2019 theme, `Salute to Service’ involves you

Posted by Rick Griffin on Feb 1, 2019 4:57:52 PM

Robert Calloway (2) (1)As you may recall, this year’s 2019 theme for PSAR is “Salute to Service.” I can honestly say that service has been my life. For 26 years of my life, I spent serving in the U.S. Navy. After my military career, as part my service to my real estate clients, it was my commitment to service that led to me to serve as founding president in July 2013 of the San Diego chapter of the Veterans Association of Real Estate Professionals (VAREP). Now, I am privileged to serve as your 2019 PSAR President.

 I would like to encourage all of you to experience greater rewards and benefits of PSAR membership, as well as a sense of satisfaction, by participating and serving in and on a PSAR committee or event!!!

 However, here’s a personal, straight-from-the-shoulder admission: I have learned that nothing is more refreshing than to serve and giveback, also by getting involved. It’s your attitude that is most important. There’s something very authentic in participating with the desire to help others: Nothing to prove; nothing to lose.

 I love the fact that so many of our PSAR members serve on a committee or at various PSAR events embody integrity and absolute honesty. Honesty has a beautiful and refreshing simplicity about it. No ulterior motives, no hidden meanings, an absence of hypocrisy and duplicity. I’ve seen their servant-hearted leadership. When real integrity characterizes our lives, then there is no need to manipulate others.

 So, let me encourage you to get involved by volunteering and serving on a PSAR committee. Don’t just show-up, volunteer. Find your passions, utilize your strengths, be a participant, not just an observer, and you will get more out of PSAR. You will develop your skills, advance your career and the experience will be rewarding to you both personally and professionally. While no one is capable of doing everything, everyone is capable of doing something. However, all of us can extend the reach of PSAR by building relationships and spreading the word about the many benefits PSAR offers.

 PSAR’s mission is to empower our members. Our mission statement states: “We empower our members to flourish while being accountable to each other, our clients and our community.” Our members are self-empowered to take control of their own destiny and careers.

 So, join me in collaboration as we work together and commit ourselves to increase business and leadership opportunities and foster relationships for the future. Together, let’s send one very clear, strong, unmistakable message that we are here to build business networks and community, share resources and experiences, develop professionally through educational opportunities, contribute to economic development and leverage influence in the real estate industry’s future. Thanks for being a committed member to PSAR.

Topics: Leadership

Hands-On zipForm® plus Training

Posted by Joyce Evans on Jan 31, 2019 10:55:30 AM

zipformstraininggraphic-websiteGain the knowledge you need to maximize zipForm® Plus to complete contracts and manage transactions.

Practice with the new and updated interface and new tools designed to save time and protect you from mistakes.

Discover features such as Templates, MLS Connect, Photos, and adding non-C.A.R. docs to your transaction, clause manager, and more...

Thursday, February 21st.  2 locations and times to choose from below.

Cost: FREE for PSAR Members 
$20 Non Members

11:00 AM - 1:00 PM
880 Canarios Ct, Ste. 100, Chula Vista, CA 91910

2:30 pm - 4:30 PM
1150 Broadway, Ste. 100, El Cajon, CA 92021

Instructor Jackson Beaudelaire, C.A.R. Product Coordinator 

Instructor Jackson Beaudelaire is a zipForm® Product Coordinator at the California Association of Realtors in Los Angeles. Previously, he was a full time Realtor® in Los Angeles for 10 years. He specialized in Commercial Apartment Building sales as well as Residential New Development.
C.A.R. is a statewide trade organization with more than 180,000 members dedicated to the advancement of professionalism in real estate.

Topics: Education, Technology

An Agent's sucess starts with a solid beginning.

Posted by Joyce Evans on Jan 28, 2019 1:01:06 PM

Agent EssentialsParagon Agent Essentials

This course will provide you with an overview and solid foundation on how to use the CRMLS Paragon platform. Whether you are a new real estate professional, or getting back into the business, this course is a great place to start.

Here's what you'll learn:
• What’s on the Home Page
• How to set up your email signature, photos, and message
• How to create, save, print, and email basic property searches

The cost to take this class is FREE. PSAR is offering this training in three locations and dates. See below:

Thursday, February 14, 2019; 1 PM - 3 PM
PSAR Central, 4340 Genesee Ave., #203, San Diego, CA 92117

Wednesday, February 20th,  1 PM - 3 PM
PSAR East County, 1150 Broadway, #100, El Cajon, CA 92021

Tuesday, February 26th,  1 PM - 3 PM
PSAR South County, 880 Canarios Ct. #100, Chula Vista, CA 91910

Topics: Education

Simplify your customer relationship management!

Posted by Joyce Evans on Jan 28, 2019 12:44:38 PM

Lion Desk-eventbriteLionDesk CRM Training

A simple, integrated customer relationship management (CRM) tool designed for real estate professionals that helps you manage contacts and automate follow-up all in one central hub.

Here's what you'll learn:

• How to collect, route, and follow up on leads
• How to automate follow-up reminders
• How to send direct communication to clients, including emails and texts
• How to integrate with other CRMLS products like Cloud CMA, ShowingTime, and Remine

The cost to take this class is FREE. PSAR is offering this training in three locations and dates. See below:

Thursday, February 14th, 10 AM - 11 AM
PSAR Central, 4340 Genesee Ave., #203, San Diego, CA 92117

Wednesday, February 20th, 10 AM - 11 AM
PSAR East County, 1150 Broadway, #100, El Cajon, CA 92021

Tuesday, February 26th, 10 AM - 11 AM
PSAR South County, 880 Canarios Ct., #100, Chula Vista, CA 91910

Topics: Education

Maximize your farming efforts! Minimize your search time!

Posted by Joyce Evans on Jan 28, 2019 12:21:44 PM


Remine is a powerful tool combining visualization of in-depth property data with predictive analytics. Here's what you will learn in this training:

  • Remine enriches the information you see in your MLS front end Buyers’ agents can quickly submit a request.
  • Search for advanced data fields to improve your farming.
  • Build your own property tracking databases in Remine
  • Make the most of Remine’s predictive analytics features

The cost to take this class is FREE. PSAR is offering this training in three locations and dates. See below:

February 14th, 11:00 AM - 12:00 PM
PSAR Central, 4340 Genesee Ave., #203, San Diego CA. 92117

February 20th, 11:00 AM - 12:00 PM
PSAR East County, 1150 Broadway, Ste. 100, El Cajon, CA 92021

February 26th, 11:00 AM - 12:00 PM
PSAR South County, 880 Canarios Ct., Ste. 100, El Cajon, CA 91910

Topics: Industry, Market Information, Education

Cautious buyers causing housing market’s downward trend, says C.A.R.

Posted by Rick Griffin on Jan 25, 2019 2:43:43 PM
Ave_days_on_Market_Med_price-4California home sales declined for the eighth straight month in December 2018, according to the latest housing market report for home sales and prices from the California Association of REALTORS® (C.A.R). The year finished with fewer sales for 2018 for the first time in four years. For the year as a whole, sales statewide were down 5.2 percent from 2017.

December’s sales figure was down 2.4 percent from the revised 381,400 level in November and down 11.6 percent from sales in December 2017 of 420,960. December marked the fifth month in a row that sales were below 400,000 and the lowest level of sales sold since January 2015.

Sales in San Diego in December 2018 were 7.4 percent lower compared to November 2018, and down 14.7 percent from December 2017.

“The housing market continued to shift in December and drift downward as sales have fallen double digits for the past three out of four months,” said C.A.R. President Jared Martin. “This trend is expected to continue, as buyers remain cautious about the murky housing market outlook due primarily to the volatility in the financial markets and uncertainty in the economic and political arenas.

“Additionally, housing markets in and around the wildfire areas have been exhibiting unusual patterns that could remain unsettled for the next few months. The impact, however, is confined mostly within the region and should not have a noticeable effect in the housing market at the state level.”

C.A.R. said the statewide median home price in December 2018 was $557,600, which was up 0.5 percent from $554,760 in November 2018 and up 1.5 percent from a revised $549,550 in December 2017. The statewide median home price for the year as a whole was $570,010, up 6.0 percent from $537,860 in 2017.

In San Diego, the median home price in December 2018 was $618,500, which was 1.2 percent lower than the $626,000 figure for November 2018 and 2.2 percent higher than the $605,000 figure for December 2017.

Closed escrow sales of existing, single-family detached homes in California totaled a seasonally adjusted annualized rate of 372,260 units in December 2018, according to information collected by C.A.R. from more than 90 local REALTOR® associations and MLSs statewide. The statewide annualized sales figure represents what would be the total number of homes sold during 2018 if sales maintained the December pace throughout the year. It is adjusted to account for seasonal factors that typically influence home sales.

“California’s housing market in 2018 was hindered by endlessly rising home prices and interest rate hikes, which combined to erode housing affordability and hamper home sales,” said C.A.R. Senior Vice President and Chief Economist Leslie Appleton-Young. “As a result, while the statewide median home price surpassed its previous peak and set a new record in 2018, annual home sales fell for the first time in four years to a preliminary 402,750 closed escrows in California, down from 2017’s pace of 424,890.

“In the coming months, we expect a brief hiccup in sales as the government shutdown temporarily delays closings due to interruptions in IRS income verification or the processing of HUD, VA and USDA loans,” said Appleton-Young.

Other key points from C.A.R.’s December 2018 resale housing report included:
  • The median number of days it took to sell a California single-family home rose from 25 days in December 2017 to 32 days in December 2018. Meanwhile, in San Diego County, the median number of days a home remained unsold on the market was 27 days in December 2018, compared to 22 days in November 2018 and 18 days in December 2017.
  • Statewide active listings rose for the ninth consecutive month after nearly three straight years of declines, increasing 30.6 percent from the previous year. All major regions recorded an increase in active listings, with the Bay Area posting the highest increase at 65 percent, followed by Southern California (34 percent), Central Valley (24 percent) and the Central Coast (12 percent).
  • The Unsold Inventory Index, which is a ratio of inventory over sales, increased year-to-year from 2.5 months in December 2017 to 3.5 months in December 2018. The index measures the number of months it would take to sell the supply of homes on the market at the current sales rate.
  • On a regionwide, non-seasonally adjusted basis, sales dropped double-digits on a year-over-year basis in the San Francisco Bay Area, the Central Coast, Central Valley and Southern California regions, with the Central Coast dropping the most at 24.9 percent.
  • Thirty-nine of the 51 counties reported by C.A.R. posted a sales decline in December with an average year-over-year sales decline of 20 percent. Thirty-four counties recorded double-digit sales drops on an annual basis, and 10 counties experienced an increase in sales from a year ago.
  • The 30-year, fixed-mortgage interest rate averaged 4.64 percent in December, up from 3.95 percent in December 2017, according to Freddie Mac. The five-year, adjustable mortgage interest rate also increased in December to an average of 4.02 percent from 3.39 from December 2017.

In other recent real estate and economic news, according to news reports:

  • A new Zillow survey found that 27 percent of new homes in San Diego County experienced some price reduction in the fourth quarter, a 5 percent increase from the first quarter of 2018. Nationally, Zillow found that 25 percent of new homes experienced a price reduction in the fourth quarter, compared with 19.2 percent of homes in the first quarter of last year. Zillow said home shoppers nationwide may be able to find a better deal on a new home now than they could a year ago. Price cuts were more common in the fourth quarter than in the first quarter of last year, Zillow reported.
  • CoreLogic recently reported that San Diego home prices were up 1.1 percent in November, after two months of decline. The real estate tracking company also said the median price in November was $565,000, which was $18,000 less than an all-time peak reached in August. 2018.
  • The national economy is cooling but whether a recession is around the corner and how much a slowdown would affect the San Diego area is still an open question, according to local economists who met at the annual San Diego County Economic Roundtable at USD.
  • San Diego County is one of the least affordable places to live in America, and renters know it. In 2017, 57 percent of the county’s renters were considered burdened by their housing costs, meaning they spent 30 percent or more of their income on rent and utilities. The figures come from data recently released by the Census Bureau’s American Community Survey. The problem is even worse for the 28 percent of renters in the county who spent more than half their income on rent and utilities in 2017. People with higher rent burdens are more likely to skip doctor appointments and avoid paying for medications, and they are less likely to save money.
  • Demand for rental apartments has reached near record highs in San Diego, according to RealPage, a national property management and software company. San Diego was among 17 metro markets where apartment occupancy rates were at their highest in the third quarter of 2018, higher than they’ve been in the past 15 to 20 years. Occupancy rates in San Diego were the highest they’ve been in about 15 years, the company said.
  • A new survey suggests a general dissatisfaction with the way things are going in California, mixed with politics to create a highly toxic brew. According to Competitive Edge’s recent poll of 806 likely voters, 15 percent of voters are seriously considering leaving and another 13 percent are giving it some thought.
  • According to a recent survey from the Public Policy Institute of California, the 60 percent of respondents identified as likely voters are predicting that children growing up today in California will face a bleaker financial furniture than their parents. Sixty-seven percent of respondents said that the state was divided into haves and have-nots, and 45 percent considered themselves have-nots.
  • San Diego County’s job market finished 2018 on a strong note. The local non-adjusted unemployment rate remained at a historic low of 3.2 percent in December, according to the California Employment Development Department. That’s unchanged from a revised 3.2 percent in November and below the 3.3 percent rate a year ago. The county lost 1,500 net positions in December. But year-over-year, payrolls added 28,400, up 1.9 percent.

Topics: Industry, Market Information

Renew your DRE License!

Posted by Joyce Evans on Jan 24, 2019 3:37:31 PM

BRE-renewal-BlogDuane Gomer's CalDRE License Renewal and Group Review

Satisfies the requirements for license renewals for all Salespersons and Brokers.


Friday, February 8, 2019; Registration 8:45 AM; Review 9:00 AM - 12:30 PM

PSAR South County, 880 Canarios Ct.,  Chula Vista, CA 91910

Cost: PSAR Members $89; Non Members $109
  REGISTER HERE   or call PSAR at 619-421-7811


  • Three hour courses of Agency, Ethics, Trust Funds, Fair Housing, Risk Management and Management & Supervision course
  • Consumer Protection and Consumer Server courses via downloadable PDF files
  • Optional review to prepare to take the easy exams
  • Instructions to take the exams online

Once you register you will receive your PDF file from Duane Gomer. Please provide your email address and DRE license when registering. DRE Regulations state that you may take no more than 15 hours of exams in a 24 hour period and start testing 5 days after the receipt of your study materials.

Anyone who fails an exam can take a second test at no cost any time within one year from date of registration or take the class again at no cost. Courses are for all licensees. These courses are approved for Continuing Education Credit by the California Department of Real Estate. However, this approval does not constitute an endorsement of the view or options which are expressed by the course sponsor, instructor, author or lecturers. DRE Vendor #0054.

Duane Gomer Seminars is a Real Estate, Notary, and MLO education school, one of the most recognized schools in the California real estate industry since 1978. Duane Gomer, Inc. specializes in helping people obtain their California real estate salesperson and broker Licenses. Duane Gomer makes it easy, convenient and affordable offering correspondence real estate continuing education courses.

Topics: Salesperson license renewal, Education

Appy New Year!

Posted by Joyce Evans on Jan 24, 2019 1:42:13 PM

TechLL blogjpgLearn how to use your new gadgets and apps from Christmas

PSAR Tech Committee Lunch & Learn

Wednesday, January 30, 2019, 11:30 AM - 1:00 PM
PSAR East County,
1150 Broadway, Ste. 100 
El Cajon, CA 92021

COST: FREE -   REGISTER HERE    Lunch will be provided

  • Bring in all your brand new digital devices, and gadgets and learn how to use them
  • Overview of RPR Mobile (Realtors Property Resource)
  • Overview of CAM Scan
  • This class will be one hour of demonstration followed by 1/2 hour of hands-on Q&A.
  • Laptop or another mobile device
  • Paper & pen to take notes
  • Questions for discussion

Topics: Technology, Education

Jan Farley, 2018 PSAR President: ‘Hello, Goodbye.’

Posted by Rick Griffin on Jan 18, 2019 1:05:49 PM
Jan Farley BlogAs many of you know, since I’m a singer in a band, I’m a big fan of the Beatles. And, there’s a famous Beatles song called “Hello, Goodbye.” Written by John Lennon and Paul McCartney, the song was recorded at the Abbey Road Studios in October 1967. The lyrics include the words: “You say goodbye, and I say hello, hello, hello.”

In a number of ways, “Hello, Goodbye” describes my sentiments after serving as your 2018 PSAR President. I’m saying “goodbye” after a fantastic year. It was a terrific experience serving as your President. I am so proud of several major accomplishments achieved during 2018.

In 2018, I believe we better united our two Districts, both East and South. Plus, soon to open will be a new central location service center. A Grand Opening Celebration will be held for the new PSAR Central Service Center at 10 a.m., this Wednesday, Jan. 23. I hope all of you can join us for networking, refreshments and a ribbon cutting ceremony photo opportunity at the new office located at the Liberty Park Plaza, 4340 Genesee Ave., Suite #203, San Diego, 92117. The new Service Center in the Clairemont Mesa area is located on the back side (the west side) of a two-story office building, above Gymboree. The first 100 REALTORS® in attendance receive free “Sold” rider courtesy of California Signs & Marketing.

Also in 2018, we made a bold move to bring our members the California Regional Multiple Listing Service (CRMLS), which gave us access to a statewide MLS. CRMLS means PSAR subscribers have access to an industry-leading MLS platform where 143,000 agents share listing information with one another.

Also in 2018, we settled a lawsuit over the MLS with another Association. The settlement covering all outstanding litigation will be beneficial to all San Diego County REALTORS®.

I especially want to thank the entire PSAR board for being wise and bold this year in making all these changes. And, I’m doubly grateful to our members for supporting the PSAR board.

I was thinking the other day about the difference between mediocrity and excellence. Is it luck, skill or education? Is it hard work, midnight oil, elbow grease and initiative? I’m now at a place in life where I think the difference between mediocrity and excellence boils down to one primary factor: Execution.

Let me explain: Having a dream is great, but working on the dream is what matters. Seeing opportunities is helpful, but seizing them is what takes you to new levels. All too often, I will share with people about the importance of a strategy and a plan for growth and improvement. Unfortunately, the conversation often ends with something like, “Yeah, I really should do that...” And then, nothing, perhaps because of fear, skepticism or procrastination. So, my new prayer for 2019 is, “God, give me a bias toward action and to do what I know is right without delay or hesitation.”

I can’t recall exactly where I found this quote, but I have it on my board at the office and at home: “Success is doing what you don’t want to do, when you don’t want to do it, at the highest level.” Sometimes I find that when I don’t want to do something or go somewhere, after I make myself do it, then I realize that it was something that I wouldn’t have wanted to miss, or it turned out that a great connection was made. So, in 2019, I’m trying to change from “I don’t want to” into “I am going to.”

Just like the Beatles song says, in a manner of speaking, I’m saying “Goodbye” as PSAR President. However, on the other hand, I’m saying “Hello” to many new and exciting opportunities to serve our industry as a past Association president.

Truly, we work in a marvelous profession that is making such a positive difference in our society and culture. The extent of our selfless contributions to hundreds of thousands of families is incalculable. As REALTORS®, we work at a stressful and exhausting job that includes grueling experiences with inexperienced clients facing affordability and financing challenges and the largest purchase of their lives. Our long work hours can test our levels of patience, creativity and resiliency. But, after all the escrow papers are signed and the transaction is closed, we can realize a tremendous sense of “job-well-done” pride, plus reward and satisfaction because we made a dream come true for our client.

As we begin 2019, let me convey my personal wishes to you for a successful, prosperous and enjoyable year. Here are some wise words from T.D. Jakes: “Living in the rhythm of where you are and preparing for your next season does not necessarily mean keeping your winter coat handy just because it’s January. You must be adaptable and ready to seize an opportunity when it comes your way. You must know when to hibernate and stay away from last year’s spring fling and when to risk blazing your own trail along uncharted territory. You need to ask yourself if a particular harvest is worth investing so much of your energy to produce. You must pay attention to when you need rest and when it’s worthwhile to push yourself through the tired barrier in order to accomplish your goal.”

In 2019, may your hard work reap tremendous rewards as a result of excellent customer service throughout this coming year. May your circle of influence grow as you develop and nurture relationships with other agents resulting in business deals for all parties involved. May you take advantage of our Association’s excellent educational opportunities and resources because PSAR empowers its members to flourish. I hope your efforts provide you with a great earning potential, a path to financial freedom and the personal fulfillment of helping people with major life milestones involving their real estate needs. Have a great 2019!

Topics: Leadership

C.A.R. 2019 Housing Forecast

Posted by Joyce Evans on Jan 17, 2019 2:40:17 PM

OscarWcolorHelp your clients by gaining the knowledge you need on the 2019 real estate housing market.

Presented by C.A.R. Senior Economist Oscar Wei. 

Wednesday, February 6, 2019, 11:30 AM* - 1:00 PM
(*Lunch starts at 11:30 AM and the presentation starts at 12:00 PM)

Seats are limited.

PSAR East County, 1150 Broadway, Ste. 100, El Cajon, CA 92021
COST: (Lunch included), Members: $5.00, Non-Members:$10.00

Oscar Wei is the Senior Economist for the CALIFORNIA ASSOCIATION OF REALTORS® (C.A.R.). Wei analyzes housing market conditions, consumer behavior, and public policy issues through the use of transactional data and survey research studies conducted by C.A.R. He assumes the managerial responsibility of data mining and analyzing housing market statistics released to the public on a regular basis.

Oscar’s areas of expertise are:

  • Economic and Policy Analysis
  • Housing Markets: U.S., CA, Local/Regional
  • Analytics in real estate finance
  • Consumer research in real estate
  • Trends identification
  • Housing market forecast
  • Survey planning

Oscar earned a Bachelor of Science Degree in Economics from the University of California, Berkeley and a Master of Science Degree in Economics from the California State Polytechnic University, Pomona.

Oscar contributes frequently to C.A.R’s market analysis articles, Housing Matters blog, and Market Snapshot, and has written on topics like housing supply, distressed sales, housing tax policy, housing affordability, and many other subjects relevant to the real estate industry.

Thank you to our sponsors:

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Topics: Industry, Market Information, Events, Education