Improve your client's tour experience with new Live buyer tours.

Posted by Communications on Mar 27, 2023 3:45:59 PM

What are live buyer tours?
If you use Cloud CMA, then you’re likely already familiar with buyer tours, the reports that build on MLS data to give your buyer clients a better sense of what they’re looking at. In fact, buyer tours have become one of the most popular types of reports in Cloud CMA overall! 

Live buyer tours build on the existing functionality to turn static reports into dynamic ones—with real-time data that you and your buyers can easily read on any device. So you get a new way to show off properties, and your clients get live access to the most relevant information about their favorite listings. 

What can your clients see with live buyer tours? 

Their list of showings, organized by time 
Details like drive time and directions 
Feedback fields that share directly with their agent 
And more! 

Why the change? 
Home shopping and touring habits aren’t what they used to be.  Now, people have pocket computers with them constantly, so they can browse listings, request showings, get directions, whatever they need to do—all from the palm of their hands. 

Paper tours are outdated.  With live buyer tours, your clients have the technology on hand to interact with you and tour property more seamlessly. It’s a subtle contributor to their overall experience; they’ll appreciate the convenience and thoroughness of the information you provide. 

Here is how it works.


Topics: Announcements, CRMLS, Technology, Industry, Paragon

PSAR Celebrates Real Estate Achievements, Leadership (R.E.A.L.)

Posted by Rick Griffin on Mar 24, 2023 6:15:23 PM


It was a night of celebrating “Real Estate” professionals for their “Achievements” and “Leadership.” It was PSAR’s 2023 R.E.A.L. Awards Gala (R.E.A.L. is an acronym for Real Estate, Achievements, and Leadership). The R.E.A.L. Awards honored PSAR’s top-producing agents and brokers who achieved excellence based on units closed or volume production as compared to all other agents based out of San Diego County, according to 2022 CRMLS data.

The gala was held Friday, March 17 at Sycuan Casino and Resort’s Heritage Events Center. More thanLaure and Jason blog 450 PSAR members attended the event which featured cocktails, dinner, dancing, and the presentation of awards to individuals to recognize their industry leadership and success. 

2023 PSAR President Jason Lopez and 2024 PSAR President Laurie Ohnesorgen-MacDonald served as emcees. The national anthem was sung by Katriz Trinidad.

Richard D’Ascoli, PSAR CEO, outlined how this celebration event aligns with PSAR's Mission to Empower Real Estate Professionals, he also introduced elected officials in attendance and industry leaders.

Elected officials: Brian Jones, California State Senator; Jordan Marks, San Diego County Assessor-Recorder-County Clerk; Ditas Yamane, City Council Member, City of National City,

Industry Leaders: Chris Hasvold, board chair of California Regional Multiple Listing Service (CRMLS).

PSAR members serving as California Association of REALTORS® (C.A.R.) directors. They included Ditas Yamane, Max Zaker, Jason Lopez, Lupe Soto, Laurie Ohnesorgen-MacDonald, Yvonne Cromer, Nikki Coppa, Jeff Campbell, Jan Farley, and Robert Cromer.

PSAR member Anthony Andaya, serving as a director with the National Association of REALTORS® (NAR).

2023 PSAR board of directors: Max Zaker (Immediate Past President), 2023 PSAR President Jason Lopez, 2024 PSAR President Laurie Ohnesorgen-MacDonald, Sam Calvano (2023 secretary-treasurer), Anthony Andaya, Merrie Espina, Camille Bruno, Valerie Gardner, Paula Gonzalez, Dylan Graham, Amy Ruiz, Amber Tannehill, Rafael Perez, Norma Scantlin, and Martha Garcia.

Past PSAR presidents: Pat Russiano, Nikki Coppa, Peter Mendiola, Jeff Campbell, Bob Olivieri, Carey Guthrie, Jan Farley, Robert Cromer, Ditas Yamane, and Max Zaker.

Brian Jones and Max Zaker blogFollowing the introductions, Senator Brian Jones delivered the invocation and presented a proclamation to 2022 PSAR President Max Zaker.

Also recognized were contributors to the REALTOR® Action Fund (RAF). RAF advances the goals of the REALTOR® Party. It promotes and advocates for the rights and values of REALTORS®. Every dollar of this fund is used to protect the interests of REALTORS® in government.


Qualifications for a R.E.A.L. Award included the following categories (number of PSAR members who achieved the particular production levels appears in parenthesis):

-- Top 1%, at least 27 sides or $31,779,040 in volume (59); View recipients

-- Top 3%, at least 17 sides or $18,483,537 in volume (83); View recipients

-- Top 5%, at least 13 sides or $13,329,500 in volume (70); View recipients

-- Top 10%, at least 8 sides or $8,075,500 in volume (235). View recipients

All top achievers attending the REAL awards were recognized.
Last year's recipients of Affiliate, Broker/Office Managers, and REALTOR of the Year were called to the stage.  They included Andrea Martino, Mauricio Perez-Vazquez, Bob Olivieri, Jeff Campbell, Amber Tannehill and Charmaine Orcino-Gonzales.

Also at the gala, four PSAR members were presented with Professional of the Year awards. They included: Ditas Yamane, Broker of the Year; Steven Sladek, Realtor of the Year; Michelle Hickin, Affiliate of the Year; Nikki Coppa, Distinguished Realtor Award.


Special Awards blog

Nikki Coppa
Nikki Coppa
Distinguished Service Award

Ditas Yamane
Ditas Yamane
Broker of the Year

Michelle Hickin
Michelle Hickin
Affiliate of the Year

Steven Sladek
Steven Sladek
REALTOR of the Year

The R.E.A.L. Awards Committee included Charmaine Orcino-Gonzales, committee chair, as well as 2023 PSAR President Jason Lopez, 2024 PSAR President Laurie Ohnesorgen-MacDonald, Yvonne Cromer, Zoe Khetani, Martha Garcia, Amber Tannehill, Valerie Gardner, Vicki Lisama, Richard D’Ascoli, Sally Valdez and Kevin McElroy.

REAL Award Committee  blog 2
The major sponsors of the night included Caliber Home Loans, The Phana Par Group, and the California Regional Multiple Listing Service.

Additional sponsors included: Aftermath Exterminating - Gillz Building Services, Inc. - PSAR YPN - Preferred Inspections - Mac Printing - Big Block Realty - Property ID - South Shore Appraisals - Navy Federal Credit Union - SD Realty Gals - Sam Calvano Home Loans - NixTermite - Old Republic Home Protection - Gardner Insurance Services - San Diego Estates - RanchoTed Hard Money Lending - Edward Jones - Farmers Insurance - Metro South RE Producers - Morrison Inspections - Fidelity National Home Warranty - Ooh La Lash & Beaut - Insight Photos and Elizabeth Ireland Photography.

________ PHOTOS FROM THE 2023 EVENT ________

 Event Entry Photos             Event Photos     a

Pacific Southwest Association of REALTORS



PSAR's mission is to empower Realtors.

Since 1928, the Pacific Southwest Association of REALTORS® has played a significant role in shaping the history, growth, and development of the Real Estate industry in San Diego County.


Topics: Announcements, Events, Leadership

Steve Whittington (1947-2023), 2002 Past President

Posted by Rick Griffin on Mar 24, 2023 4:00:00 PM

1994_Steve Whittington

The PSAR family is saddened to hear about the recent passing of Steve Whittington, who served as PSAR's East San Diego County Association of REALTORS® president in 2002. He passed away from a respiratory illness on March 8, 2023. He was 76.

Steve was born on Aug. 23, 1947, to Frank and Lorraine Whittington in Dubuque, Iowa. At age 3, the family moved to San Diego.

Steve was married to his wife Patti for 53 years. They both attended the same elementary school. Their friendship continued while attending Hilltop Junior High and Hilltop High School. They were married in 1970, the same year Steve graduated from San Diego State University with a degree in sociology. They raised a son and daughter.

Steve worked for Bank of America for several years before launching his real estate sales career, which began around 1987. In 1991, Steve opened Peerless Properties, a real estate sales office, and Peerless Property Management.

Steve believed in giving back to the community and supporting growth in the real estate industry, which led to his service as PSAR president. During Steve’s tenure as president, his daughter Amy worked part-time at PSAR as a receptionist.

Steve continued working in real estate until his retirement in 2010. During his retirement years, Steve enjoyed golfing, playing poker with close friends, and traveling with Patti.

Steve is survived by his wife Patti Whittington; daughter Amy Whittington; son Brent Whittington and his wife Kimjera Whittington; grandchildren Blake, Kendall, and Braxton; brother Randall Whittington and his wife Peggy Whittington; and sister Susan Whittington.

No memorial services are planned.

PSAR expresses our sincere condolences to the Whittington family at this time.

#  #  #


Topics: Announcements

Reclassifying Rural Properties for Wildfires Could Mean Higher Insurance

Posted by Rick Griffin on Jan 13, 2023 3:41:30 PM

Cal Fire is looking for public input on proposed changes.

insurance rates increase

The California Department of Forestry and Fire Protection, typically called CAL Fire, is updating its wildfire risk maps for rural, unincorporated areas throughout the state. It’s been 15 years since the maps were updated.

The updates have the potential for increasing the cost of homeowners insurance in those rural communities reclassified by CAL Fire as more susceptible to wildfires. Metropolitan cities and urban areas are not included in the current updates process.

The public is invited to comment and ask questions about updates to CAL Fire’s Wildfire Hazard Severity Zones (WHSZ) maps. The deadline for public comment is Feb. 3, 2023.

PSAR members are invited to visit a website and enter a property’s address on a map showing CAL Fire’s updates to WHSZ maps. Visit, then scroll to the bottom to find “FHSZ Viewer” and enter an address in the search bar.

You can also visit to compare proposed 2022 updates to WHSZ maps, compared to WHSZ maps used in 2007, the year when WHSZ maps were last updated. At this website, you can use a swipe tool to toggle between the maps from 2007 and 2022, and see how ratings for areas have been changed to moderate, high and very high risks.

A CAL Fire statement said fire scientists and wildfire mitigation experts have used science-based and field-tested models to assign a hazard score based on factors that influence fire likelihood and fire behavior. Factors include fire history, existing and potential fuel (natural vegetations), predicted flame length, blowing embers, terrain and typical fire weather for an area.

CAL Fire also said insurance companies, including insurance agents and brokers, have been involved throughout the process to ensure cooperation between all sectors to better support Californians.

These changes to wildfire ratings are expected to impact insurance rates, as well as eligibility. While California has a FAIR property insurance plan that provides basic insurance to individuals unable to get coverage, this coverage is considered a “temporary safety net” until the homeowner can obtain a traditional homeowners policy. Even then, homeowners may need to obtain additional insurance from another carrier to increase their coverage to an adequate level.

Written comments can be mailed to FHSZ Comments, California Dept. of Forestry and Fire Protection, P.O. Box 944246, Sacramento, CA 94244-2460.

Comments also can be emailed to Josh Black, San Diego’s contact for the WHSZ map updates program. Black can be reached at or (619) 609-3413.


PSAR's Mission is to empower Real Estate Professionals.

Since 1928, the Pacific Southwest Association of REALTORS® has played a significant role in shaping the history, growth and development of the Real Estate industry in San Diego County.

Topics: Announcements, Government Affairs


Posted by Rick Griffin on Jan 3, 2023 7:30:00 PM


The Pacific Southwest Association of REALTORS® (PSAR), a 4,000-member real estate trade group for San Diego-area REALTORS®, recently noted the 10-year anniversary of its merger between two San Diego regional REALTOR® associations, including the El Cajon-based East San Diego County Association of REALTORS® (ESDCAR) and the Chula Vista-based PSAR.

In June 2012, officials with ESDCAR and PSAR signed Articles of Incorporation between the two REALTOR® associations. Then, in August 2012, the California Secretary of State approved the merger followed by approval from the National Association of REALTORS® in September 2012. The year 2023 will be the 11th full calendar year for the merged REALTOR® association.

“During our first successful decade, we’ve demonstrated over and over how we’re better and stronger together,” said Rich D’Ascoli, CEO of PSAR. “We’re looking forward to the future and continuing to fulfill PSAR’s mission to empower real estate professionals throughout San Diego County.”

Founded in 1928, the Pacific Southwest Association of REALTORS® (PSAR) has played a significant role in shaping the history, growth, and development of the real estate industry in San Diego County. Today, PSAR offers educational training, advocacy, and other resources, including MLS services, lockboxes, signage, networking, and retail store, to its REALTOR® and affiliate members. PSAR operates service centers in Clairemont, El Cajon, and Chula Vista.


PSAR's Mission is to empower Real Estate Professionals.

Since 1928, the Pacific Southwest Association of REALTORS® has played a significant role in shaping the history, growth and development of the Real Estate industry in San Diego County.

Topics: Announcements, Government Affairs

2022 REALTOR®, Broker/Office Manager, Affiliate Of The Year and Service Award Nominations

Posted by Rick Griffin on Nov 18, 2022 5:31:11 PM


Call for Nominations!!!

Do you know a fantastic PSAR REALTOR®, Broker/Office Manager, or Affiliate? Now is the time to give them the recognition they deserve. Three other awards will also be presented at the R.E.A.L. Awards Event.  PSAR Distinguished Service Award, PSAR Community Service Award, and the PSAR Friend of the Industry Award.
Please take a few minutes to nominate your candidate(s).

You can use either of these two methods to nominate.


Nominations must be received by Friday, December 16, 2022.

PSAR shall recognize a REALTOR®, Broker, and Affiliate each year as well as the following three awards:

PSAR Distinguished Service Award. The ultimate recognition for the dedicated PSAR REALTOR® who has always set themselves apart as a leader. REALTORS® who receive the award have shown exceptionally meritorious service to PSAR for at least 10 years and have been recognized as local leaders whose performance and involvement in political, educational, and community activities have been extraordinary.  This award may or may not be granted every year because the bar is set that high.

PSAR  Community Service Award. Recognizes active REALTOR® members who are making an extraordinary impact on their community through volunteer work. Nominees are judged primarily on the level and impact of personal contribution. Nominees should have made a significant contribution of personal time, but contributions of money, materials, and other resources may also be considered by the awards task force as well.

PSAR Friend of the Industry Award.  This award is given to a non-Realtor.  It could be an Affiliate, it could be an elected official, or another non-member.  This is a special award that may or may not be given out every year.  This award is given to someone who has made considerable contributions in service to the industry over many years.
The staff will accept anonymous nominations from the Recognition Committee, the public, PSAR Members, and or PSAR Staff. The names of individuals making nominations will remain
secret. The number of nominations shall not create an advantage for nominees. Award winners may not be the sitting President of the Association and may not be past recipients of the specific award won.

The Recognition Committee will consist of The past recipient of REALTOR® of the Year, the Broker Manager of the Year and Affiliate of the Year, the Affiliate Director, members of the Association Council, the Chair of Professional Standards (if a PSAR Member), and the Chair of the Grievance Committee. Winners will be announced at our upcoming REAL Awards in  2023. At least one runner-up will be announced.


Pacific Southwest Association of REALTORS

PSAR's Mission is to empower Real Estate Professionals

Since 1928, the Pacific Southwest Association of REALTORS® has played a significant role in shaping the history, growth and development of the Real Estate industry in San Diego County.

Topics: Announcements, Events, Leadership

PSAR Voter Guide - Candidates for the 2022 General Election

Posted by PSAR Government Affairs on Nov 4, 2022 11:37:21 AM

Candidates for the 2022 General Election who are Pro Real Estate

Don't forget to vote by November 8th!
PSAR is a non-partisan organization. PSAR Members, and their clients, run the gamut of the political spectrum. As REALTORS® we unite to protect private property rights and promote homeownership. 

PSAR received requests to endorse in the races listed below. After vetting the positions of all of the candidates willing to submit answers to our questionnaire on issues that impact real estate, the committee determined that the following candidates are poised to protect private property rights and promote homeownership if elected:
 Nov 2022 both rows no spell check

PSAR's Mission is to empower Real Estate Professionals.

Since 1928, the Pacific Southwest Association of REALTORS® has played a significant role in shaping the history, growth and development of the Real Estate industry in San Diego County.

Topics: Announcements, Government Affairs

DRE Real Estate Fall Bulletin Released.

Posted by Communications on Nov 1, 2022 4:12:19 PM

The California Department of Real Estate released its fall bulletin.  Check out the highlights in this quarter's issue.

In this issue:

New Required CE Coursed Now Available. Licensees renewing for the frst time on or after January 1, 2023, complete a new two-hour course in implicit bias training and a revised three-hour course in fair housing that includes an interactive participatory component

The Important Role of Enforcement in Regulating California’s Real Estate Industry  DRE posts on its website summaries of the most serious enforcement actions taken against licensees, as well as other disciplinary actions. 

Licensees Urged to Protect Themselves from ID Theft Scam  DRE recently issued a statewide Consumer Alert

DRE Stats include a 5% reduction in licensees prior to last year.  5,202 Complaints received.  67,768 exams administered.

External Audit Stats on Property Management, Broker Escrow, Mortgage Loan, and Sales.  Given DRE’s number of auditors as compared to its licensee population, audit efforts in FY 2021-22 focused on brokers who handle a high volume of trust funds. Audit cases completed during the fiscal year revealed a troubling high incidence of trust fund shortages.

Legal Activity, Enforcement, Subdivisions, Communications, and a look forward.

Learn from a wealth of information and insight provided in the Fall Real Estate Bulletin.

Click Here

California DRE Fall Bulleting link


Topics: Announcements, Brokers/Managers, Industry

Think You Know the Rules? Take the CRMLS Compliance Quiz to Find Out!

Posted by Richard D'Ascoli on Nov 1, 2022 3:38:57 PM


IF YOU CAN'T AFFORD A $2,600 fine, PLEASE do help yourself and understand the MLS rules. PSAR doesn't have any power when it comes to CRMLS fines.  The rules are made by REALTORS who serve on the CRMLS Board of Directors.

Think you know the rules? Take this Compliance Quiz.

Take the Quiz!

If you get less than 100%, think about taking some training.

It is important that you understand top MLS violations and avoid costly fines. By taking this Top Violations Overview training, you will be educated on CRMLS Rules & Regulations and fines, the CRMLS Citation Policy, and a whole lot more.

Register for Training
Looking for other training material and videos?  Look here.


PSAR's Mission is to empower Real Estate Professionals

Since 1928, the Pacific Southwest Association of REALTORS® has played a significant role in shaping the history, growth, and development of the Real Estate industry in San Diego County.

Topics: Announcements, Industry

Over 55, Disabled, or Victim, Can Now Save On Property taxes.

Posted by Communications on Oct 21, 2022 2:47:00 PM

Many owners who want to move within California can now transfer their lower property tax base from one property to another, anywhere in the state, The tax base transfer can save owners tens of thousands of dollars or more in taxes. 

Under Proposition 13, a home is normally appraised at its full market value at the time it is purchased. This program allows the taxable value on the original home to be transferred to the replacement home thereby preventing an increase in property tax.

The program befits owners who meet the qualifications listed here.

Homeowners Age 55+ If you're a senior, retiree, or older homeowner who feels trapped in a home that no longer fits your needs.

People With Severe Disabilities  If you live with a severe or permanent disability.

Victims of Wildfire & Natural Disasters
If you are one of the tens of thousands of Californians whose family home has been destroyed or substantially damaged by wildfire.

The new law called Proposition 19 makes it easier for you to move to another home without incurring a property tax hike.* 

Explainer Video Prepared by San Diego Chief Deputy Assessor, Jordan Marks,
and produced by the PSAR.

See the California Board of Equalization Prop 19 information page for additional details about filing checklists, guidelines, rulemaking, frequently asked questions, related legislation, deadlines, forms requirements, types of relief, intergenerational transfer exclusions, additional resources, and general property tax information.

Filing forms for Seniors and the Disabled may be found here. See the tabs "Forms"

* Always check with your tax professional to verify your particular situation prior to making financial decisions.


PSAR's mission is to empower real estate professionals.

Since 1928, the Pacific Southwest Association of REALTORS® has played a significant role in shaping the history, growth & development of the Real Estate industry in San Diego County.

Topics: Education, Announcements, Industry