Aligning your communications with client personality traits!

Posted by Kevin McElroy on Nov 13, 2024 9:00:00 AM

Aligning your communications with client personality traits!

Strengthen client bonds, foster loyalty, and generate referrals through positive interactions

Have you ever wondered why some client interactions flow seamlessly while others feel like an uphill battle? The answer may lie in understanding personality types and adapting your approach accordingly.

Here's what you'll gain from this transformative session:

  • Discover Your Communication Style: Use the DISC Model to identify and leverage your communication strengths with different personalities.
  • Master Client-Centric Interactions: Tailor your communication to each client, reducing friction and building trust.
  • Stand Out: Offer a unique client experience and connect with diverse personalities for a competitive edge.

Don't miss this chance to elevate your real estate practice through the power of personality-based communication. Happy customers send referrals!

Limited seating available!
Tuesday, December 10th
10:00 - 12:00
PSAR East Meeting Room
1150 Broadway, El Cajon, CA 92021

Free to attend ($99 value)

Angel Tucker

 

Speaker: Angel Tucker

Expert personality profiler, best-selling author, and motivational speaker!
Angel is a dynamic speaker with nearly 3 decades of experience. Through her easy-to-use ideas, Angel has empowered hundreds and thousands of people to have better communication and connections. With Angel, sessions are fun, engaging, and life-changing.
 
 

Class sponsored by:

Alliance Escrow Inc.                     Beach Moving Co. 

 
 
Questions?  Contact education@psar.org or call (619) 421-7811. 

__________________________________________

PSAR's mission is to empower real estate professionals.

Since 1928, the Pacific Southwest Association of REALTORS® has played a significant role in shaping the history, growth & development of the Real Estate industry in San Diego County.

Topics: Education, Announcements

Help More Home Buyers with CalHFA’s Down Payment Assistance Programs

Posted by Kevin McElroy on Nov 6, 2024 10:00:00 AM

blogbanner_241203_CalHFA

Tap into a new business opportunity by helping first-time home buyers realize their dream!

Who?

Hear Directly from Natasha Dowdy - Lender Training Program Analyst, CalHFA

What's in it for you?

  • Understand the latest updates: Learn what has changed in CalHFA's suite of down payment assistance programs, and qualify more first-time buyers for seller listings.
  • Increase purchasing power: Educate clients on how to leverag CalHFA's down payment and closing cost assistance programs so they can afford homes previously beyond their means.
  • Add a competitive tool: Showcase expertise in opening the door to down payment assistance options thereby adding value in the eyes of buyer clients. 

What you'll learn?

  • California Dream For All Shared Appreciation Loan: A program for first-time homebuyers to use with the Dream For All Conventional first mortgage for down payment and/or closing costs.
  • MyHome Assistance Program: Offers deferred-payment junior loans for down payment and/or closing costs on CalHFA Government Loans (FHA) and CalHFA Conventional Loans.
  • CalPLUS ZIP: Provides closing cost assistance for eligible borrowers.
 
Tuesday, December 3rd
9:00 AM to 10:30 AM
East PSAR Office
Questions?  Contact education@psar.org or call (619) 421-7811. 

CalHFA-Logo-300x155


For over 45 years, the California Housing Finance Agency (CalHFA) has been a trusted partner in supporting low- and moderate-income homebuyers and renters. As a self-supported state agency, CalHFA provides financing and programs focused on increasing equity and access to affordable housing.

 

photo_smallMeet the speaker:
 
An advocate on making dreams of affordable homeownership a reality for California residents. Natasha Dowdy is the Lender Training Program Analyst for the California Housing Finance Agency. With over 15 years of experience in the mortgage lending industry, she brings a wealth of knowledge and expertise. Her passion for the field drives her commitment to educating others and bridging the gap to homeownership. Natasha’s work not only helps prospective homeowners navigate the complexities of the lending process but also ensures that they have the tools and information needed to achieve their dream of owning a home. 

 

Class sponsored by:
Lief Tolleson US Bank Home Mortgage
__________________________________________

PSAR's mission is to empower real estate professionals.

Since 1928, the Pacific Southwest Association of REALTORS® has played a significant role in shaping the history, growth & development of the Real Estate industry in San Diego County.

Topics: Education

Mastering the Residential Listing Agreement (RLA)

Posted by Kevin McElroy on Oct 31, 2024 12:00:00 AM

Understanding the Residential Listing Agreement (RLA)

A REALTORS® business success and professional standing require current C.A.R. Forms knowledge!

This November, join Nikki Coppa for the "Residential Listing Agreement (RLA)", a class for new and experienced REALTORS® alike. 

What's in it for you?

  • Master the RLA: Line-by-line instruction will prepare you to explain every detail to clients.
  • Stand out from the competition: Insider tips on how and when to use the RLA effectively will give you an edge in client negotiations.
  • Minimize legal risks: Understanding of the intricacies of this contract will protect you and your clients.
  • Enhance your professional profile: Leverage in-depth knowledge to build client trust and secure more listings.
  • Adapt to all client types: Learn how to tailor your approach to both first-time sellers and experienced property owners.
  • Network with peers: Share experiences with, and learn from, fellow REALTORS® during the brown bag lunch break.
 
Stay on top of current industry standards and best practices. These classes are FREE!
 
November 13th | Wednesday
11:00 AM to 1:00 PM
PSAR South Office

November 20 | Wednesday
11:00 AM to 1:00 PM
PSAR East Office

Questions?  Contact education@psar.org or call (619) 421-7811. 


Nikki Coppa

About the Speaker:

Broker Nikki Coppa, The Vice-Chair of the C.A.R. Standard Forms Advisory Committee, brings her depth of knowledge and expertise to bear in this class. As a C.A.R. and N.A.R. Director, she has a broad-based understanding of the industry's regulations and best practices.

 

Testimonials from Nikki's Past Classes

"Nikki does such a thorough job i love taking her class. She is the best facilitator for this, she really shines in the class"

"Thank you for providing the platform for someone like Nikki Coppa to share her knowledge with us. We are better because of it. Keeping the REALTOR bar high."

"Nikki Coppa is absolutely THE BEST. We're SO SO SO SO lucky to have her do this for us PSAR members."

"Nikki was great and easy to understand"

 

Class sponsored by:
emailbanner_ Eric GillmanLight Snacks will be provided.

__________________________________________

PSAR's mission is to empower real estate professionals.

Since 1928, the Pacific Southwest Association of REALTORS® has played a significant role in shaping the history, growth & development of the Real Estate industry in San Diego County.

Topics: Education

Need to complete your Ethics Requirement?

Posted by Kevin McElroy on Oct 18, 2024 9:00:00 AM

Code of Ethics

Timer from emailcountdowntimer.com

For REALTORS® to maintain access to all REALTORS® services, periodic Code of Ethics certification is required  by the National Association of Realtors (NAR) 

Take note of this date: January 1, 2022.

You are not in compliance if you have not re-certified for Code of Ethics on or after that date.

You must complete your COE training and certification before December 31, 2024.

Check Code of Ethics Status Here

_________________________________________________________________________

The NAR Code of Ethics Online Certification class* is FREE  and available any time

Just click this link:

NAR Code of Ethics

OR

Attend a FREE live PSAR Code of Ethics class, held once a month at PSAR Offices

Date Location Time Registration
March 8, 2024 PSAR Central Office 8:00 AM to 12:00 PM Register
April 9, 2024 PSAR East Office 8:00 AM to 12:00 PM Register
May 10, 2024 PSAR South Office 8:00 AM to 12:00 PM Register
June 14, 2024 PSAR Central Office 8:00 AM to 12:00 PM Register
July 9, 2024 PSAR East Office 8:00 AM to 12:00 PM Register
August 9, 2024 PSAR South Office 8:00 AM to 12:00 PM Register
September 13, 2024 PSAR Central Office 8:00 AM to 12:00 PM Register
October 8, 2024 PSAR East Office 8:00 AM to 12:00 PM Register
October 30, 2024 PSAR South Office 1:00 PM - 4:00 PM Register
November 8, 2024 PSAR South Office 8:30 AM- 12:00 PM Register
November 26, 2024 PSAR East Office 9:00 AM - 12:00 PM Register
December 13, 2024 PSAR Central Office 8:30 AM- 12:00 PM Register
December 19, 2024 PSAR South Office 9:00 AM - 12:00 PM Register

Don't procrastinate on this essential REALTORS® class. Complete your Ethics requirements quickly!

_________________________________________________________________

Unsure if you have completed the requirement? Email education@psar.org and, the PSAR staff will verify your status.

Want more information about the NAR Ethics Traning Requirements? Click here.

If you have completed the ethics requirement via another method from NAR online or PSAR live sessions, please email proof of completion to education@psar.org. You must include your name, NRDS ID#, and date completed.

Eligibility Note: Neither age nor honorary membership provides an exemption from COE certification. Periodic training and certification is a National Association of Realtors requirement for all active members.  Only REALTOR® Emeritus members are exempt.

*This course does not qualify for continuing education (CE) credits for license renewals

Topics: Education

Reverse engineering success: break down goals to create daily actions

Posted by Kevin McElroy on Oct 15, 2024 9:00:00 AM
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Energized actions yield dynamic results!

Whether you’re a real estate veteran or just getting your feet wet in the business, this class will teach agents how to reverse engineer your success process. Then, turn small, consistent actions into a powerful momentum engine that will drive your real estate business growth.

The steps to success covered in this class:

  • The importance of consistent tracking
  • How to implement the "Greatness Tracker" in daily operations
  • Strategies for achieving each category's weekly targets
  • The concept of "Green Time" and its significance
  • Balancing multiple interaction activities (face-to-face meetings,. phone calls, etc.)
  • The role of networking and relationship-building
  • Importance of follow-up and gratitude expressions (e.g., thank you cards)
  • Converting leads into deals: strategies and best practices
  • The impact of consistent small actions on overall business growth

 

Use the lens of this class to analyze your business growth methods and how to improve them!

Tuesday, October 22nd
11:00 AM to 12:00 PM
PSAR South Center

 

Meet the Speaker:

RaulRaul de la Vega boasts a career spanning finance, real estate, and public service. Currently serving as Branch Manager at Patriot Home Loans, he oversees operations, marketing, staff management, and lending practices. His early career highlights include a "Rookie of the Year" award at the Network Financial, showcasing his dedication.

Raul also served as Deputy Sheriff and Correctional Officer with integrity and community commitment. He received his Bachelor's in Business Administration from National University.  Raul is dynamic and knowledgeable, with insights across a broad spectrum of topics.

_____________________

PSAR's mission is to empower real estate professionals.

Since 1928, the Pacific Southwest Association of REALTORS® has played a significant role in shaping the history, growth & development of the Real Estate industry in San Diego County.

Topics: Education

Leverage the BRBC for Success

Posted by Kevin McElroy on Oct 10, 2024 9:00:00 AM

blogbanner_240813_BRBC Mike_Shenkman

Michael Shenkman instructs on the Buyer Representation and Broker Compensation Agreement post-settlement. Learn how to use the BRBC to ensure professional, transparent transactions.

BRBC class content highlights:

  • What is the BRBC and why it matters
  • Overview of the agreement, key clauses, and how it formalizes the buyer-broker relationship.
  • Compensation models (fixed fees, commission, etc.) and legal transparency in transactions
  • Practical application and benefits
  • Real-life transaction examples, advantages to buyers and brokers, and addressing buyer concerns

Monday, October 21st
11:00 AM to 12:00 PM
Cost: This class is offered at no charge 

 
Testimonials from Mike's Past Classes:
 
"This was the first time I heard this speaker. He was very knowledgeable on the subject and provided valuable insights on how agents can improve in the future. As a broker, I appreciated hearing these suggestions. It was an excellent learning tool, and I valued his teaching style, which kept us informed throughout the entire class"
-Mayra Swanson, Chula Vista Broker
 
"Mike is a very engaging and informative personality who makes the class interesting"
-Gio Alegrado, San Diego Agent
   

Michael Shenkman (1)About the Instructor:

A Southern California native, Mike Shenkman boasts a distinguished career spanning over two decades in the real estate industry. His extensive experience includes roles in training, development, and management in some of Southern California's leading real estate firms. Beyond his expertise in sales and management, Mike's background encompasses affordable housing, community development, property management, redevelopment, and mortgage finance.

Mike is actively involved in the San Diego real estate community and frequently instructs agents at various career stages. He co-hosted the “First Home California” podcast for the California Department of Real Estate (DRE) in 2023, serves as a transportation policy liaison for the California chapter of the American Planning Association (APACA), and has contributed to real estate legislative policy for both the city & county of San Diego and the state of California. His professional designations include Accredited Buyer Representative (ABR), Short Sale & Foreclosure Resource (SFR), Property Management Certification (PMC), Certified International Property Specialist (CIPS), and Military Relocation Professional (MRP).

______________________________________

PSAR's mission is to empower REALTORS®

Since 1928, the Pacific Southwest Association of REALTORS® has played a significant role in shaping the history, growth, and development of the Real Estate industry in San Diego County.

Topics: Education

Grow Your Business with CRMLS Classes

Posted by Kevin McElroy on Oct 7, 2024 7:00:00 AM

Grow Your Business with CRMLS Classes
CRMLS has put together classrooms on Zoom to help teach some of the free tools our members have access to as part of PSAR. These are small class sizes that are scheduled for PSAR Members. Becoming proficient with these tools can help you build your business.

October 7th | 1:00 PM

Register

Paragon: Managing Listings

Whether you’re a new agent or old pro, listing in CRMLS Paragon is critical to your professional success. Learn basic and advanced tips for listing input, modification, and maintenance, plus improve your knowledge of the CRMLS Rules & Policies.

Topics include:

  • Using CRS Tax autofill to enter and maintain listings
  • Creating an Open House
  • How to enter Registered Listings
  • Coming Soon listings
  • Reverse Prospecting: see searches where your listing appeared
  • Best compliance practices and insights
    …and more.

October 21st| 1:00 PM

Register

 

Down Payment Resource

Connect your clients to the down payment assistance they need. Learn how to use Down Payment Resource (DPR) to scan over 2,000 home ownership programs from housing finance agency partners to find the right down payment assistance programs for your clients.

Topics include:
  • Accessing Down Payment Resource 
  • How clients can use Down Payment Resource 
  • An overview of Down Payment Resource Connect
    …and more.

October 28th | 1:00 PM

Register

 

Paragon: Quick Tips

Speed and efficiency can sometimes be the difference between a sale and a missed opportunity, so be sure you’re using Matrix to its full potential.

Topics include:

  • Keyword searching strategies
  • Date-specific searches
  • Geographic searching with Maps
  • Customizing your Matrix homepage for efficiency
    …and more.

November 4th | 1:00 PM

Register

 

Homes Pro App

The Homes Pro app (formerly Homesnap), powered by Homes.com, is a high-traffic search site for potential buyers that offers tools for client collaboration, lead capture, and building your business. 

Topics include:
  • Getting started with your Homes Pro account
  • Accessing your Homes Pro account on desktop and mobile
  • How to search for listings 
  • Using collaboration tools with your clients and other agents 
    …and more.

November 18th | 1:00 PM

Register

 

Paragon: Collaboration Center

Connect with your clients through CRMLS Paragon’s Collaboration Center, a mobile-friendly website you can customize with your personal branding. The Collaboration Center has no third-party vendors or agents – just you and your contacts.

Topics include:

  • Setting up automatic notifications and invites for your clients
  • Customizing your Preferences and About Me pages
  • Using Paragon Connect on the go
  • Viewing your contacts’ saved searches, comments, and Favorite and Rejected properties
    …and more.

November 25th | 1:00 PM

Register

 

Glide Offers

Simplify your real estate transactions. Glide enables you to create, manage, track, negotiate, and sign all transaction documents while conveniently syncing key dates to your calendar. 

Topics include:
  • The offer-making process for buyer and listing agents
  • An overview of Glide’s disclosure forms workflow
  • How to use no-cost eSignatures with Glide Signatures
     …and more.

Register for CRMLS Webinars Here

________________________________________________

PSAR's Mission is to empower Real Estate Professionals

Since 1928, the Pacific Southwest Association of REALTORS® has played a significant role in shaping the history, growth, and development of the Real Estate industry in San Diego County.

Topics: Education

PSAR Free FALL Shredding and Recycle Event

Posted by Kevin McElroy on Oct 1, 2024 9:00:00 AM

Tell your clients To Bring their Shredding & Recycling to
PSAR for FREE!BlogBanner_201007_Shredding-1

make some room / Shred those Documents

Wednesday | October 23, 2024

10:00 AM to 1:00 PM

FREE and open to PSAR members and their clients

Bring your shredding to:
PSAR East Center Parking Lot
1150 Broadway, El Cajon, CA 92021

 This will be a Drive-up and Drop-off protocol
Please stay in the car until your vehicle is called up to the drop-off area.

Spread the word with these links:

Shredding and Recycle Event Flyer              Shredding and Recycle Event Social Image


ACCEPTED SHREDDING - 10 FILE/LEDGER BOXES MAXIMUM (per company or business)*

All Paper • File Folders • Hanging Files • Checkbooks • Magazines • Notepads • Envelopes

*For larger shredding needs, ProShred will offer a discount rate at the Convoy location on the event day.
Arrangements must be made in advance. There will be no exceptions at the event.


ACCEPTED ELECTRONICS

Computers | Televisions | Monitors | Hard Drives | Printers | Power Supplies | Telephones |
Mice | Cabling | Fax Machines | Stereos | Notebooks | Plasma-Screens | Speakers | Metal | DVD Players | Cell Phones | Cords & Wires

NOT ACCEPTED

X-Rays | Cans/Bottles | Food Wrappers | Thick Metal | Printer Cartridges | Corrugated
Cardboard | Non-Recyclable Materials | Plastic | Kitchen Appliances | Light Bulbs


Thank you to our April Shredding Sponsors

 ProShred Security San Diego                psarlogo_50                Computers 2 Kids      

 

Farmers Insurance Bob Hillard

Bob Hillard

 

Foundation Escrow

Alton Hall

Marcco flood restoration

Marco Calderon

   
Aftermath ExterminatingRaymundo Gill

 

Patriot Home Loans

 

Raul de la Vega

   

 

Morrison Inspections

Danielle Wolter

 

Debi Levenson

Debi Levenson

_____________________

PSAR's mission is to empower real estate professionals.

Since 1928, the Pacific Southwest Association of REALTORS® has played a significant role in shaping the history, growth & development of the Real Estate industry in San Diego County.

 

Topics: Education

Housing Providers Forum

Posted by Kevin McElroy on Sep 25, 2024 9:45:00 AM

blogbanner_241016_Property Management Update

Property managers, join a panel of industry experts who will deliver updates on the 2025 new real estate laws.

Members who belong to PSAR, SCRHA or NARPM are invited to share issues and experiences to solve problems and seek solutions together.

Topics of interest covered in this session:

  • Updates on new real estate laws
  • Rent control and Proposition 33
  • Security deposits
  • Techniques for communicating with potential renters who qualify under the Section 8 Housing Choice Voucher Program.

Tuesday, October 15th
9:00 AM to 11:00 AM
Live in the South County Office

The class sponsor will provide light snacks

Meet the panel of experts:

Peter Carlseen - Broker

Molly Kirkland - Director of Public Affairs, Southern California Rental Housing Association

Mark Scott - Broker, Past President of PSAR & CA Chapter of NARPM

Eric Sutton - Warwick & Sutton Properties

 

Event Sponsor:
Maids in San Diego Banner

_____________________________________________________

This forum is for the benefit of PSAR housing providers, members of the Southern California Rental Housing Association, and members of the National Association of Residential Property Managers.  We respect differences in opinions on any subject matter.

Out of respect to our guest speakers and other participants, we reserve the right to remove anyone from the meeting who is determined to be disruptive.

________________________________________Pacific Southwest Association of REALTORS

NATIONAL ASSOCIATION OF RESIDENTIAL PROPERTY MANAGERS              Southern California Rental Housing Association

SDCRHA Provides a Robust Library of PM Forms Designed for the San Diego Area

Local Rental Forms

 

 

Topics: Education

broker breakfast October 9th

Posted by Kevin McElroy on Sep 24, 2024 9:00:00 AM

Broker Breakfast May 16th

(Limited to Brokers and Office Managers doing business in San Diego County)
$10 to RSVP
Wednesday, October 9th
1150 Broadway, El Cajon
 
Meet the Broker on the other side of your next deal!
Breakfast - at 9:30 AM
Discussion 10:00 AM to 11:30 AM
Food catering from
Buckboard Catering Logo 200x200-1

Topics of interest include:

  • Updates from the latest C.A.R. Meetings in Long Beach
  • Discussion on Industry Practice Changes
  • Issues with oversite
  • Real estate software issues 
  • ....and more!

Discussion Moderators:

Brokers  Nikki Coppa, Rick Hagen & Jason Lopez 
To submit agenda topic requests, please email ceo@psar.org.

Topics: Education, Brokers/Managers, Leadership