For REALTORS®, appraisal outcomes can make or break deals.

Understanding what appraisers evaluate and how best to work with them is critical. Expert appraiser Raul de la Vega will deliver the keys to the appraisal process. Leverage his insights and stop losing deals due to low valuations.

Discover insider tips:

• When can lenders order appraisals
• Biggest irritants to appraisers and how to avoid them
• Ensuring your list price aligns with market value
• How to collaborate with appraisers for a smooth process
• When rebates work and negotiating valuations

Gain the appraisal literacy every agent needs and walk away knowing how to facilitate faster closings, keep deals on track, and become a better advocate for buyers and sellers.

OPEN TO ALL PSAR MEMBERS for free
Register today!

Wednesday | April 3rd, 2024
11:00 AM to 12:00 PM
PSAR South Service Center
880 Canarios Ct, Chula Vista, CA 91910

Lunch from: 

Meet the Speaker: 
Raul de la Vega boasts a career spanning finance, real estate, and public service. Currently serving as Branch Manager at Patriot Home Loans, he oversees operations, marketing, staff management, and lending practices. His early career highlights include a "Rookie of the Year" award at the Network Financial, showcasing his dedication.

Raul also served as Deputy Sheriff and Correctional Officer with integrity and community commitment. He received his Bachelor's in Business Administration from National University.  Raul is dynamic and knowledgeable, with insights across a broad spectrum of topics.

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PSAR's Mission is to empower Real Estate Professionals

Since 1928, the Pacific Southwest Association of REALTORS® has played a significant role in shaping the history, growth and development of the Real Estate industry in San Diego County.

C.A.R.’s Third Annual Fair Housing Day

Next month's free C.A.R. member event provides a single day of education to
help members learn more about California’s expansive and continuously
changing fair housing laws.

Immediately following Fair Housing Day, attendees can take part in the
HAF Casino Night Fundraiser that goes toward our Pathway To Homeownership
Closing Cost Assistance Grant Program.

We hope you can join us on April 16 in Ontario, CA for these critical conversations
on making the dream of homeownership possible for all Californians. Click here
to register for this free event, the paid optional keynote lunch and
the HAF Casino Night Fundraiser.

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CALIFORNIA ASSOCIATION OF REALTORS® • 525 S. Virgil Ave, Los Angeles, CA 90020
Copyright © 2024, All rights reserved.

The Best Strategies for Ensuring Rapid Real Estate Commission Payments!

Discover key strategies and essential practices to fast-track the payment process of post-escrow commission checks.  REALTORS® receives expert guidance in circumventing typical obstacles and the tools for adeptly avoiding potential delays.

(CANCELED)
Unfortunately, this class has had to be canceled

Wednesday | February 21st, 2024
11:00 AM - 12:30 PM
Live in the East Service Center
1150 Broadway, El Cajon, CA 92021

Topics:

• Safeguard income and enhance financial efficiency
• Ensure client satisfaction
• How to make sure commissions are delivered on time
• Elevate your Real Estate game to new heights

Lupe Soto, a distinguished figure in real estate, has garnered multiple accolades, including winning Realtor of the Year twice, Manager of the Year thrice, and earning the Board Instructor Award and Service Award. Recognized by CAR as a leading Latina businesswoman, she also dedicates time to volunteering.

Academic Credentials: M.S., Science of Education, University of Southern California, B.A., University of Southern California, Magna Cum Laude
Professional Contributions: Vice Chair, C.A.R. Standard Forms Advisory Committee, Member, Consumer Protection, Membership, Multiple Listing Service, and Educational Services Committees, Regional Representative for Education, Residential Education Sub-Committee"

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​A night to celebrate REAL ESTATE professionals for their ACHIEVEMENTS
and LEADERSHIP, brought to you by the
Pacific Southwest Association of REALTORS®.

THERE IS AN EARLYBIRD TICKET SPECIAL of $125/ticket*

The 2024 REAL Awards Celebration will be held at:

Heritage Events Center
5469 Casino Way, El Cajon, CA 92019

● Black & White Cocktail Attire ●

We have...

To Sponsor please make your selection from the file below and submit your payment information.
(The file is continually updated with availability)

(Earlybird specials available until February 2nd)

Check out Last Year's 2023 REAL Awards

Thank you to this Year's REAL Awards Sponsors

Title Sponsor

Major Sponsor

Happy Hour Sponsors

                         

Cigar Lounge Sponsor

Wine Sponsors

               

Supporting Sponsors

             

Contributing Sponsors
                 

•  Russ Mitchell of Gaylord Pacific Resorts will cover the highly anticipated Chula Vista Bayfront Transformation project.
• City of Chula Vista's Planning Manager and Zoning Administrator, Todd Phillips, will provide valuable insights into the Bayfront development and its potential benefits for the city.

The future is now for Chula Vista's 64 acres of scenic bayfront property. Major development is underway to repurpose that stretch of land for a world-class destination resort complete with convention space, shops, dining, and other commercial venues.

Hosted by:

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PSAR's mission is to empower real estate professionals.

Since 1928, the Pacific Southwest Association of REALTORS® has played a significant role in shaping the history, growth & development of the Real Estate industry in San Diego County.

Artificial intelligence is transforming industries, and real estate is no exception. Future-proof your Real Estate business with AI!

AI is a hot topic.  But what is it? What does it do? AI properly applied can elevate the business services you offer and your level of client communications. PSAR is offering its members an insightful, one-hour introduction to generative AI, including direction on utilizing it cost-free!

Join Mathew D'Ascoli as he introduces the business uses of Artificial intelligence.

In this session, you can expect some dynamic discussions that will help you cultivate a better understanding of, and appreciation for, AI's wide-ranging application within the real estate industry. Your presenter will cover the essential knowledge needed to tap into AI's capabilities to gather insights, enhance client interactions, and streamline your operations. 

Register now to unlock the power of AI to help drive your business success!

Wednesday | October 25th, 2023
11:00 A.M to 12:00 P.M
Stick around for Q&A afterward

Live in the South County Office
880 Canarios Ct., #100 Chula Vista, CA 91910

Meet the Expert: Mathew D'Ascoli is a results-driven leader with a proven track record in innovation, strategic alignment, and market responsiveness. He brings a unique blend of educational insight and business acumen to any endeavor. Notably, Matt led groundbreaking initiatives at Dell Technologies, where he orchestrated product launches, designed targeted sales strategies, and fostered strategic partnerships with industry leaders. Matt's deep-seated skills in consulting have been pivotal in guiding clients to embrace generative AI tools, a move that has initiated systemic, forward- thinking change within their organizations.

Simplexity's mission is to demystify Artificial Intelligence (AI) and empower organizations to harness its potential. AI should be shaped by diverse perspectives and used ethically to solve real human problems.

In today's real estate marketplace, awareness is key to protecting both professionals and their clients from the threat of fraud. Be a step ahead of real estate fraud and help ensure a safer, more secure real estate environment for all. Featured speakers are Summer Stephan, San Diego County District Attorney, and Victor Barr, Assistant Chief of Economic Crimes.  They will share their singular expertise and unique insights. 

Join us in the fight against real estate fraud and be part of the solution!

Friday | October 20th, 2023
2:00 P.M. to 3:30 P.M
Live in the South County Office
880 Canarios Ct., #100 Chula Vista, CA 91910

REAL ESTATE FRAUD AS IT RELATES TO:

• Local Real Estate fraud schemes - uncovering Real Estate scams in San Diego

• Recognizing red flags - know how to identify keys to suspected fraudulent activity

• From complaint to prosecution - the full legal process of fraud cases 

• Proactive protection - best practices for Real Estate professionals and consumers

• Assisting authorities - what can you do to protect consumers and assist the DA's office

Meet our guest speakers

District Attorney Summer Stephan is a national leader devoted to protecting children, seeking justice, and fighting exploitation. In 2018, she was elected the DA of San Diego County’s second-largest prosecutor's office and re-elected in 2022.

A career prosecutor, DA Stephan has tried over 100 major cases, pioneered the Sex Crimes and Human Trafficking Division, and expanded victim services as DA. Nationally she holds leadership roles focused on human trafficking, school safety, and innovative reforms. Among her numerous honors, in 2022 she was named one of the top 5 prosecutors in America for her integrity, community relations, and responsible innovations. With deep expertise and tireless advocacy, DA Stephan embodies ethical prosecution in service of justice.

Victor Barr has been an attorney for 32 years.  He began his legal career in general civil litigation here in San Diego in 1991. He joined the San Diego City Attorney’s Office as a prosecutor in 1999.  In 2006 he was hired as a Deputy District Attorney at the San Diego County District Attorney’s Office.  He performed a variety of assignments in that capacity. In 2013 he joined the Economic Crimes Division which includes several units including Complex Theft, Cyber Crime, Real Estate Fraud, Consumer Protection and Environmental Protection.  He served as the Assistant Chief of the Economic Crimes Division for several years before ascending to his current position as Chief of the Economic Crimes Division for the San Diego County District Attorney’s Office.

Knowledge of tax benefits, and the efficient expense-tracking practices that validate your deductions, are essential for maximizing your returns while minimizing payments. 

Seats are limited, so be sure to register soon!
Wednesday, September 27th
11:30 AM - 1:00 PM

Real estate professionals face unique tax challenges due to the nature of the industry. Understanding the tax benefits available and implementing efficient expense-tracking methods can maximize returns and reduce tax liabilities. 

Join Mike White (PSAR Technology Chair) and Tax Preparation Specialist Amanda Bettencourt as they discuss the following:

• The latest tax deductions for Real Estate professionals
• Accurately tracking mileage for real estate-related travel
• Recordkeeping with software to organize expenses
• Using escrow and title fees to offset tax liability
• How the new tax law affects REALTORS®
• How to leverage taxes for your benefit

Stay compliant and effectively use tax benefits to help sustain your business success. Make tax time stress-free and financially fruitful.

Meet the Speaker: 
Amanda Bettencourt is a tax preparation specialist who joined her family's accounting practice in 2006. Leveraging her background in counseling psychology, Amanda has a keen ability to guide clients through financial stressors.

She stays up-to-date annually on the latest tax laws and regulations as a California Tax Education Council (CTEC) certified tax preparer. Amanda also holds deep expertise in small business incorporation filings and compliance.

After earning her Master of Science in Counseling Psychology from National University in 2006, Amanda obtained a Bachelor's in Gerontology from San Diego State in 2004.

With nearly 15 years of tax preparation experience under her belt, Amanda offers both the technical skills and interpersonal tact needed to optimize financial outcomes for clients. She specializes in minimizing liability through maximizing deductions for real estate investors and small business owners.

Amanda finds great fulfillment in empowering clients to overcome the complexities of taxes and make smart financial moves. Outside of tax season, she enjoys giving back by volunteering as a youth mentor.

Email education@psar.org Or Call: 619-421-7811 for more information

PSAR's Mission is to empower Real Estate Professionals

Since 1928, the Pacific Southwest Association of REALTORS® has played a significant role in shaping the history, growth and development of the Real Estate industry in San Diego County.

You use zipForm® every day, but do you take advantage of all the features
that can make your transaction life easier?

  This hands-on class is a must for agents who are new to zipForm® as well as those with experience. Don't pass up this unique opportunity!

Be sure to bring your laptop!   Learn how to create templates and increase your proficiency by using the advanced tips you will learn in this class.

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Thursday, September 28th
10:30 am - 11:30 am

Live in the South County Office
880 Canarios Ct., #100 Chula Vista, CA 91910

By harnessing the power of zipForm®, you can shift your focus from tedious paperwork to delivering exceptional sales and services for your clients. Say goodbye to administrative headaches and hello to seamless transactions that give you more time to excel at selling, finding listings, and closing deals. Don't miss out on transforming zipForm® Plus into your ultimate real estate productivity tool!

Instructor Jan Farley will cover the following features and techniques:

1. Be Efficient - Unlock the full potential of zipForm® Plus to complete contracts and manage transactions better.
2. Eliminate Mistakes - Practice on the updated interface and new tools designed to save time and avoid errors.
3. Discover the power of zipForm® Plus - Transform zipForm Plus into your ultimate real estate productivity tool and excel in your transactions.
4. Learn the new forms editor - Navigate with ease.
5. And much more! We’ll include an extended Q&A for your specific scenarios.

Instructor: Jan Farley  Broker & CAR Director                                      ZipForm and Glide Certified Trainer Professional Standards Committee Member Pacific Southwest Association of Realtors 2018 President Pacific Southwest Association of Realtors

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PSAR's mission is to empower real estate professionals.

Since 1928, the Pacific Southwest Association of REALTORS® has played a significant role in the history, growth & development of the Real Estate industry in San Diego County.

Get the latest on State Bills that Impact Housing!

Hosted by:

         

 

PSAR's mission is to empower real estate professionals.

Since 1928, the Pacific Southwest Association of REALTORS® has played a significant role in shaping the history, growth & development of the Real Estate industry in San Diego County.