Kevin McElroy

Recent Posts

Tech Lunch and Learn - The Answer to Maximizing Traffic on Social Media

Posted by Kevin McElroy on Jun 10, 2022 10:30:00 AM

The Answer to Maximizing Traffic on Social Media

This is a Virtual Class.

Wednesday, June 29th
11:30am - 12:30pm

          Register Here          

Tech Lunch and Learn

Mike White, Chairman of the PSAR tech committee, will be teaching you how to attract more people into viewing your social media.

Social media is essential for your real estate business. If you're not one to believe that, look no further than the NAR Real Estate in a Digital Age Report. Get some insights into how you can do a better job of reaching your target clients via social media.


  • Social media branding and best practices
    • Useful tools like CRMLS' Insight Social
  • How to push your listings out to social media using the MLS, Homesnap, Collabashare, etc.
  • How to use boosted Facebook ads and Target them to a specific audience

          Register Here          

Or Call: 619-421-7811

PSAR's Mission is to empower Real Estate Professionals

Since 1928, the Pacific Southwest Association of REALTORS® has played a significant role in shaping the history, growth and development of the Real Estate industry in San Diego County.

Topics: Education

Grow Your Business with CRMLS Classes

Posted by Kevin McElroy on Jun 6, 2022 9:30:00 AM

CRMLS January Classes
CRMLS has put together classrooms on zoom to help teach some of the free tools our members have access to as part of PSAR. These are personable, small class sizes with lots of time to ask questions and get click-by-click answers. Becoming proficient with these tools can help you build your business.

July 7 | 10:00 am

Register Here

CRMLS Systems and Products Overview

Are you taking advantage of the multitude of CRMLS user benefits you have close at
hand? Discover all that CRMLS offers to bolster your business. This presentation includes
a snapshot of each product and service that CRMLS offers to its users. Learn what each
offering is, how to access it, and how to reap all the advantages of CRMLS.

Benefits include:
• Support 7 days a week
• Education and training available in person (where permitted) and online
• 20+ state-of-the-art real estate products, many at no additional cost

July 13 | 10:00 am

Register Here

Paragon: Agent Essentials

In this course, we introduce you to the CRMLS Paragon features that are indispensable to
your real estate career. Whether you are a new real estate professional, getting back into
the business, or just need to reinforce your Paragon knowledge, this is the course for
you. You will learn search techniques, how to print and email listings, how to set up
client information in CRMLS Paragon, and much more.
This course includes:
• An in-depth look at Paragon’s home page
• Setting up your email signature, photos, and message
• How to create, save, print, and email basic property searches

July 26 | 10:00 am

Register Here

Connecting Through Collaboration Center

Learn how to connect with your clients through Paragon’s Collaboration Center. Set up
automatic notifications and invite your contacts to view real-time property information
on a mobile-friendly website that you control – no third-party agents, just your personal branding. This class will cover how to:

• Set up your Preferences and About Me pages
• Use Paragon Connect while on the go
• View your contacts’ saved searches, comments, and their Favorite and Rejected properties
• Reap the benefits of Agent Preview


Have Questions / Need help - Call: 619-421-7811

Workshops are open to all REALTORS and Affiliated Members regardless of association membership.
All these classes are free of charge.

PSAR's Mission is to empower Real Estate Professionals

Since 1928, the Pacific Southwest Association of REALTORS® has played a significant role in shaping the history, growth and development of the Real Estate industry in San Diego County.

Topics: Education

3rd Annual Global Council Forum

Posted by Kevin McElroy on Jun 3, 2022 10:36:00 AM
PSAR Global Real Estate Council

Thursday, June 30, 2022
11:00 am
This is an In-Person Event at
PSAR South
880 Canarios Ct, Chula Vista, CA 91910

Add International Real Estate to your Portfolio.

Meet Builders, Brokers, & Agents from other countries.
Learn and earn as you network with international agents.
See what properties are available in other countries.
Build an International Referral Network to Increase Revenue.
Have Fun!

Global Council Forum • Free Food • Live Music

The forum - 11:00 am to 12:30 pm.
Food and networking follow at 12:30 pm.
COST IS FREE - Registration is REQUIRED

A message from the Global Council Chair



See Highlights from the previous LIVE Event!

HubSpot Video


PSAR's mission is to empower real estate professionals.

Since 1928, the Pacific Southwest Association of REALTORS® has played a significant role in shaping the history, growth & development of the Real Estate industry in San Diego County.

Topics: Education


Posted by Kevin McElroy on May 20, 2022 3:00:00 PM

Realtor Games IV!

Friday, June 24th, 2022
12:00 pm - 4:00 pm
Harry Griffen Park
9550 Milden St, La Mesa, CA 91942

Teams will once again be competing against one another for bragging rights,
The coveted trophy and most importantly... CHARITY!
Our charity this year is Home Start*

Home Start


Teams are welcome and encouraged to bring their fans to
tailgate & cheer them to VICTORY!

Enjoy Games, Awards, Auction Items, Food, and Fun!  BYOC (Bring your own Cooler)!

We are retiring some of last year's games and adding some new challenges!

Sack Race
Football Toss
LockBox Shot Put
Ultimate Realtor Relay

Team Check-in on June 24th at 11:00 am.
Tailgate/Realtor Appreciation starts at 12:00 pm.
Realtor Games begin at 1:00 pm sharp!
(Harry Griffen Park - 9550 Milden St, La Mesa, CA 91942)

It All Starts with the...
Wednesday, June 22nd  5:00pm - 8:00pm 
Hooleys public House
Hooleys Public House
5500 Grossmont Center Dr, La Mesa, CA 91942

This was a great time last year - Food and Drink specials on hand.
You will also be picking up your t-shirts & turning in your waiver.
Bids on GREAT silent auction items can be placed as well.

Sign-up Your Team NOW!

We have space for 16 Teams but they are going fast!
A team consists of 5 people, with one alternate.
Teams must be coed, & 3 of the 5 and the alternate must be a licensed REALTOR®.
Come up with a GREAT team name, and sign up your team using the link below.

$300* PER TEAM (5 + alternate) at $50 per team member it's a deal!
The price includes Lunch and a collectible T-shirt for all 6 team members.

Sign-Up Your TEAM
Team Captains will receive an information email once they register and Pay.


We have great opportunities to sponsor the event and support a great charity.
We will have room for your pop-up and marketing materials along Sponsor Pit-Row.
(these will be Field Front, directly in front of the team gathering areas)
There is a limited number of sponsorships available. First Paid - First Served!


We are also looking for silent auction items. email Zoe Khetani

All are Welcome!!

Come Tailgate & Cheer on Your Team!
Enjoy the Fun, Laughs, Prizes, and Networking.
PLEASE RSVP if you are coming as a Spectator...

Attend as a Spectator
(food will be available for purchase at the Games)

Did We Mention the Silent Auction?

We have a great list of auction items that will be presented at Hooleys and the Games.

Items like.....

Field Level Padres Tickets
Dinner with chef Deborah Scott
2 Night getaway at the Ranch
Golf Lessons for a couple
Listing Photos
Dog Training Lesson

Lunch with Aloha Taylor
Therapeutic Massages
Beach / Movie / Coffee Baskets
Golf Lessons for an Individual
Cutco Chef's Knife
Employment Law consult

The auction will end at the end at 2:00 pm and winners announced at the end of the Games.
(Payment via cash/check/credit card will be accepted)

Thank You ~ to this year's SPONSORS

Title Sponsor
Phana Par - Caliber Home Loans

NixTermite       California Preferred Escrow

Morrison Plus          Prime Lending

foundation escrow             GG Homes

   Ticor Title         Aftermath Extermination

First American Home Warranty        RanchoTed

Gorilla Movers Logo            RecreateRE 

      Go Solar with DRÉ                     Valerie Gardner   

RWM Loans                InsightPhotos    

Here is the FUN we had in 2021

HubSpot Video


Home Start

*Funds raised from the Realtor Games will support these youth and set them up on a path to self-sufficiency.  Your funds will help provide the security deposits, titrated rental assistance, bus transportation passes, gas cards, and grocery or department store gift cards expenses not covered by government funding to help the youth stay housed, make ends meet, travel to work or school, have fresh food, etc. Ultimately you will help them break free from the cycles of homelessness, abuse, poverty, and neglect.

For 50 years, Home Start staff have served on the front lines in the battle to protect vulnerable children from abuse by strengthening families and their communities.  To effectively prevent and treat child abuse, they address conditions that put children in risky or abusive situations such as homelessness, hunger, poverty, unsafe neighborhoods, lack of safe/affordable housing, & unemployment. They also focus on individual self-sufficiency and emotional needs to break the cycle of families remaining in poverty or abusive situations.

In any given year, the families, youth, and children Home Start serves are on the brink of crisis or just recovering from extremely challenging circumstances.  The added stressors caused by the impact of COVID-19, including the housing crisis, increased domestic violence, and inflation, has been particularly devastating for the low-income families in their care.

Topics: YPN, Events

It's time to put on your red shoes

Posted by Kevin McElroy on May 15, 2022 4:23:00 PM

Volunteers needed!!
T-shirts will be provided for anyone who participates.
We need Names and shirt sizes by Thursday, May 19th.
To Volunteer please call Merrie Espina at 619-274-6395

PSAR supports Red Shoe Day

Join team PSAR as we help keep parents near their hospitalized children. PSAR will join volunteers in a fundraising effort to make this happen

The drive has started and will run until June 2nd, 2022

        Donate Now        

On June 2nd (6:30 - 9:30 AM) the PSAR Volunteers will be manning two
street corners in South County.

Eastlake Pkwy & Otay Lakes Road
H Street & Otay Lakes Road   

Please donate online or stop by the intersection and
support the cause.

Team PSAR participates in the Red Shoe Day initiative to raise money for San Diego's Ronald McDonald House. Invite friends and family to join you in making a difference in the lives of families with hospitalized children during this stressful time. 

Red Shoe Day is the largest community fundraiser for San Diego's Ronald McDonald House. Let's pull together at intersections to raise money to provide a "home away from home" for families as they care for their hospitalized children. 

Let’s show our community how PSAR members work together to make this great event a huge success!

See pictures from the past - HERE-

Get Ready for Red Shoe Day on June 2nd, 2022!
Follow the PSAR's Red Shoe Day to see who is registering and making donations!

Ronald McDonald Charites


Topics: Events

NAR Green Designation at NO COST + 16 Hours CE credit

Posted by Kevin McElroy on May 12, 2022 10:30:00 AM

What a Deal! Free Education Credit & a NAR Green Designation
NAR Green Designation Training

Gain a competitive advantage and learn how to become your clients’ go-to resource for
buying or selling a more efficient, money-saving, healthy home.

NAR Green Designation Training

Register Here


Help your Clients Buy Or Sell a Green Home

Recent studies show that 94% of home buyers rate energy efficiency as an important part of their home buying decision. Are you prepared to address their questions about green features and improvements?

Join us for a two-day training to learn green real estate concepts, principles, practices, and benefits—in a way that makes sense to you and your clients. Stand out from the crowd by earning the only green designation for real estate agents conferred by the National Association of REALTORS®.

Earn the NAR Green Designation

To earn the NAR Green Designation, you must attend both days of training.

NAR Green Day 1:

The Resource-Efficient Home - Retrofits, Remodels, Renovations, and New Home Construction
Tuesday, June 14th | 9:00 am – 5:00 pm

NAR Green Day 2:

Representing Buyers and Sellers of Resource-Efficient Homes
Wednesday, June 15th | 9:00 am – 5:00 pm

Expand Your Knowledge - And Your Client Base

Strengthen your knowledge of green real estate and help your clients:

  • Find and transform a fixer-upper into a more comfortable home with lower utility and maintenance costs
  • Make the right upgrades before selling to boost their home’s value
  • Navigate the cash rebates, incentives, green certifications, and green financing necessary to achieve their goals
  • You’ll also learn how to market green and grow your business to attract new customers.
  • Don't sign up because others are underwriting the cost. Sign up because it will help you be more successful.
  • What elements of a home are potentially poisoning the occupants and what can you do about it?
  • Do you really understand how a home functions?
  • Would you and your clients like to save hundreds of dollars a year by learning how to use resources more efficiently?

Demand for Green Homes is Growing

Green real estate is not a fad, but a fundamental change in the market. Nearly 40% of home buyers consider high-efficiency heating and cooling to be “very important,” and two-thirds of state governments have implemented green building policies. Furthermore, a 2012 study found that green-certified homes—with labels such as ENERGY STAR® or GreenPoint Rated—sold for up to 9% more than homes without a green label.

People have different motivations for going green. Some want to reduce their impact on the environment; others want to save money, reduce waste or create a healthier home for their children. Our trainings will provide you with the education to support your clients’ green endeavors no matter their objective.


Earning NAR's Green Designation
Upon completion of the two-day required courses and successfully passing each exam with 75%, you will have achieved GREEN candidate status, a one-year period during which you must fulfill the educational and experiential requirements to earn NAR's Green Designation awarded by the Green REsource Council.

Continuing Education Units approved by the Department of Real Estate
Upon completion of the two-day required courses and successfully passing each exam with 75%, you will receive 16 Continuing Education Units approved by the Department of Real Estate.

Must be a licensed Realtor in the State of California in order to receive DRE Credit for attending these courses

Fees and Registration: Waived - Thanks to the generous support of SDG&E

Requirements for the NAR Green Designation certification
Attendance - Participants must attend all two (2) training days.
Pass the exam - Participants must receive a passing grade of 75% on each exam (separate exams are given for Green Day 1 and Green Day 2). If you do not receive a passing grade, you may attend a future training and re-take the exam. Otherwise, please contact Franklin Energy to arrange an exam re-take at


Pacific Southwest Association of REALTORS                   NSDCR

Franklin Energy                         SDG&E       


This program is administered by SDG&E through a contract awarded to Franklin Energy. Customers who choose to participate in this program are not obligated to purchase any additional services offered by the contractor. Programs may be modified or terminated without prior notice and are provided to qualified customers on a first-come, first-served basis until program funds are no longer available. Eligibility requirements may apply.

Topics: Education, YPN

It's Time for Hip-Hop Bingo! Not your Grandma's Bingo

Posted by Kevin McElroy on May 6, 2022 4:10:20 PM

YPN Hip-Hop Bingo
Thursday | May 26th
5:30 pm - 9:00 pm
This is an in-person event at
Novo Brazil Restaurant and Brewery
2015 Birch Road #1017, Chula Vista, CA 91915
Registration Sold Out
We are sold out of Bingo Cards but you can still come to listen to the music and have some fun!! It will only be $20 at the door.

Tickets will include food, 1 free drink, and your hip hop bingo sheets.

Come join the fun with PSAR's YPN at Novo Brewery in Otay Ranch for Hip Hop Bingo. This isn’t your grandma’s bingo! Presenting Hip-Hop from the 80s to the present. (Beastie Boys -> Migos)!

How it works: We will have a DJ spinning live hip-hop music! Each bingo square on your sheet will have a title of a song. Mark your card when you hear the DJ play it. We have awesome prizes for the bingo winners! 

There will be plenty of parking and our event will be separate from the general public.

Tickets are limited! REGISTER NOW!

This is YOUR Professional Network


Thank You to our Annual Sponsors

California Preferred Escrow

Rancho Ted Real Estate lending                     Synergy One Lending

Aftermath Exterminating Logo           Morrison Plus Property Inspections

Topics: Education, YPN

Everything you need to know about VA & FHA loans assumption.

Posted by Kevin McElroy on May 6, 2022 1:18:56 PM

VA and FHA Loans

  • Let's All Assume! That 2.5% Rate!
  • Did you know that VA & FHA loans are assumable?
  • We will go over everything you, your buyers & sellers need to know about assuming government loans
  • Rising Interest Rate makes Assumption possible for Buyers and Sellers!
  • Sellers get the price and Buyers get the payment!

Tuesday | May 17th
11:30 am - 12:30 pm
Lunch and Learn*

       REGISTER HERE       

This is an in-person event at the PSAR South County Office
880 Canarios Ct. Chula Vista, CA 91910

*For catering consideration, please register in advance!
Instructors: Yvonne Cromer & Phana Par


Lunch Provided by 
Phana Par - Caliber Home Loans


PSAR's mission is to empower real estate professionals.
Since 1928, the Pacific Southwest Association of REALTORS® has played a significant role in shaping the history, growth, and development of the Real Estate profession in San Diego County. Workshops are open to all REALTORS® and Affiliated Members. This event is free of charge.

Topics: Education

The Law and the RPA - Legal Seminar with Gov Hutchinson

Posted by Kevin McElroy on May 5, 2022 4:41:27 PM

RPA Legal Webinar with Gov Hutchinson

This seminar will be a legal review of all of the major changes to the RPA as well as common questions about the form.

Monday, May 16th, 2022
11:00 AM - 12:00 PM
Via Zoom

Register Here

Gov Hutchinson Gov Hutchinson

Assistant General Counsel/Vice President, California Association of REALTORS® (C.A.R.), Gov Hutchinson has been with C.A.R. since 1985 and manages its Member Legal Services Program in Los Angeles.

Gov advises REALTORS® through the "Hotline" on all aspects of real estate law and trains and supervises other "Hotline" attorneys.

Gov received his Bachelor's Degree in History from Princeton University and his Juris Doctorate from the University of Pennsylvania.


PSAR's Mission is to empower Real Estate Professionals

Since 1928, the Pacific Southwest Association of REALTORS® has played a significant role in shaping the history, growth and development of the Real Estate industry in San Diego County.

Topics: Education

Wake-Up YPN: Optimize your time. Optimize your seller's profits!

Posted by Kevin McElroy on Apr 12, 2022 10:30:00 AM

slide_220318_YPN_WakeUp (1)
Friday | April 22nd
10:00 am - 11:00 am
This is an in-person event at
The Kings Craft Coffee Co.
1455 Frazee Rd., San Diego 92108
Register Here

Come start your day with PSAR's YPN at this FREE networking event!

Martha Garcia with California Preferred Escrow is going to be our speaker, bringing the heat on their Optimal Closing Calendar and why it is so important in this market to get a pre-escrow when you take a listing! She'll also have some of the escrow officers there to introduce them.

The Kings Craft coffee was opened in 2016 by Cory Withrow, a former San Diego Charger. TKC is Poway's first specialty coffee shop serving single-origin coffees, European pastries, and hand-crafted roasted beans. And now they have a second location in Mission Valley. YPN is excited to host the Wake-up at this venue and hopefully bring some attention to a hidden gem that shouldn't be so hidden! (Tell your friends!)

Coffee/Tea and breakfast bites will be served.


Thank You to our Annual Sponsors

California Preferred Escrow

Rancho Ted Real Estate lending                     Synergy One Lending

Aftermath Exterminating Logo           Morrison Plus Property Inspections

Topics: Education, YPN