Expand your Real Estate Business to the International level with omni

Posted by Kevin McElroy on Jan 15, 2025 9:00:00 AM

Global Council business international

This new tool makes it easier than ever to initiate business abroad.

 
Thursday, February 27th
12 PM to 2 PM
PSAR South Service Center
 
Free for PSAR Members! Plus, lunch will be provided.

Step into the international business world with Omni MLS & The Global Council. This exclusive presentation delivers the keys to unlocking endless possibilities beyond the borders of the United States. Get the tools you need to go global!

  • Extensive overview of Omni MLS
  • How to search for properties located beyond the United States
  • How to post properties for sale that you own outside of the United States
  • Have your question(s) ready for a spirited Q&A session after the presentation

Ross BuckIntroducing Ross Buck, an accomplished executive with a passion for bringing transparency to the real estate industry. With an impressive track record spanning over 30 years in both the United States and Mexico, Ross has gained invaluable experience working with renowned Fortune 500 companies. Notably, he has also served as the president of AMPI Rosarito, a testament to his exceptional expertise and leadership in the field. Currently, Ross holds the esteemed position of General Director at OMNI MLS, where his primary objective is to foster connections between the real estate industries in the US and the rest of the world.

 

Logo_GREC-2              OMNI MLS              PSAR LOGO FOR FACEBOOK________________________________________________

PSAR's Mission is to empower Real Estate Professionals

Since 1928, the Pacific Southwest Association of REALTORS® has played a significant role in shaping the history, growth, and development of the Real Estate industry in San Diego County.

 

Topics: Announcements, Events

Exclusive to PSAR/CRMLS Members: Free AI-Powered Staging with REimagineHome!

Posted by PSAR Communication on Jan 10, 2025 9:00:00 AM

REimagineHome AI

Attention all PSAR members with CRMLS access! You now have a powerful new tool to elevate your listings: REimagineHome AI. This innovative platform uses artificial intelligence to generate stunning staging and renovation images in seconds.

Included with your PSAR membership:

  • 30 free credits every month: As part of your PSAR/CRMLS subscription, you receive 30 credits to create amazing visuals for your listings.
  • Easy to use: Simply upload your photos and use text prompts to describe your desired style. REimagineHome AI handles the rest!
  • Endless possibilities: Stage interiors, design exteriors, explore landscaping options, and even visualize renovations.
  • Showcase your expertise: Impress clients with professional-looking images that bring their vision to life.

REimagineHome AI Launch Webinar
Wednesday, January 15 @ 11:00 AM PT via Zoom

  • Win more listings: Captivate sellers with visuals that showcase their property's full potential.
  • Sell properties faster: Attract more buyers with beautifully staged photos.
  • Save time and money: No more costly-staging or time-consuming photoshoots.
This exclusive benefit is available to all PSAR members with CRMLS access at no extra cost. Take advantage of this incredible tool!

Topics: Education

2025 CRMLS Rules & Policy Changes effective January 13th

Posted by Kevin McElroy on Jan 6, 2025 1:00:00 PM

Know the CRMLS Rules

CRMLS Rules & Policy Changes Effective January 13, 2025

To keep participants informed and compliant, CRMLS has announced several rule updates and policy changes that will take effect on January 13, 2025. Below is a summary of the rules and the updates, explained in plain language.


Rule 7.15 - Restrictions on Sharing Commission Information

What the rule says:
Listing Brokers cannot use the MLS to state or imply the amount of commission they are willing to share with a Buyer Broker. This includes fields, documents, or media uploaded to the MLS. Additionally, Sellers cannot use the MLS to offer specific compensation amounts to Buyer Brokers.

What's new:

  • A new sentence was added, requiring any mention of seller concessions (such as financial incentives for buyers) to be placed in the Public Remarks/Property Description field.
  • These concessions can be shared as long as they are not tied to paying a Buyer Broker or buyer representative.

Key takeaway:

  • Sellers and Listing Brokers can include seller concessions in the Public Remarks, but these cannot specify or be conditioned upon compensating a Buyer Broker.

Rule 10.2(e) - Reporting Sales for Comparable Purposes

What the rule says:
Brokers can report sales information for properties that wouldn’t normally qualify for MLS input, as long as:

  • The property is located within the MLS service area.
  • The reporting broker was involved in the transaction (representing either the buyer or the seller).
  • Authorization from the party they represented is obtained, and supporting documentation is available if requested.

What's new:

  • A new sentence requires brokers to submit this sales information to the MLS within 30 days of closing escrow.

Key takeaway:

  • Sales data for properties used for comparable purposes must be reported promptly—within 30 days of the close of escrow.

Policy Changes to Citation Rules

CRMLS has revised the fines and penalties for certain violations. Here’s what has changed:

  1. Rule 11.5(e) - Branded Media

    • Old fine: $100
    • New fine: $250
    • This rule prohibits branded media (media containing names, logos, or contact information) in MLS listings.
  2. Rule 12.5 - Misuse of Public Remarks

    • Violations, where agent or broker contact information appears in the Public Remarks field, will no longer receive a warning.
    • Fine: $250 for the first offense.
    • This rule ensures the Public Remarks field is used only for property descriptions, not for advertising agent or broker contact details.

Key takeaway:

  • Be mindful when uploading media or filling out the Public Remarks field. Fines for violations have increased, and warnings are no longer issued for including agent contact information.

Why These Changes Matter

These updates are designed to improve the transparency and accuracy of the MLS, ensuring fair practices for all participants. Adhering to these rules helps maintain professionalism, fosters trust, and reduces misunderstandings in real estate transactions.

If you have questions about these changes or need further clarification, reach out to CRMLS or your association for guidance. Stay informed and compliant to avoid unnecessary fines and disruptions to your business.


Remember: The updated rules take effect on January 13, 2025. Make any necessary adjustments to your practices to stay compliant.

You can print his page here

You may also review the complete CRMLS Rules & Policies here.

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PSAR's Mission is to empower Real Estate Professionals

Since 1928, the Pacific Southwest Association of REALTORS® has played a significant role in shaping the history, growth, and development of the Real Estate industry in San Diego County.

Topics: Education

YPN 2025 Kick-Off Happy Hour

Posted by Kevin McElroy on Jan 6, 2025 9:00:00 AM

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Launch a year of growth, new connections, and opportunities by attending PSAR's YPN's  (Your Professional Network) inaugural event! 🚀🎉

  • 🤩 Connect with driven professionals from diverse business segments

  • 📆 Explore YPN's exciting 2025 event lineup.

  • 🍷 Network while enjoying delicious refreshments.

  • 🎤 Be Among the First to hear about exclusive opportunities.

🔥 Special Announcements! YPN will proudly unveil annual sponsors plus a first look at the upcoming 2025 events you will want to plan on attending.

Kick-off 2025 and get your ticket today! This event is on everyone's radar! 🌟

Thursday, January 23rd
6:00 PM to 9:00 PM
 The registration fee of $30 includes food and beverages

 Questions?  Contact ypn@psar.org or call (619) 421-7811. 

2025 Annual Sponsors

Knight Termite & Pest Control

RanchoTed

Marina Vista Escrow

Renz Social Co3

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Pacific Southwest Association of Realtors YPN

 

Topics: Announcements, YPN, Industry

New Laws:  Gov Hutchinson Live!

Posted by Kevin McElroy on Dec 23, 2024 9:00:00 AM

blogbanner_250128_CAR Legal Update Gov Hutchinson

The Real Estate Rulebook is Being Rewritten. Are You Ready?

2025 brings a wave of new legislation impacting California REALTORS®.  Don't fall behind! Gov Hutchinson, C.A.R. legal expert, will guide you through the critical changes to keep you in the know so you can be the trusted expert to your clients.

Join your peers for this essential legal briefing and future-proof your business.

Tuesday | January 28th, 2025
12:00 PM - 1:30 PM
Live in the South Service Center
880 Canarios Ct, Chula Vista, CA 91910

Lock in your seat now!
Chick-fil-A boxed lunch will be provided (must register)
 
  
 
 
 
Gov HutchinsonGov. Hutchinson Vice President and Assistant General Counsel of the California Association of REALTORS® is a leading expert in California real estate law. As head of Member Legal Services for the California Association of REALTORS®, he oversees the "Hotline," which provides legal guidance and training to Realtors® across the state. Gov's deep understanding of the law combined with his engaging teaching style make his classes invaluable for REALTORS® at all levels.
  


Event Sponsors: 

     Fidelity Home Waranty with Debi Levenson           Glenn Warren with Rate Lending

________________________________________________________________________________________________

PSAR's Mission is to empower Real Estate Professionals

Since 1928, the Pacific Southwest Association of REALTORS® has played a significant role in the history, growth, and development of the Real Estate industry in San Diego County.

Topics: Education

Newly revised C.A.R. Forms

Posted by Kevin McElroy on Dec 11, 2024 1:30:00 PM

blogbanner_241220_Nikki

Join us for a brisk walk-through 65 updated forms followed by Q&A. Be prepared to put them into action on your next transaction. 

This year, 7 new forms (and newly revised forms) became available in zipForms and other form platforms.

The NAR settlement agreement and inquiries from the Department of Justice have driven changes in how REALTORS® conduct their business and the language utilized in their business forms. REALTORS® needs to adapt and be aware of all forms of updates! 

Friday, December 20th
12:00 PM - 2:00 PM
Live zoom-png-logo-download-transparent-201 zoom-png-logo-download-transparent-202 Webinar 
 This class is offered FREE of Charge! 

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Instructor:

Broker Nikki Coppa, the Vice-Chair of the C.A.R. Standard Forms Advisory Committee, is a C.A.R. Certified Forms Trainer who brings a wealth of knowledge and expertise to this class. She is a Director for both C.A.R. and N.A.R. and possesses a comprehensive understanding of industry regulations and best practices.

Testimonials from Nikki's Past Classes:

"Nikki is absolutely amazing! Her detailed, step-by-step explanation of the form was very insightful. She confidently shared her views on how to tackle various issues." - Betty

"Thank you Nikki. You go above and beyond. Sincerely," - Tammy Ogle

"Nikki Coppa is the best instructor I have never met for over 30 years of my real estate career." - Shuzo Wakita

"It would be great to have more classes with Nikki" - Mike Campbell

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The information provided in this training session is intended for educational purposes only. The Pacific Southwest Association of REALTORS® (PSAR) does not guarantee the accuracy or completeness of any information presented. The instructors are not providing legal advice, and attendees should consult their brokers, attorneys, or the California Association of REALTORS® Legal Hotline for legal guidance. PSAR is not responsible for any actions taken based on the information provided in this session. Attendance at this session does not create a broker-client relationship.

Topics: Education

FREE Professional Headshots All Year! EXCLUSIVE For PSAR MEMBERS

Posted by Kevin McElroy on Dec 1, 2024 11:15:00 PM

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PSAR will help you put your best "face" forward!

REALTORS® know how important it is to project a polished, professional image. A great headshot can make a huge impact on your online presence, in your marketing materials, and overall branding. Don't overlook this key component of your real estate market profile!

Insight Photos, brought to you by PSAR, will create professional, brand-enhancing headshot photos for you-- at no charge!  Take advantage of this great offer to create a winning first impression.

The FREE headshots are held once a month at PSAR Offices*
(Photo sessions run from 11:30 AM to 1:00 PM no appointment necessary.)

Date Location
January 10, 2025 PSAR South Office
February 14, 2025 PSAR Central Office
March 11, 2025 PSAR East Office
April 11, 2025 PSAR South Office
May 9, 2025 PSAR Central Office
June 10, 2025 PSAR East Office
July 11, 2025 PSAR South Office
August 8, 2025 PSAR Central Office
September 9, 2025 PSAR East Office
October 10, 2025 PSAR South Office
November 14, 2025 PSAR Central Office
December 2, 2025 PSAR East Office

*Live Code of Ethics Classes at PSAR will be hosted from 8:30 am-12 pm the day of shooting. Ethics training is required for all REALTORS® every three years.  Members are welcome to attend FREE Ethics training before getting a headshot! 

_______________________________________

PSAR's Mission is to empower Real Estate Professionals

Since 1928, the Pacific Southwest Association of REALTORS® has played a significant role in shaping the history, growth, and development of the Real Estate industry in San Diego County.

Topics: Education, Announcements, PSAR Benefits

AI-Powered Marketing Hacks for REALTORS®

Posted by Kevin McElroy on Nov 27, 2024 9:00:00 AM

AI-Powered Marketing Hacks for REALTORS®

Are you ready to unlock the magic of AI and supercharge your real estate marketing?

Led by Mike White, Chairman of the PSAR Tech Committee, this session delivers the knowledge REALTORS® need  to integrate AI tools into marketing and operations to remain competitive in today's fast-paced real estate market.

Key "How To" takeaways from this AI class:

  • Save Time: Automate repetitive tasks so you can focus on building relationships and closing deals.
  • Boost Engagement: Craft professional, engaging content that stands out in a competitive market.
  • Enhance Client Experience: Personalize every interaction with clients, making them feel valued and heard.
  • Increase Reach: Use optimized content to attract more leads and strengthen your online presence.


This class will cover:

  • Video and multimedia content creation - Filmora, Opus Clip, Descript
  • Personalized client engagement - AI Voice Cloning, Hey Libby, Banter AI
  • Written content for autopilot - Blog Booster, Claude
  • Seamless operations and productivity - Otter, Synthesia
  • Graphic design made easy - Canva


Wednesday, December 4th
11:30 AM to 1:00 PM
PSAR East Service Center

 __________________________________

PSAR's mission is to empower real estate professionals.

Since 1928, the Pacific Southwest Association of REALTORS® has played a significant role in shaping the history, growth, and development of the Real Estate industry in San Diego County. Workshops are open to all REALTORS® and Affiliated Members. This event is free of charge.

Topics: Education

Network with industry leaders and learn how to become one yourself!

Posted by Kevin McElroy on Nov 22, 2024 9:00:00 AM

blogbanner_011525_Cocktails and Committees B

Make valuable connections, develop your leadership skills, and position yourself for success in 2025. Join leaders in San Diego real estate for the 5th annual Cocktails & Committees event!

Here’s why you should attend:

  • Meet Committee Chairs & Members: Find out the purpose and goals of each PSAR committee to see which one aligns with your interests and expertise.

  • Expand Your Network: Interact with industry professionals and REALTORS® from across San Diego County.

  • Grow Personally and Professionally: Gain recognition for achievements and enhance your leadership skills while volunteering to contribute to your community.

  • Explore New Business Opportunities: Lay the groundwork for success in 2025 by building meaningful connections that can translate into new business.

Empowering Committees & Councils

PSAR, one of San Diego’s largest REALTOR® trade organizations with over 4,000 members, offers a variety of committees and councils that drive progress and innovation in the industry. These include:

  • Affiliate Committee
  • Education and Technology Committees
  • Finance Committee
  • Government Affairs
  • Global Real Estate Council
  • Your Professional Network (YPN)

Whether you’re passionate about giving back to the community, influencing policy, or keeping current on industry trends, PSAR has a committee that fits you!

5th Annual Cocktails and Committees
Wednesday, January 15th

3:00 PM - 6:00 PM

at buffalo widlwings Buffalo Wild Wings
1640 CAMINO DEL RIO N SUITE 1376, SAN DIEGO, CA 92108

This event is open to all REALTORS® regardless of association affiliation. Experience PSAR’s welcoming and transparent culture in a casual, social setting while enjoying complimentary appetizers and happy-hour drink specials.
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VIEW SPONSORSHIP OPPORTUNITIES
Get in early to get all the marketing benefits

TITLE SPONSOR

Hawthore & Albatross LLC
Hawthorn & Albatross LLC

Event Sponsors

         Morrison Plus Logo              OakwoodLogo19

     

Topics: Industry

Aligning your communications with client personality traits!

Posted by Kevin McElroy on Nov 13, 2024 9:00:00 AM

Aligning your communications with client personality traits!

Strengthen client bonds, foster loyalty, and generate referrals through positive interactions

Have you ever wondered why some client interactions flow seamlessly while others feel like an uphill battle? The answer may lie in understanding personality types and adapting your approach accordingly.

Here's what you'll gain from this transformative session:

  • Discover Your Communication Style: Use the DISC Model to identify and leverage your communication strengths with different personalities.
  • Master Client-Centric Interactions: Tailor your communication to each client, reducing friction and building trust.
  • Stand Out: Offer a unique client experience and connect with diverse personalities for a competitive edge.

Don't miss this chance to elevate your real estate practice through the power of personality-based communication. Happy customers send referrals!

Limited seating available!
Tuesday, December 10th
10:00 - 12:00
PSAR East Meeting Room
1150 Broadway, El Cajon, CA 92021

Free to attend ($99 value)

Angel Tucker

 

Speaker: Angel Tucker

Expert personality profiler, best-selling author, and motivational speaker!
Angel is a dynamic speaker with nearly 3 decades of experience. Through her easy-to-use ideas, Angel has empowered hundreds and thousands of people to have better communication and connections. With Angel, sessions are fun, engaging, and life-changing.
 
 

Class sponsored by:

Alliance Escrow Inc.                     Beach Moving Co. 

 
 
Questions?  Contact education@psar.org or call (619) 421-7811. 

__________________________________________

PSAR's mission is to empower real estate professionals.

Since 1928, the Pacific Southwest Association of REALTORS® has played a significant role in shaping the history, growth & development of the Real Estate industry in San Diego County.

Topics: Education, Announcements