Leslie, Luis, and Angelo Peraza exemplify the philosophy of "giving where you live." For the Perazas, real estate is about more than just transactions; it is about building a foundation for a stronger, more connected community. Over the years, they have become a staple of local support, consistently showing up for their neighbors with a level of dedication that spans all seasons and reaches into the most vital corners of civic life. Their collaborative spirit and tireless work ethic are helping build a more compassionate and resilient "Finest City" for everyone.

Their multifaceted influence is felt deeply within local youth programs and social services alike. By supporting the Park View Little League, they help provide a safe and empowering environment for local children to learn the values of teamwork, discipline, and sportsmanship, understanding that investing in the youth is the most direct way to secure a bright future for the region. Beyond the ballfield, the Perazas extend their reach into the foster care system, providing a compassionate hand and a voice for children and families navigating complex life transitions.

This commitment to service shines particularly bright during the holiday season, where the Perazas turn their professional office into a hub of local philanthropy. Every autumn, the team spearheads an extensive annual Thanksgiving food drive to fight food insecurity, ensuring that local families can gather around a full table with dignity. By seamlessly weaving their professional success with a deep-seated sense of social responsibility, the Perazas are doing far more than selling homes; they are fostering a lasting culture of kindness and care.

Learn more about the PSAR Good Neighbor Award and submit nominations HERE

PSAR Board of Directors & CAR Director 2027 / 2028 Nominations

What is the ideal profile of an Officer or Director?

• An experienced agent or broker manager who will represent PSAR's members.
• Has specific skills that will help our organization be more relevant in today's marketplace
• A desire to “give back” to the REALTOR® community 
• Has the ability to guide others in developing their leadership capabilities
• A community volunteer who inspires others to contribute their time as well
• A strong belief in PSAR and the willingness to contribute to its greater success

As a PSAR director, you will have the opportunity to work with influential and highly capable industry and community leaders. Board members are the face of the organization and are industry leaders as well.  Our Board members expand their network, grow in professional stature, and influence initiatives that empower REALTORS®.  Join an elite team of real estate leaders and be a difference-maker in your Association.

Becoming an Officer or Director.

PSAR's Nominating Committee is seeking nominees for:

• President-Elect
• Secretary/Treasurer
• Director (There are 5 Director positions available)
  
  Deadline for Submission of Nomination: May 1st (5 PM). Send the nomination forms to ceo@psar.org. 

______________________________________________________________

 

Are you interested in becoming a Director of the California Association of REALTORS^® representing PSAR in 2027?

• Are you active in the Real Estate industry?
• Are you a successful agent, manager, or Broker/Owner?
• Are you active in residential resale, commercial sales, or property management?
• Have you served at least one year on a PSAR committee?
  
  This is an opportunity to leverage your knowledge and experience to make a difference!
  
  Deadline for Submission of nomination: May 1st (5 PM). Send the nomination forms to ceo@psar.org. 

 

The Pacific Southwest Association of REALTORS® mourns the passing of Gary Lee Nordstrom, a cherished member, leader, and friend to our association and the broader San Diego real estate community.

 Gary passed away peacefully on April 8, 2026, at the age of 79, surrounded by his loving family.

Before entering real estate, Gary served his country in the United States Army as a member of the 1st Cavalry Division, and then built a distinguished 35-year career as a Sears Executive. He managed stores across multiple states, with regional responsibilities based out of offices in Scottsdale, Arizona, and Irvine, California. The discipline, integrity, and genuine warmth he developed through those years followed him into everything he did afterward.

Gary joined his wife, Gail, in real estate after retiring from Sears in 2002. Together as certified relocation specialists and co-founders of The Nordstrom Team at McMillin Realty, and later Berkshire Hathaway Home Services, they served San Diego-area clients with professionalism and heart. Those who worked alongside Gary will remember what he brought to a broker open house. He had a rare gift for building excitement around a property, generating buzz and turnout that most agents couldn't come close to matching.

Gary was an active contributor to PSAR's Budget and Finance Committee before being elected Vice President of the Association, a term he served from 2012 to 2014. When elected, Gary spoke to what the role meant to him: "I'm thrilled to be able to put my commitment, knowledge, and connections to work for my fellow REALTORS® while helping promote the South County as a great place to live, work, and play."

PSAR CEO Rich D'Ascoli shares: "Gary stepped up to serve as Vice President shortly after I came on board as CEO. His business background and deep understanding of non-profit operations were genuinely invaluable to our members and me during those early years. He also played an instrumental role in bringing ESDCAR and PSAR together in our 2012 merger. Gary was always the calm, experienced voice of reason in the room, and the organization was better for it."

Gary was also the driving force behind the Veterans Wall of Honor, formerly displayed outside the PSAR conference room, created alongside Jim Thompson. It stood for many years as a fitting reflection of the respect Gary held for those who served.

In his later years, Gary reflected warmly on what he witnessed at PSAR: "It's a real joy to see the Association mature into a top-notch, full-service organization. I'm impressed with its effectiveness and professionalism."

His commitment to community reached far and wide. Gary served as President of the Chula Vista Chamber of Commerce, chaired the board of the South Bay Family YMCA, served on the boards of advisors for Scripps Mercy Hospital in Chula Vista and United Way of South County, served on the state board of directors for the American Cancer Society, and was an active member of the Mission Hills Town Council. He also served on the Chula Vista Planning Commission, the Chula Vista Growth Management Oversight Commission, and the Southwestern College Foundation. He was an active member of both the California Association of REALTORS® and the National Association of REALTORS®.

 He is survived by the love of his life, Gail, with whom he shared 45 years of marriage; daughters Nicole Soares (Roger)
and Kelly Nordstrom; son Paul Nordstrom (fiancée Danielle Smith); and grandchildren Isabella and Samuel, who brought him tremendous pride and joy.

Arrangements for a celebration of life are forthcoming. This post will be updated with service details as they become available.

Gary was one of the kindest, most giving people to ever walk through our doors. He will be deeply missed.

 

 

Get the 411 on coastal deals as they’re being discussed! Whether you’re working in Clairemont, Pacific Beach, La Jolla, or the surrounding areas, gain the inside track by attending the new Central Coastal Connection.

On April 10th, a new hub for marketing listings and area insight launches in Central San Diego. It features forums designed to help REALTORS® do more business in the San Diego Central Coastal corridor. No run-on monologs – just the data, conversations, properties, and insider info you need to win more business. Block an hour on Friday mornings for Central Coastal Connection and share the experience!

Stop Guessing. Start Scaling.

The Central Coastal Connection kicks off Phase I with three Friday sessions hosted by Ray Fraser and Martha Garcia Duraiswamy that will put you in front of the pack:

We’ll see you at the PSAR Clairemont Office (4340 Genesee Ave. #203, San Diego, CA 92117) each Friday from 9:00 am - 10:00 am. Want to claim local central coastal dominance? Here’s where you start!

Target Areas: Bay Ho, Clairemont, La Jolla, Linda Vista, Mission Beach, Mission Hills, Ocean Beach, Pacific Beach, and Point Loma.

In Phase II, the Central Coastal Connection will add property pitches followed by broker open houses for agents to tour the area's inventory.

*The Central Coastal Connection is open to all REALTORS® (from any association) as well as Affiliates. No registration or cost is required.

 

 *Located on the second floor. Please enter through the rear entrance of the building.
Signage will direct you to the correct room.

 

The latest update features new widgets, updated email layouts, and other enhancements to Paragon and Paragon Connect.

             

 

Sharing Listings

In Paragon Connect, there are two options to share a listing:

1. Share with public
   This option uses CollabLink to share listings with the same public-safe options as before. It includes a reminder to users that it only displays publicly permitted fields.

1. Share with members

This new section is designed for sharing with other authorized Paragon Connect users. Features include:

• Email
  Send listing reports directly to other agents. Emails sent this way include a Lookup button in the recipient fields (To, CC, and BCC), support selecting one or more agents, and will appear in the Message History for both the sender and related member.
• Copy Link
  Automatically copy a link to share the Paragon Connect detail view of the listing(s). A confirmation message will appear after copying.

New Widget – Sell Side Tracking

The new Sell Side Tracker widget monitors buyer interest and activity. Add up to three Sell Side Tracker widgets per listing on the dashboard.

The widget tracks:

• Contact: Assigned contact for the listing
• Status: Current listing status
• Days on Market: How long the property has been active
• Possible/Rejected/Undecided: Buyer interest indicators
• Total Agent Views: Number of times the agent viewed the listing
• Unique Agent Views: Individual unique agent views
• Total Client Views: Total consumer views
• Unique Client Views: Individual unique consumer views
• Recommended: Number of times the listing was recommended
• Open Houses: Scheduled open house count
• Tours: Number of property tours scheduled
• Agent Comments: Number of times an agent commented on the listing
• Buyer Comments: Number of times a buyer commented on the listing
• Shares via Email: Number of times the listing was shared via email
• Shares via Facebook: Number of times the listing was shared on Facebook
• Showing Requests: Number of requested showings

The Sell Side Tracker widget refreshes every 24 hours. Green + indicators highlight new activity.

 

Redesigned Listing Thumbnail Results

Use the updated thumbnail cards to see more details and listings on the results page.

Unpublished Listings

Scan and manage multiple listings with the new thumbnail layout.

 

Published Listings

Maintain listings more easily with the enhanced published listing thumbnails.

Thumbnails include:

• Seller Contact Management: Assign or unassign a seller contact
• Quick Access Buttons: Launch the listing insights report, edit option, and media gallery directly from the thumbnail photo

 

Option to Disable Help Tips

Disable help tips from the overflow menu during listing maintenance.

 

Listing Form Container Behavior

The listing form now expands all containers automatically. Use the search bar to move up specific fields to the top of the page.

 

Simplified Filtering for Published Listings

Use the listing filter to search and filter specific listings based on select criteria.

Copying Unpublished Listings

The copy listing feature now extends to unpublished listings.

More Recognizable Icons for Opening Search/Listing Modals

The UI now has a magnifying glass icon to open modules and clearly distinguishes dropdowns from modals for advanced search or content selection.

 

Agent Notification – Emails

Agent notification emails now have an updated look and format.

Email Update – Comments Sent to Agent

When a contact makes a comment, agents receive an automatic dedicated email notification. In the Paragon Connect app, the email notification button links directly to the comments page. In the Paragon Connect, the link opens to the same page in the web-based version of the system.

Categorized Listings Email

Receive an email summary of new categorized listings from the past 7 or 30 days (frequency based on notification settings). For easy identification, each email is labeled with the contact’s name.

 

Create/Modified Searches for Contacts

When a contact creates or modifies a search, it triggers a standalone email containing the contact’s details, name, and full search criteria. Click the view search button for instant access.

Agent Preview Listing Approval

In Paragon Connect, agents receive an Agent Preview Listing Approval email that displays the number of changes at the top of the page and highlights contact details. Click the Review Listings button for instant access to approve or decline new listings in the client’s search.

Enhanced Document Display in Detail Report & Media Gallery 

In Paragon Connect, distinguish between public and private documents with new labels in the updated Detail Report and Media Gallery, both featuring cleaner layouts.

Open House & Tour Multi-Date Selection

Use the updated calendar to select multiple individual dates when creating tours or scheduling multiple open houses. Note: The individual dates selected do not have to be consecutive.

 

Collaboration Center – Dashboard Widget Updates

Access widgets more intuitively with the collaboration center dashboard’s new, cleaner layout.

 

Seamless Deep Linking to the Paragon Connect Mobile App

Click the email link to automatically to see which listings are set to expire in the mobile app.

 

Save Agent Contacts on Mobile

Save agent contact details directly from the listing detail report page in Paragon Connect. Click the Save to Phone button to open the application with all relevant contact information completed.

 

 

Read Paragon's Knowledgebase article for a full list of recent updates

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CRMLS offers a variety of resources to educate you on our products and services. Click above to visit the CRMLS training center.

If you need MLS support, please click above or call (800) 925-1525

Your listing data is safe, clean, and accurate. Click above to chat live with a CRMLS Compliance representative.

 

Read Paragon's Knowledgebase article for a full list of updates.

The San Diego City Council is moving rapidly to place a punitive "Empty Homes Tax" on the June 2026 ballot. While the news often portrays this as a "second home tax" targeting wealthy speculators, the reality buried in the ordinance is far more alarming: this is a universal audit mandate that affects EVERY homeowner in San Diego.

FOLLOW THIS LINK TO TAKE ACTION NOW!

The "Guilty Until Proven Innocent" Reality

The language of the ordinance applies to all residential family dwellings—including condominiums, townhomes, and duplexes. Because the City must identify which homes are "vacant" for more than 183 days, the administrative burden falls on every homeowner to prove they don’t owe the tax. 

Under this "guilty until proven innocent" framework:

• Annual Substantiation: You are required to proactively prove to the City Treasurer every year that your home was occupied.
• Government Surveillance: The City Treasurer is granted the power to inspect your private records at "all reasonable times" and apply "auditing procedures" to verify your residency.
• 10-Year Record Keeping: You are legally mandated to retain all records necessary to prove your residency for a full decade.
• Rebuttable Presumption: If the City decides to assess a tax against you, its estimate is legally presumed to be correct. The burden is entirely on you, the homeowner, to prove them wrong.

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What It Will Cost You

This isn't just a fee; it is a massive financial penalty designed to increase every year.

• The Price Tag: $8,000 in 2027, rising to $10,000 per year in 2028.
• Automatic Inflation: Starting in 2029, the tax will increase automatically every year based on the Consumer Price Index.
• The Delinquency Trap: If you fail to prove your exemption by April 1st, you are automatically delinquent, triggering an immediate 10% penalty on top of the tax.

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Who Gets Hurt?

The current draft lacks critical common-sense exemptions, putting families in impossible situations:

• Sellers in Escrow: There is no exemption for a home that is vacant simply because it is on the market or in the process of being sold.
• Military Families: Service members deployed overseas must navigate complex annual paperwork to prove a "Qualifying Military Service Period" or face the tax.
• The Elderly & Ill: Residents who must temporarily relocate for long-term medical care or rehabilitation must file "Owner in Care" documentation to avoid being taxed for being sick. Imagine being on your deathbed, considering filing complicated city bureaucratic paperwork.
• Criminal Charges: Willfully failing to remit the tax or refusing to allow an audit is a misdemeanor, punishable by fines and up to six months in jail.

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A Pattern of "Bait and Switch"

We’ve seen this before. When the City asked for the "trash fee" (Measure B), voters were promised one thing. Today, the reality is far different, with fees already significantly higher than what the ballot initiative originally stated.

This ordinance explicitly allows the City to deposit these funds into the General Fund for "general municipal services". It is a revenue grab that creates a permanent audit department to monitor where you sleep.

 

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ACTION REQUIRED: CONTACT YOUR COUNCIL MEMBER TODAY, OR DO ALL OF THE FOLLOWING

What can you do?

1. Call or email your city council member using the contact information below. Express your opposition to this ordinance, and if possible, why.
2. Click on the following link and scroll to item S501 S501: Consideration of an Empty Homes Tax Ballot Measure Proposal by Councilmember Sean Elo-Rivera. (Added 2/26/26), Click on

   Click Here to Submit a Comment

   1. Press the radio button next to: "City Council Comment "
   2. For Agenda Item Number (for Agenda items that are preceded by an S, please drop the S and simply insert the three-digit number in the field below) type 501
3. Attend the meeting live at the City Administration Building, 202 C Street, San Diego, CA 92101. The meeting starts at 10:00 AM and continues at 2:00 PM. It is likely, although not certain, that this item will be heard in the afternoon.

 

Find your Council District Here

The full City Council votes this Tuesday, March 3rd, at 2:00 PM. We need every PSAR member and their clients to flood these offices with opposition.

Tell them: "No on the Empty Homes Tax. Stop the universal audit mandate!"

 

The ICE (formerly Black Knight) team is coming to town for the REAL Awards, and they are arriving a day early to host a special session just for PSAR members.

PARAGON CONNECT TRAINING

If you are still using "Classic" Paragon, you’re missing out on the power of a truly mobile-optimized business.  Paragon Connect is a true web application, not just a mobile solution, allowing you to use the program on almost any device. Paragon Connect includes a host of options: full property search, contact manager, hotsheet search, and more. 

 

Why Switch to Paragon Connect?

Paragon Connect isn’t just a mobile version of the software you know - it’s a faster, more intuitive way to manage your business on the go. The team will walk you through the newest tools designed to simplify your daily tasks:

• Robust Search: Pinpoint local properties with precision using an interface built for speed.
• Simple CMAs: Generate professional Comparative Market Analysis reports in seconds from your phone or tablet.
• On-the-Go Management: Maintain accurate listing data and organize client conversations from a single, easy-to-use interface.
• Maximum Efficiency: Customizable solutions designed to reduce administrative time and keep you in the field.
• Mobile Friendly App: Add, edit, and full MLS functionality on mobile devices.

 

Download for Apple or Android

         

 

For years, one of the biggest frustrations for homeowners has been the lack of control over their property’s online presence. Once a house is sold, interior photos—showing everything from the primary bedroom to the home’s security layout—often remain searchable on the internet indefinitely.

Starting February 17, 2026, a new policy is finally putting the curtains back up. The Pacific Southwest Association of REALTORS® (PSAR) is proud to announce a technical solution that will automatically remove interior photos from public search sites once a property sale is finalized.

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The power of our partnership with CRMLS

This significant shift in privacy is made possible by CRMLS, the nation’s largest and most recognized MLS. By updating their rules and infrastructure, CRMLS has paved the way for this automated solution. This change ensures that the data being shared with public-facing websites remains relevant to active listings, rather than becoming a permanent archive of a private residence.

As a PSAR member, you and your homeowners benefit directly from the industry-leading standards and technical innovation that CRMLS brings to the San Diego market.

 

 

The problem: private homes, publicly searchable

Most homeowners assume that when they buy a house, the marketing photos disappear. However, due to how data is shared through IDX (Internet Data Exchange), those photos often stay live on thousands of real estate websites long after the new owners move in.

For residents, this is a legitimate security and privacy concern:

• Home security: Interior photos can act as a blueprint for bad actors, identifying entry points and the location of valuables.
• Family privacy: Families are often uncomfortable knowing anyone can virtually walk through their private living spaces via an old listing.
• Online fraud: Scammers frequently use these persistent photos to create fake rental listings, leading to strangers showing up at a homeowner’s door.

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A new standard for San Diego

"We believe that once a house is sold, it stops being a listing and starts being a home," says Claudia Zaker, President of the Pacific Southwest Association of REALTORS®.

Through the leadership of CRMLS and our local partnership, homeowners will now have their privacy protected automatically. Starting in the first quarter of 2026, the data feed used by PSAR members will remove photos as soon as a sale closes.

The result: Every interior photo will be scrubbed from the public data feed. Only the primary exterior shot will remain on record to ensure there is a "front door" photo for historical property records and appraisals, while keeping the inside of the home private.

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What this means for PSAR members

This is a first-of-its-kind feature for San Diego, moving the responsibility of data privacy from the homeowner to the professionals. By being a REALTOR® with PSAR, you provide your homeowners with:

• Automated privacy: They no longer have to spend hours requesting various websites to remove photos of bedrooms or living areas.
• Increased security: A home's private layout is no longer a public map.
• Digital closure: Once the sale is over, the public tour officially ends.

"PSAR and CRMLS are taking the lead in San Diego to ensure private data stays private," says Zaker. "We are proud to bring this level of digital protection to our community."

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Background and technical rule change

For those interested in the specific regulatory language, Rule 19.2.4 - Display Content (IDX) has been revised. While the rule is now official, it will not be enforced until CRMLS completes the technological project of removing non-primary photos from the IDX payload and notifying all IDX vendors of these changes.

The revised rule now states:

Display Content. Participants and Subscribers shall not display confidential information fields, as determined by the MLS in the MLS’s sole discretion, such as that information intended for Buyer Brokers rather than consumers. Participants and Subscribers shall not display any photo or media other than the Primary Photo for any CRMLS Listing Record in a status of Closed/Leased, Expired, or Canceled.

 

California’s housing market has long felt like a "closed-door" policy for the middle class. However, a significant new initiative, the California Middle-Class Homeownership and Family Home Construction Act of 2026 (#25-0013), is aiming for the November 2026 ballot to change that narrative.

Proposed as a self-sustaining program with no cost to taxpayers, this initiative seeks to bridge the massive gap between renting and owning through a $25 billion revenue bond program. Here is how this landmark proposal could reshape the Golden State’s landscape for buyers, sellers, and the economy at large.

1. A Lifeline for Home Buyers and Sellers
The initiative targets the "missing middle"—families who earn too much for traditional low-income assistance but are priced out of the current market.

• For Buyers: The core of the Act is a second mortgage program administered by the California Housing Finance Agency (CalHFA).

  • Lower Entry Barriers: Borrowers only need a 3% down payment. The program provides a secondary loan covering up to 17% of the purchase price, effectively helping families reach a 20% equity stake immediately.

  • Inclusivity: It expands eligibility to those with "thin" credit files by requiring lenders to use cash flow underwriting (evaluating bank statements and rental history) if a traditional credit score falls short.

  • Affordability: Loans are required to be fixed-rate with no early payment penalties, protecting buyers from predatory lending.

• For Sellers (Builders): By stimulating demand specifically for newly constructed homes, the Act provides a guaranteed pool of qualified buyers. The "Qualified Builder Option" allows developers to certify their projects, making them more attractive to lenders and prospective homeowners.

2. Fueling the California Economy

This isn't just a social program; it's an economic engine. By authorizing $25 billion in revenue bonds, the initiative injects massive liquidity into the construction sector without dipping into the state’s general fund.

• Job Creation: The emphasis on "Family Home Construction" incentivizes the building of stand-alone homes, townhouses, and row houses. This creates a steady stream of high-paying construction jobs.

• Social Impact Investment: The program encourages "social impact investment" through low-interest bonds that qualify for Community Reinvestment Act (CRA) credit, bringing private banking capital back into local California neighborhoods.

• Market Stability: By increasing the supply of "Qualified New Homes"—including repurposed nonresidential buildings—the Act addresses the chronic inventory shortage that drives volatile price spikes.

3. Why REALTORS® Should Rally

For California REALTORS®, this initiative removes the two biggest hurdles to closing a sale: the down payment and inventory.

• Expanded Client Base: With income eligibility up to 200% of the Area Median Income (AMI), a vast majority of working California families suddenly become viable clients.

• Guaranteed Professional Involvement: In a win for the industry, the Act requires applicants to retain a licensed California real estate agent or broker to ensure consumer protection throughout the process.

• Streamlined Disputes: The "Right to Repair" provisions and limits on attorney contingency fees (capped at 30%) are designed to resolve construction disputes quickly through mediation or repair rather than years of stalled litigation, keeping the market moving.

The Politics: Who is Behind the Move?

The initiative is championed by Robert M. Hertzberg, a prominent figure in California politics and former Majority Leader of the State Senate.

The Strategy:

• The "No Taxpayer Cost" Angle: By using revenue bonds—where the loans are repaid by the homeowners, not the public—proponents are framing this as a fiscally responsible way to tackle the housing crisis.

• Labor Alignment: The Act includes robust labor enforcement standards, allowing joint labor-management committees to sue for violations like improper worker classification. This is a strategic move to gain support from organized labor.

• Legislative Flexibility: Uniquely, the Act allows the Legislature to amend the statute with a 60% vote to further its goals, ensuring the program can evolve without needing a new ballot measure every few years.

As the 2026 election approaches, expect this to be a centerpiece of the housing debate. It’s a bold attempt to prove that the California Dream of homeownership isn't dead—it just needs a better financing model.

The full text of the initiative can be read here.

For Carlos and Shannon, community service is not merely a side project or a corporate responsibility; it is the core of their business philosophy, rooted in the belief that a business should serve the people around it rather than just operating within them.

Carlos’s dedication to East County is seen through a wide range of impactful initiatives that address both immediate crises and long-term community needs. Together with his partner Shannon Harris, they have notably led the restoration of the Grossmont High School band trailer, ensuring local students have the resources necessary to pursue their musical talents. His commitment to environmental stewardship is equally impressive, spanning from organized East County cleanups to a convenient annual Christmas tree pickup service. Furthermore, his ongoing partnership as a trash sponsor for the Coldwell Banker West Foundation ensures that local charitable efforts remain clean, organized, and effective.

Beyond logistical support, Carlos has proven to be a pillar of strength during San Diego’s most challenging moments. Following the 2020 La Mesa riots, he stepped up to provide vital crisis response, helping the community navigate the path toward recovery and rebuilding. This spirit of care extends into his work with the Junk Medics Community Food Pantry, where he provides a consistent safety net for residents facing food insecurity. To Carlos and Shannon, these projects are deeply personal and serve as a way to give back to the community that helped shape his own journey. His tireless work serves as a powerful testament to the positive impact one individual can have on the well-being of an entire region.

Learn more about the PSAR Good Neighbor Award and submit nominations HERE