Join us for the latest updates on Sacramento legislation that impacts rental housing, including Rent Control bills and many others that will make it harder to manage property.

Friday, May 31st, 2019
9 AM - 11 AM
PSAR East Service Center
1150 Broadway, El Cajon, 92021

Speakers for the event: 

Cost: PSAR and NSDCAR Members, FREE and $20 for Non-Members. 

By Robert Calloway

As real estate professionals, it’s our responsibility to provide wise counsel about housing needs in the best way possible with our clients, including clients who are senior citizens. It’s been said that senior citizens represent the real estate industry’s greatest, untapped and under-served market. And, a growing market means opportunity. Serving most senior clients is likely to become a niche for a growing number of agents.

I believe agents have an obligation to understand and learn about the housing needs of seniors so that we can do right with this fast-growing and often vulnerable group. We need to be better listeners to their needs, wants, frustrations and fears. We need to understand the empathy and support needed from day one to establish trust.

It should come as no surprise to you that America’s population is aging at a rapid pace. People are living longer than ever before. None of us are getting any younger.

By 2030 (about 10 years from now), 1 of every 5 Americans will be retirement age, according to the U.S. Census Bureau’s 2017 National Population Projections. By 2035 (about 15 years from now), seniors will outnumber children for the first time in U.S. history; it’s estimated there will be 78 million people 65 years and older, compared to 76 million people under the age of 18. The current median age of Americans is about 38 years old, up from 30 years in 1980 and 24 in 1970.

Consider these insights from the National Association of REALTORS® 2017 Home Buyer and Seller Generational Trends Report:

Buyers age 52-61: “The Young Baby Boomers”

-- Make up 16 percent of recent buyers.

-- Higher median household incomes.

-- More likely to have children under the age of 18 in their home.

-- More likely to buy multi-generational homes.

-- Buy for an array of reasons, such as job-relocation, downsizing, and being closer to friends and family.

Buyers age 62-70: “The Older Baby Boomers”

-- Make up 14 percent of recent buyers.

-- Often moving due to retirement, downsizing, and being closer to friends and family.

-- Typically move the longest distance.

-- Least likely to make compromises on their home purchase.

Buyers age 71-91: “The Silent Generation”

-- Make up 8 percent of recent buyers.

-- Often moving due to retirement, downsizing, and being closer to friends and family.

-- Least likely to purchase a detached single-family home.

-- 24 percent purchased in senior-related housing.

-- Tend to purchase the newest homes.

-- More likely than any other age group to find their home by visiting an open house.

So, when dealing with the housing needs of clients who are senior citizens, our goal should be to add value based on our experience, trustworthiness and knowledge as we work through various challenges.

To that end, keep in mind that senior citizens represent a large and diverse group of people. There is no one-size-fits-all solution for housing. Some seniors in their 70s and 80s prefer living in walk-up apartments with stairs because they admit the exercise keeps them strong and healthy. Other seniors have no children or grandchildren to move closer to. Other seniors would do well in a densely population walk-able areas that would require no driving and easy delivery of household goods and meals. Most seniors don’t want to travel far to the grocery store, gym or their doctor.

Also, keep in mind the following housing options so you can provide your client with the best housing solution, depending on their individual situation, as well as their social and health needs and available budget:

-- “Aging in place” refers to people who prefer their current residence and don’t want to move in their golden years. This option is perhaps the most comfortable option for seniors, but the downside is that many older homes are not equipped with built-in features for disabled people. A reverse mortgage could be an attractive way to pay for repairs and remodeling that could improve the home’s accessibility.

-- “Co-living” refers to living arrangements with roommates or group homes. This option can reduce loneliness but can mean less privacy when everyone wants to use the kitchen at the same time.

-- Living in retirement communities with rented condos or apartments for people over age 55 is another option. Common areas for group meals and social activities can give residents a built-in social network.

-- Moving-in with relatives is another option. Advantages of multi-generational households include a build-in support system with loved ones who can care for the elderly.

-- Accessory Dwelling Units (ADUs), also called granny flats, is another option. ADUs are second homes built on the same lot as an existing single-family house. Often, these smaller, secondary units are constructed by homeowners in backyards or above garages of single-family residences. They can be used for family members or rented out as a source of income for homeowners. PSAR has been a strong advocate for ADU’s this year. They are ideal for seniors and their children.

-- While seniors should consult a tax adviser, they should ask about Propositions 60 and 90.  Prop 60 gives homeowners 55 and older a way to move or downsize without greatly increasing their tax bills. There are restrictions in order to receive this benefit. Proposition 90 refers to property tax transfers from certain counties like San Diego to other select counties in California. Many seniors are not aware of this generous tax break.

Clearly, the future is old. I recommend you consider attending a class to earn your Senior Real Estate Specialist (SRES) professional designation from the National Association of REALTORS®. The SRES program is designed to equip you for serving the senior market. You will learn more about housing options and trends for older Americans, along with typical senior financial situations and how Medicare, Medicaid and Social Security can affect real estate decisions. PSAR is looking forward hosting classes for this designation later in the year.

• Gain knowledge you need to maximize zipForm Plus to complete contracts and manage transactions.
• Practice on the new and updated interface along with new tools designed to save time and protect you from mistakes.
• Discover features such as templates, MLS Connect, Photos and adding non-C.A.R. documents to your transaction, clause manager and more...

THURSDAY, MAY 23, 2019 | 10 AM TO 12 PM
PSAR CENTRAL SERVICE CENTER
4340 GENESEE AVE. #203, SAN DIEGO, 92117

Instructor: Jan Farley, 2018 PSAR President, and certified zipForm Trainer

Cost: FREE for PSAR and NSDCAR Members, $20 for Non-Members

Or call (619)421-7811 to register. 

Wednesday, April 24th, 2019
11:30 AM - 1:00 PM
PSAR East Service Center
1150 Broadway, El Cajon, 92021

An advanced workshop where the participants will learn:
- Customize Searches, including Quick Search
- Customize your Home Page
- Customize your Customer Collaboration Center
- Customize your Reports

The workshop will also allow for hands-on training and time for a Q&A section.

Who can attend?
Any REALTOR or Affiliate regardless of affiliation with Pacific Southwest Association of REALTORS.

What to bring?
- Laptop or preferred electronic device
- Paper and pen for notes

Cost: FREE

Mark your calendar and plan to attend a CRMLS training class offered at one of PSAR's three service center locations. Click any link below & sign-up today!

Manage Listings in Paragon  |  10 AM - 12 PM

• MAY 09 | PSAR CENTRAL
• MAY 15 | PSAR EAST
• MAY 28 | PSAR SOUTH

CLOUD SUITE AGENT TRAINING  |  1 PM - 3 PM 

Learn how to master Cloud CMA, an online comparative market analysis report generator, Cloud MLX, a streamlined MLS front-end that prioritizes search and communication, and Cloud Streams, a listing alert and client collaboration tool.

• MAY 09 | PSAR CENTRAL
• MAY 15 | PSAR EAST
• MAY 28 | PSAR SOUTH

A great listing and sales seminar from Mike Ferry who has a proven system has helped to create more Real Estate millionaires than any other real estate coaching system for over 43 years. Hear his insights about the industry, listen to his techniques on setting yourself apart from the competition and get his perspective on market conditions. Invest in yourself AND in your future!

An event which will sell out so please claim your spot as soon as possible, limited seating available! 

 Where? NEW LOCATION!  Due to popular demand the event has been moved to: 

Regal Cinemas Rancho Del Rey 16, 1025 Tierra Del Rey, Theater 8, Chula Vista, CA 91910

When? May 30, 2019 from 9 AM - 12 PM

Cost? FREE

 Register Here 

Join us at the PSAR Service Center closest to you for training in Paragon Searching 101, Paragon Creating Custom Reports, ShowingTime with the MLS, and the CRMLS App!

Register for various classes below. 

Learn how to: Create and save basic property searches and detailed map searches Search by Features; including View, Pool, Terms, etc. Print and email reports Central: Thu, April 11 from 10 AM - 11 AM Register Here East: Wed, April 17 from 10 AM - 11 AM Register Here South: Tue, April 30 from 10 AM - 11 AM Register Here

In this advanced class, you’ll learn how to create dynamic and custom reports using existing MLS reports and spreadsheets. Save them as favorites for quick access or set them as your default. Central: Thu, April 11 from 11 AM - 12 PM Register Here East: Wed, April 17 from 11 AM - 12 PM Register Here South: Tue, April 30 from 11 AM - 12 PM Register Here

LionDesk is a simple, integrated (CRM) tool that helps you manage contacts and automate follow-up. In this class, you will learn: How to collect, route, and follow up on leads How to automate follow-up reminders How to send direct communication to clients, including emails and texts How to integrate with other CRMLS products like Cloud CMA, ShowingTime, and Remine Central: Thu, April 11 from 1 PM - 2 PM Register Here East: Wed, April 17 from 1 PM - 2 PM Register Here South: Tue, April 30 from 1 PM - 2 PM Register Here

If you are a Google user this class is for you! Learn how to maximize all of Google's tools for your benefit. 

What to bring?
Your electronics (laptop, tablet, phone, etc.) and your questions for the Q&A section of the course.

Who can attend?
Any REALTOR® or Affiliate in San Diego County, regardless of whether or not you’re a member of Pacific Southwest Association of REALTORS®.

Wed., March 27, 2019
11:30 AM - 1:00 PM
PSAR East Service Center
1150 Broadway, El Cajon, 92021

Register Here

Cost: FREE with lunch provided by our sponsor
Hosted by the PSAR Tech Committee and Sponsored by Damaris Lopez with Homebridge. 

REALTORS® whose license expires in 2020 or 2021 are required to complete ethics training at least 2 hours, 30 min. of instructional time before December 31, 2019. 

The training must meet specific learning objectives and criteria established by the National Association of REALTORS®.

New REALTORs®  must complete training when they first join.  A new member who has completed the New Member Code of Ethics Orientation is not required to complete additional ethics training until the next two-year cycle.

REALTORs® who complete the required ethics training within a two-year cycle at any local association are not required to take this training again at another association. REALTORs®  may take courses to satisfy this ethics requirement through any association or outside training facility where the member can provide satisfactory documentation of completion.

Two ways to complete the required training: 

FREE online via NAR's website

Here you will see two versions of the online training. A FREE version and a Continuing Education (CE) version. The FREE version is sufficient to satisfy your requirement but if you would like to accrue credits towards your license renewal then the CE version would be the best for you. 

PSAR does not have access to your NAR login credentials. If you have already created an account with NAR and cannot access it please use the "Forgot Password" function to retrieve the password. You may find your NRDS ID by using NAR's "Find your NRDS ID" function. 

PSAR's FREE Live Training

Register for training at a service center near you! 

December 13th - South, 9:40 AM - 12:20 PM

The Residential Purchase Agreement (RPA) is the roadmap to a successful real estate transaction. As market conditions and laws change, it is important to review how these changes impact guiding your client through the intricacies of the RPA. Get detailed guidance in interpreting the RPA to better serve and protect both yourself and YOUR CLIENTS.

Don't believe us on how useful this course is? Take it from a PSAR Member and Past President, Sarah Heck, "It doesn't matter if you are new to the industry, or a seasoned agent...I guarantee you will learn something new when you attend Niki Coppa's forms class." 

Training Details: 
Thursday, March 28th, 2019
12:30 PM - 5:00 PM

PSAR South Service Center
880 Canarios Ct., Chula Vista, 91910

Cost: 
FREE for members of PSAR and NSDCAR
Non-members: $20

 REGISTER HERE