Delivering real value to clients is more important than ever. RealReports is an AI-powered property insights tool that helps agents save time, reduce risk, and present themselves as knowledgeable professionals. Now available at no cost through your CRMLS REcore dashboard, this tool gives agents a competitive edge - starting today.

Often called the “Carfax for homes,” RealReports pulls together zoning, permits, hazards, climate risks, school data, and more into one easy-to-share report. It also supports document analysis, lead generation, and even answers client questions using a built-in AI co-pilot named Aiden.

Why Use RealReports?

• Fast, accurate property insights in seconds

• Stronger buyer and seller presentations

• Smarter offer strategies with less manual research

• Branded, client-friendly reports that set you apart

• Built-in lead capture and follow-up tools

“When your client can ask an AI about wildfire risk or school ratings while standing in the kitchen at a showing—and it’s your branding on the screen—that creates trust.”
— RealReports User

For Buyer Agents: Save Time and Build Trust

Before Showings
Skip wasted tours. Run a Snapshot or Buyer Report to flag flood zones, permit issues, or climate risks before you leave the office.

During Tours
Access more property data than the MLS provides—plus tools to guide your client’s decision-making in real time.

When Writing Offers
Eliminate hours of due diligence. RealReports puts ownership history, zoning info, insurance flags, and inspection risk indicators in one place—supporting stronger offers and fewer surprises.

Relocation Clients
Use RealReports to introduce out-of-area buyers to neighborhoods with interactive data on schools, crime, and local trends.

For Listing Agents: Win More Listings and Engage More Buyers

Listing Presentations
Bring a Seller Report to your first appointment. Show potential clients that you use premium tools and deliver maximum exposure.

Marketing & Open Houses
Use QR codes from the Seller Report on signs, flyers, or social media. Let buyers explore details via AI—and capture lead data automatically.

Client Retention
Stay in touch with past clients. Send a fresh report every year to show how their property value or local risks may have changed.

Lead Farming
Use Snapshot Reports to re-engage CRM leads with personalized info. Every view is tracked. Every question they ask Aiden is saved.

Powered by Real Data, Backed by PSAR

This tool is made available through Pacific Southwest Association of REALTORS® (PSAR) at no cost to members. It reflects PSAR’s commitment to helping agents grow their business, improve client service, and stay ahead in a changing industry.

“RealReports empowers agents with fast, reliable property insights that help them stand out in today’s market. PSAR added this tool to give members an edge with accurate data and AI-powered support.”
— Rich D’Ascoli, CEO, PSAR

How to Get Started

1. Log in to your PSAR/CRMLS Dashboard (REcenterhub)

2. Click the red “+” icon and add RealReports (or follow this 20 sec. video) 

3. Find RealReports tile and pull your first report in seconds

📺 Watch a Quick Demo of RealReports:
https://www.youtube.com/watch?v=hEVJ1tuX0Nw

🎓 Full Tutorial Hub:
https://realreports.notion.site/RealReports-Education-Hub-c80efead519340a188873a58e3a6b0f0

This tool helps you work smarter, build trust faster, and show your value clearly. Use it before showings, at open houses, in buyer consults, or as part of your listing pitch. The more you use it, the more clients will see the difference.

Need help? PSAR staff can walk you through setup or usage—reach out anytime.

The California Department of Real Estate (DRE) and the Department of Financial Protection & Innovation (DFPI) just issued a joint bulletin warning real estate brokers and escrow companies about improper commission disbursements.

What’s the Issue?
Some brokers are asking escrow companies to pay their personal or business expenses directly out of their commissions. These payments have included credit card bills, tuition, rent, utilities, and even entertainment costs.

Why It’s a Problem
Escrow companies are only allowed to follow written instructions from the principals to the transaction—the buyer and seller. Brokers are not principals in an escrow. Sending commission funds to third parties (even with a CDA) may violate the Real Estate Law, Escrow Law, and federal RESPA rules.

What Brokers Need to Know

• Commission payments should go directly to the broker.

• Brokers must not direct payments to unlicensed individuals or businesses.

• Escrow agents cannot change instructions or include blanks in signed escrow documents.

• Broker-controlled escrows must follow the same rules—trust funds must only be disbursed as directed by the party who deposited them.

What Happens if the Rules Are Broken?
The DRE and DFPI say they will investigate violations and referral fee arrangements that may be unlawful.

To stay compliant and protect your license, ensure that all commission payments follow written instructions from the principals and go to you, not outside vendors or individuals.

Read the Full Bulletin Here

2026 President-Elect
Jim O'Donnell

2026 Secretary / Treasurer
Michael Dullea

The Election Winners for the 2026/2027 Director Term

Jaimie Kurtz	Alma Coogan	Monica Greenwood
Jim Long	Mike Shenkman

The 2025 Board of Directors and Officers will remain and serve PSAR until December 31st, 2025.

Your Board of Directors Team for 2026

Claudia Zaker, 2026 President

Jim O'Donnell, 2026 President-Elect

Michael Dullea, 2026 Secretary-Treasurer

Yvonne Cromer, Immediate Past President

Mike Anderson, 2025/2026 Director

Robert Cromer, 2025/2026 Director

David Fletes, 2025/2026 Director

Valerie Gardner, 2025/2026 Director

Oscar Vega, 2025/2026 Director

Jamie Kurtz, 2026/2027 Director

Alma Coogan, 2026/2027 Director

Monica Greenwood, 2026/2027 Director

Jim Long, 2026/2027 Director

Mike Shenkman, 2026/2027 Director

Phana Par, 2025/2026 Affiliate Director

________________________________________________

PSAR's Mission is to empower Real Estate Professionals.

Since 1928, the Pacific Southwest Association of REALTORS® has played a significant role in shaping the history, growth, and development of the Real Estate industry in San Diego County.

Thank you to those who were nominated to lead PSAR. Great things are expected from the elected candidates and those serving on PSAR's committee leadership roster.

PSAR proudly sent a strong delegation to Washington, D.C. for the 2025 REALTORS® Legislative Meetings. Representing over 3,500 members, PSAR had two official NAR Directors-Nikki Coppa and Max Zaker-on hand to vote, deliberate, and advocate on behalf of REALTORS® nationwide.

Joining them were PSAR CEO Richard D’Ascoli, Bob Olivieri (Key Contact for Congressmember Juan Vargas), Minnie Rzeslawski (Key Contact for Congressmember Sara Jacobs), 2025 President Yvonne Cromer, and 2025 President-Elect Claudia Zaker. Together, they met with legislators and their staff to advocate for federal action on the most pressing issues affecting housing and real estate professionals.

2025 Legislative Priorities:
The PSAR team spoke directly to members of Congress about these four key issues:

• Housing Affordability and Supply - Urging support for bills like the More Homes on the Market Act and the Housing Supply and Affordability Act to increase inventory and affordability.
• Independent Contractor Status - Advocating for H.R. 3495 to protect REALTORS®’ ability to operate as independent contractors.
• Insurance Access and Affordability - Supporting legislation like H.R. 1105 to reduce insurance costs through mitigation incentives and tax credits.
• The Future of Fannie Mae and Freddie Mac - Calling for responsible reform that preserves access to the 30-year fixed-rate mortgage with a government backstop.

(Read more: A summary of the 2025 Legislative Priorities is attached.)

NAR Board of Directors Meeting Highlights:
NAR Directors passed a number of key policy changes, including:

• Revised Code of Ethics Standard 10-5: Clarified language prohibiting harassment based on protected classes. This update underscores the REALTOR® commitment to professionalism and inclusion.
• Policy Statement 29: Updated to help local and state associations fairly enforce the Code of Ethics.
• Repeal of “No Commingling” MLS Rule: The optional rule requiring separation of MLS and non-MLS listings was removed due to declining relevance.
• Balanced Budget Approved: A $270.8 million budget for 2026 was adopted with no dues increase. Most of the consumer ad campaign funds will be redirected to core operations, helping maintain financial stability during ongoing legal settlements.
• Strategic Direction: NAR CEO Nykia Wright outlined nine new initiatives based on extensive member feedback, including modernized education, relationship management, and business tools.

Other Updates:

• Distinguished Service Award Winners: James P. Cormier and Brooke S. Hunt were honored for decades of outstanding service.
• Magel Award Winner: Anne Marie DeCatsye was recognized for excellence as a REALTOR® association executive.
• REALTORS® Relief Foundation raised over $41,000 during the meetings to support disaster victims.

Kenny Patrick has spent most of their life in San Diego and can't imagine living and thriving anywhere else. Driven by a deep-rooted sense of community, Kenny engages in various ways to give back. Connection to community, paired with a commitment to service, has earned Kenny the right to be known as a standout Good Neighbor Award finalist for the first quarter of 2025. Kenny’s involvement knows few bounds and stretches across organizations and neighborhoods, always striving to make life better for others.

When the Youth Assistance Coalition was launched (YACSD.org is an organization supporting homeless youth in San Diego), Kenny was among the first to step in. Through volunteering, donating personally, and procuring outside donations, Kenny helped extend vital services to an underserved and vulnerable population. In the iconic Normal Heights neighborhood (where Kenny lives), you'll find Kenny being of service as a board member on the Normal Heights Community Planning Group, working to ensure that local voices are represented. This commitment evolved into the role of Chairperson of the (not yet open) Normal Heights Community Garden. You'll often find Kenny walking door-to-door, sharing important community information with residents who can’t always attend meetings. Kenny is also a board member with a preschool called Includ(Ed) - serving non-neurotypical and neurotypical children. Growing IncludEdSD.org into a self-sustaining preschool is one of the most rewarding and challenging things Kenny will ever do.

Kenny Patrick is more than a neighbor - you'll experience Kenny as a connector, an advocate, and a steady presence in civic spaces that shape the future of San Diego communities. Employing thoughtful local leadership skills ensures that diverse perspectives are placed squarely in front of elected San Diego officials. Vulnerable community members of San Diego will always have a voice because of Kenny and many others with similar passions for civic equity. By modeling inclusive, proactive involvement, Kenny reminds us that being a good neighbor means showing up, speaking out, and helping everyone feel like they belong.

Learn more about the PSAR Good Neighbor Award and submit nominations HERE

The Alpine Woman’s Club stands as a cornerstone of Alpine's community spirit, dedicated to fostering social, civic, educational, and cultural advancement. At its heart beats the Historic Town Hall, a cherished symbol of heritage and unity, meticulously preserved through the tireless efforts of volunteers like Amy Saflar.

Since 2012, Amy Saflar has been at the forefront of the Alpine Woman’s Club's mission, serving as Grant Administrator and Secretary with unwavering dedication. Her pivotal role has not only expanded the club’s membership and fundraising prowess but has also raised over $140,000 in vital funds. Amy’s commitment extends far beyond administrative duties; she actively participates in fundraisers, monthly activities, and chairs luncheons, all while spearheading initiatives that have significantly bolstered the club's impact in the community.

Amy’s influence transcends financial contributions; she embodies the spirit of community through her generosity and hands-on support. From providing cash donations to supplying food for events and donating household goods, Amy's contributions have ensured the success of numerous endeavors, including the Annual High Tea and Attic Treasures Sale.

Central to Amy's impact is her proficiency in securing crucial funding through grant writing initiatives. Her strategic approach has facilitated essential maintenance of the Historic Town Hall and enabled necessary upgrades to ensure accessibility and aesthetic appeal for all visitors.

Beyond her organizational prowess, Amy's inclusive leadership has fostered a culture of engagement within the club, encouraging diversity and community involvement. Her efforts have strengthened the bonds among members and preserved the Historic Town Hall as a vital hub for community gatherings and celebrations.

Amy Saflar's steadfast commitment to the Alpine Woman’s Club and the preservation of the Historic Town Hall exemplifies the power of individual initiative in enhancing community life. Her contributions ensure that Alpine remains a place where heritage thrives and community spirit flourishes.

Learn more about the PSAR Good Neighbor Award and submit nominations HERE

Doreen Smith has made it her mission to ensure that senior dogs are not forgotten. As a dedicated volunteer for Frosted Faces Foundation (FFF), a nonprofit organization that provides loving homes and comprehensive veterinary care for aging pets, Doreen’s compassion has become a lifeline for many dogs in need. Her ongoing commitment has earned her a well-deserved place as one of the first-quarter Good Neighbor Award finalists.

Frosted Faces Foundation relies on community support to carry out its mission, and Doreen’s involvement touches nearly every part of the organization. She regularly volunteers her time at events and open houses, fosters and adopts senior dogs - five so far - and contributes both funds and supplies to help meet the foundation’s needs. Doreen also uses her voice to spread awareness, promoting FFF’s cause on social media, sponsoring their local chamber membership, and encouraging others to get involved. Thanks to her efforts, more volunteers have stepped forward, and more people in the community now understand the critical need to support senior pets.

Doreen’s dedication to Frosted Faces Foundation has had a lasting impact on both the organization and the dogs it serves. Her generosity, advocacy, and hands-on support exemplify what it means to be a good neighbor. Through her work, Doreen has helped ensure that many senior dogs find comfort, care, and companionship in their golden years, showing that it’s never too late for a second chance at love.

Learn more about the PSAR Good Neighbor Award and submit nominations HERE

 Days on Market (DOM) is now Days Active in MLS (DAM) 

 CRMLS is continually evolving, which occasionally means we rethink the names and terms we use to better reflect the reality of what they represent. As such, we have retitled two common CRMLS statistics to more accurately describe what the numbers represent.   

Effective June 3, 2025, the following terms have changed:

• Days on Market (DOM) is now Days Active in MLS (DAM)
• Cumulative Days on Market (CDOM) is now Cumulative Days Active in MLS (CDAM)

The calculation method for these terms will stay the same, so the way DOM was calculated previously is the same way DAM is calculated now. You are not required to take any action; this change has been made in the backend of the MLS. If you view a listing in CRMLS, you will see the new terminology reflected.

If you have any questions, please contact the PSAR staff.  We're here to help! 

Here’s a quick overview of how DAM is handled in CRMLS and how we understand it works in SDMLS.

CRMLS

• DAM Reset: When a property is relisted, the DAM resets to zero.
• CDAM Reset: CDAM resets to zero only if the property has been off the market for 90 consecutive days or if there is a change in ownership.
• Immediate Relisting: Agents can relist a property immediately after canceling or withdrawing it.
• Display: Both DAM and CDAM are shown in CRMLS. This includes listings input through SDMLS, even though SDMLS itself does not calculate CDAM.

• DOM/CDOM Reset: If a listing is canceled or withdrawn, it may not be reentered as a new listing by the same brokerage for 30 days.
• Relisting Rule: No relisting within 30 days.
• Display: Only DOM appears to be shown. There’s no evidence that SDMLS calculates or displays CDOM.

Third-Party Real Estate Portals
Zillow, Realtor.com, and other portals generally show the DOM value reported by the MLS. They do not appear to show CDOM. However, they do display a detailed listing history that shows when properties were listed, withdrawn, or canceled. This means potential buyers can still see how long a property has been on and off the market, even if the DOM resets.

Key Takeaway for REALTORS®
Be prepared to explain listing history to your clients. While DOM may reset in some systems, public-facing sites may still show previous activity. CDOM is visible to agents in CRMLS, even for SDMLS listings, which can help you give better context to your buyers and sellers.

The Pacific Southwest Association of REALTORS® Nominating Committee and the Board of Directors respectfully submit the following slate for the 2026/2027 Officers and Directors Annual Election. Elections will begin electronically on June 20th and end on June 27th at 5 p.m..

President-Elect
Jim O'Donnell

Secretary / Treasurer
Michael Dullea

Directors (Vote for 5 Two-Year Seats)
Alma Coogan
Monica Greenwood
Jaimie Kurtz Prowse
Jim Long
Mike Shenkman
Abraham Vargas
___________________________________________

After serving in the U.S. Air Force in a role focused on nuclear weapons, Jexsi Grey faced a difficult return to civilian life, which led to two years of homelessness, living in hotel rooms and his car. This period of adversity deeply sensitized him to the struggles faced by unhoused individuals. With support from local nonprofits, Jexsi regained stability, sparking a profound commitment to give back to his community. Today, he stands as a dedicated housing advocate and collaborator within regional and statewide organizations, focusing on housing equity, homelessness solutions, and tenant empowerment.

As a Board Member and Community Collaborator at Humble Design, Jexsi provides strategic direction and governance oversight. His efforts include board recruitment, member onboarding, performance evaluations, and aligning national and local strategies. He actively engages in fundraising and expanding community partnerships to bolster program sustainability. Additionally, in his role as Landlord Liaison for the San Diego Shared Housing Collaborative (Townspeople), Jexsi leads initiatives to secure shared housing opportunities by cultivating relationships with landlords and property owners. He facilitates tenant move-ins, matches roommates, resolves landlord-tenant issues, and provides education on fair housing and rental best practices. Jexsi maintains a comprehensive database of available units to streamline placement and reduce housing barriers for vulnerable populations.

Jexsi's volunteer work with Humble Design San Diego has been transformative, converting empty spaces into fully furnished, personalized homes for those transitioning out of homelessness. His advisory board membership, informed by his personal experience, ensures each home restores dignity and promotes emotional well-being. His contributions have significantly contributed to the program's success, evidenced by a remarkable 98% housing retention rate. His role in the Shared Housing Palooza campaign, which aimed to house 75 individuals through shared housing solutions, was pivotal. Through strategic engagement and advocacy, Jexsi helped surpass expectations, with 69 people securing housing—a 92% achievement of the campaign's goal. His dedication to humanizing the experience of homelessness and forging partnerships has strengthened San Diego's capacity to provide sustainable housing solutions, showcasing the impact of compassionate advocacy and innovative thinking.