By PSAR Broker & REALTOR® Joe Garzanelli
Brokers are wired for achievement. But, it’s not easy being a broker. We get busy. We get overwhelmed. And we can need to constantly remember to keep the main thing the main thing.
No broker wants to be seen as a “flash-in-the-pan,” short-timer with lots of fanfare that soon fizzles. However, only over time, the true value of a broker as a leader can be made clear.
I’ve been a broker for more than 40 years, and I’ve been in real estate for 50 years. So, what would I consider as important leadership traits for successful brokers and all other real estate professionals? Here are a few traits I’ve learned along the way:
- Brokers are continual learners.
The world is always evolving. Because of technology, things are changing fast. And, what makes a successful broker today will not keep him or her as a successful broker tomorrow. So, the most successful brokers are consistent learners. Learning is the lifestyle of leadership. They never rest on their laurels; rather, they are continually getting smarter and updating their skills. The moment you stop learning is when you stop leading. The moment you think you know it all you’re dead in the water. The cliché is true that you either make dust or you’ll eat dust.
- A broker’s work ethic is on display.
Everyone in the brokerage can clearly see a successful broker’s strong work ethic. They are willing to do whatever is necessary to get the job done. While others live to avoid pain, a successful broker will do the things others are unwilling to do. And, hard work is the foundation of their success. They are never satisfied because there’s always something they can do better. Plus, they learn the entire business, not just their position.
- Resilience and persistence is a broker’s middle names.
The most successful brokers are leaders who have persisted in their profession long after others would have given up. Resilience is the ability to bounce back and recover from loss, failure, stress or disappointment. It’s the ability to keep going. The best brokers understand that success is sometimes three steps forward and two steps backwards. Nobody goes through life with an unbroken chain of successes. Everybody has failures and mistakes. We all embarrass ourselves. We all have pain. We all have problems. We all have pressures. But, the people who make it in life have endurance, resilience and persistence.
- The best brokers surround themselves with excellence.
The best brokers are transparent and willing to be open about their strengths and weaknesses. They know how to prioritize their activities and play to their own strengths to achieve maximum results. Plus, they’re not afraid to seek assistance because everyone has something to contribute. They’re smart enough to realize that you can’t become the best version of yourself without a little help along the way. They never claim to have it all together in every area. So, they recruit to their team both talented younger people and veteran professionals who add different perspectives and help the overall organization. The perspective of those who see the world differently can add something indispensable to your brokerage.
- The best brokers are humble leaders.
Successful brokers experience trials, endure failures and know what it’s like to be last and hungry. In those times, they learn humility and accept the fact that earning respect is a process. So, when their moment of breakout leadership eventually arrives, they accept the rewards of recognition with humility and gratitude, not pride. They enjoy sharing the credit.