Education

What’s Next Following the C.A.R. Fall Meetings? Join the San Diego Broker Breakfast

Posted by Kevin McElroy on Sep 8, 2025 9:00:00 AM

Broker Breakfast October 1st

Join fellow San Diego Brokers for a morning of networking, collaboration, and timely updates.

• Guest Speaker: Heather Ozur, C.A.R. President
Build connections with brokers from across the county
• Hear the latest updates from the C.A.R. Fall Meetings
• Learn practical solutions to today’s challenges
• Discuss issues brokers are facing with the DRE
• Engage in roundtable conversations in small groups

The Broker Breakfast is an opportunity to share insights, strategies, and experiences in a collaborative setting with your peers.

Register today to reserve your spot at this important broker event.

Wednesday, October 1st
Full breakfast at 9:00 
Followed by the program from 9:30 to 11:00

RSVP HERE

$10 to Register
(Limited to San Diego County Brokers and Office Managers from any association)
 

 

Thank you to our event sponsor:

pitchbooklet_ericgillman_sharpretention (1)

 

Topics: Education, Brokers/Managers, Leadership

Avoid litigation: Disclosure Practices that Keep you and Your Clients out of Court

Posted by Kevin McElroy on Sep 4, 2025 9:00:00 AM

Robert Brand - Avoid Litigation

REALTORS® can face issues stemming from inadequate disclosure practices-- for example, ambiguous disclosure language, undisclosed red flag property issues like roof leaks or structural defects, and neighborhood nuisances– all of which can lead to litigation risks from clients who feel they were not properly informed about the property.

This one-hour session includes a set of practical REALTOR® tools for proper disclosure practices:

  • Updated TDS/AVID disclosure strategies for Fall 2025 – ensuring compliance with the latest requirements.
  • Proven disclosure language examples that minimize liability and reduce the likelihood of disputes.
  • Recognition of “major red flags” so REALTORS® know exactly when to dig deeper, document more, or seek expert input.

At  the end of this class, REALTORS® will:

  • Know how to write disclosures that protect both clients and themselves from legal exposure.
  • Gain the ability to spot and respond to property issues before they escalate into lawsuits.
  • Strengthen their confidence in navigating conversations with buyers and sellers about sensitive property conditions.
  • Be known as a top professional agent who practices transparency, compliance, and gains client trust.

Don’t leave you, your business, and your clients legally exposed—acquire the means to protect all 3!

Thursday, September 25th
10:00 - 11:00
Live via 
zoom-png-logo-download-transparent-202

 

Robert Brand

About the Speaker: 

Robert Brand, renowned for leading California's top seminars on property condition disclosure strategies, is a speaker known for his practical approach. He expertly translates courtroom strategies into real-world applications for real estate professionals. Formerly a licensed general contractor, Brand has inspected thousands of residential properties. His current roles include working as a litigation consultant, contributing to REALTOR magazine, and speaking about effective disclosure techniques. His presentations have been well-received by thousands of real estate agents, who have benefited from his insights.

 

 

PSAR's mission is to empower real estate professionals.

Since 1928, the Pacific Southwest Association of REALTORS® has played a significant role in shaping the history, growth & development of the Real Estate industry in San Diego County.

 

Topics: Education

The 411 on the Buyer Representation and Broker Compensation Agreement

Posted by Kevin McElroy on Sep 1, 2025 9:00:00 AM

blogbanner_20250616_BRBC with Mike Shenkman

Secure Your Income & Thrive in the New Market! 

The real estate landscape has shifted, and agents are facing a new set of challenges. Are you finding yourself asking these critical questions?

  • How do I guarantee I get paid for my work? With changes to commission rules, the uncertainty around compensation is a major concern.
  • How can I effectively communicate my value? Explaining your expertise, negotiation skills, and market knowledge to buyers becomes both more crucial and more challenging than ever before.
  • How do I secure client loyalty? A buyer may use your time and expertise for weeks, only to switch to another agent at the last minute to write an offer.
  • Am I compliant with the new NAR rules? Navigating the new requirements can feel overwhelming, and the risk of non-compliance is real.
 
The key to answering these questions lies in mastering the Buyer Representation and Broker Compensation Agreement (BRBC). This form is your most powerful tool for protecting your business, and we'll show you exactly how to use it.
 
Join Forms expert Michael Shenkman for this eye-opening, no-cost class that will leave attendees with the confidence to effectively execute a dynamic BRBC!.
 
Monday, September 8th
10:00 AM to 11:30 AM 
PSAR Chula Vista Office 

 

Testimonials from Mike's Past Classes:
 
"This was the first time I heard this speaker. He was very knowledgeable on the subject and provided valuable insights on how agents can improve in the future. As a broker, I appreciated hearing these suggestions. It was an excellent learning tool, and I valued his teaching style, which kept us informed throughout the entire class." - Mayra Swanson, Chula Vista Broker
 
"Mike is a very engaging and informative personality who makes the class interesting." - Gio Alegrado, San Diego Agent
   

Michael Shenkman (1)About the Instructor:

A Southern California native, Mike Shenkman boasts a distinguished career spanning over two decades in the real estate industry. His extensive experience includes roles in training, development, and management in some of Southern California's leading real estate firms. Beyond his expertise in sales and management, Mike's background encompasses affordable housing, community development, property management, redevelopment, and mortgage finance.

Mike is actively involved in the San Diego real estate community and frequently instructs agents at various career stages. He co-hosted the “First Home California” podcast for the California Department of Real Estate (DRE) in 2023, serves as a transportation policy liaison for the California chapter of the American Planning Association (APACA), and has contributed to real estate legislative policy for both the city & county of San Diego and the state of California. His professional designations include Accredited Buyer Representative (ABR), Short Sale & Foreclosure Resource (SFR), Property Management Certification (PMC), Certified International Property Specialist (CIPS), and Military Relocation Professional (MRP).

______________________________________

PSAR's mission is to empower REALTORS®

Since 1928, the Pacific Southwest Association of REALTORS® has played a significant role in shaping the history, growth, and development of the Real Estate industry in San Diego County.

Topics: Education

Housing Providers Forum

Posted by Kevin McElroy on Aug 25, 2025 4:00:00 PM

Property Management Update

Attention Property Managers! The 2025 real estate legislation review has been completed.  To keep your business compliant and competitive, attend this forum and listen to updates directly from property management specialists covering the laws and other updates that impact your day-to-day operations.

Why attend this session: To protect your business - stay current on housing laws! 

These important topics will be discussed:

  • SB 721 Balcony Inspections Law
  • EPA Renovation, Repair, and Painting (RRP) Rule & SB 1076
  • I.C.E. Raids & Tenant Protections
  • AB 863 Residential Rental Properties (Multilingual Summons Form)
  • SB 267 – “Ability to Pay” Screening for Section 8 Tenants
  • Updated Federal Housing Inspections
  • Plus your requests! To submit a panel topic, please email  communication@psar.org.

Wednesday, September 24th
12:00 PM to 2:00 PM
Live in the PSAR El Cajon Office
A light lunch will be provided.
 

Meet the panel of experts:

Mark Scott - Broker, Past President of PSAR & CA Chapter of NARPM

Eric Sutton - Warwick & Sutton Properties

Peter Carlseen - Broker, Praecelsus Property Management

Molly Kirkland - Southern California Rental Housing Association


Event Sponsors:

KernKey Services

Dathan and Julie Kern

Marcco flood restoration

Marco Calderon

_____________________________________________________

This forum is for the benefit of PSAR housing providers, members of the Southern California Rental Housing Association, and members of the National Association of Residential Property Managers.  We respect differences in opinions on any subject matter.

Out of respect to our guest speakers and other participants, we reserve the right to remove anyone from the meeting who is determined to be disruptive.

Pacific Southwest Association of REALTORSNATIONAL ASSOCIATION OF RESIDENTIAL PROPERTY MANAGERS              Southern California Rental Housing Association

SDCRHA Provides a Robust Library of PM Forms Designed for the San Diego Area

Local Rental Forms

 

 

Topics: Education