Reverse engineering success: break down goals to create daily actions

Posted by Kevin McElroy on Oct 15, 2024 9:00:00 AM
blogbanner_makemorecontacts_241022 (2)

Energized actions yield dynamic results!

Whether you’re a real estate veteran or just getting your feet wet in the business, this class will teach agents how to reverse engineer your success process. Then, turn small, consistent actions into a powerful momentum engine that will drive your real estate business growth.

The steps to success covered in this class:

  • The importance of consistent tracking
  • How to implement the "Greatness Tracker" in daily operations
  • Strategies for achieving each category's weekly targets
  • The concept of "Green Time" and its significance
  • Balancing multiple interaction activities (face-to-face meetings,. phone calls, etc.)
  • The role of networking and relationship-building
  • Importance of follow-up and gratitude expressions (e.g., thank you cards)
  • Converting leads into deals: strategies and best practices
  • The impact of consistent small actions on overall business growth

 

Use the lens of this class to analyze your business growth methods and how to improve them!

Tuesday, October 22nd
11:00 AM to 12:00 PM
PSAR South Center

 

Meet the Speaker:

RaulRaul de la Vega boasts a career spanning finance, real estate, and public service. Currently serving as Branch Manager at Patriot Home Loans, he oversees operations, marketing, staff management, and lending practices. His early career highlights include a "Rookie of the Year" award at the Network Financial, showcasing his dedication.

Raul also served as Deputy Sheriff and Correctional Officer with integrity and community commitment. He received his Bachelor's in Business Administration from National University.  Raul is dynamic and knowledgeable, with insights across a broad spectrum of topics.

_____________________

PSAR's mission is to empower real estate professionals.

Since 1928, the Pacific Southwest Association of REALTORS® has played a significant role in shaping the history, growth & development of the Real Estate industry in San Diego County.

Topics: Education

Leverage the BRBC for Success

Posted by Kevin McElroy on Oct 10, 2024 9:00:00 AM

blogbanner_240813_BRBC Mike_Shenkman

Michael Shenkman instructs on the Buyer Representation and Broker Compensation Agreement post-settlement. Learn how to use the BRBC to ensure professional, transparent transactions.

BRBC class content highlights:

  • What is the BRBC and why it matters
  • Overview of the agreement, key clauses, and how it formalizes the buyer-broker relationship.
  • Compensation models (fixed fees, commission, etc.) and legal transparency in transactions
  • Practical application and benefits
  • Real-life transaction examples, advantages to buyers and brokers, and addressing buyer concerns

Monday, October 21st
11:00 AM to 12:00 PM
Cost: This class is offered at no charge 

 
Testimonials from Mike's Past Classes:
 
"This was the first time I heard this speaker. He was very knowledgeable on the subject and provided valuable insights on how agents can improve in the future. As a broker, I appreciated hearing these suggestions. It was an excellent learning tool, and I valued his teaching style, which kept us informed throughout the entire class"
-Mayra Swanson, Chula Vista Broker
 
"Mike is a very engaging and informative personality who makes the class interesting"
-Gio Alegrado, San Diego Agent
   

Michael Shenkman (1)About the Instructor:

A Southern California native, Mike Shenkman boasts a distinguished career spanning over two decades in the real estate industry. His extensive experience includes roles in training, development, and management in some of Southern California's leading real estate firms. Beyond his expertise in sales and management, Mike's background encompasses affordable housing, community development, property management, redevelopment, and mortgage finance.

Mike is actively involved in the San Diego real estate community and frequently instructs agents at various career stages. He co-hosted the “First Home California” podcast for the California Department of Real Estate (DRE) in 2023, serves as a transportation policy liaison for the California chapter of the American Planning Association (APACA), and has contributed to real estate legislative policy for both the city & county of San Diego and the state of California. His professional designations include Accredited Buyer Representative (ABR), Short Sale & Foreclosure Resource (SFR), Property Management Certification (PMC), Certified International Property Specialist (CIPS), and Military Relocation Professional (MRP).

______________________________________

PSAR's mission is to empower REALTORS®

Since 1928, the Pacific Southwest Association of REALTORS® has played a significant role in shaping the history, growth, and development of the Real Estate industry in San Diego County.

Topics: Education

Grow Your Business with CRMLS Classes

Posted by Kevin McElroy on Oct 7, 2024 7:00:00 AM

Grow Your Business with CRMLS Classes
CRMLS has put together classrooms on Zoom to help teach some of the free tools our members have access to as part of PSAR. These are small class sizes that are scheduled for PSAR Members. Becoming proficient with these tools can help you build your business.

October 7th | 1:00 PM

Register

Paragon: Managing Listings

Whether you’re a new agent or old pro, listing in CRMLS Paragon is critical to your professional success. Learn basic and advanced tips for listing input, modification, and maintenance, plus improve your knowledge of the CRMLS Rules & Policies.

Topics include:

  • Using CRS Tax autofill to enter and maintain listings
  • Creating an Open House
  • How to enter Registered Listings
  • Coming Soon listings
  • Reverse Prospecting: see searches where your listing appeared
  • Best compliance practices and insights
    …and more.

October 21st| 1:00 PM

Register

 

Down Payment Resource

Connect your clients to the down payment assistance they need. Learn how to use Down Payment Resource (DPR) to scan over 2,000 home ownership programs from housing finance agency partners to find the right down payment assistance programs for your clients.

Topics include:
  • Accessing Down Payment Resource 
  • How clients can use Down Payment Resource 
  • An overview of Down Payment Resource Connect
    …and more.

October 28th | 1:00 PM

Register

 

Paragon: Quick Tips

Speed and efficiency can sometimes be the difference between a sale and a missed opportunity, so be sure you’re using Matrix to its full potential.

Topics include:

  • Keyword searching strategies
  • Date-specific searches
  • Geographic searching with Maps
  • Customizing your Matrix homepage for efficiency
    …and more.

November 4th | 1:00 PM

Register

 

Homes Pro App

The Homes Pro app (formerly Homesnap), powered by Homes.com, is a high-traffic search site for potential buyers that offers tools for client collaboration, lead capture, and building your business. 

Topics include:
  • Getting started with your Homes Pro account
  • Accessing your Homes Pro account on desktop and mobile
  • How to search for listings 
  • Using collaboration tools with your clients and other agents 
    …and more.

November 18th | 1:00 PM

Register

 

Paragon: Collaboration Center

Connect with your clients through CRMLS Paragon’s Collaboration Center, a mobile-friendly website you can customize with your personal branding. The Collaboration Center has no third-party vendors or agents – just you and your contacts.

Topics include:

  • Setting up automatic notifications and invites for your clients
  • Customizing your Preferences and About Me pages
  • Using Paragon Connect on the go
  • Viewing your contacts’ saved searches, comments, and Favorite and Rejected properties
    …and more.

November 25th | 1:00 PM

Register

 

Glide Offers

Simplify your real estate transactions. Glide enables you to create, manage, track, negotiate, and sign all transaction documents while conveniently syncing key dates to your calendar. 

Topics include:
  • The offer-making process for buyer and listing agents
  • An overview of Glide’s disclosure forms workflow
  • How to use no-cost eSignatures with Glide Signatures
     …and more.

Register for CRMLS Webinars Here

________________________________________________

PSAR's Mission is to empower Real Estate Professionals

Since 1928, the Pacific Southwest Association of REALTORS® has played a significant role in shaping the history, growth, and development of the Real Estate industry in San Diego County.

Topics: Education

PSAR Free FALL Shredding and Recycle Event

Posted by Kevin McElroy on Oct 1, 2024 9:00:00 AM

Tell your clients To Bring their Shredding & Recycling to
PSAR for FREE!BlogBanner_201007_Shredding-1

make some room / Shred those Documents

Wednesday | October 23, 2024

10:00 AM to 1:00 PM

FREE and open to PSAR members and their clients

Bring your shredding to:
PSAR East Center Parking Lot
1150 Broadway, El Cajon, CA 92021

 This will be a Drive-up and Drop-off protocol
Please stay in the car until your vehicle is called up to the drop-off area.

Spread the word with these links:

Shredding and Recycle Event Flyer              Shredding and Recycle Event Social Image


ACCEPTED SHREDDING - 10 FILE/LEDGER BOXES MAXIMUM (per company or business)*

All Paper • File Folders • Hanging Files • Checkbooks • Magazines • Notepads • Envelopes

*For larger shredding needs, ProShred will offer a discount rate at the Convoy location on the event day.
Arrangements must be made in advance. There will be no exceptions at the event.


ACCEPTED ELECTRONICS

Computers | Televisions | Monitors | Hard Drives | Printers | Power Supplies | Telephones |
Mice | Cabling | Fax Machines | Stereos | Notebooks | Plasma-Screens | Speakers | Metal | DVD Players | Cell Phones | Cords & Wires

NOT ACCEPTED

X-Rays | Cans/Bottles | Food Wrappers | Thick Metal | Printer Cartridges | Corrugated
Cardboard | Non-Recyclable Materials | Plastic | Kitchen Appliances | Light Bulbs


Thank you to our April Shredding Sponsors

 ProShred Security San Diego                psarlogo_50                Computers 2 Kids      

 

Farmers Insurance Bob Hillard

Bob Hillard

 

Foundation Escrow

Alton Hall

Marcco flood restoration

Marco Calderon

   
Aftermath ExterminatingRaymundo Gill

 

Patriot Home Loans

 

Raul de la Vega

   

 

Morrison Inspections

Danielle Wolter

 

Debi Levenson

Debi Levenson

_____________________

PSAR's mission is to empower real estate professionals.

Since 1928, the Pacific Southwest Association of REALTORS® has played a significant role in shaping the history, growth & development of the Real Estate industry in San Diego County.

 

Topics: Education

Housing Providers Forum

Posted by Kevin McElroy on Sep 25, 2024 9:45:00 AM

blogbanner_241016_Property Management Update

Property managers, join a panel of industry experts who will deliver updates on the 2025 new real estate laws.

Members who belong to PSAR, SCRHA or NARPM are invited to share issues and experiences to solve problems and seek solutions together.

Topics of interest covered in this session:

  • Updates on new real estate laws
  • Rent control and Proposition 33
  • Security deposits
  • Techniques for communicating with potential renters who qualify under the Section 8 Housing Choice Voucher Program.

Tuesday, October 15th
9:00 AM to 11:00 AM
Live in the South County Office

The class sponsor will provide light snacks

Meet the panel of experts:

Peter Carlseen - Broker

Molly Kirkland - Director of Public Affairs, Southern California Rental Housing Association

Mark Scott - Broker, Past President of PSAR & CA Chapter of NARPM

Eric Sutton - Warwick & Sutton Properties

 

Event Sponsor:
Maids in San Diego Banner

_____________________________________________________

This forum is for the benefit of PSAR housing providers, members of the Southern California Rental Housing Association, and members of the National Association of Residential Property Managers.  We respect differences in opinions on any subject matter.

Out of respect to our guest speakers and other participants, we reserve the right to remove anyone from the meeting who is determined to be disruptive.

________________________________________Pacific Southwest Association of REALTORS

NATIONAL ASSOCIATION OF RESIDENTIAL PROPERTY MANAGERS              Southern California Rental Housing Association

SDCRHA Provides a Robust Library of PM Forms Designed for the San Diego Area

Local Rental Forms

 

 

Topics: Education

broker breakfast October 9th

Posted by Kevin McElroy on Sep 24, 2024 9:00:00 AM

Broker Breakfast May 16th

(Limited to Brokers and Office Managers doing business in San Diego County)
$10 to RSVP
Wednesday, October 9th
1150 Broadway, El Cajon
 
Meet the Broker on the other side of your next deal!
Breakfast - at 9:30 AM
Discussion 10:00 AM to 11:30 AM
Food catering from
Buckboard Catering Logo 200x200-1

Topics of interest include:

  • Updates from the latest C.A.R. Meetings in Long Beach
  • Discussion on Industry Practice Changes
  • Issues with oversite
  • Real estate software issues 
  • ....and more!

Discussion Moderators:

Brokers  Nikki Coppa, Rick Hagen & Jason Lopez 
To submit agenda topic requests, please email ceo@psar.org.

Topics: Education, Brokers/Managers, Leadership

2025 PSAR Installation Dinner

Posted by PSAR Communication on Sep 19, 2024 3:34:23 PM

Installation 2025

Saturday, November 16th

Cocktail Reception 5:00 to 6:30 p.m.
Dinner 6:30 to 10:00 p.m.
Loews Coronado, 4000 Coronado Bay Road

 
Network with industry influencers, including local elected officials, the esteemed Board of Directors, Committee Chairs, Vice Chairs and Members, CAR, and NAR Directors.

Seating is limited.

                  Tickets                 
Cocktail Attire

Tickets are  $150/person  |  Tables (8 seats) are $1,200/table
Tickets include a champagne toast, wine at each table, and a plated dinner
(Three Course Plated Dinner: Choice of Chicken / Beef / Vegetarian)
 Valet parking is available at a discounted rate of $15

20% off room reservations at Loews

Event Flyer

Sponsorship opportunities and VIP Tables are available!
To view options ~ Click Here

For event questions or to purchase a Sponsorship Package or a Table, please
email: sally@psar.org or call: 619-579-0333

Current Sponsors

newrez - The Phana Par Group
(Master Sponsor)

REALTY Gals
(Wine Sponsor)

VIP Tables

REALTY OF AMERICA                      All in Lending

 

 MainLine Insurance Services                   Sam Calvano Home Loans

 

CRMLS         C21 Affiliated          Mac Printing

Coldwell Banker West               California Preferred Escrow

 

Escrow Network Group            WeLease Property Management

 

Topics: Events, Leadership

FALL HOUSING MARKET UPDATE WITH STEVEN THOMAS

Posted by Kevin McElroy on Sep 19, 2024 9:00:00 AM

Steven Thomas Fall Housing Update

This market update will equip REALTORS® with the knowledge and insights needed to navigate the real estate market of 2025. Steven Thomas explores the key factors that will shape the industry in the coming year. Armed with the information from this update, REALTORS® will be prepared to engage with clients, make informed decisions, and capitalize on 2025 real estate market opportunities.

Steven Thomas answers these key questions:

  • When will demand and closed sales finally rise?
  • Will rates remain below 7%? Could they fall below 6%?
  • Will the Fed cut rates in 2025? If so, how many times?
  • What will happen to values next year?
  • Will it be a buyer's market soon? Is it a good time to buy now? 


Sign up for this crystal ball look into real estate 2025!

Wednesday, October 2nd, 2024
11:00 AM to 12:00 PM
Live in person at PSAR South Service Center
880 Canarios Ct, Chula Vista, CA 91910

Steven Thomas

 

Get to know Steven Thomas


Leveraging his expertise in Quantitative Economics and Decision Sciences, and his extensive background as a REALTOR®, broker, and executive of a multi-office real estate franchise, Steven Thomas delivers a comprehensive report that encapsulates the status of the current and future real estate market.

 

Steven has been quoted by:

Steven Thomas reports on news feeds

Topics: Education, Announcements, Events, Market Information, Industry

FREE* Accredited Buyer's Representative. (ABR®) Course

Posted by Kevin McElroy on Sep 6, 2024 4:00:00 PM

Accredited Buyer's Representative (ABR®) Designation Course

SHOWCASE YOUR VALUE TO CLIENTS

What You’ll Learn in the ABR® Course:

Buyer Representation Agreements and Buyer Counseling Sessions
● Learn how to create a buyer representation agreement, conduct a successful buyer consultation, and communicate your value to clients. 

Navigate Each Step of the Buyer Side Transaction Process
● Understand every piece of the transaction puzzle, including the search-showing-selection process, offers and negotiations, appraisals, and closing on the property.

Communicating Your Value as A Buyer's Representative
● This course covers how you can promote yourself in the buyer’s market as a buyer’s rep and grow your business using ABR® designee member benefits.

Two ways to get this FREE* Class but time will run out!  The No-Cost Offer Ends 12/31

Live Virtual | Instructor-Led (no cost)
**Please register for only one class**

September 24–25, 2024 with Socar Chatmon-Thomas
October 1–2, 2024 with Sabrina Brown
October 15–16, 2024 with Shane Mask
October 28–29, 2024 with Melanie McLane
November 13–14, 2024 with Brandon Johnson
November 18–19, 2024 with Marion Napoleon
December 3–4, 2024 with Greg Glosson
December 18–19, 2024 with Peter West

Online | Self-Paced
(no cost)

FIND ABR FREE CLASSES REGISTER

 

How to Earn Your Accredited Buyer’s
Representative (ABR®) Designation

ABR Class how To

Learn More

The ABR® Designation FAQs

*Must be a NAR Member to enroll for Free

 

Topics: Education

Immigration and Real Estate Investment in today's Global marketplace

Posted by Kevin McElroy on Sep 3, 2024 9:00:00 AM

Immigration and Real Estate Investment in the New Global Climate

Unlock Opportunities in International Real Estate!

Join us for an exclusive event featuring two industry experts who will delve into immigration and asset management in the real estate sector.

Why Attend?

  • Discover the unique requirements of immigrant investors.
  • Learn financial strategies for non-citizen buyers.
  • Understand the tax implications of real estate investments across various visa types.
  • Network with fellow PSAR members and industry experts.

Event Highlights:

  • Historical Perspective: Understand the evolution of international real estate investments.
  • Current Environment: Get insights into today’s market landscape.
  • Impact and Projections: Explore potential changes and their effects on your business.
  • Challenges and Opportunities: Learn how to effectively work with foreign investors.
  • Legal Considerations: Gain knowledge of U.S. laws regarding the transfer of financial assets, visa types, requirements, and the process for single-family investors.

Tuesday, September 24th
11:00 AM to 1:00 PM
Filipino lunch will be served
 
 For questions, please contact Victor Herrera at 619-271-5897, or email victor@psar.org.
 
Sponsors:
    UL BAJA         Frasa

Meet the Speakers:

GREC Speakers Profile Picture (3)Andres Moreno II is the General Manager of Operations at the Law Offices of Moreno and Associates, a San Diego-based law firm that specializes in providing practical solutions to complex legal issues. With over 24 years of experience, Andres plays a critical role in managing the firm’s immigration practice and overseeing its strategic and daily operations. His leadership has been instrumental in the firm's success across various practice areas, including immigration law, family law, criminal defense, bankruptcy law, civil litigation, landlord/tenant disputes, and contract litigation. Andres holds a Juris Doctor (JD) from the Thomas Jefferson School of Law and a Bachelor of Arts (BA) in Business Administration from the University of San Diego. His extensive legal and managerial expertise has significantly contributed to the firm’s reputation for delivering exceptional legal services in the San Diego area.


GREC Speakers Profile Picture (2)Vidal Espinosa is the Principal Partner and Chief Financial Officer of Invictus Advisors, where he has led for over 27 years in the Greater San Diego Area. He specializes in providing comprehensive financial services, including accounting, tax strategy, and business consulting, allowing business owners to focus on growth while he manages their financial operations.

In addition to his role at Invictus Advisors, Vidal serves as Chief Financial Officer for multiple businesses, overseeing all aspects of financial management, including accounting, tax preparation, budgeting, and internal controls. He holds a Master’s degree in International Business from Loyola University (IBERO) and a Bachelor’s degree in Accounting from CETYS Universidad, with additional certification in Public Accounting from Universidad Panamericana.

 

Brought to you by: 

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Topics: Education, Global Real Estate Council, Market Information, Industry