Kevin McElroy

Recent Posts

Short Sales and Foreclosures

Posted by Kevin McElroy on Jan 24, 2025 12:39:31 PM

Short Sales and Foreclosures

Mike Shenkman will explain how to navigate short sales and foreclosures in the current real estate market environment. Knowledge of short sales and foreclosures enables real estate agents to confidently assist distressed homeowners and interested buyers. These unique transactions require specialized knowledge and skills to successfully guide clients from contract to close.

                   Become a go-to agent for short sale and foreclosure transactions!

This two-part class delivers these essentials:

  • The fundamentals of short sales and the critical role of real estate agents
  • Key considerations and strategies for successful short sale transactions
  • Current market trends in short sales and foreclosures
  • Best practices for representing both buyers and sellers

Why attend?  You will leave these sessions with: 

  • Practical strategies for handling distressed properties
  • Current market insights and trends
  • Expert guidance from a recognized industry leader

Part 1
February 21 | 9:00 AM to 11:30 AM
PSAR Clairemont Office
Part 2
February 24 | 9:00 AM to 11:30 AM
PSAR South Office

Cost: This class is offered at no charge 
 
Testimonials from Mike's Past Classes:
 
"This was the first time I heard this speaker. He was very knowledgeable on the subject and provided valuable insights on how agents can improve in the future. As a broker, I appreciated hearing these suggestions. It was an excellent learning tool, and I valued his teaching style, which kept us informed throughout the entire class"
- Mayra Swanson, Chula Vista Broker
 
"Mike is a very engaging and informative personality who makes the class interesting"
- Gio Alegrado, San Diego Agent
   

Michael Shenkman (1)About the Instructor:

A Southern California native, Mike Shenkman boasts a distinguished career spanning over two decades in the real estate industry. His extensive experience includes roles in training, development, and management in some of Southern California's leading real estate firms. Beyond his expertise in sales and management, Mike's background encompasses affordable housing, community development, property management, redevelopment, and mortgage finance.

Mike is actively involved in the San Diego real estate community and frequently instructs agents at various career stages. He co-hosted the “First Home California” podcast for the California Department of Real Estate (DRE) in 2023, serves as a transportation policy liaison for the California chapter of the American Planning Association (APACA), and has contributed to real estate legislative policy for both the city & county of San Diego and the state of California. His professional designations include Accredited Buyer Representative (ABR), Short Sale & Foreclosure Resource (SFR), Property Management Certification (PMC), Certified International Property Specialist (CIPS), and Military Relocation Professional (MRP).

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PSAR's mission is to empower REALTORS®

Since 1928, the Pacific Southwest Association of REALTORS® has played a significant role in shaping the history, growth, and development of the Real Estate industry in San Diego County.

Topics: Education

Housing Providers Forum

Posted by Kevin McElroy on Jan 22, 2025 9:00:00 AM

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Property managers, join a panel of industry experts who will deliver updates on the 2025 new real estate laws.

Members who belong to PSAR, SCRHA, or NARPM are invited to share experiences, put forth issues, and seek solutions together. New property management laws will also be discussed. 

Monday, February 10th
12:00 PM to 2:00 PM
Live in the South County Office

The class sponsor will provide light snacks
 

Meet the panel of experts:

Mark Scott - Broker, Past President of PSAR & CA Chapter of NARPM

Eric Sutton - Warwick & Sutton Properties

Peter Carlseen - Broker, Praecelsus Property Management

 

Event Sponsor:
Marcco flood restoration

Marco Calderon
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This forum is for the benefit of PSAR housing providers, members of the Southern California Rental Housing Association, and members of the National Association of Residential Property Managers.  We respect differences in opinions on any subject matter.

Out of respect to our guest speakers and other participants, we reserve the right to remove anyone from the meeting who is determined to be disruptive.

________________________________________Pacific Southwest Association of REALTORS

NATIONAL ASSOCIATION OF RESIDENTIAL PROPERTY MANAGERS              Southern California Rental Housing Association

SDCRHA Provides a Robust Library of PM Forms Designed for the San Diego Area

Local Rental Forms

 

 

Topics: Education

broker breakfast With the California DRE Feb 11th

Posted by Kevin McElroy on Jan 21, 2025 9:00:00 AM

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Veronica Kilpatrick Pic2

 

With Veronica Kilpatrick 
San Diego Enforcement District Manager
(Great San Diego Area, Greater Los Angeles Area)
California Department of Real Estate
 
Also updates from the Winter C.A.R. Business meetings.$10 to Register
(Limited to Brokers and Office Managers doing business in San Diego County)
 
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Tuesday, February 11th
Breakfast and networking begin at 9:00 am
The forum will run from 9:30 am to 11:00 am
at River Walk Golf Club
1150 Fashion Valley Rd, San Diego
Submit agenda topic requests, to ceo@psar.org.

Future Broker Breakfast Dates

May 8th | 9:00 am to 11:30  am | PSAR South Office | Register
 
October 1st | 9:00 am - 11:30 am | PSAR East Office | Register
 

Topics: Education, Brokers/Managers, Leadership

Expand your Real Estate Business to the International level with omni

Posted by Kevin McElroy on Jan 15, 2025 9:00:00 AM

Global Council business international

This new tool makes it easier than ever to initiate business abroad.

 
Thursday, February 27th
12 PM to 2 PM
PSAR South Service Center
 
Free for PSAR Members! Plus, lunch will be provided.

Step into the international business world with Omni MLS & The Global Council. This exclusive presentation delivers the keys to unlocking endless possibilities beyond the borders of the United States. Get the tools you need to go global!

  • Extensive overview of Omni MLS
  • How to search for properties located beyond the United States
  • How to post properties for sale that you own outside of the United States
  • Have your question(s) ready for a spirited Q&A session after the presentation

Ross BuckIntroducing Ross Buck, an accomplished executive with a passion for bringing transparency to the real estate industry. With an impressive track record spanning over 30 years in both the United States and Mexico, Ross has gained invaluable experience working with renowned Fortune 500 companies. Notably, he has also served as the president of AMPI Rosarito, a testament to his exceptional expertise and leadership in the field. Currently, Ross holds the esteemed position of General Director at OMNI MLS, where his primary objective is to foster connections between the real estate industries in the US and the rest of the world.

 

Logo_GREC-2              OMNI MLS              PSAR LOGO FOR FACEBOOK________________________________________________

PSAR's Mission is to empower Real Estate Professionals

Since 1928, the Pacific Southwest Association of REALTORS® has played a significant role in shaping the history, growth, and development of the Real Estate industry in San Diego County.

 

Topics: Announcements, Events

2025 CRMLS Rules & Policy Changes effective January 13th

Posted by Kevin McElroy on Jan 6, 2025 1:00:00 PM

Know the CRMLS Rules

CRMLS Rules & Policy Changes Effective January 13, 2025

To keep participants informed and compliant, CRMLS has announced several rule updates and policy changes that will take effect on January 13, 2025. Below is a summary of the rules and the updates, explained in plain language.


Rule 7.15 - Restrictions on Sharing Commission Information

What the rule says:
Listing Brokers cannot use the MLS to state or imply the amount of commission they are willing to share with a Buyer Broker. This includes fields, documents, or media uploaded to the MLS. Additionally, Sellers cannot use the MLS to offer specific compensation amounts to Buyer Brokers.

What's new:

  • A new sentence was added, requiring any mention of seller concessions (such as financial incentives for buyers) to be placed in the Public Remarks/Property Description field.
  • These concessions can be shared as long as they are not tied to paying a Buyer Broker or buyer representative.

Key takeaway:

  • Sellers and Listing Brokers can include seller concessions in the Public Remarks, but these cannot specify or be conditioned upon compensating a Buyer Broker.

Rule 10.2(e) - Reporting Sales for Comparable Purposes

What the rule says:
Brokers can report sales information for properties that wouldn’t normally qualify for MLS input, as long as:

  • The property is located within the MLS service area.
  • The reporting broker was involved in the transaction (representing either the buyer or the seller).
  • Authorization from the party they represented is obtained, and supporting documentation is available if requested.

What's new:

  • A new sentence requires brokers to submit this sales information to the MLS within 30 days of closing escrow.

Key takeaway:

  • Sales data for properties used for comparable purposes must be reported promptly—within 30 days of the close of escrow.

Policy Changes to Citation Rules

CRMLS has revised the fines and penalties for certain violations. Here’s what has changed:

  1. Rule 11.5(e) - Branded Media

    • Old fine: $100
    • New fine: $250
    • This rule prohibits branded media (media containing names, logos, or contact information) in MLS listings.
  2. Rule 12.5 - Misuse of Public Remarks

    • Violations, where agent or broker contact information appears in the Public Remarks field, will no longer receive a warning.
    • Fine: $250 for the first offense.
    • This rule ensures the Public Remarks field is used only for property descriptions, not for advertising agent or broker contact details.

Key takeaway:

  • Be mindful when uploading media or filling out the Public Remarks field. Fines for violations have increased, and warnings are no longer issued for including agent contact information.

Why These Changes Matter

These updates are designed to improve the transparency and accuracy of the MLS, ensuring fair practices for all participants. Adhering to these rules helps maintain professionalism, fosters trust, and reduces misunderstandings in real estate transactions.

If you have questions about these changes or need further clarification, reach out to CRMLS or your association for guidance. Stay informed and compliant to avoid unnecessary fines and disruptions to your business.


Remember: The updated rules take effect on January 13, 2025. Make any necessary adjustments to your practices to stay compliant.

You can print his page here

You may also review the complete CRMLS Rules & Policies here.

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PSAR's Mission is to empower Real Estate Professionals

Since 1928, the Pacific Southwest Association of REALTORS® has played a significant role in shaping the history, growth, and development of the Real Estate industry in San Diego County.

Topics: Education

YPN 2025 Kick-Off Happy Hour

Posted by Kevin McElroy on Jan 6, 2025 9:00:00 AM

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Launch a year of growth, new connections, and opportunities by attending PSAR's YPN's  (Your Professional Network) inaugural event! 🚀🎉

  • 🤩 Connect with driven professionals from diverse business segments

  • 📆 Explore YPN's exciting 2025 event lineup.

  • 🍷 Network while enjoying delicious refreshments.

  • 🎤 Be Among the First to hear about exclusive opportunities.

🔥 Special Announcements! YPN will proudly unveil annual sponsors plus a first look at the upcoming 2025 events you will want to plan on attending.

Kick-off 2025 and get your ticket today! This event is on everyone's radar! 🌟

Thursday, January 23rd
6:00 PM to 9:00 PM
 The registration fee of $30 includes food and beverages
 
TICKETS WILL BE AVAILABLE AT THE DOOR

 Questions?  Contact ypn@psar.org or call (619) 421-7811. 

2025 Annual Sponsors

Knight Termite & Pest Control

RanchoTed

Marina Vista Escrow

Renz Social Co3

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Pacific Southwest Association of Realtors YPN

 

Topics: Announcements, YPN, Industry

New Laws:  Gov Hutchinson Live!

Posted by Kevin McElroy on Dec 23, 2024 9:00:00 AM

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The Real Estate Rulebook is Being Rewritten. Are You Ready?

2025 brings a wave of new legislation impacting California REALTORS®.  Don't fall behind! Gov Hutchinson, C.A.R. legal expert, will guide you through the critical changes to keep you in the know so you can be the trusted expert to your clients.

Join your peers for this essential legal briefing and future-proof your business.

Tuesday | January 28th, 2025
12:00 PM - 1:30 PM
Live in the South Service Center
880 Canarios Ct, Chula Vista, CA 91910

Lock in your seat now!
Chick-fil-A boxed lunch will be provided (must register)
 
  
 
 
 
Gov HutchinsonGov. Hutchinson Vice President and Assistant General Counsel of the California Association of REALTORS® is a leading expert in California real estate law. As head of Member Legal Services for the California Association of REALTORS®, he oversees the "Hotline," which provides legal guidance and training to Realtors® across the state. Gov's deep understanding of the law combined with his engaging teaching style make his classes invaluable for REALTORS® at all levels.
  


Event Sponsors: 

     Fidelity Home Waranty with Debi Levenson           Glenn Warren with Rate Lending

________________________________________________________________________________________________

PSAR's Mission is to empower Real Estate Professionals

Since 1928, the Pacific Southwest Association of REALTORS® has played a significant role in the history, growth, and development of the Real Estate industry in San Diego County.

Topics: Education

Newly revised C.A.R. Forms

Posted by Kevin McElroy on Dec 11, 2024 1:30:00 PM

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Join us for a brisk walk-through 65 updated forms followed by Q&A. Be prepared to put them into action on your next transaction. 

This year, 7 new forms (and newly revised forms) became available in zipForms and other form platforms.

The NAR settlement agreement and inquiries from the Department of Justice have driven changes in how REALTORS® conduct their business and the language utilized in their business forms. REALTORS® needs to adapt and be aware of all forms of updates! 

Friday, December 20th
12:00 PM - 2:00 PM
Live zoom-png-logo-download-transparent-201 zoom-png-logo-download-transparent-202 Webinar 
 This class is offered FREE of Charge! 

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Instructor:

Broker Nikki Coppa, the Vice-Chair of the C.A.R. Standard Forms Advisory Committee, is a C.A.R. Certified Forms Trainer who brings a wealth of knowledge and expertise to this class. She is a Director for both C.A.R. and N.A.R. and possesses a comprehensive understanding of industry regulations and best practices.

Testimonials from Nikki's Past Classes:

"Nikki is absolutely amazing! Her detailed, step-by-step explanation of the form was very insightful. She confidently shared her views on how to tackle various issues." - Betty

"Thank you Nikki. You go above and beyond. Sincerely," - Tammy Ogle

"Nikki Coppa is the best instructor I have never met for over 30 years of my real estate career." - Shuzo Wakita

"It would be great to have more classes with Nikki" - Mike Campbell

__________________________

The information provided in this training session is intended for educational purposes only. The Pacific Southwest Association of REALTORS® (PSAR) does not guarantee the accuracy or completeness of any information presented. The instructors are not providing legal advice, and attendees should consult their brokers, attorneys, or the California Association of REALTORS® Legal Hotline for legal guidance. PSAR is not responsible for any actions taken based on the information provided in this session. Attendance at this session does not create a broker-client relationship.

Topics: Education

FREE Professional Headshots All Year! EXCLUSIVE For PSAR MEMBERS

Posted by Kevin McElroy on Dec 1, 2024 11:15:00 PM

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PSAR will help you put your best "face" forward!

REALTORS® know how important it is to project a polished, professional image. A great headshot can make a huge impact on your online presence, in your marketing materials, and overall branding. Don't overlook this key component of your real estate market profile!

Insight Photos, brought to you by PSAR, will create professional, brand-enhancing headshot photos for you-- at no charge!  Take advantage of this great offer to create a winning first impression.

The FREE headshots are held once a month at PSAR Offices*
(Photo sessions run from 11:30 AM to 1:00 PM no appointment necessary.)

Date Location
January 10, 2025 PSAR South Office
February 14, 2025 PSAR Central Office
March 11, 2025 PSAR East Office
April 11, 2025 PSAR South Office
May 9, 2025 PSAR Central Office
June 10, 2025 PSAR East Office
July 11, 2025 PSAR South Office
August 8, 2025 PSAR Central Office
September 9, 2025 PSAR East Office
October 10, 2025 PSAR South Office
November 14, 2025 PSAR Central Office
December 2, 2025 PSAR East Office

*Live Code of Ethics Classes at PSAR will be hosted from 8:30 am-12 pm the day of shooting. Ethics training is required for all REALTORS® every three years.  Members are welcome to attend FREE Ethics training before getting a headshot! 

_______________________________________

PSAR's Mission is to empower Real Estate Professionals

Since 1928, the Pacific Southwest Association of REALTORS® has played a significant role in shaping the history, growth, and development of the Real Estate industry in San Diego County.

Topics: Education, Announcements, PSAR Benefits

AI-Powered Marketing Hacks for REALTORS®

Posted by Kevin McElroy on Nov 27, 2024 9:00:00 AM

AI-Powered Marketing Hacks for REALTORS®

Are you ready to unlock the magic of AI and supercharge your real estate marketing?

Led by Mike White, Chairman of the PSAR Tech Committee, this session delivers the knowledge REALTORS® need  to integrate AI tools into marketing and operations to remain competitive in today's fast-paced real estate market.

Key "How To" takeaways from this AI class:

  • Save Time: Automate repetitive tasks so you can focus on building relationships and closing deals.
  • Boost Engagement: Craft professional, engaging content that stands out in a competitive market.
  • Enhance Client Experience: Personalize every interaction with clients, making them feel valued and heard.
  • Increase Reach: Use optimized content to attract more leads and strengthen your online presence.


This class will cover:

  • Video and multimedia content creation - Filmora, Opus Clip, Descript
  • Personalized client engagement - AI Voice Cloning, Hey Libby, Banter AI
  • Written content for autopilot - Blog Booster, Claude
  • Seamless operations and productivity - Otter, Synthesia
  • Graphic design made easy - Canva


Wednesday, December 4th
11:30 AM to 1:00 PM
PSAR East Service Center

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PSAR's mission is to empower real estate professionals.

Since 1928, the Pacific Southwest Association of REALTORS® has played a significant role in shaping the history, growth, and development of the Real Estate industry in San Diego County. Workshops are open to all REALTORS® and Affiliated Members. This event is free of charge.

Topics: Education