Create your "FREE or almost free" website using google sites, NAR'S Placester and Others

Posted by Paige Campbell on Apr 18, 2019 4:11:07 PM

Eventbrite_190529_TechLL_UpdatedAs a REALTOR, it is crucial to maintain an online presence, establish a brand, and expedite your lead generation. This course will instruct you on how to do just that while on a budget.




Event Details:
Wednesday, May 29, 2019
11:30 AM - 1:00 PM

PSAR East Service Center
1150 Broadway, El Cajon, 92021

Cost: FREE

 Register Here

Topics: Education

Property Management Update

Posted by Paige Campbell on Apr 18, 2019 8:56:16 AM

BlogImage_190531_PropMgmtJoin us for the latest updates on Sacramento legislation that impacts rental housing, including Rent Control bills and many others that will make it harder to manage property.

Friday, May 31st, 2019
9 AM - 11 AM
PSAR East Service Center
1150 Broadway, El Cajon, 92021


Speakers for the event: 


Register HereCost: PSAR and NSDCAR Members, FREE and $20 for Non-Members. 


Topics: Education

California Notary Public Course - August 13, 2019

Posted by Paige Campbell on Apr 16, 2019 5:43:09 PM

BlogImage_190404_NotaryCourseTake this course to become a new California Notary Public or to renew your Notary Commission. If you are renewing it is recommended that you take the State Exam 6-12 months in advance to account for processing times. Upon completion of registration you will receive a link to read the State Notary Handbook and study 138 sample questions that will prepare you to pass!

PSAR and NSDCAR Members - $105.00
Non-Members = $130.00

Items to bring with you:
• Photo ID
• $40 check made out to "Secretary of State"
• Two #2 pencils
• One 2" x 2" color photo of yours

8:15 AM: Check In
8:30 AM - 3:45 PM: Class 
3:45 PM - 4:35 PM: Test

Tuesday, August 13th, 2019
8:15 AM - 5:00 PM
PSAR South Service Center
880 Canarios Ct., Chula Vista, 91910

Register Here


2020/2021 PSAR & C.A.R. Election nominations

Posted by Rozina Horta on Apr 16, 2019 2:48:01 PM

Leaders are the driving force of progress. (6)

Sign up, and be a part of PSAR’s Leadership by becoming an Officer or Director.

PSAR's Nominating Committee is seeking Nominees for:

  • President-Elect
  • Secretary/Treasurer
  • Director (There are 5 Director positions available)
  • Deadline for Submission:  April 30, 2019 (5 PM)

Board of Directors 2020/2021 Election Application


Are you interested in becoming a Director of the California Association of REALTORS® representing PSAR for 2020?

  • Are you active in the Real Estate industry?
  • Are you an agent, manager, or Broker/Owner.
  • Are you active in residential resale, commercial or property management?
  • Take this opportunity to share your knowledge and make a difference.
  • Deadline for Submission: April 30, 2019 (5 PM)
2020 C.A.R. Director Application


Topics: Leadership, Industry

Best practices: Helping Senior Citizens with Housing Needs

Posted by Robert Calloway on Apr 12, 2019 4:53:33 PM

By Robert Calloway

As real estate professionals, it’s our responsibility to provide wise counsel about housing needs in the best way possible with our clients, including clients who are senior citizens. It’s been said that senior citizens represent the real estate industry’s greatest, untapped and under-served market. And, a growing market means opportunity. Serving most senior clients is likely to become a niche for a growing number of agents.

I believe agents have an obligation to understand and learn about the housing needs of seniors so that we can do right with this fast-growing and often vulnerable group. We need to be better listeners to their needs, wants, frustrations and fears. We need to understand the empathy and support needed from day one to establish trust.

It should come as no surprise to you that America’s population is aging at a rapid pace. People are living longer than ever before. None of us are getting any younger.

By 2030 (about 10 years from now), 1 of every 5 Americans will be retirement age, according to the U.S. Census Bureau’s 2017 National Population Projections. By 2035 (about 15 years from now), seniors will outnumber children for the first time in U.S. history; it’s estimated there will be 78 million people 65 years and older, compared to 76 million people under the age of 18. The current median age of Americans is about 38 years old, up from 30 years in 1980 and 24 in 1970.

Consider these insights from the National Association of REALTORS® 2017 Home Buyer and Seller Generational Trends Report:

Buyers age 52-61: “The Young Baby Boomers”

-- Make up 16 percent of recent buyers.

-- Higher median household incomes.

-- More likely to have children under the age of 18 in their home.

-- More likely to buy multi-generational homes.

-- Buy for an array of reasons, such as job-relocation, downsizing, and being closer to friends and family.

Buyers age 62-70: “The Older Baby Boomers”

-- Make up 14 percent of recent buyers.

-- Often moving due to retirement, downsizing, and being closer to friends and family.

-- Typically move the longest distance.

-- Least likely to make compromises on their home purchase.

Buyers age 71-91: “The Silent Generation”

-- Make up 8 percent of recent buyers.

-- Often moving due to retirement, downsizing, and being closer to friends and family.

-- Least likely to purchase a detached single-family home.

-- 24 percent purchased in senior-related housing.

-- Tend to purchase the newest homes.

-- More likely than any other age group to find their home by visiting an open house.

So, when dealing with the housing needs of clients who are senior citizens, our goal should be to add value based on our experience, trustworthiness and knowledge as we work through various challenges.

To that end, keep in mind that senior citizens represent a large and diverse group of people. There is no one-size-fits-all solution for housing. Some seniors in their 70s and 80s prefer living in walk-up apartments with stairs because they admit the exercise keeps them strong and healthy. Other seniors have no children or grandchildren to move closer to. Other seniors would do well in a densely population walk-able areas that would require no driving and easy delivery of household goods and meals. Most seniors don’t want to travel far to the grocery store, gym or their doctor.

Also, keep in mind the following housing options so you can provide your client with the best housing solution, depending on their individual situation, as well as their social and health needs and available budget:

-- “Aging in place” refers to people who prefer their current residence and don’t want to move in their golden years. This option is perhaps the most comfortable option for seniors, but the downside is that many older homes are not equipped with built-in features for disabled people. A reverse mortgage could be an attractive way to pay for repairs and remodeling that could improve the home’s accessibility.

-- “Co-living” refers to living arrangements with roommates or group homes. This option can reduce loneliness but can mean less privacy when everyone wants to use the kitchen at the same time.

-- Living in retirement communities with rented condos or apartments for people over age 55 is another option. Common areas for group meals and social activities can give residents a built-in social network.

-- Moving-in with relatives is another option. Advantages of multi-generational households include a build-in support system with loved ones who can care for the elderly.

-- Accessory Dwelling Units (ADUs), also called granny flats, is another option. ADUs are second homes built on the same lot as an existing single-family house. Often, these smaller, secondary units are constructed by homeowners in backyards or above garages of single-family residences. They can be used for family members or rented out as a source of income for homeowners. PSAR has been a strong advocate for ADU’s this year. They are ideal for seniors and their children.

-- While seniors should consult a tax adviser, they should ask about Propositions 60 and 90.  Prop 60 gives homeowners 55 and older a way to move or downsize without greatly increasing their tax bills. There are restrictions in order to receive this benefit. Proposition 90 refers to property tax transfers from certain counties like San Diego to other select counties in California. Many seniors are not aware of this generous tax break.

Clearly, the future is old. I recommend you consider attending a class to earn your Senior Real Estate Specialist (SRES) professional designation from the National Association of REALTORS®. The SRES program is designed to equip you for serving the senior market. You will learn more about housing options and trends for older Americans, along with typical senior financial situations and how Medicare, Medicaid and Social Security can affect real estate decisions. PSAR is looking forward hosting classes for this designation later in the year.

Topics: Education

ZipForm Plus Training with Jan Farley

Posted by Paige Campbell on Apr 11, 2019 5:11:32 PM


  • Gain knowledge you need to maximize zipForm Plus to complete contracts and manage transactions.
  • Practice on the new and updated interface along with new tools designed to save time and protect you from mistakes.
  • Discover features such as templates, MLS Connect, Photos and adding non-C.A.R. documents to your transaction, clause manager and more...

THURSDAY, MAY 23, 2019 | 10 AM TO 12 PM
4340 GENESEE AVE. #203, SAN DIEGO, 92117

Jan Farley-2018-eastcounty Instructor: Jan Farley, 2018 PSAR President, and certified zipForm Trainer

Cost: FREE for PSAR and NSDCAR Members, $20 for Non-Members

Register Here

Or call (619)421-7811 to register. 

Topics: Education


Posted by Paige Campbell on Apr 10, 2019 11:06:49 AM
BlogImage_190410_TechLL (1)

Wednesday, April 24th, 2019
11:30 AM - 1:00 PM
PSAR East Service Center
1150 Broadway, El Cajon, 92021

An advanced workshop where the participants will learn:
- Customize Searches, including Quick Search
- Customize your Home Page
- Customize your Customer Collaboration Center
- Customize your Reports

The workshop will also allow for hands-on training and time for a Q&A section.

Who can attend?
Any REALTOR or Affiliate regardless of affiliation with Pacific Southwest Association of REALTORS.

What to bring?
- Laptop or preferred electronic device
- Paper and pen for notes

Cost: FREE

Register Here


Topics: Education

May CRMLS Training Schedule

Posted by Rozina Horta on Apr 9, 2019 5:10:16 PM


Mark your calendar and plan to attend a CRMLS training class offered at one of PSAR's three service center locations. Click any link below & sign-up today!

Manage Listings in Paragon  |  10 AM - 12 PM

Learn to enter/maintain listings quicker, better, and faster using CRS Tax Autofill, the importance of adding Photos and Advertising Remarks, Reverse Prospecting; see searches where your listed property appeared, how to quickly add your properties to a Tour (caravan), or Open House, and a review of CRMLS Rules and Regulations.



Learn how to master Cloud CMA, an online comparative market analysis report generator, Cloud MLX, a streamlined MLS front-end that prioritizes search and communication, and Cloud Streams, a listing alert and client collaboration tool.


Topics: Education

Wake Up YPN: Skylar at Millenia

Posted by Paige Campbell on Apr 8, 2019 3:49:52 PM

EventbriteImage_190404_WakeUpYPN_SponsorsSkylar, a new home community from KB Home in the Otay Ranch community, feature three-story homes priced from $596,490 to $613,490, making it one of the less expensive new developments in the county. At the event, YPN members will
tour the model homes. Free pastries and coffee will be served.

Friday, April 19th, 2019
8:30 AM - 9:30 AM
Skylar at Millenia
1988 Strata St., Chula Vista, CA 91915

Register Here

Topics: YPN

Become Better Together as a PSAR Volunteer

Posted by Sean Hillier on Apr 5, 2019 12:58:13 PM


By Sean Hillier

There are several reasons why I volunteer with PSAR, and why you should, too, since this year’s 2019 theme for PSAR is “Salute to Service.” First, you may have heard the phrase that goes something like this: “You’re the sum of the people you hang around with,” or “You become who you surround yourself with.” I really believe it’s true.

Other people’s thoughts and behaviors can certainly influence you. The people with whom you surround yourself can affect your bottom-line potential. We’re all affected by our environment, perhaps more than we think.

When we surround ourselves with strong, high-achievers who have good character, then we are more likely to become just like them. On the other hand, a bunch of low-achievers can have a negative influence. If your best friends have a poor outlook on life and are satisfied with sub-par performance, then there’s a good chance some of that negativity will rub off on you.

But, when you surround yourself with people who stand by high standards and strive to do better, then their motivation, dedication and energy are contagious and they will positively influence you. The people you spend time with will shape who you are. 

At PSAR, I have found a group of high-quality people who have outstanding leadership skills, bold expectations and high ethical and moral standards who strive for excellence. Their examples encourage me and motivate me. I want to be what they are.

Being around PSAR members helps me “up my game” and raises my skill level as a REALTOR® so that I’m inspired to achieve more than what I previously thought I could. You may have heard the cliché, “When you run alone, you run fast. But when you run together, you run far.”

We all need friends who will help us succeed. This is especially true in real estate. Real friends can bring out the best in each other. They will encourage and motivate each other to reach goals. Also, friends who will cheer you on to success are a critical part of staying healthy.

That’s what I find with my friends at PSAR. Even though we’re friendly competitors, PSAR members realize that we really need to be in this real estate sales business together and support each other. We all need to band together professionally. We’re better together.

We all can experience greater benefits when we work together with a sense of community. There’s always something new to learn, which makes our industry existing. Plus, a high level of membership involvement helps to make our Association even better.

That’s one of the main reasons why I serve on the PSAR board of directors. As a board member, I can have a role in going to bat for all of our members. Also, at the same time, serving on the board helps me grow professionally so I can become a better agent and better serve my clients.

I am proud to say that PSAR fights for its members. In real estate, we need our Association to be on our side. PSAR is definitely on the side of agents and affiliates. Also, PSAR is on our side with legislative advocacy in support of bills that will help us in our practice and in opposition of job-killing and economy-killing potential legislation that will hurt us. Many agents may not be aware of PSAR’s advocacy efforts, but these efforts are very important to the survival of our industry, which is always under constant attack.

Let me encourage you to become more involved and volunteer at PSAR so we can remain as one of the best Associations in the nation. Several years ago, I began with serving on a District Council. If you want your voice to be heard and want to contribute to PSAR’s decision-making process, then serve on a committee. Experience on committees is beneficial for those interested in seeking future leadership roles.

Remember, that when you volunteer to participate with PSAR, you are contributing to our real estate industry. You also will be building valuable contacts and adding skills for your business success. Plus, you’ll become better informed, better networked and better prepared to act on trends impacting our industry. So, help set the course of your Association and make the decision to share you time, talent and expertise as a volunteer. You’ll be glad you did.

*  *  *
Sean Hillier has worked in real estate since 2010 began serving on the PSAR board of directors in 2019. He has served as emcee of the East County “Rally & Ride” marketing session on Thursday mornings since January 2015.

Topics: Leadership