Master the Residential Listing Agreement (RLA): The Key to Listing Success

The Residential Listing Agreement (RLA) is the backbone of every seller-side transaction. Yet many REALTORS® face costly mistakes simply because they don’t fully understand the form. This class will break down the RLA line by line, giving REALTORS® the tools to explain, enforce, and leverage the contract with confidence.

Why attend the class?

• Master the RLA
  Avoid errors that lead to disputes. Gain a full understanding of what it means, how to explain it, and how to apply it effectively
•  Stand Out in Listings
  Leverage contract expertise as a competitive advantage during listing presentations and negotiations
•  Build Client Trust
  Demonstrating fluency in the RLA reinforces a reputation for professionalism and reliability—key traits that earn client confidence and referrals
  
  

Have a good time while learning with PSAR

Wednesday, May 28th
9:00 - 11:00
Live in the PSAR Clairemont Office
4340 Genesee Ave. #203, San Diego, CA 92117

Testimonials from Mike's Past Classes:
"This was the first time I heard this speaker. He was very knowledgeable on the subject and provided valuable insights on how agents can improve in the future. As a broker, I appreciated hearing these suggestions. It was an excellent learning tool, and I valued his teaching style, which kept us informed throughout the entire class."
- Mayra Swanson, Chula Vista Broker

"Mike is a very engaging and informative personality who makes the class interesting." 
- Gio Alegrado, San Diego Agent

"Mike is straight to the point, keeps it moving, keeps it interesting, time does go by quickly, and yet I feel as though I learned and reinforced my understanding of the new rules. GREAT TEACHER." 

About the Instructor:

A Southern California native, Mike Shenkman boasts a distinguished career spanning over two decades in the real estate industry. His extensive experience includes roles in training, development, and management in some of Southern California's leading real estate firms. Beyond his expertise in sales and management, Mike's background encompasses affordable housing, community development, property management, redevelopment, and mortgage finance.
Mike is actively involved in the San Diego real estate community and frequently instructs agents at various career stages. He co-hosted the “First Home California” podcast for the California Department of Real Estate (DRE) in 2023, serves as a transportation policy liaison for the California chapter of the American Planning Association (APACA), and has contributed to real estate legislative policy for both the city & county of San Diego and the state of California. His professional designations include Accredited Buyer Representative (ABR), Short Sale & Foreclosure Resource (SFR), Property Management Certification (PMC), Certified International Property Specialist (CIPS), and Military Relocation Professional (MRP).

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PSAR's Mission is to empower Real Estate Professionals

Since 1928, the Pacific Southwest Association of REALTORS® has played a significant role in shaping the history, growth, and development of the Real Estate industry in San Diego County.