Kevin McElroy

Recent Posts

Master the Residential Listing Agreement (RLA): The Key to Listing Success

Posted by Kevin McElroy on May 20, 2025 9:00:00 AM

blogbanner_250528RLA (Residential Listing Agreement) with Mike Shenkman

The Residential Listing Agreement (RLA) is the backbone of every seller-side transaction. Yet many REALTORS® face costly mistakes simply because they don’t fully understand the form. This class will break down the RLA line by line, giving REALTORS® the tools to explain, enforce, and leverage the contract with confidence.

Why attend the class?

  • Master the RLA
    Avoid errors that lead to disputes. Gain a full understanding of what it means, how to explain it, and how to apply it effectively
  •  Stand Out in Listings
    Leverage contract expertise as a competitive advantage during listing presentations and negotiations
  •  Build Client Trust
    Demonstrating fluency in the RLA reinforces a reputation for professionalism and reliability—key traits that earn client confidence and referrals

Have a good time while learning with PSAR

Wednesday, May 28th
9:00 - 11:00
Live in the PSAR Clairemont Office
4340 Genesee Ave. #203, San Diego, CA 92117

 

Testimonials from Mike's Past Classes:
"This was the first time I heard this speaker. He was very knowledgeable on the subject and provided valuable insights on how agents can improve in the future. As a broker, I appreciated hearing these suggestions. It was an excellent learning tool, and I valued his teaching style, which kept us informed throughout the entire class."
- Mayra Swanson, Chula Vista Broker


"Mike is a very engaging and informative personality who makes the class interesting." 
- Gio Alegrado, San Diego Agent

"Mike is straight to the point, keeps it moving, keeps it interesting, time does go by quickly, and yet I feel as though I learned and reinforced my understanding of the new rules. GREAT TEACHER."
 

 

About the Instructor:

Mike Shenkman PhotoA Southern California native, Mike Shenkman boasts a distinguished career spanning over two decades in the real estate industry. His extensive experience includes roles in training, development, and management in some of Southern California's leading real estate firms. Beyond his expertise in sales and management, Mike's background encompasses affordable housing, community development, property management, redevelopment, and mortgage finance.
Mike is actively involved in the San Diego real estate community and frequently instructs agents at various career stages. He co-hosted the “First Home California” podcast for the California Department of Real Estate (DRE) in 2023, serves as a transportation policy liaison for the California chapter of the American Planning Association (APACA), and has contributed to real estate legislative policy for both the city & county of San Diego and the state of California. His professional designations include Accredited Buyer Representative (ABR), Short Sale & Foreclosure Resource (SFR), Property Management Certification (PMC), Certified International Property Specialist (CIPS), and Military Relocation Professional (MRP).

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PSAR's Mission is to empower Real Estate Professionals

Since 1928, the Pacific Southwest Association of REALTORS® has played a significant role in shaping the history, growth, and development of the Real Estate industry in San Diego County.

Topics: Education

Keep Families Close - Red Shoe Day 2025!

Posted by Kevin McElroy on May 16, 2025 9:00:00 AM

blogbanner_Red Shoe Day

Every Sick Child Deserves Their Family by Their Side. 

PSAR Teams Up for Red Shoe Day 2025 -  May 21st!

Support the annual Red Shoe Day fundraiser benefiting San Diego's Ronald McDonald House.  PSAR’s Team has been in the top 5 for contribution amounts in the past several years, thanks to your support.  Let’s do it again!

Say hello to our team on May 21st, from 7:00–9:30 AM!  PSAR volunteers will take to two major intersections to collect donations and spread hope.

  • Telegraph Canyon Road / Otay Lakes Road
  • H Street / Otay Lakes Road
You can also donate directly to the PSAR Team.  Your donation will help purchase life necessities for families—temporary lodging, meals, and daytime resources—so they can focus solely on being together and helping their children. Click here to donate.

When a child is hospitalized, their family’s love can be just as vital as medicine. That’s why PSAR is proud to support Red Shoe Day 2025, raising funds for San Diego’s Ronald McDonald House—a place that keeps families close during their darkest moments.

Help us bring comfort, care, and togetherness to families when they need it most.

PSAR Team:  Jaymee Torres (this year’s team leader), Adulfo Moreno, Derrek Cardinale, Ed Hurtado, Amanda Lozano, Maureena Hahn-Garcia, Michelle Pritch, Alysa Flores, Josh McClelland, Jamie Mora, Candace Thrower, Jay Norris, Elsa Flores, Lucy Navas, Victor Herrera, Alicia Pedroza, Qian Chen, Diana Cortes, Jhoana Alvarado, Astryd Gonzalez, Edna Mitchell, Caroline Magdaleno

For the volunteers, you may contact your team leader, Jaymee Torres, at jaymeet@marinavistaescrow.com for instructions. 



See pictures from the past HERE

Red Shoe Day with Merrie Espina

Follow the PSAR's Red Shoe Day to see who is registering and donating!

Ronald McDonald Charites

The Cause: Keeping Families Close
When a child is hospitalized, their loved ones become their strongest support system and ally in healing. Unfortunately, many families can't afford lodging near the hospital during this difficult time. Ronald McDonald House provides a "home away from home" so families can stay close to their sick children without enduring financial strain.

 

Topics: Events

Become an Ethics Advocate - Training Class hosted by C.a.r.

Posted by Kevin McElroy on May 9, 2025 5:06:00 PM

Learn how to support REALTORS® involved in ethics complaints and strengthen professionalism in the industry. This training prepares you to serve as an Ethics Advocate (EA) - a volunteer role similar to a non-lawyer representative in the disciplinary process.

As an EA, you will:

  • Help members draft ethics complaints or responses
  • Prepare parties for their hearing by organizing forms and evidence
  • Represent members at hearings by making opening/closing statements and examining witnesses
  • Guide members through each step of the process with professionalism and care

There is no cost for members to request an EA, and no legal background is required to serve. You’ll receive special training and be part of a select group helping to uphold the Code of Ethics.

This is a great opportunity for REALTORS® interested in leadership, governance, or simply giving back to the industry by helping fellow members navigate the ethics process.

Ethics Advocate Training – Wednesday, June 11 from 9:30am-12:00pm.
For volunteers who are interested in becoming ethics advocates.

Code of Ethics Training for PS Volunteers – Thursday, June 12 from 9:30am-12:30pm.
This session is recommended but not mandatory for additional Code of Ethics training for volunteers. 

Topics: Education

REALTOR® GAMES VII !

Posted by Kevin McElroy on May 7, 2025 5:00:00 PM

blogbanner_250620_Realtor Games

REALTOR® Games VII
Friday, June 20th
10:00 am - 4:00 pm
NTC Park at Liberty Station
2455 Cushing Rd, San Diego, CA 92106

Get in the Games - REALTOR® Games VII is back - bigger, bolder, and better than ever! Whether you're competing for glory, cheering from the sidelines, or supporting the event as a sponsor, this high-energy event is your chance to get competitive, get involved, and give back.

Get ready to rally your squad to aim for the ultimate prize-- the REALTOR® Games Trophy-- and more importantly, the opportunity to support two great local causes!

Proceeds from this year's REALTOR® Games will be donated to:

Townspeople       &      HOST

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This year’s event lineup:

Sack Race • Jenga • Tower Challenge • Football Toss • Cornhole • Challenge Puzzle • The Ultimate Relay (Championship Round)

Bring your A-game and take note: This is a rain-or-shine event!

Team check-in is on June 20th at 10:00 am
Opening ceremonies begin at 11:00 am

First event starts at 12:00 pm sharp!
(Liberty Station NTC Park - 2455 Cushing Rd, San Diego, CA 92106)

Lunch will be offered by Mr. Birria  Mr Birria
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Sign Your Team Up NOW!

Form Your Squad:

  • Teams consist of 5 players, plus 1 alternate

  • Teams must be co-ed (five that play must have a minimum of 2 men or 2 women)

  • 3 out of 5 team members AND the alternate must be REALTORS®

  • Entry Fee: $250 per team (only $50 per person!),
    Includes: lunch + a limited-edition event T-shirt for all players

Note: Team Captains will receive an informative email once they register and pay.

What to bring:
  • Bring Your Own Cooler (BYOC), power snacks, favorite beverages, and water :)
  • Team members and sponsors will receive lunch vouchers. For everyone else, lunch will be available for purchase.
  • Each team will have a 10' x 10' reserved space--- bring a pop-up for shade
  • Sunscreen, coolers,  chairs, hats, athletic shoes (games are played on a grass field)

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Become a REALTOR® GAMES SPONSOR

Affiliate Members—want high-profile visibility and a chance to support great local nonprofits?

  • Secure your spot on Sponsor Row (right by the action!)
  • Bring your 10' x 10' tent, signage, and swag, coolers
  • You’ll get shout-outs and exposure throughout the day
  • Plenty of time between games to interact with players and visitors
  • Limited spots available. First paid = reserved

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 All are Welcome!

Support your friends and coworkers from the sidelines! PLEASE RSVP as a Spectator if you plan to attend as a fan! (Spectators will have an opportunity to purchase lunch from Mr. Birria)

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Sponsors: 

Choice Home Warranty

Morrison Property Inspections

Insight Photos Logo                       California Preferred Escrow

 

Renzi Social Co.                  West Ivy Home Inspections

  

YPN Annual PSAR YPN Sponsors: 

  All in Lending     Knight Termite & Pest control     Marina Vista Escrow    RanchoTed

 

Check out the FUN we had in 2022

                                    Special participation:
PSAR Logo              NSDCAR ypn logo transparent

 

Topics: YPN, Events

Spring Housing Providers Forum

Posted by Kevin McElroy on May 6, 2025 9:00:00 AM

Property Management Update

Attention Property Managers! The Spring Housing Providers Forum presents a comprehensive review of 2025 real estate legislation affecting business, delivered by an expert panel of speakers.

Leading authorities explain new property management laws and regulations. PSAR, SCRHA, and NARPM members are encouraged to participate actively in this session by sharing challenges, concerns, and collaborating on practical solutions.

Thursday, May 29th
12:00 PM to 2:00 PM
Live in the South County Office
A light lunch will be provided.
 

Meet the panel of experts:

Mark Scott - Broker, Past President of PSAR & CA Chapter of NARPM

Eric Sutton - Warwick & Sutton Properties

Peter Carlseen - Broker, Praecelsus Property Management

 

Event Sponsors:

Farmers_Insurance_Group_logo-new-50percent

Bob Hillard

Marcco flood restoration

Marco Calderon

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This forum is for the benefit of PSAR housing providers, members of the Southern California Rental Housing Association, and members of the National Association of Residential Property Managers.  We respect differences in opinions on any subject matter.

Out of respect to our guest speakers and other participants, we reserve the right to remove anyone from the meeting who is determined to be disruptive.

Pacific Southwest Association of REALTORS

NATIONAL ASSOCIATION OF RESIDENTIAL PROPERTY MANAGERS              Southern California Rental Housing Association

SDCRHA Provides a Robust Library of PM Forms Designed for the San Diego Area

Local Rental Forms

 

 

Topics: Education

SPRING HOUSING MARKET UPDATE from STEVEN THOMAS

Posted by Kevin McElroy on Apr 25, 2025 3:00:00 PM

blogbanner_250513_Market Update with Steven Thomas

San Diego Spring Housing Update from Steven Thomas: What will the Market bring?

Spring has arrived for the San Diego housing market.  Steven Thomas, Chief Economist of Reports on Housing, analyzes local real estate's recent history and upcoming trends.

What to expect in this Always-popular session:

  • Winter Recap: A clear picture of how inventory, demand, and market speed played out this past winter.
  • Spring 2025 Forecast: How the current spring market is shaping up and what it means for buyers and sellers.
  • Home Values Outlook: Where prices are headed and what to expect in terms of appreciation and potential shifts.
  • Interest Rate Predictions: When will rates drop - and will the change be enough to reignite buyer demand?
  • Buyer vs. Seller Power: Will buyers finally gain leverage in today’s market, or will low inventory keep sellers in control?

Track the trends and implement successful tactics!

Tuesday, May 13th
11:00 - 12:00 
Live at PSAR South Service Center
880 Canarios Ct, Chula Vista, CA 91910

Lunch sponsored by:

Phana Par GroupPhana Par Morrison Plus Property Inspections

Danielle Wolter

Fidelity National Home Warranty-pngDebi Levenson

 

Steven Thomas

 

Get to know Steven Thomas

Leveraging his expertise in Quantitative Economics and Decision Sciences, and his extensive background as a REALTOR®, broker, and executive of a multi-office real estate franchise, Steven Thomas delivers a comprehensive report that encapsulates the status of the current and future real estate market.

 

Steven has been quoted by:

Steven Thomas reports on news feeds

Topics: Education, Announcements, Events, Market Information, Industry

Turn Data Into Deals: RPR® Market Tools with Jason Lopez

Posted by Kevin McElroy on Apr 25, 2025 10:00:00 AM

Track the Market with RPR® Market Trends

Jason Lopez explains how to maximize the use of RPR® tools to better understand and explain market trends. In this session, attendees will discover how to:

  • Track key market metrics – View new, active, pending, and sold listings, along with median prices and months of inventory.

  • Customize your updates – Access recent market changes in selected areas directly from the RPR® Home Page.

  • Create client-ready reports – Share Market Activity Reports via email, text, or social media to keep clients updated

  • Apply insights in real life – Use local market trends to set expectations and build trust with buyers and sellers.

Start making smarter, data-driven decisions today! 

Wednesday, May 7th
1:00 to 3:00 
 Live via Zoom
zoom-png-logo-download-transparent-201
 
 
Jason_Lopez_230 _x_300.

Speaker: Jason Lopez

Jason Lopez is a second-generation real estate professional and licensed broker in California and Washington. Jason has one goal: To serve his clients and agents at the highest level possible so they can meet their goals. Over the past three decades, Jason has built two independent real estate companies, each of which attained a national footprint. Jason is proud to serve his industry and was the 2023 President of the Pacific Southwest Association of REALTORS®, and is a Director with the California Association of Realtors (C.A.R.). In 2024, Jason will serve as Vice Chair of the Broker Idea Exchange Forum at C.A.R.

Jason is also a real estate business coach, helping top agents and agent teams around the country grow their business. He changes the playing field with his real estate coaching programs designed to drive better business performance and significantly increase profitability.

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PSAR's mission is to empower real estate professionals.

Topics: Education

Accelerate Productivity: Google Drive & Google Apps for Realtors®

Posted by Kevin McElroy on Apr 25, 2025 9:00:00 AM

blogbanner_250507_Tips on Google Drive & Google AppsOne Drive

Mike White (PSAR Technology Committee Head) shows how to leverage Google Drive and Google Apps to streamline workflow and gain that sought-after competitive edge!

  • Get organized: Efficiently manage property and client files
  • Collaborate seamlessly: Share documents securely with your team
  • Boost efficiency: Track transactions and commissions in Google Sheets
  • Never miss a beat: Manage appointments using Google Calendar
  • Work on the go: Access files anytime, anywhere with the Google Drive mobile app

Discover how these game-changing tools will revolutionize the way REALTORS® work!

Register Today!

Wednesday, May 7th
11:30 AM to 1:00 PM

This is a live zoom Logo class

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PSAR's mission is to empower real estate professionals.

Topics: Education

Juneteenth Celebration

Posted by Kevin McElroy on Apr 23, 2025 10:00:00 AM

Event Info - Registration - Sponsorship - Photos From 2024 Eventblogbanner_250619_  Juneteenth (1)

Honoring Progress, Inspiring Change - celebrate Juneteenth through education, leadership, and community partnerships.

 FOOD ~ SPEAKERS ~ DANCERS ~ EDUCATION ~ MUSIC ~ COMRADERY

Collaborating with valued community partners, PSAR proudly joins forces with local organizations that share the same dedication to diversity and inclusion. Together, we will amplify our message to promote the significance of Juneteenth and advocate for unity against racism and injustice in all its forms.

Food ~ Afrocentric Dancers ~ Vendors

The first 50 to register receive an event gift bag, with a commemorative t-shirt.

Thursday, June 19th
11:30 am - 1:30 pm
PSAR Chula Vista Office
 

Once you are in the portal <click> ' events' to find the Juneteenth event

REGISTER EARLY AND SAVE!!

Early bird registration for $20 until June 13th!
After advanced registration is $25, and $25 at the door
 
Event Sponsors:
 
logo-morrison-plus
Danielle Wolter
 
Sam_Calvano_Home_Loans
Sam Calvano
 
Cal Pac Logo WhiteSara Forgnone 
 
Rate Logo_Glen Warren (200 x 100 px)
Glen Warren
 
 
Peggy Elliot
Keller Williams
Realty
 
 
RanchoTed-NEW
 
Ted Przybylek
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Sponsorship opportunities available:

Premier Sponsors – $1,000 - $2,000

  • Company logo featured on all event marketing materials and promotional flyers

  • Opportunity to display two (2) company pull-up banners within the event venue

  • A dedicated table at the registration area for promotional materials and engagement

  • Two (2) complimentary tickets to the event

Supporting Sponsor – $250

  • Company logo featured on event marketing materials and promotional flyers

  • One (1) complimentary ticket to the event

For sponsorships, kindly email sally@psar.org to reserve your spot.
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Photos From the 2024 Juneteenth Celebration 


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PSAR's Mission is to empower Real Estate Professionals

Since 1928, the Pacific Southwest Association of REALTORS® has played a significant role in shaping the history, growth, and development of the Real Estate industry in San Diego County.

Topics: Education

Broker Breakfast on May 8th

Posted by Kevin McElroy on Apr 22, 2025 4:00:00 PM

May Broker Breakfast

Thursday, May 8th

9:00 to 9:30 - Breakfast 
9:30 to 11:00 - Program
 
Action items from the CAR Spring Meetings.
New PSAR MLS system available now for PSAR Brokers!
Broker round table discussions.
 

$10 to Register
(Limited to Brokers and Office Managers doing business in San Diego County)
 

Future Broker Breakfast Dates 

October 1st | 9:00 am - 11:30 am | PSAR East Office | RSVP for October
 

Topics: Education, Brokers/Managers, Leadership