By Robert Calloway

As real estate professionals, it’s our responsibility to provide wise counsel about housing needs in the best way possible with our clients, including clients who are senior citizens. It’s been said that senior citizens represent the real estate industry’s greatest, untapped and under-served market. And, a growing market means opportunity. Serving most senior clients is likely to become a niche for a growing number of agents.

I believe agents have an obligation to understand and learn about the housing needs of seniors so that we can do right with this fast-growing and often vulnerable group. We need to be better listeners to their needs, wants, frustrations and fears. We need to understand the empathy and support needed from day one to establish trust.

It should come as no surprise to you that America’s population is aging at a rapid pace. People are living longer than ever before. None of us are getting any younger.

By 2030 (about 10 years from now), 1 of every 5 Americans will be retirement age, according to the U.S. Census Bureau’s 2017 National Population Projections. By 2035 (about 15 years from now), seniors will outnumber children for the first time in U.S. history; it’s estimated there will be 78 million people 65 years and older, compared to 76 million people under the age of 18. The current median age of Americans is about 38 years old, up from 30 years in 1980 and 24 in 1970.

Consider these insights from the National Association of REALTORS® 2017 Home Buyer and Seller Generational Trends Report:

Buyers age 52-61: “The Young Baby Boomers”

-- Make up 16 percent of recent buyers.

-- Higher median household incomes.

-- More likely to have children under the age of 18 in their home.

-- More likely to buy multi-generational homes.

-- Buy for an array of reasons, such as job-relocation, downsizing, and being closer to friends and family.

Buyers age 62-70: “The Older Baby Boomers”

-- Make up 14 percent of recent buyers.

-- Often moving due to retirement, downsizing, and being closer to friends and family.

-- Typically move the longest distance.

-- Least likely to make compromises on their home purchase.

Buyers age 71-91: “The Silent Generation”

-- Make up 8 percent of recent buyers.

-- Often moving due to retirement, downsizing, and being closer to friends and family.

-- Least likely to purchase a detached single-family home.

-- 24 percent purchased in senior-related housing.

-- Tend to purchase the newest homes.

-- More likely than any other age group to find their home by visiting an open house.

So, when dealing with the housing needs of clients who are senior citizens, our goal should be to add value based on our experience, trustworthiness and knowledge as we work through various challenges.

To that end, keep in mind that senior citizens represent a large and diverse group of people. There is no one-size-fits-all solution for housing. Some seniors in their 70s and 80s prefer living in walk-up apartments with stairs because they admit the exercise keeps them strong and healthy. Other seniors have no children or grandchildren to move closer to. Other seniors would do well in a densely population walk-able areas that would require no driving and easy delivery of household goods and meals. Most seniors don’t want to travel far to the grocery store, gym or their doctor.

Also, keep in mind the following housing options so you can provide your client with the best housing solution, depending on their individual situation, as well as their social and health needs and available budget:

-- “Aging in place” refers to people who prefer their current residence and don’t want to move in their golden years. This option is perhaps the most comfortable option for seniors, but the downside is that many older homes are not equipped with built-in features for disabled people. A reverse mortgage could be an attractive way to pay for repairs and remodeling that could improve the home’s accessibility.

-- “Co-living” refers to living arrangements with roommates or group homes. This option can reduce loneliness but can mean less privacy when everyone wants to use the kitchen at the same time.

-- Living in retirement communities with rented condos or apartments for people over age 55 is another option. Common areas for group meals and social activities can give residents a built-in social network.

-- Moving-in with relatives is another option. Advantages of multi-generational households include a build-in support system with loved ones who can care for the elderly.

-- Accessory Dwelling Units (ADUs), also called granny flats, is another option. ADUs are second homes built on the same lot as an existing single-family house. Often, these smaller, secondary units are constructed by homeowners in backyards or above garages of single-family residences. They can be used for family members or rented out as a source of income for homeowners. PSAR has been a strong advocate for ADU’s this year. They are ideal for seniors and their children.

-- While seniors should consult a tax adviser, they should ask about Propositions 60 and 90.  Prop 60 gives homeowners 55 and older a way to move or downsize without greatly increasing their tax bills. There are restrictions in order to receive this benefit. Proposition 90 refers to property tax transfers from certain counties like San Diego to other select counties in California. Many seniors are not aware of this generous tax break.

Clearly, the future is old. I recommend you consider attending a class to earn your Senior Real Estate Specialist (SRES) professional designation from the National Association of REALTORS®. The SRES program is designed to equip you for serving the senior market. You will learn more about housing options and trends for older Americans, along with typical senior financial situations and how Medicare, Medicaid and Social Security can affect real estate decisions. PSAR is looking forward hosting classes for this designation later in the year.

• Gain knowledge you need to maximize zipForm Plus to complete contracts and manage transactions.
• Practice on the new and updated interface along with new tools designed to save time and protect you from mistakes.
• Discover features such as templates, MLS Connect, Photos and adding non-C.A.R. documents to your transaction, clause manager and more...

THURSDAY, MAY 23, 2019 | 10 AM TO 12 PM
PSAR CENTRAL SERVICE CENTER
4340 GENESEE AVE. #203, SAN DIEGO, 92117

Instructor: Jan Farley, 2018 PSAR President, and certified zipForm Trainer

Cost: FREE for PSAR and NSDCAR Members, $20 for Non-Members

Or call (619)421-7811 to register. 

Wednesday, April 24th, 2019
11:30 AM - 1:00 PM
PSAR East Service Center
1150 Broadway, El Cajon, 92021

An advanced workshop where the participants will learn:
- Customize Searches, including Quick Search
- Customize your Home Page
- Customize your Customer Collaboration Center
- Customize your Reports

The workshop will also allow for hands-on training and time for a Q&A section.

Who can attend?
Any REALTOR or Affiliate regardless of affiliation with Pacific Southwest Association of REALTORS.

What to bring?
- Laptop or preferred electronic device
- Paper and pen for notes

Cost: FREE

Skylar, a new home community from KB Home in the Otay Ranch community, feature three-story homes priced from $596,490 to $613,490, making it one of the less expensive new developments in the county. At the event, YPN members will
tour the model homes. Free pastries and coffee will be served.

Friday, April 19th, 2019
8:30 AM - 9:30 AM
Skylar at Millenia
1988 Strata St., Chula Vista, CA 91915

By Sean Hillier

There are several reasons why I volunteer with PSAR, and why you should, too, since this year’s 2019 theme for PSAR is “Salute to Service.” First, you may have heard the phrase that goes something like this: “You’re the sum of the people you hang around with,” or “You become who you surround yourself with.” I really believe it’s true.

Other people’s thoughts and behaviors can certainly influence you. The people with whom you surround yourself can affect your bottom-line potential. We’re all affected by our environment, perhaps more than we think.

When we surround ourselves with strong, high-achievers who have good character, then we are more likely to become just like them. On the other hand, a bunch of low-achievers can have a negative influence. If your best friends have a poor outlook on life and are satisfied with sub-par performance, then there’s a good chance some of that negativity will rub off on you.

But, when you surround yourself with people who stand by high standards and strive to do better, then their motivation, dedication and energy are contagious and they will positively influence you. The people you spend time with will shape who you are. 

At PSAR, I have found a group of high-quality people who have outstanding leadership skills, bold expectations and high ethical and moral standards who strive for excellence. Their examples encourage me and motivate me. I want to be what they are.

Being around PSAR members helps me “up my game” and raises my skill level as a REALTOR® so that I’m inspired to achieve more than what I previously thought I could. You may have heard the cliché, “When you run alone, you run fast. But when you run together, you run far.”

We all need friends who will help us succeed. This is especially true in real estate. Real friends can bring out the best in each other. They will encourage and motivate each other to reach goals. Also, friends who will cheer you on to success are a critical part of staying healthy.

That’s what I find with my friends at PSAR. Even though we’re friendly competitors, PSAR members realize that we really need to be in this real estate sales business together and support each other. We all need to band together professionally. We’re better together.

We all can experience greater benefits when we work together with a sense of community. There’s always something new to learn, which makes our industry existing. Plus, a high level of membership involvement helps to make our Association even better.

That’s one of the main reasons why I serve on the PSAR board of directors. As a board member, I can have a role in going to bat for all of our members. Also, at the same time, serving on the board helps me grow professionally so I can become a better agent and better serve my clients.

I am proud to say that PSAR fights for its members. In real estate, we need our Association to be on our side. PSAR is definitely on the side of agents and affiliates. Also, PSAR is on our side with legislative advocacy in support of bills that will help us in our practice and in opposition of job-killing and economy-killing potential legislation that will hurt us. Many agents may not be aware of PSAR’s advocacy efforts, but these efforts are very important to the survival of our industry, which is always under constant attack.

Let me encourage you to become more involved and volunteer at PSAR so we can remain as one of the best Associations in the nation. Several years ago, I began with serving on a District Council. If you want your voice to be heard and want to contribute to PSAR’s decision-making process, then serve on a committee. Experience on committees is beneficial for those interested in seeking future leadership roles.

Remember, that when you volunteer to participate with PSAR, you are contributing to our real estate industry. You also will be building valuable contacts and adding skills for your business success. Plus, you’ll become better informed, better networked and better prepared to act on trends impacting our industry. So, help set the course of your Association and make the decision to share you time, talent and expertise as a volunteer. You’ll be glad you did.

*  *  *
Sean Hillier has worked in real estate since 2010 began serving on the PSAR board of directors in 2019. He has served as emcee of the East County “Rally & Ride” marketing session on Thursday mornings since January 2015.

Take this course to become a new California Notary Public or to renew your Notary Commission. If you are renewing it is recommended that you take the State Exam 6-12 months in advance to account for processing times. Upon completion of registration you will receive a link to read the State Notary Handbook and study 138 sample questions that will prepare you to pass!

Tuesday, July 23rd, 2019
8:15 AM - 5:00 PM
PSAR | East County 
1150 Broadway #100, El Cajon, CA 92021

Cost:
PSAR and NSDCAR Members - $105.00
Non-Members = $130.00

Items to bring with you:
• Photo ID
• $40 check made out to "Secretary of State"
• Two #2 pencils
• One 2" x 2" color photo of yours

Schedule:
8:15 AM: Check In
8:30 AM - 3:45 PM: Class 
3:45 PM - 4:35 PM: Test

A great listing and sales seminar from Mike Ferry who has a proven system has helped to create more Real Estate millionaires than any other real estate coaching system for over 43 years. Hear his insights about the industry, listen to his techniques on setting yourself apart from the competition and get his perspective on market conditions. Invest in yourself AND in your future!

An event which will sell out so please claim your spot as soon as possible, limited seating available! 

 Where? NEW LOCATION!  Due to popular demand the event has been moved to: 

Regal Cinemas Rancho Del Rey 16, 1025 Tierra Del Rey, Theater 8, Chula Vista, CA 91910

When? May 30, 2019 from 9 AM - 12 PM

Cost? FREE

 Register Here 

*Larger images of graphs at the end of the blog post*

California home sales bounced back in February 2019 after hitting the lowest sales level in more than 10 years, according to the latest housing market report for home sales and prices from the California Association of REALTORS® (C.A.R). February’s annual sales level was the highest in six months, and the monthly growth in sales was the highest since January 2011, said C.A.R.

Existing, single-family home sales statewide totaled 399,080 in February on a seasonally adjusted annualized rate, up 11.3 percent from January’s revised 358,470 figure and down 5.6 percent from home sales in February 2018 of 422,910. February’s decline was the smallest since July 2018, and the sales total was just shy of the 400,000 benchmark. February typically marks the lowest price point for the year, said C.A.R.

C.A.R. said the statewide median home price in February 2019 was $534,140, down 0.6 percent from January’s revised $537,120 figure and up 2.2 percent from February 2018’s figure of $522,440.

In San Diego County in February 2019, C.A.R. said the median home price of $625,000 was 2.5 percent higher than the $610,000 figure for January 2019 and 3.3 percent higher than the $605,000 figure for February 2018.

C.A.R.’s sales total of 399,080 in February for existing, single-family detached homes in California is based on information collected by C.A.R. from more than 90 local REALTOR® associations and MLSs statewide. The statewide annualized sales figure represents what would be the total number of homes sold during 2019 if sales maintained the January pace throughout the year. It is adjusted to account for seasonal factors that typically influence home sales.

“Lower interest rates and stabilizing home prices motivated would-be buyers to get off the fence in February,” said C.A.R. President Jared Martin. “With mortgage rates reaching their lowest point in a year, housing affordability improved as buyers’ monthly mortgage payments became more manageable. Instead of the double-digit growth rates that we observed a few months ago, monthly mortgage payments increased by 2.7 percent, the smallest increase in the last 12 months.”

 “While February’s sales rebound is welcome news, the market will likely remain constrained as sellers and buyers sort through the realities of today’s market,” said C.A.R. Senior Vice President and Chief Economist Leslie Appleton-Young. “With the market about to kick off its homebuying season, buyers have a window of opportunity in the upcoming months as interest rates remain stable, there are more properties on the market to consider, and prices are more attractive.

Other key points from C.A.R.’s February 2019 resale housing report included:

-- The median number of days it took to sell a California single-family home rose from 22 days in February 2018 to 33 days in February 2019. This compares to 27 days in January 2018, 37 days in January 2019 and 32 days in December 2018. Meanwhile, in San Diego County, the median number of days a home remained unsold on the market stood at 33 days in February 2019, compared to 38 days in January 2019 and 22 days in February 2018. This compares to 21 days in January 2018, 28 days in January 2019 and 27 days in December 2018.

-- While statewide active listings have been increasing from the previous year at a double-digit pace for the last eight months, February’s rate was the smallest growth rate in the past six months and the third month in a row that listings decelerated. February’s active listings were up 19.2 percent from a year ago.

-- All major regions recorded an increase in active listings, with the Bay Area posting the highest increase at 41.9 percent, followed by Southern California (20.4 percent), Central Valley (16.2 percent) and the Central Coast (6.4 percent). Active listings increased in three of nine Bay Area counties by 50 percent or more with Santa Clara leading the way at 62.9 percent, followed by San Mateo (59.7 percent) and Alameda (50 percent).

-- Home sales in the Inland Empire declined 10.1 percent from a year ago as Riverside and San Bernardino counties posted annual sales declines of 7.7 percent and 14.1 percent, respectively.

-- The median home price continued to increase in all regions but at a more tepid pace. On a year-over-year basis, the Bay Area median price dipped 0.9 percent from February 2018. Home prices in Marin, San Francisco, San Mateo and Santa Clara counties continued to remain above $1 million, but all of the counties recorded annual price declines.

-- Price growth remained modest in Southern California, inching up 1.4 percent from the previous year. San Bernardino County had the largest price gain (7.3 percent), while Ventura County recorded the smallest increase at 1.8 percent. Only Orange County experienced a year-over-year price decline.

-- The Unsold Inventory Index (UII), which is a ratio of inventory over sales, improved on a year-over-year basis but was flat on a month-to-month basis. The Unsold Inventory Index was 4.6 months in February, unchanged from January but up from 3.9 months in February 2018. The index measures the number of months it would take to sell the supply of homes on the market at the current sales rate. The jump in the UII from a year ago can be attributed to the moderate sales decline and the sharp increase in active listings.

-- The 30-year, fixed-mortgage interest rate averaged 4.37 percent in February, up from 4.33 percent in February 2018, according to Freddie Mac. The five-year, adjustable mortgage interest rate also increased in February to an average of 3.87 percent from 3.60 in February 2018.

In other recent real estate and economic news, according to news reports:

-- According to S&P CoreLogic Case-Shiller, home prices in the San Diego metropolitan area are going up, but slower than everywhere else in the U.S. San Diego metro’s home prices increased 1.3 percent in a year as of January. It was the smallest increase of the 20 cities covered in the index for the second month in a row. Home price increases are slowing across the nation, with many experts citing increasing mortgage rates. The most expensive markets are seeing the biggest slowdown. Prices fell in most major U.S. metropolitan areas in January, with San Francisco experiencing the biggest drop at 1.3 percent.

-- Despite continued low unemployment levels and a generally strong economy, the anticipated increase in demand for California housing has failed to materialize, and the market will likely weaken heading into next year, according to the UCLA Anderson Forecast’s report on the California economy. Contributing factors include an exodus of people out of the state, increasing mortgage rates and uncertainty about the future. Regardless of the reason, the result is likely a weakening of the housing market.

-- While affordability is the biggest obstacle preventing most renters from buying a home, 14 percent of California renters who can afford homeownership are declining to buy partly because they don't have the financial knowledge, according to C.A.R. Of the nearly 6 million renters statewide, C.A.R. says that 826,000 could qualify to purchase a median-priced home in the county in which they reside. A lack of financial literacy is one of the biggest barriers preventing renters from becoming homeowners, said C.A.R.

-- Zillow has begun buying and selling homes in California. Riverside is the first California market for Zillow’s program, called “Zillow Offers,” which allows potential home sellers to request a free, no-obligation cash offer from Zillow to buy their home. Once the seller accepts the offer, they are able to pick their own closing date.

-- Redfin recently ranked San Diego County as the third least affordable housing market in the U.S. for low-income families, ahead of just Los Angeles and New York City. The real estate data company reported that the homeownership rate in San Diego among income earners in the bottom quarter was just 37.6 percent in 2017, which is an increase from the 33.5 percent figure registered in 2012. Low-income home ownership rates in Los Angeles and New York were 31 percent and 35 percent, respectively. Los Angeles and San Diego also appear in the top three least affordable places for millennials. The analysis included the 50 largest metro areas in the U.S.

-- According to real estate website Truilia, San Diego County has the second-most home price reductions in the nation so far in 2019. Price reductions are more common in the winter months, but San Diego County hasn’t seen as many cutbacks since 2014 when the market was still crawling out of the recession. Twenty percent of homes for sale in February had a price drop, the most of any California city. At the same time last year, the percentage was 10 percent.

-- San Diego is the 7th worst place for first-time homebuyers. Bankrate, a financial products company, recently rated the best and worst metro cities for first-time home buyers and San Diego came in at the No. 7 on the worst list. The ranking, which looked at the 50 largest metro areas, was based on affordability, culture, housing market tightness, job market and safety, among other measures. Pittsburgh, Pennsylvania, came in at No. 1 for the best metro for first-time buyers while California cities like San Francisco, Los Angeles, Sacramento, San Jose and San Bernardino all made the top 10 of the worst list.

-- San Diego County has the ninth highest one-bedroom apartment rent in the nation, according to the latest report from industry tracker Zumper. Local renters can take solace in the fact it's still a far cry from San Francisco, which continues to set new records for the U.S. Zumper placed San Diego County’s median rent for a one-bedroom unit at $1,910 a month while the median San Francisco renters are paying a whopping $3,690 a month. New York City ($2,870/month) and San Jose ($2,540/month) round out the top three.

-- San Diego County’s unadjusted unemployment rate dipped to 3.5 percent in February, with both farm and nonfarm employment showing gains, according to the California Employment Development Department (EDD). The county’s adjusted unemployment rate sat at 3.8 percent in January, its highest point since the third quarter of 2017. February’s unadjusted rate is the same as its revised 2018 unemployment rate, the EDD said.

Join us at the PSAR Service Center closest to you for training in Paragon Searching 101, Paragon Creating Custom Reports, ShowingTime with the MLS, and the CRMLS App!

Register for various classes below. 

Learn how to: Create and save basic property searches and detailed map searches Search by Features; including View, Pool, Terms, etc. Print and email reports Central: Thu, April 11 from 10 AM - 11 AM Register Here East: Wed, April 17 from 10 AM - 11 AM Register Here South: Tue, April 30 from 10 AM - 11 AM Register Here

In this advanced class, you’ll learn how to create dynamic and custom reports using existing MLS reports and spreadsheets. Save them as favorites for quick access or set them as your default. Central: Thu, April 11 from 11 AM - 12 PM Register Here East: Wed, April 17 from 11 AM - 12 PM Register Here South: Tue, April 30 from 11 AM - 12 PM Register Here

LionDesk is a simple, integrated (CRM) tool that helps you manage contacts and automate follow-up. In this class, you will learn: How to collect, route, and follow up on leads How to automate follow-up reminders How to send direct communication to clients, including emails and texts How to integrate with other CRMLS products like Cloud CMA, ShowingTime, and Remine Central: Thu, April 11 from 1 PM - 2 PM Register Here East: Wed, April 17 from 1 PM - 2 PM Register Here South: Tue, April 30 from 1 PM - 2 PM Register Here

PSAR keeps growing and expanding. One shining example of PSAR’s ongoing expansion has been the success of the recently opened PSAR Central San Diego Service Center at 4340 Genesee Ave., Suite #203, San Diego.

If you haven’t yet visited PSAR’s newest Service Center in San Diego’s Clairemont Mesa community, then please feel free to drop by. You’ll be impressed.

The new, 1,500-square-foot PSAR Central San Diego Service Center, beautifully decorated in an ultra-modern, open workstation stylish motif, features a 65-seat educational classroom for training, plus resources for REALTORS®, including Sentrilock and Supra lock boxes, CRMLS and signage.

Many outstanding workshops and seminars have been held recently at the new Service Center, including classes on Homesnap Pro App training, InfoSparks Market Statistics training and Paragon.

Another upcoming class cover the topic, “Social Media Boot Camp for REALTORS®,” will be held at the new Service Center on Wednesday, March 20. Two sessions will be offered from 9:30 to 11:30 a.m. and from 12:30 to 2:30 p.m. Refreshments will be served and admission is free. Topics to be discussed will include understanding how social media works, how to generate leads from a website and how to attract more followers, as well as the benefits of Facebook, Twitter, LinkedIn, YouTube and blogging. For agents who want to become a Realtor, the training, friendly staff and access to the best tools in the industry make PSAR is a great place to start. 

In addition, every Tuesday morning starting at 9 a.m., PSAR’s “City Pitch” event is held for brokers and sales agents at the new Service Center. The marketing pitch session focuses on properties located within San Diego city limits, including the following zip codes: 92102, 92104, 92105, 92108, 92111, 92115, 92116, 92123, 92124 and 92120. 

All San Diego REALTORS® are invited to attend City Pitch to pitch their properties, network and put deals together. Agents have two minutes to promote their listing.  New agents and brokers are welcome to stop in.

Please bring 50 property flyers to be pitched and PSAR staff will insert the flyers into the Pitch Portfolio that each attendee will receive.

At the recent grand opening and ribbon cutting ceremony, more than 120 PSAR members, friends and guest people were there. Here is a video about the grand opening celebration: https://vimeo.com/315812958/6f7ed1844c.

Also attending the grand opening event were elected officials, community leaders and industry dignitaries. Among the attendees was Ernie Dronenburg, recently reelection as San Diego County assessor-recorder-clerk. Every county resident who owns property or rents is affected by what happens at Dronenburg’s office. He oversees assessing the value of real estate and personal property, which in San Diego includes planes and boats. Property taxes constitute the largest share of revenue for the county. His work also involves registering business names and issuing marriage licenses, birth and death certificates. The office has a $71 million budget with 405 employees and five offices in San Diego County.

Dronenburg, known for wearing bow ties, has worked closely with PSAR President Robert Calloway on a number of housing initiatives that have assisted military veterans with homeownership. Calloway serves as an advisor to the Assessor’s Office on issues dealing with disabled veterans. Last year, the Assessor’s Office assisted more than 8,000 local disabled veterans, which was a 30 percent increase from the previous year.

Other attendees at the grand opening event included: Jason Bercovitch, field representative with Congressman Scott Peters, 52nd District; Daniel Manley, Clairemont community representative, representing San Diego City Councilman Chris Cate, 6th District; Ryan Trabuco, Field Representative, representing Toni G. Atkins, Senate President pro Tempore Toni G. Atkins, 39th District; Michaela Valk, representing Todd Gloria, California Assembly, 78th District.

Manley announced that San Diego City Councilman Chris Cate had declared the day as “PSAR Day” in the city of San Diego. The City of San Diego proclamation said the following:

-- WHEREAS, the Pacific Southwest Association of REALTORS® (PSAR), founded in 1928, has played a significant role in shaping the history, growth and development of greater San Diego County;

-- WHEREAS, PSAR’s recent membership in a statewide real estate Multiple Listing Service has enhanced PSAR’s steady trajectory of growth since 2010;

-- WHEREAS, PSAR’s Mission to Empower REALTORS®  has enabled its members to remain steadfast in protecting private property rights and encouraging participation in the American Dream of home ownership, while adhering to the highest standards of integrity and Code of Ethics;

-- WHEREAS, PSAR, a 2,800-member real estate trade group for San Diego-area REALTORS®, offers educational training, advocacy and other services and resources to its REALTOR® and affiliate members;

-- WHEREAS, PSAR maintains a leadership role in the industry, empowering its members to flourish by leveraging our collective strength in service to homebuyers and sellers throughout the greater San Diego County community; 

-- WHEREAS, PSAR, with Service Centers in Chula Vista and El Cajon, is growing again with the opening a new Central Service Center at 4340 Genesee Ave., #203, in San Diego’s Clairemont Mesa community;

-- WHEREAS, the new PSAR Central Service Center will provide the local personal service experience and superior statewide CRMLS service that PSAR is known for, along with Sentrilock, Supra, retail store, MLS training and REALTOR® education, networking and much more;

-- NOW, THEREFORE, I, Chris Cate, San Diego City Council member representing the District 6, do hereby proclaim Wednesday, January 23, 2019, as PACIFIC SOUTHWEST ASSOCIATION OF REALTORS® DAY throughout the City of San Diego.