PSAR is recommending a “No” vote on California Proposition 21, a rent control ballot proposition known as the “Rental Affordability Act.” The Governor and Legislature have already passed rent control into law. This Proposition goes too far and has too many unintended negative consequences.

If approved, Prop. 21 would change state law to allow cities to apply new rent control ordinances and/or expand existing ones. New laws could be enacted affecting homes at least 15 years old. Prop. 21 exempts single-family homes owned by landlords with more than two properties.

Proponents claim cities should be allowed to approve additional limits on rent increases to protect California families who are one rent hike away from being driven out of their neighborhoods by landlords. They further claim this proposition will stop homelessness and gentrification.

The fact is that Prop. 21 would make it less desirable for builders to construct more housing, affordable or otherwise, at a time when California has a massive housing shortage. It would also decrease revenue for city and state governments, already cash-strapped by the fallout from the Covid pandemic. It would reduce the number of housing units in the state and allow bureaucrats to add fees on top of base rent, thereby increasing the cost of living at a time when Californians can least afford it. In fact, only two years ago, in 2018, Californians made their decision about rent control at the polls.

In 2018, voters in 56 of 58 California counties overwhelmingly rejected a statewide rent control measure by a 20-point margin. Why is this subject being revisited so soon? Los Angeles-based AIDS Healthcare Foundation and its President, Michael Weinstein, funded a signature collection drive that once again put the measure on the ballot. This appears to make this issue a special interest one.

Last year, state legislators passed a new law that set a 7 percent ceiling on yearly rent increases. CalMatters, a public interest journalism venture, concluded that the action by Sacramento lawmakers in 2019 was an effort to ward off another statewide rent control ballot measure by Weinstein and company that clearly was unsuccessful.

According to CalMatters, Prop. 21 opponents include Governor Gavin Newsom, California Apartment Association, California Seniors Advocate League, Essex Property Trust and Prometheus Real Estate Group. Prop. 21 supporters include the AIDS Healthcare Foundation, Eviction Defense Network and Vermont Sen. Bernie Sanders.

California Association of REALTORS® (C.A.R.), Apartment Association of Orange County and Californians to Protect Affordable Housing, a coalition of housing advocates, renters, businesses, taxpayers and veterans encourage a “NO” vote on Proposition 21.

Other organizations opposing Prop. 21 include the California Council for Affordable Housing, California Community Builders, the California State Conference of the NAACP, Si Se Puede, Congress of California Seniors, Howard Jarvis Taxpayers Association and the San Diego Building and Construction Trades Council.

A CalMatters headline stated “Proposition 21 rent control will discourage construction of affordable housing.” A CalMatters opinion writer asserted: We must protect small property owners who, in contrast to corporate landlords, often are natural affordable housing providers, operate on small margins, give applicants a chance if they don’t meet all of the rental qualifications, and help maintain the integrity of a community. The state of California is facing a new economic challenge, and families across our state are struggling. What we need most is new investment in our housing market, not an extreme measure like Proposition 21 that will further destabilize it.”

The San Diego Union-Tribune newspaper editorial board wrote: “Expanding rent control will make the California housing crisis worse. Rent control is the wrong way to help Californians struggling with housing. Lawmakers who are juggling a lot during this pandemic need to not lose sight of that. The long-term solution is listening to experts and building new houses.”

The San Francisco Chronicle newspaper editorial board described Prop. 21 as “a rent control retread unimproved by age.”

The Press Democrat newspaper in Santa Rosa, Calif. said Prop. 21 is a proposed “rent control law that won’t end the housing crisis.” Its editorial resource stated: “California voters soundly rejected rent control in the November 2018 election for a good reason: It won’t alleviate the state’s housing problems. In fact, economists almost universally agree that imposing rent control would be counterproductive. State lawmakers voted in 2019 to cap rent increases anyway, while requiring landlords to show `just cause’ for evictions. Yet, here we are again, barely a year later, asked to decide another rent control initiative. Voters should once again say no.”

The headline in the Orange County Register read, “Rent control is the horrible idea that won’t go away.” Its editorial stated: “California’s housing affordability isn’t that complicated. There is high demand and inadequate supply. If the goal is to expand the accessibility of housing, it is necessary to increase supply. Rent control is incredibly effective at backfiring on that front. Research has shown that San Francisco’s rent control policies resulted in many landlords removing housing units from the market. Renters in non-rent-controlled units, meanwhile, faced even higher rents than would otherwise be the case.”

For more information about the campaign against Prop 21, visit www.noonprop21.org.

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Our Mission is to empower Realtors to flourish while being accountable to each other
our clients and our community.

Since 1928, the Pacific Southwest Association of REALTORS® has played a significant role in shaping the history, growth & development of the Real Estate industry in San Diego County. This program is only open to REALTORS® and PSAR Affiliate Members. There is no cost for attending this program.

PSAR is recommending a “no” vote on California Proposition 15, a ballot measure that calls for higher property taxes on commercial and industrial real estate.

Prop. 15 is referred to as the “Split Roll Ballot Initiative, Schools and Communities First.” If approved, Prop. 15 would require calculating property taxes for commercial and industrial real estate based on current market value. It would raise property taxes on supermarkets, shopping malls, office buildings, factories, movie theaters, hotels, restaurants, sports stadiums, warehouses, self-storage facilities, major retailers and other businesses.

Proponents claim $6.5 billion to $11.5 billion generated from the increased property taxes would be allocated to schools (40 percent) and local government (60 percent).Opponents say Prop. 15 is a direct attack on Proposition 13, which limits annual increases in assessed property value to 2 percent. Prop. 13, passed by California voters in 1978, remains a godsend to fixed-income retirees and middle-income workers who would be incapable of paying the increased property tax assessments over the last 40 years as California home prices have quintupled. If enacted, this massive tax increase will prompt companies to flee California at a time when businesses are already struggling.

The San Diego County Office of Assessor-Recorder-County Clerk, which opposes Prop. 15, recently delivered a presentation to PSAR members. The presentation included the contention that supporters for Prop. 15 are laboring under five false premises:

1. Businesses don’t pay their fair share of property taxes (in fact, taxes paid by commercial property owners have increased 1,930 percent since 1978);
   
   
2. Prop. 15 won’t impact small businesses because properties worth less than $3 million are exempt (in fact, the average commercial or industrial parcel in San Diego County is valued at $3.1 million, which is above the exemption level);
   
   
3. Prop. 15 will impact only property owners, not tenants (in fact, if tenants are required to pay higher rents by property owners who need to recoup the property tax increase, then costs will impact tenants/customers);
   
   
4. Prop. 15 won’t impact residential housing (in fact, raw land zoned for residential and commercial-industrial uses will be reassessed and mixed-use properties with more than 25 percent commercial also will be reassessed);
   
   
5. Prop. 15 won’t impact female-, immigrant- and minority-owned businesses (in fact, the groups opposing Prop. 15 include social justice leaders, such as the NAACP, California Black Chamber of Commerce, California Hispanic Chamber of Commerce, CalAsian Chamber of Commerce and National Action Network).

A Berkeley Research Group study found increasing property taxes on small businesses will hurt female- and minority-owned businesses the most, and up to 120,000 private-sector jobs will be lost. Prop. 15 would incentivize local governments to approve business projects to replace existing housing in order to generate greater property tax revenue.

Ernie Dronenburg, Jr., San Diego County Assessor-recorder-County Clerk, said, “Proposition 15 won’t close the door on an imaginary corporate tax loophole, but it will close the doors of real San Diego small businesses. Prop. 15 is the wrong idea at the wrong time.”

The San Diego Union-Tribune editorial board wrote: “No on Proposition 15, vast tax hike during a deep recession is a crazy idea. Approving Proposition 15 is not about preserving essential government services, as advocates assert. It is about preserving generous government pensions that threaten to bankrupt government agencies across the state. Send a message that pension reform should precede a massive tax hike and vote no on Proposition 15.”

Dan Walters, columnist with CalMatters, a public interest journalism venture, wrote: “Both proponents and opponents know that Proposition 15 is a proxy battle over whether Proposition 13 is still an untouchable icon. The measure’s backers had no way of knowing that the COVID-19 pandemic and the severe recession it spawned would visit themselves on California, changing the tenor of their battle with business groups over the issue. While proponents argue that the new revenue is needed to keep vital public services, including schools, from being slashed, opponents argue that with businesses already suffering, this is the wrong time to saddle them with more taxes.”

Antonio Villaraigosa, former Mayor of Los Angeles and Speaker of the California State Assembly, wrote in a CalMatters column: “This poorly drafted tax measure will disproportionately hurt everyday Californians during the worst economic crisis since the 1930s. It will put significant pressure on jobs in general, but private sector union jobs in particular. Because Prop. 15 raises property taxes, those higher taxes will get passed on to small business tenants, who rent. These businesses, in turn, will pass higher costs on to consumers in the form of increased prices on everything we buy, groceries, fuel, utilities, clothing and health care. California’s cost of living is already among the nation’s highest. Prop. 15 will drive the cost of living even higher.”

For more information about voting “no” on Prop. 15, visit https://noonprop15.org. The following statement is on the website: “Amid an unprecedented economic crisis, special interests are pushing Prop 15 on the November 2020 statewide ballot that will destroy Prop 13’s property tax protections and will be the largest property tax increase in California history. If businesses lose their Prop 13 protections, homeowners will be next.

“Prop 15 will raise taxes on business property, leading to higher rents for small businesses. Ultimately, Prop 15 will make income inequality worse by driving up the cost of living for just about everything we need and use, like food, utilities, daycare and healthcare.

“We must reject Prop 15 and maintain Prop 13 protections that have kept property taxes affordable and provided every taxpayer who buys a home, farm or business property with certainty that they can afford their property tax bills in the future. Now is not the time to raise taxes and bring more uncertainty to businesses and all Californians.”

County Assessor Comments on Prop 15 - "Unfortunately, Prop 15 hides that it is the largest property tax increase in California history that will"... Read More

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Our Mission is to empower Realtors to flourish while being accountable to each other
our clients and our community.

Since 1928, the Pacific Southwest Association of REALTORS® has played a significant role in shaping the history, growth & development of the Real Estate industry in San Diego County. This program is only open to REALTORS® and PSAR Affiliate Members. There is no cost for attending this program.

Meet Merrie Espina, who was recently elected to a two-year term (2021-2022) on the PSAR Board of Directors. 

Merrie grew up in the Philippines, traveled to London to study nursing and then moved to the United States with her first husband who was serving in the military at the time. The couple then lived abroad in Guam, Greece, London and Italy and Merrie worked both as a nurse and in banking during this time. They returned to the U.S. in the early 1990s living in Norfolk, Virginia and Long Beach, California, before relocating to San Diego.

While the family was stationed in Naples, Italy, Merrie had the experience of kissing the hand of Pope John II, who was the second longest-serving pope in modern history (from October 1978, until his death on April 2, 2005, at age 84).

“It was my daughter’s first communion and she was in the second grade. All the children were invited to go to the Vatican,” said Merrie. “The pope put his hand on each child’s head. When he walked down the line, I reached for his hand and he let me kiss it. It was a lifetime experience.”

In San Diego, Merrie worked for Navy Federal Credit Union and organized a trip for 20 bank employees to travel to Los Angeles to watch “The Price is Right” daytime TV game show.

“It was so much fun, especially when the announcer called my name. You don’t even realize that you’re on TV,” said Merrie. “I missed a car and a trip by one spot on the big wheel. Instead, I won seven mountain bikes. One of our bank employees won $10,000, but I got to hug and kiss Bob Barker.”

Merrie worked for 21 years in banking as a loan counselor, manager and marketing director. She then launched a career in real estate, beginning with a job with Century 21 Award. She moved to Realty Edge, followed by Ad Valorem. In 1997, she earned her real estate sales license and joined PSAR. By 1998 Merrie had formed her own brokerage firm, which she later sold during the 2007 recession.

“When I opened my own office, I set-up a crib for my granddaughter in our real estate office where she grew up while I worked. She’s now 19 years old” said Merrie. “I love my family, my two children, 6 grandchildren and my 84-year-old mom who lives with me. And, I love my PSAR real estate family."

“I’ve always been a volunteer. As a military spouse, I volunteered as an ombudsman. At church, I volunteered for a prom for special needs kids. For PSAR, I have volunteered annually on several committees, including Education, Grievance, Government Affairs, Global Council and Charity.”

This is not Merrie’s first time serving on the PSAR board. She was a board member from 2016 and 2017. She also served as a C.A.R. director (2018).

Merrie has earned a Master of Real Estate degree from REALTOR® University, a program endorsed by the National Association of REALTORS® (NAR). She also has a bachelor’s degree in management and business from the University of Laverne.

She has been honored with the 2019 PSAR REALTOR® of the Year award. Her former real estate office was named Business of the Year by the San Diego Filipino American Chamber of Commerce.

“I love real estate, I value my clients’ trust, loyalty and support,” said Merrie. “I treat and take care of them like family. I believe in helping others, listening and sharing my ideas to be part of the solution. When I go to bed, I ask myself: What good things did I do today to make a difference?”

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PSAR's Mission is to empower Realtors to flourish while being accountable to each other our clients and our community.

Since 1928, the Pacific Southwest Association of REALTORS® has played a significant role in shaping the history, growth and development of the Real Estate industry in San Diego County.

Meet Andrea Martino, who was recently elected to a two-year term (2021-2022) on the PSAR board of directors as an affiliate director.

Andrea, a native of Tijuana, moved to San Diego at age 13. “At first, I struggled as an English language learner in academics,” said Andrea. “I was an underdog among my peers. But, the experience taught me to not be afraid to be challenged out of my comfort zone and overcome my insecurities.”

Andrea excelled as a student at Otay Ranch High School. At age 16, she was accepted to participate in an internship at The San Diego Union-Tribune.  

The newspaper’s annual summer journalism program offers the opportunity for high school students to learn about journalism. The students, paired with mentors in the Union Tribune newsroom, write stories, take photographs and create videos. The program focuses on reporting and writing, with special attention paid to critical thinking, objectivity, accuracy, fairness, interviewing, research and media literacy. Participating students are considered for college scholarship funds. Andrea was honored as the top student and received a college scholarship.  

“I remember going through my English-Spanish dictionary and having no idea about what my mentor was talking about, what’s a district attorney, what is extradition,” said Andrea. “But, the internship turned into a life-changing event. Again, I was challenged out of my comfort zone to learn a lot in a short amount of time.”  

After graduating from high school in 2010, Andrea attended San Diego State University and studied psychology and counseling. She got a job at South Bay Community Services (SBCS), a nonprofit that has been the beneficiary of proceeds from several PSAR charity events, including the REALTOR® Games and Zombie 5K Run-Walk.  

Based in Chula Vista, SBCS provides holistic comprehensive support for children, youth and families in crisis to help them heal and create self-sufficient lives. SBCS supports local residents with housing assistance, counseling, life skills and job readiness training.  At SBCS, Andrea worked on academic support programs and offered services to youth who were homeless or involved in the juvenile justice system. She was also involved with marketing, fundraising, and community relations at SBCS.

“I became acquainted with PSAR thanks to their support of South Bay Community Services,” said Andrea. “PSAR’s support meant so much to us at the time. This is a big reason why it was important for me to give back to the Association as soon as I joined the real estate industry.”

Since 2018, Andrea has worked for New Venture Escrow as a sales executive. “I love my job because it gives me an opportunity to build new partnerships and friendships,” she said. “I took a leap of faith by switching career paths but I’m a firm believer that great things happen outside our comfort zone.” 

Shortly after starting her real estate career, Andrea was invited to join the board of directors of the National Association of Hispanic Real Estate Professionals, La Jolla Chapter.  

She also joined PSAR and volunteered on the Charity Committee and the Young Professionals Network (YPN) group. Last year, Andrea oversaw YPN’s “Saddle-up and Hold’em,” a fundraiser and after-work mixer that was held at the Seven Mile Casino in Chula Vista. Event proceeds benefited Saddles in Service, a Descanso-based equestrian nonprofit that promotes wellness and healing from stress and depression for active-duty and retired military and first responders.  

“It was a lot of fun and my first opportunity to plan an event,” said Andrea. “I was so honored and privileged to take the lead and help PSAR with a successful event.”  

Then, a friend encouraged her to run for the open seat on the board as an affiliate member.  

“I decided to go for it because I’m passionate about doing new things and helping my real estate community. So, now I’m taking another leap of faith to serve on the board,” said Andrea. “I look forward to building relationships between affiliates and REALTORS®. I’m super-stoked about it and very grateful and honored for the opportunity to serve.”  

In her spare time, Andrea likes to volunteer and facilitate opportunities for community service. She also hosts weekend trips to Tijuana and Mexico’s wine country. “I’m a foodie at heart, and really enjoy showcasing Baja’s hidden gems as a tour guide with my friends,” she said.  

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PSAR's Mission is to empower Realtors to flourish while being accountable to each other our clients and our community.

Since 1928, the Pacific Southwest Association of REALTORS® has played a significant role in shaping the history, growth and development of the Real Estate industry in San Diego County.

Meet Rafael Perez, a resident of Sherman Heights, who was recently elected to a two-year term (2021-2022) on the PSAR Board of Directors.

Rafael moved to San Diego in 1999 to attend San Diego State University. On the Monday after graduating from college in 2004, he started working in real estate as a loan officer.

A past recipient of the PSAR 2017 REALTOR® of the Year award, Rafael’s real estate career has included sales, lending and teaching. He has taught the Real Estate Principles course as an Adjunct Faculty member at Cuyamaca College since Fall 2014.

Rafael previously served on the PSAR board in 2016 and 2017 as an appointee to fill a vacancy. This is his first experience as an elected board member.

In April 2013, Rafael became known as the “Rapping Realtor” (Rafael’s full name is Rafael Alberto Perez, aka R.A.P.). He was an overnight Internet sensation with his rap video about the San Diego real estate market that went viral with more than 176,000 views on YouTube to date.

Titled “Welcome to the 619,” the self-produced YouTube video is a hopeful and amusing bid to get people excited about our area. It’s filled with bad lip-syncing, a cool-looking Rafael, zooms of Google images, MLK Jr. quotes and, of course, American flags. 

Among the lyrics:

The rules of real estate are no longer the same,
Basic fundamentals is the name of the game.
It's not about buy, hold, and flip for rookies,
It's about building a home or positive cash flow.

Featured on the Ellen show in 2017        

The New York Daily News said about Rafael’s video, “Jay-Z can rest easy, he won't be taking your crown anytime soon.” MSN Money’s said “Rapping Real Estate Agents Bust out Good Advice.” The Daily Mail in London said the rapping realtor has made a “cringeworthy music video to encourage people to invest in property again.” AdWeek magazine called Rafael “San Diego’s worst rapper.” Realtor.com said about Rafael, “While some have questioned his rapping skills and whether or not rapping is a good way to attract clients, his passion for real estate is clear.”

“The rap video was a one-time gimmick that got a lot of attention and resulted in some business, but I don’t normally mention it anymore,” said Rafael.

Every so often, Rafael says his rap video catches someone’s attention and draws a few more views. The most recent time was about two years ago when it was featured on the Ellen show in 2017. 

“Ellen was selling one of her homes and she did a segment on her TV show about REALTORS®,” said Rafael. “I always remind people that whatever you post on the Internet will live forever. I’m reminded of this myself when the video occasionally resurfaces.”

“I’ve learned that it’s okay to be goofy and funny and not take yourself too seriously as long as you stick to your message and show your expertise. The video went viral because there’s a solid message to it, which is an important part of leadership.”

Over the course of his life, Perez has consistently raised his hand in response to leadership opportunities and community involvement with PSAR, as well as with the real estate industry and the San Diego community.

As a young man, Rafael had an opportunity to visit Washington D.C. It was during the National Council of La Raza (NCLR) advocacy days when he was able to learn about the political process and how to advocate for legislative priorities. This was in 2009, just weeks after President Obama had taken office and the energy in the Capitol was one of hope and excitement, recalled Rafael. It was during this trip that Perez and the group he was traveling with met with recently appointed Secretary of the Interior Ken Salazar. Perez said he was inspired by the possibility of public service during this visit and asked himself “Why not me?”

“Action is what leadership is all about,” Rafael said. “I may not have been elected as a board member in the past, but I have made a conscious decision to step-up, contribute and serve as a leader. You don’t need a title to lead. I recommend to our PSAR members to find something that lines-up with your passions and allows you to give back to our industry. Everybody can do something. Don’t wait to get elected to get involved.”

Rafael serves as a co-facilitator with Jason Lopez at 9 a.m. every Tuesday of “City Pitch,” a property marketing pitch session that Rafael has been co-hosting since it began in March 2017, following the opening of PSAR’s Central San Diego Service Center in San Diego’s Clairemont community. Rafael is best known at City Pitch for his weekly City Update. With the COVID-19 pandemic, the pitch session is currently being held online over the Zoom meeting platform.

Rafael also is chair of PSAR's Government Affairs Committee-Central Area.

Another example of Rafael’s leadership is when he led PSAR’s efforts to obtain a smart-growth grant from the National Association of REALTORS® (NAR), which resulted in PSAR assisting the City of San Diego with its “Companion Unit Handbook”. This is a helpful, 38-page guide to help homeowners better navigate the process of constructing on their own property a companion unit, better known as a granny flat or accessory dwelling unit (ADU).

Rafael said, “From the beginning, we brought a REALTORS’® perspective to the table. We were able to help shape the regulations to benefit homeowners and buyers.” The handbook was published in 2019. City Councilman Scott Sherman said, “PSAR members have direct experience at helping their clients with companion units. So, it made sense to follow their advice.”

Rafael has been a leader working with other NAR grants. He played a key role in securing an NAR grant for a diversity initiative that involved both PSAR and the local chapter of the National Association of Hispanic Real Estate Professionals (NAHREP). Perez is a founding board member of the NAHREP San Diego chapter and served as its President in 2013.

Rafael is a founding member of the NAR Fair Housing Policy Committee, which is reviewing ways to effectively advocate a national fair housing policy. The NAR Committee is involved in promoting NAR’s Fair Housing Action Plan, abbreviated “ACT,” which emphasizes (A)ccountability, (C)ulture Change and (T)raining in order to ensure America’s 1.4 million REALTORS® are focused on promoting fair housing rights.

“Historically, we could have done better as an industry,” said Rafael. “We’re looking at coordinated strategies to fight against discrimination and implement effective fair-housing training requirements that will hold real estate agents accountable to their fair housing obligations.”

Rafael said NAR’s efforts come at a much needed time in light of a three-year investigation by Newsday, a New York newspaper, which uncovered widespread evidence of unequal treatment of homebuyers by real estate agents on Long Island, New York. In one of the most concentrated investigations of discrimination by real estate agents in the half century since enactment of America’s landmark fair housing law, Newsday found evidence of widespread separate and unequal treatment of minority potential homebuyers and minority communities on Long Island.

Rafael also is currently serving as an at-large member on the City of San Diego’s Citizens Equal Opportunity Commission (CEOC). He was appointed to the Commission in 2013.

The CEOC monitors and evaluates the Equal Opportunity Program of the City. It advises and makes recommendations to the Mayor, City Council, Civil Service Commission and other agencies of City government. It assists in the recruitment of competent, historically under-represented, women and disabled employees and promotes the City of San Diego as an Equal Opportunity Employer of individuals and firms desiring to contract with the City.

Rafael, is currently representing District 8 on the CEOC. The commission has been a long time advocate of a disparity study. With persistence by the commission, the City recently approved a disparity study to determine whether companies owned by women or minorities are properly represented in the millions of dollars the city spends each year in contracting. The study is long overdue, said Rafael, because San Diego has historically awarded a very small percentage of city contracts to companies owned by women and minorities. “Our contractors should be a reflection of the city they are doing work in” said Rafael. “When the city spends the public’s tax dollars, all companies in the city should have an equal opportunity to earn city business.”

He also has been involved in several other city of San Diego housing programs, including the city’s density bonus program that allows developers to build more market-rate housing than zoning allows if they voluntarily add low-income homes.

Rafael serving as the California Association of REALTORS’® (C.A.R.) key contact to 80th District Assemblywoman Lorena Gonzalez, who was elected in May 2013. Gonzalez, one of the most influential and controversial lawmakers in the California Legislature, is known for her Twitter confrontations and recently taking on Silicon Valley’s gig-economy titans. Gonzalez chairs the Latino Legislative Caucus and is the first Latina to chair the Assembly's powerful Appropriations Committee.

Annually, Lorena sponsors a diaper collection drive. Since the drive started during the 2013 holiday season, tens of thousands of diapers have been collected and donated to needy families, as well as The Jacobs & Cushman San Diego Food Bank.

According to Rafael, the diaper drive helps parents in need of assistance by addressing their diaper needs. Diapers are expensive-- a month’s supply for one child can cost between $70 and $80, and diapers cannot be purchased with CalFresh benefits or WIC. 

During the past four years, Rafael has loaded his 1951 Chevy with diapers. He estimates the annual diaper collection efforts to be valued in excess of $2,000.

In 2018, Rafael ran for public office for a seat on the San Diego Community College District board of trustees, representing District “E.” He was endorsed by PSAR and others, including: Nora Vargas, trustee, Southwestern College; Association of Raza Educators San Diego; San Diego Free Press; Monique Limon, California State Assembly member, 37th District; Ben Hueso, Senator, California State Senate, 40th District. Perez received a “Qualified Rating” from the San Diego County Democratic Party, an “Acceptable Rating” from the San Diego & Imperial Counties Labor Council, a “100 Percent Rating” from Planned Parenthood of the Pacific Southwest Action Fund and an “Acceptable Rating” from the Martin Luther King, Jr. Democratic Club.

He lost in the primary election by 23 votes of the more than 22,000 votes cast. “I was biting my nails for a month while the votes were being counted. I was actually in the top two for a while on election night. It just goes to show you that every vote actually does count,” he said.

Rafael and his wife reside in Historic Sherman Heights, where Rafael also serves as a board member for the Sherman Heights Community Center.

Of all the activities in which Rafael is involved, he said his most rewarding is being married to his wife and being a daddy to their 13-month old daughter. “I’m really enjoying fatherhood,” he said. “I love being a girl dad. It’s a huge blessing. But, it can be exhausting. I had no idea how tired you can get running after a toddler.”

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Our Mission is to empower Realtors to flourish while being accountable to each other
our clients and our community.

Since 1928, the Pacific Southwest Association of REALTORS® has played a significant role in shaping the history, growth & development of the Real Estate industry in San Diego County. This program is only open to REALTORS® and PSAR Affiliate Members. There is no cost for attending this program.

Meet Amber Tannehill, who was recently elected to a two-year term (2021-2022) on the PSAR Board of Directors.

Amber is a California native, born in Ojai, Ventura County. She was raised in Ventura and graduated from Buena High School (class of 1993). She earned her real estate sales license at age 20 in 1995.

“My mother and I decided to take the two-week license course at a local brokerage,” said Amber. “My mother immediately started working in real estate and is still selling today in Ventura County as a member of the Ventura County Coastal Association of REALTORS®. I assist her with a majority of her transaction paperwork. She loves working with people, but is not as excited about fighting with passwords and doing the paperwork, considering the new technology. I enjoy collaborating with her on negotiation strategies and finding solutions for our clients. We make a great team!”

The summer after high school, Amber interned at a local Santa Barbara radio station, KJEE 92.5-FM. “I worked for free, but it was one of the most fun jobs because I did voice-overs for commercials and I attended back-stage the summer concerts presented by the radio station,” said Amber. “We saw Red Hot Chili Peppers, Gwen Stefani and Social Distortion to name a few. Before their concert, Mike Ness (lead singer for Social Distortion, a punk rock band) walked up to me and asked me to watch his younger son while he went on stage. I said, `Sure.’ It was crazy, here I was, holding this toddler for four or five songs before somebody else from the band came and took him offstage.”

     “I was just an unknown number as a member of the other association.Everyone else in my
     office was a member of PSAR. I couldn’t believe the difference between the two associations.
     Everyone at PSAR was like a big welcoming family. They were fun, engaging and encouraging.”

While living in Ventura, Amber began a 12-year stint, from 1995 to 2007, working in property management as a manager of large, multi-family communities in Santa Barbara and Ventura counties. In 2007, she relocated to San Diego and was a property manager at Sunrise Management for seven years.

“In 2012, I was starting to lose my mind while managing a 563-unit, 55 and over community in the Sports Arena area. The problems were overwhelming,” said Amber. “That’s when I decided to switch to real estate sales. My boss begged me to stay, but I sold five houses in a short time while doing both jobs, and a total of 11 houses during my first year. The choice was easy. I had made more money in five months in real estate than I ever had in a solid year in property management. I’ve never looked back.”

When Amber started full-time in real estate sales in 2013, she was a member of another REALTOR® association. “I was just an unknown number as a member of the other association.Everyone else in my office was a member of PSAR. I couldn’t believe the difference between the two associations. Everyone at PSAR was like a big welcoming family. They were fun, engaging and encouraging.”

Amber said the relationships made with other PSAR members, as well as educational and networking opportunities, have been an important part of her real estate business.

“Trust is so important when putting together a deal, and I would prefer doing business with another agent whom I know and can trust,” Amber explained. “Also important is being a lifelong learner. The educational resources available at PSAR are outstanding. The ability to share ideas collectively also is important to me.”

Amber entered a leadership role at PSAR in 2019 as co-chair of the Young Professionals Network (YPN). (She previously served as a board member with the Women’s Council of REALTORS® San Diego chapter.) YPN focuses on connecting and engaging the next generation of realtors with the tools and encouragement they need to succeed. Throughout 2020, Amber has been chairing PSAR’s YPN group.

“This year, YPN has certainly been different and challenging with COVID and the inability to gather,” said Amber, “but we’ve enjoyed outstanding participation from PSAR members for our events held over Zoom and continued to provide value to our much needed sponsors.”

Amber is a big believer in YPN.

“YPN is for all ages, there is no age limit” she said. “YPN is a group of PSAR members who work together with a purpose. We focus on learning and growing together. We share and discover new ideas together. It’s a peer networking opportunity unlike any other because we engage, educate and elevate.

“YPN is a dynamic entry point for real estate professionals striving to become more successful in their careers and gain leadership experience. It’s a platform for REALTORS® to volunteer, network and learn more about the real estate industry, as well as fundraise and make a positive difference in our communities. By belonging to a network of peers who face similar issues, we can bounce ideas off each other and provide support to one another.

“I’m so proud of our YPN leaders and our association leaders during this pandemic. Everyone has been willing to pivot and change to a new normal. It’s the same way in our business. The only thing real estate agents can expect is change and all of us need to be prepared to shift quickly or we’ll be left in the dust.”

Amber also is a big believer in the benefits of participating in leadership at PSAR.

“Everyone always seems to be looking for a leader, but maybe he or she is not willing to stand up and take the roll,” she said. “It’s true that when you put yourself in a leadership role, you open yourself up to opinions, both good and bad. But, I have found that the more I listen and the more I delegate, the better the outcome. 

“I think it is important to set the expectation and the goal and then allow the creativity of the members of your association, company or group to figure out a way to meet the desired expectation. Surrounding yourself with people who are from different backgrounds, multi levels of expertise and experience and embracing the diversity has provided wonderful results for our YPN network. A good leader doesn't need to know or do everything. They just need to know how to find balance and to facilitate the process.”

Amber, a Santee resident, is a single parent raising two children, a son age 19, who currently attends Grossmont College, and a daughter age 8, a third grader. “I am hoping the schools will open soon,” Amber said. “It’s tough to have a career and be a mom plus a school teacher, all at the same time.”

Amber also is active in the Santee community as a board member of the Cameron Family YMCA as well as the board of the Parent Teacher Association (PTA) at Carlton Hills Elementary School.

_______________________________

Our Mission is to empower our members to flourish while being accountable to each other
our clients and our community.

Since 1928, the Pacific Southwest Association of REALTORS® has played a significant role in shaping the history, growth & development of the Real Estate industry in San Diego County. This program is only open to REALTORS® and PSAR Affiliate Members. There is no cost for attending this program.

Meet Amy Ruiz, who was recently elected to a two-year term (2021-2022) on the PSAR board of directors.

 

She was born in Monterrey, Mexico, grew up in Chicago and then moved at an early age with her mother and brothers to Sacramento. In kindergarten, she learned English and was helpful as a translator for family members. “Because I’m bilingual, I’ve always been involved in helping people my entire life,” said Amy. “That’s a big reason why I love real estate and why I ran for a seat on the PSAR board.”

 

In Sacramento, she graduated from Valley High School and learned professional office and technology skills while attending Heald Business College.

 

In 1986, she relocated to San Diego and began an 18-year career in the human resources (HR) field. She worked in HR at various sales training and hotels before joining Barona Casino for eight years in recruitment, on-boarding, information services, benefits training, staff retention and staff relations.

 

Then, in 2006, she left Barona and began full-time real estate sales with Keller Williams. Except for a few months, she has remained with KW throughout her entire real estate career. 

 

“After getting my license, I interviewed with 11 different brokerages before selecting KW because of their values and belief systems,” Amy said. “In my first year in real estate sales, I won the Rookie of the Year award.”

 

After earning her real estate sales license, Amy was a member of another real estate association for a short time. “Then I went to a PSAR property pitch meeting and I couldn’t believe the difference,” said Amy. “At PSAR, there’s a totally different environment. People are friendly. You get to know people and make new friends. When I’m doing deals with other agents, I want that agent to be a PSAR member, someone I can trust and do repeat business with.”

 

Amy served on the PSAR Budget and Finance Committee before entering her name for the board of directors.

 

“Our members need to realize how terrific their association is.  There is a huge difference,” Amy said. “The training and educational opportunities are the best. And, the staff is willing to answer your questions and follow-through. They are knowledgeable and eager to help you.”

 

Amy said she is looking forward to serving on the PSAR board. “All REALTORS® have an obligation to help other REALTORS®,” she said. “I encourage our members to expand their participation and volunteer with our Association. With PSAR, you can make a difference and be a change-maker.

 

“After all, the people you spend time with will shape who you are. So, when you surround yourself with people who adhere to high standards and strive to do better, then their motivation, dedication and energy are contagious and they will positively influence you. At PSAR, we have a group of high-quality people who have outstanding leadership skills, bold expectations and high ethical and moral standards. Their examples of excellence are encouraging to me and motivate me.”

 

Amy is continuing her trademark of helping others as a new productivity coach for newly licensed agents at the Keller Williams brokerage. “We offer support and encouragement to agents to have a positive mindset and assist with strategies in working with buyers, sellers, lead generation and objection handling,” said Amy. “We also role play with agents and guide them through the transaction process. I’m enjoying it because I’m dedicated to helping others, it’s part of who I am.”

_______________________________

Our Mission is to empower our members to flourish while being accountable to each other
our clients and our community.

Since 1928, the Pacific Southwest Association of REALTORS® has played a significant role in shaping the history, growth & development of the Real Estate industry in San Diego County. This program is only open to REALTORS® and PSAR Affiliate Members. There is no cost for attending this program.

All PSAR members throughout San Diego County are invited to participate in an online mayoral candidate forum over the Zoom meeting platform with Barbara Bry and Todd Gloria, two candidates running for San Diego mayor in the November general election. The forum will be held from 2:00 pm to 4:00 pm, this Friday, July 31st.

The candidates are expected to discuss their positions on real estate and homeownership. Questions for the candidates can be submitted in advance to George Ching, PSAR Staff Member, at george@psar.org. There is no cost for joining the forum, which is available only to PSAR members. Here is the link to join the discussion.

Meet Max Zaker, who was recently elected to serve as 2021 PSAR President-Elect.

Max was born in Iran, grew up in Great Britain and arrived in the U.S. in 1986 at age 26. “My first eight years in America I spent opening and operating small businesses, including a restaurant, bar, print shop, dry cleaners and even a small community newspaper,” he said.

Max has spent the past 30 years as a business executive growing companies and helping small business communities compete and thrive in an ever-changing economy. He has held positions in commercial real estate development, real estate portfolio acquisitions and mergers, small business startups, and is currently operating a network of real estate-related companies in Chula Vista.

He has a passion to create economic opportunities and help others build successful businesses. He wants to help PSAR members use innovative technologies and resources that will help them grow their businesses.

In his capacity as business owner and director of several publicly-funded, social enterprise programs, he has been involved in the creation of hundreds of local jobs.

His problem-solving nature and personal journey as an immigrant have taught him the value of hard work and a strong sense of responsibility to care for each other and our communities.

Max has is no stranger to public service as well. He currently serves on the City of Chula Vista Planning Commission and Envision Broadway Advisory Group. He has been a PSAR Board member and is serving as a C.A.R. Director.

In 2015, he joined PSAR’s South County Government Affairs Committee and chaired the Committee in 2016 and 2017. This committee is focused on all things governmental, including public policy positioning and development and emerging trends that may impact the professional interests of homeowners and small businesses.

His leadership experience includes a prior role as Director of the Downtown San Diego Partnership (DSDP), a non-profit business organization that assists with the revitalization of downtown San Diego. In 2000, he joined DSDP and oversaw the implementation of San Diego’s first property-based business improvement district (PBID). At DSDP he was involved with the “Clean and Safe” program, designed to improve San Diego’s downtown appearance and enhance public safety. He also was involved in the initial development of Petco Park, which opened in 2004.

Zaker co-authored the City of San Diego's first micro-lending program. As a result, in 2000, Zaker was awarded with a special designation from the U.S. Department of Justice. He was recognized as a “Person of Special Interest” by the U.S. Government’s Executive Office for Immigration Review for meritorious contribution to the national interests of the United States and for significant public or private endeavors. Max said the award is a designation given to immigrants who work as scientists, physicians and other highly skilled professionals. Max was recognized for creating a loan program to help small businesses, funded by large banks who typically would extend loans to small businesses.

“It took me 12 years to acquire that designation, 12 years of a legal entanglement battle, it was a very challenging journey” said Max. “Initially, the government opposed me. They fought against me in lower courts. But I appealed my case all the way to the 9th Circuit Court, which reversed the denial from a lower court. I wanted that designation because it affirmed to me that America is a country of opportunity. If you persevere, you can accomplish great things. You have to follow your dream and work hard. I still live by those values today.”

Zaker has served on the leadership team at the Jacobs Center for Neighborhood Innovation, a San Diego non-profit that partnered with residents in Southeastern San Diego for community change. He joined the Jacobs Center in 2003. As the Jacobs Center’s business development director, he was part of San Diego’s largest social enterprise whose mission is to create jobs for local residents and serve as a destination business model. He was involved with the development of several office, retail and industrial properties, including Market Creek Plaza commercial center, which created local business, jobs and 

resident ownership opportunities. He also served on the board of the Southeastern Diamond Business District, serving as 2011-2012 chair.

In 2011, Max formed the Zaker Group, a consulting business. At the time, he considered himself semi-retired. But, then, he was hired to consult with Keller Williams as a team leader involved with entrepreneurship development, coaching and training, business planning, growth management, profit sharing strategies and real estate sales training. Max ended up acquiring the very franchise he was working with as a consultant.

In January 2015, Max and wife Claudia became the new owners of the Keller Williams Realty franchise in Chula Vista. Today, their office, KW GOLD, at 2371 Fenton St., has 115 agents and continues to grow. They recently opened an escrow company titled Marina Vista Escrow. Max and Claudia are also partners at Secure Funding Group.

Max loves riding his Harley Davidson motorcycle. He said, “Growing up, I wanted to be like James Dean. He was my idol as a teenager. I wanted to ride a motorcycle like James Dean. Today, I’m probably one of the few Harley riders without a tattoo.”

Max and Claudia, have lived in Chula Vista for over 20 years, where they have raised their three children. Claudia is a Chula Vista native and former San Diego County Deputy Sheriff.

Max is supportive of PSAR because of the association’s professionalism and integrity. “Our Association is outstanding at encouraging business ethics and best practices,” he said. “We need to raise the bar and teach the next generation the importance of following your dream. A collective group like PSAR is an excellent way to work for the interests of small business owners. As a stake holder in the community, I’m proud to support and help advance PSAR. PSAR has a solid foundation upon which we will continue to build an even stronger organization to serve its members. Your association has a long history of promoting ethical and fair real estate business practices and protecting private property rights, I will work diligently to preserve these values.”

_______________________________

Our Mission is to empower our members to flourish while being accountable to each other
our clients and our community.

Since 1928, the Pacific Southwest Association of REALTORS® has played a significant role in shaping the history, growth & development of the Real Estate industry in San Diego County. This program is only open to REALTORS® and PSAR Affiliate Members. There is no cost for attending this program.

The El Cajon City Council is once again attempting an action that is detrimental to ratepayers and potential buyers trying to qualify for home loans in El Cajon.

In February of this year, the El Cajon City Council attempted to add sewer charges to homeowners’ semi-annual property tax bills.

This might seem like an innocuous proposal. In reality, adding any fee to property taxes because higher property taxes always result in lower borrowing ability.

Adding sewer charges to property taxes translates to a loss in buying power for homebuyers. It means future homebuyers will need more money to qualify for a mortgage. It means lower housing values, including lost equity because a higher property tax bill can shrink a homebuyer’s available pool of money for purchasing a home. PSAR has always supported alternate methods of collecting fees for public services instead of inclusion with parcel taxes.

Back in February, PSAR members joined numerous seniors and other community members in testifying at the El Cajon City Council meeting. As a result, a majority of the council members voted “no” on the proposal to add sewer charges to homeowners’ property tax bills.

Now, the El Cajon City Council has scheduled a public hearing to discuss the same harmful proposal . The meeting is scheduled for 3 p.m., Tuesday, July 14. The meeting will be held online via live video streaming.

Some residents became aware of the July 14 public hearing only after receiving a city notice of a sewer rate change and the shift to property taxes effective July 1.

PSAR members also learned that the city was adding the May and June 2020 billing, in addition to the July 1, 2020 through June 30, 2021 fiscal year sewer bills, to the property tax bills. This means a a much higher tax bill will be due this Fall.

In a recent meeting, the PSAR Government Affairs Committee voted unanimously to oppose the El Cajon sewer tax proposal. The Committee is encouraging PSAR members and property owners to voice their concerns about this pending action.

All PSAR members and El Cajon property owners are encouraged to send an e-mail to the City of El Cajon stating your opposition. In your e-mail, refer to the “Sewer Billing System Change to the Property Tax Roll.” Protest emails must be sent prior to 2 p.m. on July 14. Any written objection or protest must include your name, Assessor Parcel Number (APN), sewer service address and a statement of your opposition to the placement of sewer charges on the property tax bill. Protest emails can be sent to City Clerk Angela Cortez at cityclerk@cityofelcajon.us or City Manager Graham Mitchell at gmitchell@cityofelcajon.us.  We also urge El Cajon residents and property owners to reach out to their councilmembers and the Mayor to express your thoughts on this matter. 

Councilmember Bob McClellan- bmcclellan@cityofelcajon.us     

Councilmember Steve Goble- sgoble@cityofelcajon.us  

Councilmember Gary Kendrick- gkendrick@cityofelcajon.us   

Councilmember Phil Ortiz- portiz@cityofelcajon.us          

Mayor Bill Wells- bwells@cityofelcajon.us   

There are many factors related to the El Cajon sewer tax proposal of which residents should be concerned. Seniors and individuals on a fixed income will be hit by a large bill at the end of the year. Who will ratepayers contact if there is an error on their sewer bill if those fees are added to their annual tax payments? Any small savings realized from billing through the property tax roll is more than offset by incorrect bills and the expense of correcting them. The city is going to defer income from sewer ratepayers until the end of the year. How is that money financed? Isn’t it better for the city to collect this money upfront rather than waiting to year’s to bill? What additional cost will result from this approach?

In a noteworthy oversight, a member of the City Council suggested that the city t offer property owners the ability to pay a bi-monthly sewer bill, but there was no mention of that suggestion in the city notice.

In 2019, El Cajon approved higher sewer rates for the next five years. A typical customer paying $48.31 each month for sewer services will see their bill increase to $55.09 in 2020, $61.22 in 2021, $69.70 in 2022, $77.35 in 2023 and $88.76 in 2024.

The city’s 17,000 residential customers haven’t seen a rate increase since 2011. Before then, the last adjustment to sewer rates in El Cajon was in 1999. Wastewater in El Cajon is piped to San Diego’s Point Loma treatment plant where it is treated and then released into the ocean.

Ratepayers—voters-- deserve to know why this proposal has resurfaced and to receive answers to related questions and issues that it generates. Stand up and be counted at the City Council hearing on Tuesday, July 14, at 3:00 pm.

___________________________________

Our Mission is to empower our members to flourish while being accountable to each other
our clients and our community.

Since 1928, the Pacific Southwest Association of REALTORS® has played a significant role in shaping the history, growth & development of the Real Estate industry in San Diego County. This program is only open to REALTORS® and PSAR Affiliate Members. There is no cost for attending this program.