Kevin McElroy

Recent Posts

Coffee and Learn | Virtual Wake-up YPN

Posted by Kevin McElroy on Mar 19, 2020 3:06:13 PM


Friday | March 20th | 8:30 am - 9:30 am

Virtual Meet-Up

Zoom Meeting

Zoom meeting will download when you join or you can download manually ahead of time - HERE -

We will plan to begin at 8:30 am with end time planned for 9:30 am but anyone can stay to chat longer if they want or leave early if needed.


  • Life working from home - Mindset and daily activities (how do you find work/life balance) -Julie Lupo
  • How is our business evolving with the new regulations/recommendations  - or is it staying the same? 
  • What can we do to be ambassadors for our neighborhoods and communities moving forward?
  • How can we keep our children engaged and limit screen time? - Denisse Newell 
  • What solutions have we found with the new challenges presented for showing homes, meeting clients, etc.

Thank You to our Wake-Up YPN Sponsor

aftermath extermination

and Thank You to our Annual Sponsors 

Rancho Ted         Navy Federal Real Estate Lending      California Preferred Escrow

Topics: Education, YPN

Workout from home - CRMLS Classes

Posted by Kevin McElroy on Mar 12, 2020 9:48:57 AM

Build those Real Estate Muscles! TAKE A CLASS.

CRMLS Training for March


⭐  Opportunity for Live Online Discussion   ⭐

COVID-19 Got you down this month? Join the discussion on one of the topics below.
Grow your knowledge.

These are live virtual training events, custom, interactive sessions.

Meetings will be on April 9th, 15th, and 28th | 9:00 am - 10:00 am

Time Saving Tips
APRIL 9th  | 9:00 AM - 10:00 AM

Paragon - Time Saving Tips 

Learn how to perform time-saving search techniques to help target listings that fit your clients’ needs. Also, additional tips on other MLS products, including how to search listings using your mobile phone.

• Power Search                                                               • Map Searching Techniques
• Search Remarks using key words                                • Farming Foreclosures
• Homesnap Pro Mobile – Commute Time Search
• Customize Quick & Detailed Search Templates

 April   9th   Register

APRIL 15th  | 9:00 AM - 10:00 AM


Description: LionDesk is a simple, integrated customer relationship management (CRM) tool designed for real estate professionals that helps you manage contacts and automate follow-up all in one central hub.
In this class, you will learn:

• How to collect, route, and follow up on leads
• How to automate follow-up reminders
• How to send direct communication to clients, including emails and texts
• How to integrate with other CRMLS products like Cloud CMA, ShowingTime, and Remine

 April  15th   Register

Set-up Your Own Field Office
APRIL 28th  | 9:00 AM - 10:00 AM

Mastering the Homesnap Pro App

Homesnap Pro is a robust, agent-only version of Homesnap that offers real-time MLS data to mobile and desktop users, arming them with the power of their MLS whether they are in the field or at the office.

• Flexibility to research homes & seamlessly share real-estate information 
• Contact and communicate directly with Agents and clients
• Includes Rapid CMA generation, Safety Timers (stay safe at showings)
• Crate branded Facebook ads in-app.

All from any modern device and all for free with CRMLS.


 April   28th   Register


Topics: Education, CRMLS

Tech Trends and Fallible Flips In Today's Real Estate Market

Posted by Kevin McElroy on Mar 11, 2020 9:23:51 AM

Tech Trends and Fallible Flips

For more information (click here)

Our market, saturated with hastily renovated homes, tends to encourage unrealistic expectations.

Jake Holmes of Level Best Inspections

• How the latest home tech adds value for your clients

• Understanding the benefits of home building trends

• Identify hidden defects in poorly done flips.

• Set realistic buyer expectations – and have them love you for it

• Green benefits of building tech

Speaker :  Jake Holmes with Level Best 

Thursday, April 2nd
12:30pm - 2:00pm
~ Cost: Free ~
PSAR Central Service Center
4340 Genesee Ave. #203 San Diego, CA 92117

For more information (click here) or Call
: 619-421-7811

Workshops are open to all REALTORS and Affiliated Members regardless of association membership.
This Class is free of charge.


Home Inspection Flyer


Topics: Education

Gain skills and CONFIDENCE for a successful transaction

Posted by Kevin McElroy on Mar 8, 2020 10:07:00 AM

Start your Transaction business...

Fundamentals of Transaction Coordinator

Great for agents, but also great for unlicensed office staff,  PSAR Members may send staff at the member price too!  Just call us.

Fundamentals of Transaction Coordination includes:

• Lean how the Residential Purchase Agreement lays the foundation for the transaction.
• Understand how, when and why you use the different disclosures
• Identify what paperwork is required from each party.
• Discover how the escrow and lending process work together to close the transaction.
• Set timelines for contractual obligations and contingency removals.
• Compete the documentation required in order to submit a complete file.

Certified Transaction Coordinator (CTC) is a transaction management program for all real estate licensees and unlicensed transaction coordinators who want to build and establish a successful transaction coordinator business. Show your clients and real estate firms that you strive to achieve a higher standard of professionalism and that you are serious about the job that you do in real estate by earning this distinguished certification.

Friday, April 17th
8:30 am - 12:30 pm
PSAR South Service Center
880 Canarios Court, # 100, Chula Vista, CA, 91910

Members $110 | Non-Members $120

Register PSAR        Register Eventbrite

This class is offered by the California Association of REALTORS. (C.A.R.)

The fundamentals of Transaction Coordination course counts toward earning the Certified Transaction Coordinator (CTC). For more information abut the certification, please visit

CAR Education Logo-1              CTC Certificate

Topics: Education

Understanding the RPA - Line by Line

Posted by Kevin McElroy on Mar 6, 2020 9:00:00 AM


Learn the California Residential Purchase Agreement - Line by Line.

Instructor: Nikki Coppa
      • 2016 Chair of the Standard Forms Advisory Committee for CAR
      • Director for the CAR   •   Director for the NAR

The Residential Purchase Agreement (RPA) is the roadmap to a successful real estate transaction. As market conditions and laws change, it is important to review how these changes impact guiding your client through the intricacies of the RPA. Get detailed guidance in interpreting the RPA to better serve and protect both yourself and YOUR CLIENTS.

Thursday | March 26th | 12:30 pm - 5:00 pm

South PSAR Service Center
880 Canarios Ct., Chula Vista, CA 91910

Free to Members | Non-Members $20

For more information (click here)

Thank You to our Sponsors:

NixTermite Pest Solutions                Marina Vista Escrow

Understanding the RPA

Topics: Education

Tech Lunch and Learn - Automate your Lead Followup

Posted by Kevin McElroy on Mar 5, 2020 5:03:45 PM

Automate your Lead Followup in your Real Estate Business

tech lunch and learn - automate followup

Mike White, Chairman of the PSAR tech committee will be teaching on the following:

Learn how to use the tools that will automate your client followup and make life easier.

• How to utilize Liondesk to do the work for you

• Voice to txt feature to fill in your Avid forms

• How SavvyCard can automate your web presence

• Open Session of Q & A on other tools that you use daily

Wednesday, March 25th
11:30am - 1:00pm
1150 Broadway #100, El Cajon CA 92021

For more information (click here)

Or Call: 619-421-7811

Workshops are open to all REALTORS and Affiliated Members regardless of association membership.
All classes are free of charge.


PDF Download tech lunch and learn


Topics: Education

PSAR R.E.A.L. Awards

Posted by Kevin McElroy on Mar 4, 2020 10:46:08 AM


A night of recognizing REAL ESTATE professionals for their ACHIEVEMENTS and LEADERSHIP.

BlogDate - REAL Awards

5000 Willows Road, Alpine, CA 91901

For more information (click here)

$80/ Seat - Ticket purchase deadline is March 20th

Do You Qualify?

5:30 - 7:00 PM Cocktail Hour
7:00 - 8:00 PM Formal Buffet Dinner
8:00 - 9:30 PM - Entertainment and Awards Ceremony
9:30 - 11:00 PM The After Party - Cocktails, Cigars & Dancing

Thank you to our Sponsors

Caliber Home Loans & Phana Par Group

Remax Clarity         Old Republic Home Protection       aftermath extermination

Topics: Announcements, Industry

Importance of Due Diligence - NHDs

Posted by Kevin McElroy on Feb 21, 2020 3:55:18 PM

Due Diligence - NHDs

Risk management is the first line of defense against potential real estate claims. An effective risk management program can prevent a dispute from becoming a claim, and can be a compelling factor in reducing the actual cost of a claim.

Learn how you can minimize your business risk and protect your future success.

Guest Speakers:

Join Robert J. Sunderland, practicing real estate attorney and managing partner at the law firm of Sunderland I McCutchan, LLP

Chuck Piro, Disclosure Source Regional VP

Disclosing Natural Hazards Zones, as well as revealing Special Taxes and Direct Assessments, is the responsibility of both the seller and the agent representing the seller. Meanwhile, the NHD Industry remains unregulated and is largely made up of non-qualified entrepreneurs who offer sellers and agents little or no Liability Protection. Learn what to look for when performing your due diligence in selecting a NHD Provider. Fine Print disclaimers can reveal details unfavorable to you and your client.

Thursday | March 19th | 11:00 am - 2:00 pm

South PSAR Service Center
880 Canarios Ct., Chula Vista, CA 91910

Members $5 | Non-Members $20

For more information (click here)

Thank You to our Sponsor:

Fidelity national Home Warranty

Risk Management Seminar

Topics: Education

Stuck at home? Work out with us!

Posted by Kevin McElroy on Feb 20, 2020 9:54:57 AM

Show them your Realtor muscles!

Improve your marketing & Technology skills.

CRMLS Training for March


⭐   Opportunity for Live Online Discussion  ⭐

COVID-19 Got you down this month? 
Meetings start at 9:00 am with the first class then continue through each subject.  You can join the meeting at any time for the subjects that interest you.

Register just once to gain access to any or all of the online classes.

Get stronger fast!

Paragon - ADVANCED Searching

Mastered the basic search?  This course will take your skills to the next level!
• Learn how to create enhanced search templates and set them as your default
• How to search by features, map, multiple addresses, and key words
• Customize your search results spreadsheet, as well

March  31 @ 9:00 AM   Register Here

Do it in style!

Paragon - Hot Sheets / Tours / Open Houses

Need to know what’s back on the market, just listed, or sold? This is the class for you.
• Learn how to build and save your Hotsheets and choose the best report to show the
• How to search for properties on a Broker Tour/Caravan or Open House
• How to add your properties to one or both

March  31 @ 10:00 AM   Register Here

Make it easy for your clients

Infosparks Market Statistics 

InfoSparks provides real estate professionals an easy way to use, display and share housing information. Your clients need market analysis that they can understand to help make big decisions regarding buying and selling
• Customize reports for relevant metrics
• Define the variables that are important to your clients
• Compare multiple geographical areas at once

• Personalize market charts with your head-shot, company name, and contact information

March  31 @ 11:00 AM   Register Here


CRMLS Classes for March 2020

Topics: Education, CRMLS

HOW will MLS rules impact your Business?

Posted by Kevin McElroy on Feb 13, 2020 10:40:16 AM

CRMLS Rules and Regulations Update

CRMLS Rules Update

Join Jeff Smetana, Assistant General Counsel
& Director of Compliance & Data Licensing at CRMLS

Understand where MLS rules come from, and
why they must be enforced. Look at the process of identifying a violation, issuing a citation, citation tier system, and citation resolution.

Avoid costly fines and improve your professionalism.
Subjects include:

• CRMLS Citation Policy
• Citation Review Process
• Contesting an Issued Citation

Date / Time
Tuesday, March 3rd
2:00 pm - 3:00 pm
South PSAR Service Center
880 Canarios Ct., Chula Vista, CA 91910

Register PSAR

Register Eventbrite

Or Call: 619-421-7811

CRMLS Rules Flyer


Topics: Education