New Feature Alert: Access by Appointment Now Available foR Sentrilock Users

Posted by Communications on Jun 25, 2024 1:45:27 PM

As of June 24th, the Access by Appointment (ABA) setting is now available for Sentrilock users. LIcensees can now restrict access to their lockboxes, allowing entry only to agents with an approved appointment on SentriKey. This feature can be easily enabled using either the SentriKey Real Estate (SKRE) app or the SentriKey website. 

Enabling ABA ensures that only approved licensees can access your property’s lockbox, enhancing security and control. Follow these simple steps to get started and secure your listings effectively.

What is Access by Appointment?

Access by Appointment (ABA) is a feature that requires REALTORS® to have an approved appointment in the SentriKey system to access the lockbox assigned to a listing. This feature adds an extra layer of security, ensuring that only those with scheduled access can enter the property.

How to Enable ABA on the SentriKey Real Estate App:

sentrilock app


  1. Open the SKRE App: Start by opening the SentriKey Real Estate app on your smartphone.
  2. Access the Menu: From your Home Screen, tap the Menu icon in the upper left-hand corner.

  3. Select My Lockboxes: Navigate to 'My Lockboxes'.

  4. Assign the Lockbox: If the lockbox is not already assigned to a property, select 'Assign/Unassign Property' and complete the assignment process. If the lockbox is already assigned, proceed to 'Property Access Settings' and choose the listing.

  5. Enable ABA: Select' More Settings' once the lockbox is assigned. Here, you can turn on the ABA feature.

 

How to Enable ABA on the SentriKey Website:

Sentrilock Access by Appointment
  1. Log In to SentriKey: Visit the SentriKey website and log in to your account.

  2. Go to Listings: Select 'Listings' from the toolbar on the left-hand side of the screen.

  3. Select Your Listing: Click on the Ellipses (three dots) on the right-hand side of the listing you wish to manage.

  4. Enable ABA: Choose 'Enable ABA' from the dropdown menu.

 

 

By following these steps, you can easily manage property access and ensure that only approved REALTORS® can enter your listings.

Stay Informed and Secure

Keeping your properties secure is crucial. SentriLock’s ABA feature provides peace of mind by adding layer of control over who can access your listings. For more tips and tutorials on managing your properties effectively, subscribe to our blog and stay updated with the latest real estate technology insights.

Let’s unlock success together!

Topics: Announcements, Sentrilock

Understanding the New Concession Fields in the MLS

Posted by Communications on Jun 20, 2024 10:29:00 AM

Key Changes:

  1. New Concession Fields (CiP):

    • Added to the MLS on May 29.
    • Concessions are now formally introduced at the listing level.
  2. Removal of Compensation Fields:

    • Effective August 13, compensation fields will be removed from the MLS.

How It Works:

  • Concessions:

    • The seller may agree to pay the buyer for concessions, such as closing costs or loan points.
    • These concessions must be included in the purchase agreement and negotiated between the buyer and seller.
    • The buyer can allocate concession amounts to various costs, including reducing the purchase price, covering loan points, or paying for title and escrow fees.
  • Buyer Representation Agreements:

    • Starting in August, the fee for the Buyer’s Broker will be set in a mandatory buyer representation agreement before property tours.
    • This ensures that the Buyer’s Broker’s fee is predetermined and not influenced by concessions.

Benefits:

  • For Buyers:

    • More flexibility in how to use concession amounts.
    • Greater transparency in the costs associated with purchasing a property.
  • For Sellers:

    • Flexibility to offer concessions without specifying exact amounts.
    • It helps buyers craft more tailored offers.

CRMLS Adjustment Period:

  • As these new practices are implemented, there will be a period of adjustment.
  • CRMLS is committed to transparency and efficiency as users adapt to these changes.

This new approach aims to provide more flexible options for buyers and sellers in real estate transactions.

Questions? 

Chat with CRMLS Compliance Here

DALL·E 2024-06-18 10.22.14 - Abstract depiction of negotiations, featuring intertwining shapes and contrasting colors representing two sides. The image should have a dynamic balan

 

GOOD NEIGHBOR AWARD: TRACY GIORDANO, COMMUNITY SERVICE IS HER PASSION

Posted by Rick Griffin on Jun 3, 2024 10:00:00 AM

GOOD NEIGHBOR AWARD: TRACY GIORDANO, COMMUNITY SERVICE IS HER PASSION

Congratulations to PSAR REALTOR® Tracy Giordano, a recipient of a PSAR Good Neighbor award.

Volunteering and serving her community isn’t an obligation for Tracy. Rather, it’s her passion. “It gives me a sense of fulfillment and purpose, knowing that I’m making a positive impact on the lives of other people,” she said.

Tracy was born and raised in La Mesa. She is a fourth-generation San Diegan. Family members relocated from Nova Scotia and Boston to San Diego in 1909, the same year Tracy’s great-grandmother was born in San Diego.

Tracy has deep roots in the community and a strong commitment to its well-being, as seen in her involvement as a volunteer with several organizations.

Tracy graduated from Helix Charter High School in 1998 (her husband Gabriel, a business consultant, graduated from Helix in 1994). Since 2021, Tracy has served as a board member on the Helix Charter High School Foundation. For the past two years, she has chaired the Foundation’s largest fundraiser, a golf tournament that recently raised $13,000 for scholarships.

From 2010 to 2022, when her three children were attending St. Martin of Tours Academy in La Mesa, Tracy supported the K-through-8th-grade school’s fundraising activities and served as a school board member for eight consecutive years, including as president her final year. For six years, from 2015 to 2021, she chaired the school’s Walkathon fundraiser. She also chaired the school’s 2014 Gala which raised more than $75,000.

In 2022, Tracy became a member of the La Mesa Village Association, a non-profit organization of local business owners. In 2023, she furthered her commitment as a board member and currently serves as membership officer and community liaison.

She works closely with village business owners and community members to foster collaboration and enhance the local area while supporting small businesses. She also organizes several community networking mixers in the Village, as well as weekly spotlight interviews to showcase local business owners (you can find all her interviews on Instagram, @lamesavillageassoc.

The La Mesa Village Association organizes several annual community events, including the La Mesa Car Show, the weekly Farmer’s Market, and Holiday in the Village. In addition, the La Mesa Village Association also sponsors several local events and foundations, including Octoberfest, La Mesa Parks and Recreation Foundation, and the Mt. Helix Park Foundation

Earlier this year, Tracy joined the Mt. Helix Park Foundation board of directors. The Foundation is responsible for preserving and enhancing the park that includes an outdoor amphitheater with a 1,600-person capacity and cross memorial on top of Mt. Helix. The Foundation was formed in 1999 to maintain the preserve of Mt. Helix Park, a registered California Point of Historical interest.

“As a child, I remember climbing the amphitheater’s stone rows and admiring the cross,” said Tracy. “The preservation of this historic landmark is something that is very important to me. So, it was a no-brainer for me to join the board and give my direct support to the Mt. Helix Park Foundation.” 

In 2018, Tracy earned her California real estate sales license. As a REALTOR®, she represents clients with both residential and commercial property transactions.

“I love real estate because it’s a relationship-type business,” she said. “I’ve been successful with referrals from previous satisfied clients.”

Tracy’s involvement with PSAR has included supporting YPN events and attending weekly pitch sessions. “I also appreciate the educational events, which help all of us gain more knowledge and extend our expertise as REALTORS®. Our association feels like family to me.”

The PSAR Good Neighbor awards are intended to recognize individuals, not associations or companies.

Nominees must be REALTOR® or Affiliate members and an active licensed practitioner in good standing with PSAR.

Judging of nominees will be based on the level of personal contribution, especially volunteer (unpaid) hours, though contributions of money and other resources also will be considered.

Some portion of the nominee’s work must have taken place within the 12 months before the nomination rolling deadline of the last business day of each month.

If an individual within your company can be singled out as instrumental to the success of a group effort, then he or she is eligible. If the achievements of two people (such as a married couple or co-founders of an organization) cannot be separated, then they can enter as a pair and their entry will be considered as one.

Nominations for a quarterly PSAR Good Neighbor award can be submitted by emailing Sally Valdez, PSAR VP of Operations, at sally@psar.org.

Topics: Announcements, Leadership

New Optional Fields Make Agent Communication easier and Direct

Posted by Communications on May 30, 2024 3:21:21 PM

As of May 29, all CRMLS Paragon and Matrix now feature optional "Concessions in Price" (CiP) fields. These fields help communicate the seller's willingness to offer concessions, providing sellers an edge and giving buyers a clearer idea of a property's total cost. Learn how to navigate the CiP fields in this guide and find them in your MLS system here:

Last year, nearly 40% of CRMLS closed listings included some form of concession, such as broker fee payments or repair costs. Previously, this information was only available after a listing closed. Now, active listings will display concession details, motivating sales and making it easier to find the perfect property.

For sellers, the new fields allow highlighting a willingness to offer concessions. For buyers, identifying listings with potential incentives helps overcome financial obstacles. The CiP fields benefit everyone.

New Concessions in Price (CiP) Fields:

  • Concessions in Price: A text box for numerical input only, representing the total potential concessions.
  • Concessions in Price Type: Classify the amount as either a dollar amount ($) or a percentage (%).
  • Seller Consider Concessions?: A simple Y or N field. If "Y," additional information appears when hovering over the help (?) icon, indicating that the seller may consider a buyer concession in an offer.

By CRMLS launching these optional fields before the deadline, subscribers will gain valuable real-world implementation experience. This early access allows for necessary adjustments based on practical feedback, ensuring a smoother transition when the fields become mandatory.

For questions, please refer to the FAQ.

Remember, the CiP fields are optional, and concessions are not mandatory.

 

 

Topics: CRMLS

GOOD NEIGHBOR AWARD: MARLOW MARTINEZ HELPS THE DOWNTRODDEN

Posted by Rick Griffin on May 30, 2024 11:00:00 AM

GOOD NEIGHBOR AWARD: MARLOW MARTINEZ HELPS THE DOWNTRODDEN

Congratulations to PSAR REALTOR® Marlow Martinez, a recipient of a PSAR Good Neighbor award.

Since 2013, Marlow, a Chula Vista resident, has been making friends and changing lives via the Marlow B. Martinez Sr. (MBM) Foundation, a 501(c)3 nonprofit.

Named after his late father who passed away in 2013, Marlow and his MBM foundation have been easing burdens and assisting families during their most tumultuous times for more than a decade.

Marlow’s volunteer efforts have included providing families with Christmas gifts, supplying Thanksgiving dinners, and organizing holiday toy drives, backpack and school supply drives. Other activities include surprising children in low-income families with birthday parties, and delivering meals to military families and the elderly during the Covid-related lockdowns.

Marlow’s inspiration for helping others is based on his father’s example of community service. At age 14, Marlow’s father took on a fatherly role for his single mom and eight siblings. During his 40-year government career, Marlow’s father created a nonprofit to ensure minorities had ample and fair opportunities at management-level government jobs.

Two of Marlow’s father’s favorite sayings were “Don’t worry when you are not recognized, but strive to be worthy of recognition,” and “A community is much better if we look out after one another versus taking from one another.”

Here is Marlow’s story about the founding of the MBM Foundation.

“I was living in Murrieta in 2011 when my dad had a severe stroke,” said Marlow. “He was 62 years old and in great shape. He went from working full-time to being 100% dependent, requiring 24-hour care with a feeding tube and tracheotomy in his neck. Rather than send him to a care facility, we took him home. My brother and I became full-time nurses overnight.

It was a two-year battle. He was in a wheelchair and learning to walk again. The doctors said his progress was nothing short of a miracle. I was determined to give him the best opportunity to live.

Then, he had another stroke and we lost him. His funeral drew 300 people from all over the country. I had no idea how many people my dad had helped. He helped people get better jobs and encouraged them to get an education. He was a dedicated father and community friend with a heart of gold. Even today, strangers ask me if I’m Marlow’s son.

When he passed away, I wanted to keep his work and spirit alive. So, I created the MBM Foundation in his honor. We’ve been lucky to have blessed so many families.”

Marlow says his real estate career has paid for his living expenses for nearly 20 years. He has worked as a loan officer and real estate agent. He earned his broker's license in 2011. He also has worked as a property-and-casualty insurance broker and substitute elementary school teacher. He has been a member of PSAR since 2008.

“Over the past 14 years, I have bought and sold out-of-state flips and still continue to own an out-of-state portfolio of homes,” he said. “I’m working on my first apartment building purchase."

“Real estate has taught me to look for opportunities and know a good market when I see one. Real estate will always be part of my life because it allows me to remain involved in the community and with disadvantaged youth. My heart is filled with passion to try and make these kids’ lives better and prepare them for a better future.”

For more information about the MBM Foundation, visit www.facebook.com/marlowbmartinezfoundation/.

Topics: Announcements, Leadership

NEW - Optional Concessions In Price MLS Field.

Posted by Communications on May 15, 2024 3:26:14 PM

Concession_240515_Blog (1)

Starting May 29, users will have access to the optional Concessions in Price (CiP) fields when creating a listing. 

The facts:

  • In 2023, nearly 40% of closed residential listings included some form of concessions, including the seller paying for escrow and title fees, loan discount points, and repair and/or upgrade costs.
  • 15% of those closed residential listings in 2023 had some sort of advertisement for Concessions being offered in the Private Remarks section of the listing.

With such a large amount of our user base actively offering concessions, we saw an opportunity to create a specific set of dedicated fields for the benefit of our users and their clients. These new CiP fields will allow agents to convey their willingness to offer concessions at the listing level, thus allowing for clearer communication and cooperation between agents and brokers. 

The new fields benefit all parties:

  • Listing agents and sellers
    Will gain a dedicated space to advertise/market their willingness to consider concessions at the listing input level
  • Buyer's agents
    Will be able to better serve their clients with up-front information on which listings will consider concessions to assist in transaction fees 
  • Homebuyers
    Enhanced transparency on which listings are willing to consider concessions to assist with their financial needs  

What's changing?
Currently, concessions are recorded only at the close of a transaction with a mandatory requirement to state the amount of any concession. The new, more descriptive CiP fields will be available for input at the listing level.

To be clear, the new CiP fields will be optional and only reflect a client's willingness to consider concessions. Details regarding the concessions that may be offered must be discussed outside of the MLS and after a written agreement is signed.

The new fields will be titled: 

  • Concessions in Price: a text box for numerical input only. This amount should include any and all potential concessions in a single total amount.
  • Concessions in Price Type: classify the number above as either $ or %
  • Seller Consider Concessions?: either Yes or No. If Yes, then the listing will include the phrase “A Seller may consider a buyer concession if made in an offer.”  

As of May 29, the new fields in your Matrix system will appear here:

Additional CiP Resources
FAQs
The Facts About Concessions Infographic
Concessions in Price Infographic

 

 

 

Topics: CRMLS

Good Neighbor Award Rafael Perez: Recognizing his Community Service and Housing Advocacy

Posted by Rick Griffin on May 8, 2024 12:23:58 PM

Rafael Perez

Congratulations to PSAR REALTOR® Rafael Perez, a recipient of a PSAR Good Neighbor award for the 2024 first quarter.

The PSAR Good Neighbor Awards highlight volunteer activities by individual PSAR members in the community

A PSAR REALTOR® of the Year award winner and longtime PSAR Board Member, Rafael has worked in real estate since graduating from San Diego State University in 2004. He has extensive experience as a realtor, mortgage banker, lender, and educator.

Throughout his career, he has served as a community volunteer in many different roles. He also has led previous PSAR advocate efforts on smart growth, fair housing, and housing supply solutions, including serving as chair of PSAR’s Government Affairs Committee-Central Area.

He was recently involved in PSAR’s flood relief grant efforts. PSAR and SDAR jointly received a $1.16 million grant from the Realtors Relief Foundation (RRF) to assist flood survivors. San Diego flood victims who suffered damage to their homes during the January 2024 storms are reminded to reach out to PSAR before the May 31 application deadline.

Currently, Rafael is serving as board chair of the Casita Coalition, a non-profit organization that advocates for more housing solutions, including ADUs and Missing-Middle housing. Casita Coalition educates industry and governmental officials on best practices and promotes increased homeownership opportunities.

Several years ago, Rafael was instrumental as PSAR’s lead in a two-year effort to help the City of San Diego draft a handbook for homeowners around new rules and regulations for ADUs (auxiliary dwelling units), also called “companion units” or “granny flats.” PSAR supports the rights of property owners to expand the use of their property as a way to address the region’s housing supply and affordability crisis.

Rafael’s participation in the City of San Diego’s ADU Coalition culminated with the city’s 2019 publication of the “Companion Unit Handbook,” a 38-page booklet that today serves as a helpful guide to homeowners seeking to construct a companion unit on their property.

“From the beginning, we brought a REALTORS® perspective to the table,” Rafael said. “At first, some of the people at the city had not considered how companion units could change how homebuyers view their future purchase or how existing homeowners could increase their equity. So, we were able to help shape the regulations to benefit the city and homeowners and buyers.”

Rafael has held the position of 2023 board chair of the Sherman Heights Community Center. The center’s diverse programming, ranging from support for senior citizens to youth activities and food security initiatives, has served as a hub for significant impact on the historic neighborhoods of Sherman Heights, Logan Heights, Grant Hill, and surrounding areas.

Notably, the Sherman Heights Community Center has gained recognition for its vibrant Día De Los Muertos events. Rafael is currently chairing the facility committee, which is overseeing fundraising for the construction of a solar energy project for the community center.

Additionally, Rafael dedicated four years to serving on the National Association of REALTORS® (NAR) Fair Housing Policy Committee, a group that promotes fair housing and opposes segregation through redlining and other roadblocks, including exclusionary zoning. He was one of four realtors in the U.S. who were recognized in 2022 with an inaugural Fair Housing Champion award

2022 NAR Fair Housing Champion Award - Rafael Perez2022 NAR Fair Housing Champion Rafael Perez, shares his expertise during a panel discussion called “Building a Legacy: How Latino Families Can Secure Their Financial Future

 

 

 

He served as a Commissioner for the City of San Diego's Citizens’ Equal Opportunity Commission for nine years until 2022.

Following this, he was appointed to the San Diego County Regional Airport Authority Board in January 2023, where he is a Board Member for the Authority and serves as a representative (alternate) on the SANDAG Transportation Committee.

blog photo_Rafael PerezFurther showcasing his commitment to community well-being, he served as a board member of the United Lowrider Coalition. Rafael worked with the coalition and Assemblymember David Alvarez (D-80th District) on the passage of Assembly Bill 436, which removed the authorization for a local authority to adopt rules and regulations regarding cruising bans.

Rafael also has volunteered at Sherman Elementary, actively participating in the school site council, site governance team, and PTA. He played a role in the school's transition to a Community School when it was selected in San Diego Unified School District's second cohort of Community Schools in 2023.

Rafael also is serving as Secretary for the San Diego County Democratic Party.

“Our members are active and helping in the community, and they should be recognized for their efforts,” said Laurie, who is highlighting volunteer activities by PSAR members during her 2024 term as president. “I believe that realtors are one of the most likely professions to volunteer in their local communities.”

MacDonald, a La Mesa resident, is leading by example. She is currently in her third year serving as president of the La Mesa Park & Recreation Foundation, a nonprofit that raises funds to improve parklands and programs at parks in the city of La Mesa.

Nominees must be active licensed REALTOR® or Affiliate members in good standing with PSAR.

Nominees are judged on the level of personal commitment, especially volunteer (unpaid) hours. Monetary and other resource contributions are also considered.

Some portion of the nominee’s work must have taken place within 12 months prior to the nomination's rolling deadline of the last business day of each month.

If an individual within your company can be singled out as instrumental to the success of a group effort, then he or she is eligible. If the achievements of two people (such as a married couple or co-founders of an organization) cannot be separated, then they can enter as a pair and their entry will be considered as one.

Nominations for a quarterly PSAR Good Neighbor award should be submitted by emailing Sally Valdez, PSAR VP of Operations, at sally@psar.org.

Topics: Announcements, Leadership

Interested in Representing PSAR's Members in Leadership?

Posted by Kevin McElroy on Apr 5, 2024 2:14:07 PM

2025 PSAR and CAR Nomination

    Sign up, and be a part of PSAR’s Leadership by becoming an Officer or Director.

The Pacific Southwest Association of REALTORS® (PSAR) is seeking dedicated real estate professionals who have been active on a committee to step up and run for a position on the 2025/26 Board of Directors. Play a vital role in shaping the future of the association and the real estate industry in the region.

Why Get Involved? Contributing your time and leadership to PSAR is an incredible way to give back to the REALTOR® community that helps sustain your business. Have the opportunity to:

  • Influence important decisions that impact real estate professionals.
  • Stay ahead of the curve on legislative issues, new laws, and industry trends.
  • Expand your network by working alongside other high-caliber leaders.
  • Gain valuable experience in association governance and leadership.
  • Raise your profile and reputation among peers.

The deadline for Submission is Friday, April 26, 2024 (5 PM) for the following positions on the 2025 Board of Directors:

  • President-Elect
  • Secretary/Treasurer
  • Directors (5 positions)

Make your voice heard and help uphold the professional standards and ethical values that incentivize REALTORS® to remain in the business. Submit your nomination today!

Click on the link to access the nomination forms: 

2025/2026 Board and Officer Nomination Form

2025 CAR Director Application

2025 Affiliate Director Nomination

 

Topics: Leadership, Industry

MEET CHARMAINE ORCINO-GONZALES, NEW PSAR BOARD MEMBER, MAKING AN IMPACT ON PEOPLE’S LIVES

Posted by Rick Griffin on Apr 3, 2024 9:00:00 AM

Charmaine Orcino-Gonzales

Meet REALTOR® Charmaine Orcino-Gonzales, who was recently elected to serve a two-year term (2024-2025) on the PSAR board of directors.

After a successful 19-year career in banking, Charmaine had a simple reason for switching to real estate in 2016.

“At first, it was a scary transition, but I was motivated to be more involved and make a bigger impact on other people’s lives,” she said. “What better way to do that than to help people with the biggest investment of their lives.”

Charmaine grew up in San Diego and graduated from Morse High School. “Right out of high school, I started working as a bank teller,” she said. “After moving up the ranks to management, I was promoted to sales development consultant with a territory that stretched from the border to La Jolla to Alpine.”

Charmaine said she joined PSAR at the start of her real estate sales career.

“I felt intimidated at my first rally-and-ride pitch session. I can be very shy in unfamiliar environments,” said Charmaine. “Fortunately, a friendly person approached me and welcomed me to PSAR. Later, we met for coffee and one month later he referred me to a client. I ended-up doing four deals with that same client, who later referred me to another four clients. It’s my fairytale, Cinderella story, all because of making just one connection at a PSAR pitch session.”

Charmaine said she became more involved with PSAR in 2019, starting with PSAR’s Young Professionals Network (YPN) group. First, she was a YPN Committee member, followed by Co-Vice Chair in 2020 and Chair in 2021.

She also has served with PSAR as the Chair of the planning committee for the R.E.A.L. (Real Estate Achievement and Leadership) awards celebration event the last two years.

A couple of years ago, she was approached about serving on the PSAR board of directors.

“I was tapped on the shoulder and encouraged to run for a board position, but I wasn’t ready at the time. The timing wasn’t right,” Charmaine said. “Last year, I was tapped on the shoulder again and decided to go for it. I’m grateful for the opportunity to serve on the board in 2024. I’m super excited.”

Today, the roles are reversed and she’s doing the “tapping on the shoulder,” encouraging PSAR members to get involved.

“There’s not a better way to get involved in supporting the industry than serving on a PSAR committee,” she said. “I’m always approaching our members and encouraging them to get involved. It’s a great opportunity to learn more about the nuts-and-bolts of our industry and develop a deeper connection to our careers, including supporting property rights and homeownership. And, you never know whom you will meet and how they can help you.”

Charmaine also says she appreciates the supportive culture and sense of community she feels as a member of PSAR and when she attends PSAR events.

“I would encourage all of our PSAR members, especially newer agents, to attend as many events as possible and get involved, the earlier the better,” she said. “The connections with peers and colleagues are so important in this business."

Charmaine said one of the reasons she chooses to be a member of PSAR is because it is member-driven and member-centric, supported by an incredible staff. “The PSAR staff backs-up what they say with their hard work. They really do care. They serve the members in the best ways and everyone succeeds. I will always stay loyal to PSAR.”

Topics: Announcements, Leadership

MEET MONICA GREENWOOD, NEW PSAR BOARD MEMBER, SERVING IS PART OF HER LIFE PHILOSOPHY

Posted by Rick Griffin on Mar 11, 2024 10:00:00 AM

Monica Greenwood

Meet REALTOR® Monica Greenwood, who was recently elected to serve a two-year term (2024-2025) on the PSAR board of directors.

Monica began her real estate career in 2005 with a mortgage loan company after earning her bachelor’s degree in business management from the University of Phoenix. She earned her real estate sales license in 2009, and her broker’s license in 2021. The Pacific Palisades native has lived in San Diego for the past 20 years. 

Monica speaks fluent French. She attended the Université Catholique de l’Ouest (UCO) in Angers, France, and College International de Cannes. She graduated with degrees in art history and language in 1987.

“I have French-speaking clients and I enjoy helping them,” Monica said. “Many of my family members live in Manchester, England, where I plan to visit this year.”

Monica said she was attracted to PSAR because of the excellent customer service. “Shortly after joining PSAR, I was so impressed with the ease of getting my questions answered. The office staff is so helpful. Also, I really enjoy the educational classes.”

Monica is a member of the Agent Leadership Council at the Keller Williams Realty San Diego East Foothills brokerage in El Cajon. She also is the brokerage’s risk management director and assists with agent education and training as chair of the Education Committee. She teaches weekly classes to agents, in addition to mentoring agents in the brokerage.

Monica has an in-depth knowledge of exactly what is involved in getting a real estate transaction closed. Her background in accounting and finance also helps her keep close attention to detail. 

“I’m serving on the PSAR board because I care about helping other agents and improving our industry for the benefit of homeowners. It’s part of my philosophy of life to do good in the world,” Monica said. “I always want to encourage homeownership for everyone and look out for the best interests of homeowners.”

She also has earned the highly-respected Certified Distressed Property Expert (CDPE) professional designation, which means Monica understands about alternatives available to homeowners facing financial hardship. CDPE holders have a thorough understanding of complex issues in today’s turbulent real estate industry and knowledge of foreclosure avoidance options available to homeowners. CDPEs can provide solutions, specifically on short sales, for homeowners facing market hardships.

“It’s important to me that I have completed comprehensive training so I can solve any foreclosure crisis one homeowner at a time,” said Monica. “Unfortunately, many homeowners often proceed through the financially and emotionally devastating prospect of foreclosure without any guidance. This is unnecessary because there are tools available to help homeowners find the best solutions for their unique situations.”

In recent years at PSAR, Monica is currently serving on the Grievance Committee. She also has been active with PSAR’s Young Professionals Network (YPN) group and enjoys going to these events. 

“It’s important for me to give back to our industry and make sure everyone has a voice, that’s why I ran for the board,” she said. “I always want to encourage our members to get involved, join a committee, and lend your voice. Your voice matters just like everybody else’s. There are many good committees that our PSAR members can join.”

She also has served as a board member and education director for the Veterans Association of Real Estate Professionals (VAREP), San Diego chapter. VAREP’s mission is to increase sustainable homeownership, financial literacy education, and economic opportunity for the active-duty and veteran communities. The VAREP San Diego chapter was founded in July 2013.

In her spare time, Monica said enjoys playing golf, skiing, hiking, and boating.

“The next thing I want to try is pickle-ball,” she said. “It looks like a lot of fun.”

Topics: Announcements, Leadership