A contingent of PSAR members recently gathered in a Zoom meeting for the purpose of gleaning a look into the future. It was provided via the “2021 Housing Market Outlook,” a presentation from Oscar Wei of the California Association of REALTORS® (C.A.R.).

Wei is the Senior Economist and the Director of Research for C.A.R. In his capacity, he analyzes housing market conditions, consumer behavior, and public policy issues, using transactional data and survey research studies conducted by C.A.R. He has managerial responsibility for data mining and analyzing housing market statistics that are released to the public on a periodic basis.

Wei informed PSAR members they should expect the recovering economy to worsen before recovering and the pandemic will rage on during the recovery period. Wei said housing demand will remain robust as mortgage rates stay near record lows.

In 2021, Wei concludes that the tight housing supply will continue to impact the market and prices will rise in the first half of the year. He expects the rate of price increases will slow in the second half of the year.

Wei observed that the housing market is weathering the economic downturn better than it did during the Great Recession that began thirteen years ago. He stated this is so because most buyers who have purchased in recent years are more invested in their purchase and have stronger financial underpinnings than homebuyers who purchased prior to the housing market collapsed of 2007.

The year 2020 saw a ten-year high in the share of first-time buyers. Record-low interest rates have been fueling the market and many first-time buyers took advantage of cheaper costs of borrowing during this year’s home buying season.

Wei state that during the 2020 summer, two of five homes sold were to first-home buyers. He opined that this spike may have been due to fewer homeowners (i.e. repeat buyers) willing to sell and move during the pandemic.

This trend will likely taper off in 2021, as the momentum of first-time buyer demand will lessen as tight supply continues to drive up home prices.

Wei described what the COVID-19 “new normal” in American looks like.

-- Owning a home has become more valued. A home is now more than just a livable shelter; it is a place in which to work due to the accommodations required by Covid guidelines. Those who work from home may need a bigger house if home office space is needed.

-- Remote working also means changing the “where” for homebuying. According to Zillow and the Harris Poll, three-quarters of those who work from home because of the coronavirus say they want to continue to work at home after Covid restrictions are lifted. Two-thirds say they would consider moving to a different house if given that option. Half of remote workers polled stated if they could continue to work at home, they would purchase homes farther from their company office, which would open up the secondary city real estate market

-- Retail and office spaces could help increase housing supply, states Wei, who cited Loopnet, UBS and Global Analytics. Due to the Covid impact, the U.S. retail industry appears to stand to lose 11 percent to 17 percent of its total store count by 2025. In the next five years, 100,000 retail stores will close nationwide, and the number of closed stores could reach 150,000. Within two years, 30 percent of the employee populace will work from home multiple days per week. Office space demand may decline as a result. Vacant retail and office space could be converted into residential units, helping to alleviate the shortage of available housing.

Wei;s outlook for the 2021 California housing market is as follows: Single-family home resales will total 425,500 units, a year-over-year increase of 3.3 percent; the median price of a single-family home in California will reach $688,400, an increase of 4.4 percent from 2020; a 30-year fixed-rate mortgage will average 3.1 percent; the housing affordability index will be 31 percent. This index measures the percentage of home buyers who can afford to pay the $688,400 average price for an existing, median-priced, single-family home in the state.

Lower mortgage payments and stronger household finances will mean fewer defaults in 2021. Compared to those who purchased before the Great Recession, homebuyers in recent years have higher down-payments, fewer risky loans, lower borrowing costs and higher household income.

California’s unemployment rate will remain around 9 percent throughout 2021, and the population will grow from 40.1 million in 2020 to 40.3 million in 2021, a increase of 0.4 percent. The nationwide unemployment rate will be 7.1 percent in 2021, compared to 8.8 percent in 2020. Real Disposable Income will decrease by 3.5 percent in 2021, compared to a 6.3 percent increase in 2020.

Wei also commented on San Diego County market activity in 2020:

-- Most cities saw an increase in the number of home sales.

-- Homes in all local cities, except Coronado, sold above asking price in December 2020, which was not the case in December 2019.

-- Record low interest rates and tight supply pushed up local home prices.

-- Nearly all cities experienced at least double-digit gains in median home prices.

-- Supply in 2020 continued to worsen in San Diego.

Wei clarified that C.A.R.’s 2021 housing forecast is based on several key operating assumptions, including: COVID-19 vaccines will be readily available during the first half of the year, dampening a COVID surge; Gross Domestic Product (GDP) will grow at a rate of 4.2 percent in 2021 (in comparison, GDP decreased an estimated 3.6 percent in 2020, compared to 2019); household income will grow by 3.3 percent in 2021; interest rates will average 3.1 percent in 2021; Housing inventory levels will remain unchanged from 2020; Foreclosures will comprise only 8 percent of sales.

Wei also contributes frequently to C.A.R.’s market analysis articles, Housing Matters Podcast and Housing Perspective. He has written about housing supply, distressed sales, housing tax policy, housing affordability, and many other topics relevant to the real estate industry.

We all know that 2020 was a unique and daunting year, led by the world-wide pandemic that touched people and businesses in a myriad of ways. Society as well experienced various forms of upheaval whose impacts are yet to be determined.

The real estate industry was not immune to the influences of 2020, facing its own set of challenges. Fortunately for the membership of PSAR, it was Robert Cromer’s year to serve as PSAR President.

Throughout 2020, Robert maintained a steady hand at the wheel as leader of our association. He brought a measured tone, demonstrated authenticity and inspired teamwork among the PSAR Board of Directors.

Recently, several elected officials have recognized Robert for his outstanding leadership and resilient make up while leading PSAR as board President.

Earlier this week, Robert received a certificate of appreciation from San Diego County Supervisor, District 1, Nora Vargas.

Robert has also drawn noteworthy praise for his recent comment posted on a National Real Estate Masterminds Facebook page. His response to a question about the value of association participation was inciteful and he used great metaphors to help make his point.

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In his own words, Robert said the following:

I was on a National Real Estate Masterminds page and someone posted today. “What is the big difference between being a Real Estate Agent and a REALTOR®?” You can imagine some of the negative responses. One person wrote “$800.” Others said “REALTORS® subscribe to a code of ethics.”

Here was my answer: Not being a Realtor is like showing up to a beautifully hosted party at a home without bringing the host a bottle of wine or side dish. Then you eat several plates of food, drink beverages and enjoy everyone’s company without contributing. A person can do that, but it kind of sucks for the host and those who contributed (provided food, cleaned the home before, set up tables, hired the caterer, broke everything down, took the trash out, cleaned up after you, etc.).

NAR and CAR (California) spend millions of dollars fighting for personal property rights and home-ownership, lobbying against laws that would restrict one of the greatest ways to provide security for millions of families and change one’s socioeconomic status-- being a home owner. They have been doing this for many years, before any of us were REALTORS® and when we were just kids.

Now take it one step further and imagine them as your parents, who have always looked after you and your friends. In states that were shut down, they lobbied Congress to make us essential workers, so we could feed our children and so the states’ economies did not fold like bad poker hands. They also made sure we were included in the stimulus package and PPP loans. There are thousands of more examples that smarter people than I on this page can add. Don’t show up to the party without being a contributor. You wouldn’t do that to your parents, would you?

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Rich D’Ascoli, PSAR CEO, commented on Robert’s response:

I have devoted the past fifteen years of my life advocating for Realtors. I join hundreds of volunteers in saying this post was inspirational. It moves a lot of people who are involved with, and give so much to, this industry. 

Robert is referring to those who are not REALTORS®. His perspective also applies to those REALTORS® who volunteer versus those who don’t; to those who contribute to the PACs and HAF and those who don’t.  It is critical that individuals look at the history and understand the issues before jumping to conclusions. Just two years ago AB-5 passed requiring that most Californians become employees. The fact that Realtors are not employees right now did not happen by chance. There is a massive organization in place to protect not only homeownership but also the interests of those who facilitate it. There are a few REALTORS® doing so much to help all REALTORS® It’s important to honor and recognize their selfless efforts.

Robert’s words as a REALTOR® are meaningful. I wish more of our leaders would step up and articulate these same ideals.

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In addition to recognition from Supervisor Nora Vargas, Robert is receiving honors from other elected officials, including Congressman Juan Vargas, State Senator Ben Hueso and Assemblywoman Lorena Gonzalez.

Some of those officials are preparing a proclamation containing these tributes to Robert:

WHEREAS, Robert Cromer served as 2020 President of the Pacific Southwest Association of Realtors (PSAR), one of the largest real estate trade organizations for San Diego-area REALTORS®;

WHEREAS, Robert provided outstanding leadership and vision during a surreal year of setbacks and hardships when a brutal pandemic swept the globe as the shadow of COVID-19 enveloped the land;

WHEREAS, PSAR thrived and grew its membership during an unparalleled, difficult and challenging year, thanks to Robert’s demonstration of strong leadership and clear communication that relieved anxiety and encouraged strength and resiliency among PSAR members;

WHEREAS, Robert embodied PSAR’s mission to empower REALTORS®, to protect private property rights and create homeownership opportunities for all, while adhering to the highest standards of integrity and the REALTOR® Code of Ethics;

WHEREAS, Robert’s example of leadership and decision making in uncertain times, plus his blend of competence, firmness, calmness and empathy in a crisis, empowered PSAR members to flourish by leveraging a collective strength in service to homebuyers and sellers throughout the greater San Diego County community;

THEREFORE, we hereby join the 3,500 PSAR real estate professionals in thanking Robert Cromer for his tremendous volunteer service and offering our best wishes for a successful real estate career in the future as a past PSAR President. Good luck and best wishes.

 ~Thanks, Robert Cromer, for your service to PSAR. We’re all very grateful.

We turned the calendar a few weeks ago and bid a not-so-fond adieu to what many felt to be one of the worst years in modern history. The year 2020 was a tough year in multiple respects, made worse by the fact that no one could see it coming. During the majority of this surreal year, a brutal pandemic made it appearance, and the shadow of COVID-19 enveloped our state, country and world. We gladly put 2020 in our rearview mirror. With a new year comes a new PSAR Board of Directors.

Here is your PSAR Board of Directors serving during the 2021 calendar year.

Ditas Yamane will serve as 2021 PSAR board president, succeeding Robert Cromer, who will serve as past president. Max Zaker and Sam Calvano will serve in 2021 as president-elect and secretary-treasurer, respectively.

Directors serving on the 2021 PSAR board will include Mike Anderson, Yvonne Cromer, Merrie Espina, Jason Lopez, Laurie MacDonald, Peter Mendiola, Rafael Perez, Amy Ruiz, Amber Tannehill and Mike White. Andrea Martino will serve as the affiliate director.

So, what should PSAR members expect in 2021? How will the 2021 housing market differ from that of 2020? What other differences can we expect in 2021?

To find some answers, we consulted 2021 PSAR board members and asked them to share in their own words 2021 housing market forecasts. You will be happy to note that the overall tone of the comments is positive. Their comments appear below.

-- “The housing market will remain seller-friendly with high buyer demand and relatively low mortgage rates. Slow housing supply will lead to rising housing prices. Home builders are expected to build more residential housing to help increase inventory even while facing higher cost of materials, longer materials delivery, labor skills shortage and especially regulatory cost burdens. With mortgage rates at their lowest, it will, indeed, be a spring frenzy. As resilient real estate professionals, it will be an eventful 2021 for us in the housing market as we continue to serve our clients, the real estate community and our neighborhood community.”
-- Ditas Yamane, 2021 President.

-- “I believe the market will continue to surge in early 2021 to fall or late 2021 due to more demand than supply of homes. If sellers want to sell, spring and early summer will be the optimal times. Even with job losses due to COVID-19, there are hundreds of thousands of millennials finally ready to buy. Why now? Most of them got married later and had kids, the number one reason for buying a home, later than any other generation before them. Because the millennials are the largest generation on the planet, they will continue to push prices up. San Diego is currently building about half as many homes as needed to just to keep up with demand. So if you are a buyer, get in asap so you can partake of the 7-to-10 percent increase we will see in 2021.”
-- Robert Cromer, 2020 President.

-- “Economic predictions are at best an opinion, but understanding the political and economic indicators could help provide some insight into what we can expect in the California housing market in 2021. The cost of money (mortgage interest rate) will remain below 4 percent offering massive financial incentive, especially for first-time homebuyers, and will continue to drive up home prices. Consumer confidence (overall job market and unemployment rate) may force and/or encourage homeowners to sell as we reach the peak in home prices, resulting in more inventory. The sun will continue to shine in California making it a desirable destination in which to live, play and invest in real estate.” 
-- Max Zaker, 2021 President-Elect.

-- “Here is what I foresee: Stable values, stable demand and a slight increase in rates. Vacancy will increase for commercial and residential rental properties, which will stabilize rents.”
-- Sam Calvano, 2021 board secretary-treasurer.

-- “I don't think there's any reason to think the trends in the housing market will change anytime soon. There is still a huge housing shortage, even with so many making the exodus from California. Many first-time buyers, and it appears many move-up buyers, are looking for bigger homes, often in the suburbs further away from downtown areas and job centers. My understanding is that interest rates will remain incredibly low allowing buyers to pay the rising prices often with a lower down payment and still keep their mortgage payments in check. Perhaps we’ll have as much as a 7-to-8 percent increase in values in 2021, although sooner or later prices are going to have to level off. Builders are doing what they can to meet the demand, but they cannot keep up.”
-- Mike Anderson, 2021 board member.

-- 2021 will continue to see a lack of homes for sale. Inventory shortage has been a major issue over the past couple of years and I expect that to continue in the New Year.  Currently we have about a 1 month supply of homes and that is fueling the continued price increases in the San Diego region. So, it will be a great time to consider selling as buyers are willing to pay top dollar. While the lack of inventory can present challenges for buyers and result in increased competition for homes, the historically low interest rates will continue to drive buyer demand and offset the higher prices. When you factor in the pandemic and lockdown, buyers also want some room to move around. Since many people have transitioned to remote work from home, we are seeing many leave the urban setting. After all, if one is working from home there is no need to live close to the office or commute. A good internet connection and great coffee will work just fine!
-- Jason Lopez, 2021 board member.

-- “Many homeowners affected by COVID-19 who either temporarily or permanently lost jobs or unexpectedly have reduced hours and income are on forbearance. Termination of forbearance, while homeowners are still held hostage by inability to catch up, will force sellers to sell or face foreclosure by their lenders. Their inability to qualify for any affordable option to keep their home will create new inventory.  There will be more houses to sell and will lessen the competition among buyers. With increased inventory, home prices will be stable and will allow for affordability again. Interest rates are of enormous importance to virtually everyone. Most borrowers respond to low interest rates, which is a motivation to invest in home purchase.”
-- Merrie Espina, 2021 board member.

-- “My prediction for the future of our housing market in 2021 is that we will continue to see low inventory and higher demand due to low interest rates. I believe that there has never been a better time to invest in real estate and I think that people will be looking for larger homes to accommodate working and schooling from home and more usable outdoor space as well. I also believe that, in addition to building relationships, agents will need to focus on their online and social presence to set themselves apart from the pack as this is going to be a primary resource for both buyers and sellers to identify an agent with whom they wish to work.”
-- Amber Tannehill, 2021 board member.

-- “With every New Year is the opportunity to harness the energy born out of the previous year’s struggles. So, overall, I’m optimistic for 2021, although for real estate I’m expecting more of the same market conditions. My wish for everyone at PSAR is that the New Year bring renewed hope and joy as we continue on our journey one day at a time.”
-- Mike White, 2021 board member.

With more than 3,500 members, PSAR is, one of the San Diego County’s largest real estate trade groups for San Diego-area REALTORS®. Services to REALTORS® include California Regional MLS services, educational training classes, advocacy and resources for realtors, including lock boxes and signage.

After 13 years of serving PSAR members as a loyal and dedicated PSAR employee, Joyce Evans is retiring. Her final day is Friday, January 29. She started her career with PSAR on January 7, 2008.

Over course of her career with PSAR, Joyce has served in a number of capacities, including communications coordinator marketing manager (which included graphic design, marketing, advertising) member services (onboarding new and transferred members, resolving a range of member issues), new member orientation coordinator, and retail sales. When PSAR published a bimonthly magazine, Joyce was the designer.

Outside of the real estate industry, Joyce, who has lived in San Diego since 1982, has brought her considerable skills and work ethic to bear in a number of different industries, including academic, landscaping, printing, building maintenance, and coal-powered energy. In all instances, she held marketing and graphic design positions. Joyce has a bachelor’s degree in art from California State University Northridge. A notable achievement of hers occurred when she was on the design team of McQuiston & Partners, that created 13 coffee table books that were published between 1989 and 1993 and resulted in Joyce being the recipient of several design awards.)

During the past two of years at PSAR, Joyce has served as the PSAR education manager, overseeing scheduling and organizing training classes and a variety of seminars, both on site and virtual.

Before she departs, all PSAR members are invited to send Joyce an email with their thoughts to joyce@psar.org, or mail a card to 880 Canarios Ct., Chula Vista, CA 91910.

Joyce and Rich D’Ascoli, PSAR CEO, recently spent some time together discussing the highlights of her illustrious career at PSAR. The recording is available on Facebook, where well-wishers comments also can be posted.

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Rich: We are really going to miss you, Joyce. You’re known as one of the most beloved and kind and respected members of the staff. You reflect the essence of our association, our staff’s willingness to go the extra mile to help our members, and empathy for any problems a member may be facing. You really are able to feel their pain.

Joyce: Thank you, Rich. You get the credit for forming an excellent group of employees who really work well together as a team. I will miss the camaraderie, the way we encourage each other and the friendships and relationships with members. Every PSAR employee works extremely hard. I’m not kidding when I say it can be a tough job on some days and it’s not easy to display a good disposition. We all wear a lot of different hats. But, I thank the Lord Jesus Christ for teaching me that everybody needs to be loved and no one is less of a person than anybody else. I will miss some of our members dropping by the office simply to give hugs to the staff. Our members are some of the greatest people on this planet.

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Rich: Why did you decide to retire?

Joyce: Well, I believe it’s a good time to move on to other things. The timing is right. My husband Gordon and I plan to do some camping and visiting friends over the next couple of months. I’m hoping to get the vaccine before I leave. However, I’m not really retiring. I’m hoping to take my real estate sales license exam next month and begin a new line of work as a REALTOR^®. It’s sorta funny that here I am, at 69 years of age, ready to start something new. Hey, after I get my license and sign-up with PSAR, I will know how to complete the paperwork. 

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Rich: What are some memories of your time at PSAR? I always appreciated your efforts to speak Spanish with our Spanish-speaking members. We always joked together that you reminded me of my annoying sister.

Joyce: And you, Rich, reminded me of “mi hermanito es irritante.” Thankfully, I took Spanish in high school and college. But, seriously, I enjoyed brainstorming with you about marketing strategies. Also, when PSAR was down to only three employees during the recessionary years in 2008 and 2009, you hosted after-work tailgating in the parking just to talk, tell jokes and encourage each other during those tough times. And, I will always be grateful, Rich, for how you emphasized to the staff to learn and use the latest technology to improve our service to our members. You were patient with the learning curve and never afraid for us to try new things. I appreciated the opportunity to be on the cutting edge of technology. So, when COVID and the lockdowns hit us, we hardly missed a beat with continuous remote service to our members during probably one of the toughest years ever for the real estate profession. Fortunately, there are many technology tools that REALTORS^® can use to make their jobs easier. I have many good memories of my time at PSAR.

Starting January 8th 2021 (ran out of funds mid January), you can apply on behalf of your clients for the California Association of REALTORS^® Housing Affordability Fund (HAF) Home Essentials Program.  

• Be a first-time homebuyer
• Homebuyers must use a California REALTOR^® in the transaction
• Purchase a primary single-family residence in California with the intent to occupy the property as a primary residence
• The conforming loan amount on the single-family residence must be at or below the FHA conforming loan limit
• The purchase of the single-family residence must use financing. All-cash purchases do not qualify

Starting December 30th, 2020, REALTORS^® can apply for California’s new relief grant program for small businesses affected by the COVID-19 pandemic. The program provides micro grants ranging from $5,000 to $25,000 to eligible small businesses (including independent contractors and sole proprietors) impacted by COVID-19 and the related health and safety restrictions. The grant amount will be based on the business’s annual revenue as documented in its most recent tax return:

• For annual revenue of $1,000 to $100,000, the available grant amount is $5,000.
• For annual revenue of greater than $100,000 up to $1,000,000, the available grant amount is $15,000.
• For annual revenue of greater than $1,000,000 up to $2,500,000, the available grant amount is $25,000.

A small business must satisfy certain criteria to be eligible to receive a grant award — read the criteria in full here. Please keep in mind that even if you meet all eligibility requirements, it is not guaranteed you will receive a grant.

Applications for the program must be submitted through a Community Development Financial Institution (CDFI) that has partnered with the state of California to distribute the funds. The list of partners, organized by location and by language services, can be found here.

The first round for applications opens on December 30, 2020, at 8:00 a.m. and closes on January 8, 2021, at 11:59 p.m. Approval notifications will begin on January 13, 2021. There will be a second round for application submissions and reviews, although the dates for that round have not yet been announced.

See the grant California Small Business COVID-19 Relief Grant Program website for more information.

List of Candidates

PSAR has announced its November 3, 2020 General Election Voter Guide, featuring endorsements of San Diego County candidates and local initiatives.

The endorsed candidates have demonstrated their understanding of the real estate industry and have indicated their commitment to home ownership and housing. PSAR's Government Affairs Committee, following a review of ballot measures and propositions, are recommending votes based on potential industry impacts. Particularly important in the midst of the current housing crisis is for PSAR members to support leaders and policies that protect and promote home ownership.

A team of PSAR members researched candidates’ voting records, public comments relating to preserving and protecting property rights and support for public policies and initiatives promoting participation in the American dream of homeownership and property investment. The endorsements that resulted from this research were approved by members of the PSAR Government Affairs Committee and PSAR Board of Directors.

PSAR’s list of endorsed candidates covers a broad spectrum of positions, including an open and incumbent seat in Congress, two open seats for San Diego County Board of Supervisors, mayors in two San Diego County cities,11 other candidates for seats on local city councils in five other cities, city attorney, school district and special district seats.

Sara Jacobs, PSAR’s endorsed candidate for the 53rd Congressional District, is hoping to succeed Susan Davis, who retired after 20 years of service in the House. This is the second run for Congress by Jacobs, the granddaughter of Qualcomm co-founder Irwin Jacobs. She ran in the 49th District in 2018 but came in third in the primary.

No longer coastal, the 53rd stretches from Interstate 5 on the west, through Mission Valley to the East County and south to Chula Vista. PSAR also has endorsed the reelection of Rep. Juan Vargas, who has represented the 51st Congressional District since 2012. The 51st includes all of Imperial County, National City, Chula Vista, Imperial Beach and El Centro.

Two San Diego County Supervisor seats are open due to term limits for the incumbents. The endorsed supervisorial candidates include Joel Anderson, former State Assemblyman and State Senator for District 2, and Ben Hueso, former member of the San Diego City Council, State Assembly and State Senate, for the District 1 seat. 

Anderson, who lives in Alpine, is hoping to succeed Dianne Jacob, who has served for the past 28 years. Jacob, first elected as Supervisor in 1992, is termed out. Anderson, a Republican, previously served for 12 years on a statewide level in the California State Assembly (2006-2010) and the California State Senate (2010-2018).

The Second Supervisorial District, the largest of the county’s five districts, features more than 2,000 square miles and more than 50 communities and cities in the East County, including the unincorporated communities of Lakeside, Alpine, Ramona and Julian, the cities of El Cajon, La Mesa, Lemon Grove, Santee and Poway and the city of San Diego communities of Allied Gardens, College Area, Del Cerro, Grantville, Navajo, Rolando and San Carlos.

Hueso, a San Diego native and resident of Logan Heights, is hoping to succeed Greg Cox, who is termed out after 25 years of representing District 1’s South Bay communities. Hueso, a Democrat, first held elected office in 2005, winning a special election for the San Diego City Council. He served on the council for five years, including one year as council president, before running for a seat in the State Assembly in 2010. His tenure in the Assembly was brief, as he won a seat in the State Senate during a special election in 2013.

District 1 includes the cities of Coronado, Imperial Beach, Chula Vista, National City, communities within Southeast San Diego, Point Loma, Sunset Cliffs and parts of downtown San Diego. The district also includes the unincorporated communities of Bonita, Sunnyside, Lincoln Acres and East Otay Mesa.

Other noteworthy PSAR endorsements for the November general election:

• Juan Vargas, congressman, 51st Congressional District
• John Minto, reelection as mayor, City of Santee
• Jerry Jones, mayor, City of Lemon Grove
• Joe Leventhal (District 5), Stephen Whitburn (District 3), Will Moore (District 1), San Diego City Council
• Mike Diaz (District 4), Steve Padilla (District 3), Chula Vista City Council
• Phil Ortiz (District 4), Humbert Cabrera (District 2), El Cajon City Council
• Kristine Alessio, Laura Lothian, Colin Parent, La Mesa City Council
• Ditas Yamane, National City City Council
• Mara Elliott, reelection as San Diego City Attorney
• Armando Farias, Laurie Humphrey, Chula Vista Elementary School District
• Adrian Arancibia, Sweetwater Union High School District
• Mitch Thompson, Mark Roback, Otay Water District
• David Johnston, Valle de Oro Planning Group

In addition to candidates, PSAR is recommending “No” votes on two California propositions: Proposition 15, a ballot measure calling for higher property taxes on commercial and industrial real estate, and Proposition 21, a rent control ballot measure.

PSAR has recommendations on two local measures, the City of San Diego’s Measure “E,” which addresses the city’s Midway-Pacific Highway Community Plan, and the City of Santee’s Measure “N,” called the General Plan Protection Initiative.

PSAR is recommending a “Yes” vote on Measure E. If approved, Measure E would exempt the Midway-Pacific Highway Community Plan from its current 30-foot coastal height limit. Measure E is the only local ballot measure to earn bipartisan endorsement from the Democratic and Republican parties of San Diego counties

PSAR is recommending a “No” vote on Measure N, which would limit new housing. Voters will decide whether to allow residents to determine the fate of high-density housing projects that don’t comply with the city’s General Plan-- its blueprint for growth. If approved, Measure N could imperil the recently approved 3,000-home Fanita Ranch development.

To review the PSAR November 2020 General Election Voter Guide, visit https://blog.psar.org/2020voterguide.

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Our Mission is to empower Realtors to flourish while being accountable to each other
our clients and our community.

Since 1928, the Pacific Southwest Association of REALTORS® has played a significant role in shaping the history, growth & development of the Real Estate industry in San Diego County. This program is only open to REALTORS® and PSAR Affiliate Members. There is no cost for attending this program.

PSAR is encouraging all of our members, and all San Diego-area real estate industry professionals, to exercise their right to vote in the upcoming election. Your vote counts!

PSAR has an active and vital group of REALTOR® members who serve on the PSAR Government Affairs (GA) Committee. The GA Committee has three subcommittees that focus on specific geographical areas of the county.

GA Committee members offer political endorsements, and act as political advocates and review public policy and its impact on the PSAR membership in particular and the real estate industry as a whole. In addition, GA Committee members address a variety of complex and multi-dimensional issues impacting the protection of private property rights.

GA Committee members are acutely aware of the importance of voting, even more so in this upcoming general election. The stakes are high. If issues and candidates affecting your realtor business and the industry itself matter to you, then it matters that you vote on them.

With early voting underway, GA Committee members were recently asked about the importance of voting. Below are their comments (names appear in alphabetical order, some quotes were edited for clarity).

-- “Our committee is made up of Republicans, Democrats, Independents, and others. We research, conduct interviews, review questionnaires, and our decisions are primarily based upon the notion of property rights, expanding homeownership, rights of tenants, and the rights of owners of commercial and rental properties. We will endorse candidates whom we feel best support these values over their opponents. It’s important to elect leaders who will work with REALTORS®. We all have our own choices of candidates, but we hope by supporting pro-real estate candidates and propositions, it might help influence voters who agree with us that property rights and the expansion of homeownership are essential to all Americans.” -- Mike Anderson

“Democracy is vital to real estate. If people don't vote, then it’s the corporations and banks that set policy that affects your ability to buy a home. When you vote, you make your voice heard. Be a voice for our communities where we can work towards a country where everyone has the opportunity to be a homeowner.” -- Deirdre Bramberg

--“ I sat with my family and we reviewed each proposition and discussed ones we were not clear on. Let’s use the voting season to engage and unite families.” -- Jeff Campbell

-- “Elected officials are political beings. They listen to the people in the communities who vote and they also listen to the people and organizations who contribute resources that allow them to reach out to those voters. Making sure your voice is heard as a voter is every bit as important as for whom you vote.  Communities and neighborhoods with high voting percentages attract more attention and resources.  Citizens who vote have a voice with politicians and those who do not vote have no voice." -- Richard D’Ascoli, Chief Executive Officer, PSAR

-- “It is a civic duty to vote and every single vote makes a difference. As a citizen of the country, the right to vote is one of the freedoms the county gives its people. It is a chance for our voice to be heard and an opportunity to select the leaders we believe have the ability to represent us in our government.” -- Merrie Espina.

-- “Each PSAR member should exercise their right and obligation to vote. In this election, as in most elections, your future earnings, your tax obligations, and the laws that enable or hobble our industry are all in play. PSAR, C.A.R. and NAR can all be influential as supporting organizations, focusing on critical policy issues. But, in the final analysis, it is your individual vote and the power of our collective votes that will select our elected officials and establish the policies that impact our lives and our business environment for years to come.” -- William Hall

-- “Our votes this election are more important than ever as our region, state and country stand at a pivotal time.  PSAR’s Governmental Affairs Committee, as well as C.A.R. and NAR, spend a lot of time each election interviewing and weighing which candidates and propositions uphold basic property rights. REALTOR® endorsements have been made available to all of our members and we hope that you will read and consider the recommendations when you cast your votes as you believe best represents your views.” Kay LeMenager

-- “In all areas of life having your opportunity to vote is of utmost importance. I feel it is our duty as Americans to make voting a serious commitment in support of the sacrifice of those before us to fight for our right to do so. My children were educated to study the propositions and follow the federal, state and local elections and vote from the age they became eligible. It starts with us as parents to lead by example.”  -- Colleen McDade

-- “It’s very important to get out there and vote. Many people complain about the results, but if you don't vote, don’t complain. Every vote counts, so do your part and get out there and vote.” -- Patricia McFadden

-- “Voting is how we convey our desires for change. Please exercise your right to vote with the goal of making a better today and tomorrow for us all.” -- Paul Moses

-- “Every vote really does matter. Just last cycle, San Diego District 8 primary was decided by 3 votes, my college board race was decided by 23 votes. Vote and get your friends and family to vote, too.” -- Rafael A. Perez

-- “I am involved in Government Affairs and I try to be as active as I can be in politics is because it does have an impact on our industry. One can be part of the problem or the solution. I can stand by and complain or I can do what I can do to act.  Rome was not built in a day, and as we all know California has its issues which have a direct impact on our business. Be impactful and relevant. Part of doing that is reading the voters guide and voting. It’s common sense, do nothing and one can only expect nothing. So, why not be relevant and do something.” -- Rebecca Pollack-Rude

-- “I’ve been a member of the Government Affairs Committee for many years because I believe the grass roots portion of our local governments are truly the roots of our way of life as it pertains to the freedoms that are rightfully ours. Voting is the most important right and freedom that, as a U.S. citizen, we enjoy, or should enjoy. The committee is a way to hear from our peers, our local government officials and the candidates at various levels of government who have an impact at every level of our community life, and most especially as it pertains to housing and private property rights. In this unprecedented time of pandemic, the value of the roof over our head has never been more in the spotlight. Personally, I’ve grown to appreciate greatly our rights as individuals, as members of our local communities, our country and lately as a member of humankind. Register to vote, inform yourself. Make choices because you understand the issues and the candidates, not because someone else told you that it’s the best way or the only way or just because. Exercise your most valuable right. Vote and understand and appreciate that right.” -- Pat Russiano

-- “I have always felt that it is one’s responsibility to be knowledgeable regarding the election process, issues and then vote. I taught my children and now grandchildren that they have a responsibility as a citizen of the United States of America to vote.” -- Norma J. Scantlin

-- “Our GA Committee spends a lot of time vetting our recommendations with input from REALTORS® from various backgrounds and party affiliations. Please let your voice be heard and vote. If nothing else, vote NO on the real estate related propositions 15, 19 and 21.” -- Mark Scott

-- “I have never once missed the honor and the obligation to vote. It is the glue that binds us as Americans, giving us the confidence that we are a nation guided by the rule of law.  It is fundamental to the American success story and to our sense of pride in being an American.” -- Mitch Thompson

-- “As a REALTOR® Party member, 2021 PSAR President-Elect, and as an individual, I care deeply about the future of our country. I know first-hand that our vote is needed in this election more than ever before. Your GA committee and the PSAR Board of Directors have spent a great deal of time to vet all PSAR endorsed candidates. I hope that you would consider these candidates as you cast your vote. The future of our country is in our hands. Please vote.” -- Max Zaker

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Our Mission is to empower Realtors to flourish while being accountable to each other
our clients and our community.

Since 1928, the Pacific Southwest Association of REALTORS® has played a significant role in shaping the history, growth & development of the Real Estate industry in San Diego County. This program is only open to REALTORS® and PSAR Affiliate Members. There is no cost for attending this program.

PSAR is recommending a “No” vote on California Proposition 21, a rent control ballot proposition known as the “Rental Affordability Act.” The Governor and Legislature have already passed rent control into law. This Proposition goes too far and has too many unintended negative consequences.

If approved, Prop. 21 would change state law to allow cities to apply new rent control ordinances and/or expand existing ones. New laws could be enacted affecting homes at least 15 years old. Prop. 21 exempts single-family homes owned by landlords with more than two properties.

Proponents claim cities should be allowed to approve additional limits on rent increases to protect California families who are one rent hike away from being driven out of their neighborhoods by landlords. They further claim this proposition will stop homelessness and gentrification.

The fact is that Prop. 21 would make it less desirable for builders to construct more housing, affordable or otherwise, at a time when California has a massive housing shortage. It would also decrease revenue for city and state governments, already cash-strapped by the fallout from the Covid pandemic. It would reduce the number of housing units in the state and allow bureaucrats to add fees on top of base rent, thereby increasing the cost of living at a time when Californians can least afford it. In fact, only two years ago, in 2018, Californians made their decision about rent control at the polls.

In 2018, voters in 56 of 58 California counties overwhelmingly rejected a statewide rent control measure by a 20-point margin. Why is this subject being revisited so soon? Los Angeles-based AIDS Healthcare Foundation and its President, Michael Weinstein, funded a signature collection drive that once again put the measure on the ballot. This appears to make this issue a special interest one.

Last year, state legislators passed a new law that set a 7 percent ceiling on yearly rent increases. CalMatters, a public interest journalism venture, concluded that the action by Sacramento lawmakers in 2019 was an effort to ward off another statewide rent control ballot measure by Weinstein and company that clearly was unsuccessful.

According to CalMatters, Prop. 21 opponents include Governor Gavin Newsom, California Apartment Association, California Seniors Advocate League, Essex Property Trust and Prometheus Real Estate Group. Prop. 21 supporters include the AIDS Healthcare Foundation, Eviction Defense Network and Vermont Sen. Bernie Sanders.

California Association of REALTORS® (C.A.R.), Apartment Association of Orange County and Californians to Protect Affordable Housing, a coalition of housing advocates, renters, businesses, taxpayers and veterans encourage a “NO” vote on Proposition 21.

Other organizations opposing Prop. 21 include the California Council for Affordable Housing, California Community Builders, the California State Conference of the NAACP, Si Se Puede, Congress of California Seniors, Howard Jarvis Taxpayers Association and the San Diego Building and Construction Trades Council.

A CalMatters headline stated “Proposition 21 rent control will discourage construction of affordable housing.” A CalMatters opinion writer asserted: We must protect small property owners who, in contrast to corporate landlords, often are natural affordable housing providers, operate on small margins, give applicants a chance if they don’t meet all of the rental qualifications, and help maintain the integrity of a community. The state of California is facing a new economic challenge, and families across our state are struggling. What we need most is new investment in our housing market, not an extreme measure like Proposition 21 that will further destabilize it.”

The San Diego Union-Tribune newspaper editorial board wrote: “Expanding rent control will make the California housing crisis worse. Rent control is the wrong way to help Californians struggling with housing. Lawmakers who are juggling a lot during this pandemic need to not lose sight of that. The long-term solution is listening to experts and building new houses.”

The San Francisco Chronicle newspaper editorial board described Prop. 21 as “a rent control retread unimproved by age.”

The Press Democrat newspaper in Santa Rosa, Calif. said Prop. 21 is a proposed “rent control law that won’t end the housing crisis.” Its editorial resource stated: “California voters soundly rejected rent control in the November 2018 election for a good reason: It won’t alleviate the state’s housing problems. In fact, economists almost universally agree that imposing rent control would be counterproductive. State lawmakers voted in 2019 to cap rent increases anyway, while requiring landlords to show `just cause’ for evictions. Yet, here we are again, barely a year later, asked to decide another rent control initiative. Voters should once again say no.”

The headline in the Orange County Register read, “Rent control is the horrible idea that won’t go away.” Its editorial stated: “California’s housing affordability isn’t that complicated. There is high demand and inadequate supply. If the goal is to expand the accessibility of housing, it is necessary to increase supply. Rent control is incredibly effective at backfiring on that front. Research has shown that San Francisco’s rent control policies resulted in many landlords removing housing units from the market. Renters in non-rent-controlled units, meanwhile, faced even higher rents than would otherwise be the case.”

For more information about the campaign against Prop 21, visit www.noonprop21.org.

_______________________________

Our Mission is to empower Realtors to flourish while being accountable to each other
our clients and our community.

Since 1928, the Pacific Southwest Association of REALTORS® has played a significant role in shaping the history, growth & development of the Real Estate industry in San Diego County. This program is only open to REALTORS® and PSAR Affiliate Members. There is no cost for attending this program.

PSAR is recommending a “no” vote on California Proposition 15, a ballot measure that calls for higher property taxes on commercial and industrial real estate.

Prop. 15 is referred to as the “Split Roll Ballot Initiative, Schools and Communities First.” If approved, Prop. 15 would require calculating property taxes for commercial and industrial real estate based on current market value. It would raise property taxes on supermarkets, shopping malls, office buildings, factories, movie theaters, hotels, restaurants, sports stadiums, warehouses, self-storage facilities, major retailers and other businesses.

Proponents claim $6.5 billion to $11.5 billion generated from the increased property taxes would be allocated to schools (40 percent) and local government (60 percent).Opponents say Prop. 15 is a direct attack on Proposition 13, which limits annual increases in assessed property value to 2 percent. Prop. 13, passed by California voters in 1978, remains a godsend to fixed-income retirees and middle-income workers who would be incapable of paying the increased property tax assessments over the last 40 years as California home prices have quintupled. If enacted, this massive tax increase will prompt companies to flee California at a time when businesses are already struggling.

The San Diego County Office of Assessor-Recorder-County Clerk, which opposes Prop. 15, recently delivered a presentation to PSAR members. The presentation included the contention that supporters for Prop. 15 are laboring under five false premises:

1. Businesses don’t pay their fair share of property taxes (in fact, taxes paid by commercial property owners have increased 1,930 percent since 1978);
   
   
2. Prop. 15 won’t impact small businesses because properties worth less than $3 million are exempt (in fact, the average commercial or industrial parcel in San Diego County is valued at $3.1 million, which is above the exemption level);
   
   
3. Prop. 15 will impact only property owners, not tenants (in fact, if tenants are required to pay higher rents by property owners who need to recoup the property tax increase, then costs will impact tenants/customers);
   
   
4. Prop. 15 won’t impact residential housing (in fact, raw land zoned for residential and commercial-industrial uses will be reassessed and mixed-use properties with more than 25 percent commercial also will be reassessed);
   
   
5. Prop. 15 won’t impact female-, immigrant- and minority-owned businesses (in fact, the groups opposing Prop. 15 include social justice leaders, such as the NAACP, California Black Chamber of Commerce, California Hispanic Chamber of Commerce, CalAsian Chamber of Commerce and National Action Network).

A Berkeley Research Group study found increasing property taxes on small businesses will hurt female- and minority-owned businesses the most, and up to 120,000 private-sector jobs will be lost. Prop. 15 would incentivize local governments to approve business projects to replace existing housing in order to generate greater property tax revenue.

Ernie Dronenburg, Jr., San Diego County Assessor-recorder-County Clerk, said, “Proposition 15 won’t close the door on an imaginary corporate tax loophole, but it will close the doors of real San Diego small businesses. Prop. 15 is the wrong idea at the wrong time.”

The San Diego Union-Tribune editorial board wrote: “No on Proposition 15, vast tax hike during a deep recession is a crazy idea. Approving Proposition 15 is not about preserving essential government services, as advocates assert. It is about preserving generous government pensions that threaten to bankrupt government agencies across the state. Send a message that pension reform should precede a massive tax hike and vote no on Proposition 15.”

Dan Walters, columnist with CalMatters, a public interest journalism venture, wrote: “Both proponents and opponents know that Proposition 15 is a proxy battle over whether Proposition 13 is still an untouchable icon. The measure’s backers had no way of knowing that the COVID-19 pandemic and the severe recession it spawned would visit themselves on California, changing the tenor of their battle with business groups over the issue. While proponents argue that the new revenue is needed to keep vital public services, including schools, from being slashed, opponents argue that with businesses already suffering, this is the wrong time to saddle them with more taxes.”

Antonio Villaraigosa, former Mayor of Los Angeles and Speaker of the California State Assembly, wrote in a CalMatters column: “This poorly drafted tax measure will disproportionately hurt everyday Californians during the worst economic crisis since the 1930s. It will put significant pressure on jobs in general, but private sector union jobs in particular. Because Prop. 15 raises property taxes, those higher taxes will get passed on to small business tenants, who rent. These businesses, in turn, will pass higher costs on to consumers in the form of increased prices on everything we buy, groceries, fuel, utilities, clothing and health care. California’s cost of living is already among the nation’s highest. Prop. 15 will drive the cost of living even higher.”

For more information about voting “no” on Prop. 15, visit https://noonprop15.org. The following statement is on the website: “Amid an unprecedented economic crisis, special interests are pushing Prop 15 on the November 2020 statewide ballot that will destroy Prop 13’s property tax protections and will be the largest property tax increase in California history. If businesses lose their Prop 13 protections, homeowners will be next.

“Prop 15 will raise taxes on business property, leading to higher rents for small businesses. Ultimately, Prop 15 will make income inequality worse by driving up the cost of living for just about everything we need and use, like food, utilities, daycare and healthcare.

“We must reject Prop 15 and maintain Prop 13 protections that have kept property taxes affordable and provided every taxpayer who buys a home, farm or business property with certainty that they can afford their property tax bills in the future. Now is not the time to raise taxes and bring more uncertainty to businesses and all Californians.”

County Assessor Comments on Prop 15 - "Unfortunately, Prop 15 hides that it is the largest property tax increase in California history that will"... Read More

_______________________________

Our Mission is to empower Realtors to flourish while being accountable to each other
our clients and our community.

Since 1928, the Pacific Southwest Association of REALTORS® has played a significant role in shaping the history, growth & development of the Real Estate industry in San Diego County. This program is only open to REALTORS® and PSAR Affiliate Members. There is no cost for attending this program.