Kevin McElroy

Recent Posts

FREE Professional Headshots All Year! EXCLUSIVE For PSAR MEMBERS

Posted by Kevin McElroy on Dec 1, 2024 11:15:00 PM

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PSAR will help you put your best "face" forward!

REALTORS® know how important it is to project a polished, professional image. A great headshot can make a huge impact on your online presence, in your marketing materials, and overall branding. Don't overlook this key component of your real estate market profile!

Insight Photos, brought to you by PSAR, will create professional, brand-enhancing headshot photos for you-- at no charge!  Take advantage of this great offer to create a winning first impression.

The FREE headshots are held once a month at PSAR Offices*
(Photo sessions run from 11:30 AM to 1:00 PM no appointment necessary.)

Date Location
January 10, 2025 PSAR South Office
February 14, 2025 PSAR Central Office
March 11, 2025 PSAR East Office
April 11, 2025 PSAR South Office
May 9, 2025 PSAR Central Office
June 10, 2025 PSAR East Office
July 11, 2025 PSAR South Office
August 8, 2025 PSAR Central Office
September 9, 2025 PSAR East Office
October 10, 2025 PSAR South Office
November 14, 2025 PSAR Central Office
December 2, 2025 PSAR East Office

*Live Code of Ethics Classes are held at the PSAR office from 8:30 am-12 pm the day of the photo shoot. Ethics training is required for all REALTORS® every three years.  Members are welcome to attend FREE Ethics training before getting their photos taken! 

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PSAR's Mission is to empower Real Estate Professionals

Since 1928, the Pacific Southwest Association of REALTORS® has played a significant role in shaping the history, growth, and development of the Real Estate industry in San Diego County.

Topics: Education, Announcements, PSAR Benefits

Network with industry leaders and learn how to become one yourself!

Posted by Kevin McElroy on Nov 22, 2024 9:00:00 AM

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Make valuable connections, develop your leadership skills, and position yourself for success in 2025. Join leaders in San Diego real estate for the 5th annual Cocktails & Committees event!

Here’s why you should attend:

  • Meet Committee Chairs & Members: Find out the purpose and goals of each PSAR committee to see which one aligns with your interests and expertise.

  • Expand Your Network: Interact with industry professionals and REALTORS® from across San Diego County.

  • Grow Personally and Professionally: Gain recognition for achievements and enhance your leadership skills while volunteering to contribute to your community.

  • Explore New Business Opportunities: Lay the groundwork for success in 2025 by building meaningful connections that can translate into new business.

Empowering Committees & Councils

PSAR, one of San Diego’s largest REALTOR® trade organizations with over 4,000 members, offers a variety of committees and councils that drive progress and innovation in the industry. These include:

  • Affiliate Committee
  • Education and Technology Committees
  • Finance Committee
  • Government Affairs
  • Global Real Estate Council
  • Your Professional Network (YPN)

Whether you’re passionate about giving back to the community, influencing policy, or keeping current on industry trends, PSAR has a committee that fits you!

5th Annual Cocktails and Committees
Wednesday, January 15th

3:00 PM - 6:00 PM

at buffalo widlwings Buffalo Wild Wings
1640 CAMINO DEL RIO N SUITE 1376, SAN DIEGO, CA 92108

This event is open to all REALTORS® regardless of association affiliation. Experience PSAR’s welcoming and transparent culture in a casual, social setting while enjoying complimentary appetizers and happy-hour drink specials.
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VIEW SPONSORSHIP OPPORTUNITIES
Get in early to get all the marketing benefits

TITLE SPONSOR

Hawthore & Albatross LLC
Hawthorn & Albatross LLC

Event Sponsors

         Morrison Plus Logo              OakwoodLogo19

     

Topics: Industry

Aligning your communications with client personality traits!

Posted by Kevin McElroy on Nov 13, 2024 9:00:00 AM

Aligning your communications with client personality traits!

Strengthen client bonds, foster loyalty, and generate referrals through positive interactions

Have you ever wondered why some client interactions flow seamlessly while others feel like an uphill battle? The answer may lie in understanding personality types and adapting your approach accordingly.

Here's what you'll gain from this transformative session:

  • Discover Your Communication Style: Use the DISC Model to identify and leverage your communication strengths with different personalities.
  • Master Client-Centric Interactions: Tailor your communication to each client, reducing friction and building trust.
  • Stand Out: Offer a unique client experience and connect with diverse personalities for a competitive edge.

Don't miss this chance to elevate your real estate practice through the power of personality-based communication. Happy customers send referrals!

Limited seating available!
Tuesday, December 10th
10:00 - 12:00
PSAR East Meeting Room
1150 Broadway, El Cajon, CA 92021

Free to attend ($99 value)

Angel Tucker

 

Speaker: Angel Tucker

Expert personality profiler, best-selling author, and motivational speaker!
Angel is a dynamic speaker with nearly 3 decades of experience. Through her easy-to-use ideas, Angel has empowered hundreds and thousands of people to have better communication and connections. With Angel, sessions are fun, engaging, and life-changing.
 
 

Class sponsored by:

Alliance Escrow Inc.                     Beach Moving Co. 

 
 
Questions?  Contact education@psar.org or call (619) 421-7811. 

__________________________________________

PSAR's mission is to empower real estate professionals.

Since 1928, the Pacific Southwest Association of REALTORS® has played a significant role in shaping the history, growth & development of the Real Estate industry in San Diego County.

Topics: Education, Announcements

Mastering the Residential Listing Agreement (RLA)

Posted by Kevin McElroy on Oct 31, 2024 12:00:00 AM

Understanding the Residential Listing Agreement (RLA)

A REALTORS® business success and professional standing require current C.A.R. Forms knowledge!

This November, join Nikki Coppa for the "Residential Listing Agreement (RLA)", a class for new and experienced REALTORS® alike. 

What's in it for you?

  • Master the RLA: Line-by-line instruction will prepare you to explain every detail to clients.
  • Stand out from the competition: Insider tips on how and when to use the RLA effectively will give you an edge in client negotiations.
  • Minimize legal risks: Understanding of the intricacies of this contract will protect you and your clients.
  • Enhance your professional profile: Leverage in-depth knowledge to build client trust and secure more listings.
  • Adapt to all client types: Learn how to tailor your approach to both first-time sellers and experienced property owners.
  • Network with peers: Share experiences with, and learn from, fellow REALTORS® during the brown bag lunch break.
 
Stay on top of current industry standards and best practices. These classes are FREE!
 
November 13th | Wednesday
11:00 AM to 1:00 PM
PSAR South Office

November 20 | Wednesday
11:00 AM to 1:00 PM
PSAR East Office

Questions?  Contact education@psar.org or call (619) 421-7811. 


Nikki Coppa

About the Speaker:

Broker Nikki Coppa, The Vice-Chair of the C.A.R. Standard Forms Advisory Committee, brings her depth of knowledge and expertise to bear in this class. As a C.A.R. and N.A.R. Director, she has a broad-based understanding of the industry's regulations and best practices.

 

Testimonials from Nikki's Past Classes

"Nikki does such a thorough job i love taking her class. She is the best facilitator for this, she really shines in the class"

"Thank you for providing the platform for someone like Nikki Coppa to share her knowledge with us. We are better because of it. Keeping the REALTOR bar high."

"Nikki Coppa is absolutely THE BEST. We're SO SO SO SO lucky to have her do this for us PSAR members."

"Nikki was great and easy to understand"

 

Class sponsored by:
emailbanner_ Eric GillmanLight Snacks will be provided.

__________________________________________

PSAR's mission is to empower real estate professionals.

Since 1928, the Pacific Southwest Association of REALTORS® has played a significant role in shaping the history, growth & development of the Real Estate industry in San Diego County.

Topics: Education

NAR Ethics Certification Required to Maintain Services

Posted by Kevin McElroy on Oct 18, 2024 9:00:00 AM

Code of Ethics

Attention REALTORS®!

NAR requires all REALTORS® to re-certify their Code of Ethics every three years. If you received notice that you have not completed your certification for the current cycle, you must take action immediately to avoid disruption to your business.

What's at stake?
Loss of access to essential tools includes Zipforms, the Legal Hotline, and other valuable resources.

Suspension of association membership: This can significantly impact your ability to conduct real estate business.

Take Action Now:  Take the FREE C.A.R. Ethics class that counts towards your renewal:

Below is a list of In-Person Ethics Class Dates and locations at PSAR or CLICK HERE - For the free online anytime class.

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Code of Ethics class held at PSAR Offices in 2025

Date Location Time Registration
January 10, 2025 PSAR South Office 8:30 AM to 12:00 PM Register
February 14, 1025 PSAR Central Office 8:30 AM to 12:00 PM Register
March 11, 2025 PSAR East Office 8:30 AM to 12:00 PM Register
April 11, 2025 PSAR South Office 8:30 AM to 12:00 PM Register
May 9, 2005 PSAR Central Office 8:30 AM to 12:00 PM Register
June 10, 2025 PSAR East Office 8:30 AM to 12:00 PM Register
July 11, 2025 PSAR South Office 8:30 AM to 12:00 PM Register
August 8, 2025 PSAR Central Office 8:30 AM to 12:00 PM Register
September 9, 2025 PSAR East Office 8:30 AM to 12:00 PM Register
October 10, 2025 PSAR South Office 8:30 AM to 12:00 PM Register
November 14, 2025 PSAR Central Office 8:30 AM to 12:00 PM Register
December 2, 2025 PSAR East Office 8:30 AM to 12:00 PM Register

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For assistance or to confirm your certification status, contact us today. Email education@psar.org and the PSAR staff will assist you.

Want more information about the NAR Ethics Traning Requirements? Click here.

If you have completed the ethics requirement via another method, such as NAR online or PSAR live sessions, please email proof of completion to education@psar.org. You must include your name, NRDS ID#, and date completed.

Eligibility Note: Neither age nor honorary membership provides an exemption from COE certification. Periodic training and certification is a National Association of Realtors requirement for all active members.  Only REALTOR® Emeritus members are exempt.

Topics: Education

Reverse engineering success: break down goals to create daily actions

Posted by Kevin McElroy on Oct 15, 2024 9:00:00 AM
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Energized actions yield dynamic results!

Whether you’re a real estate veteran or just getting your feet wet in the business, this class will teach agents how to reverse engineer your success process. Then, turn small, consistent actions into a powerful momentum engine that will drive your real estate business growth.

The steps to success covered in this class:

  • The importance of consistent tracking
  • How to implement the "Greatness Tracker" in daily operations
  • Strategies for achieving each category's weekly targets
  • The concept of "Green Time" and its significance
  • Balancing multiple interaction activities (face-to-face meetings,. phone calls, etc.)
  • The role of networking and relationship-building
  • Importance of follow-up and gratitude expressions (e.g., thank you cards)
  • Converting leads into deals: strategies and best practices
  • The impact of consistent small actions on overall business growth

 

Use the lens of this class to analyze your business growth methods and how to improve them!

Tuesday, October 22nd
11:00 AM to 12:00 PM
PSAR South Center

 

Meet the Speaker:

RaulRaul de la Vega boasts a career spanning finance, real estate, and public service. Currently serving as Branch Manager at Patriot Home Loans, he oversees operations, marketing, staff management, and lending practices. His early career highlights include a "Rookie of the Year" award at the Network Financial, showcasing his dedication.

Raul also served as Deputy Sheriff and Correctional Officer with integrity and community commitment. He received his Bachelor's in Business Administration from National University.  Raul is dynamic and knowledgeable, with insights across a broad spectrum of topics.

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PSAR's mission is to empower real estate professionals.

Since 1928, the Pacific Southwest Association of REALTORS® has played a significant role in shaping the history, growth & development of the Real Estate industry in San Diego County.

Topics: Education

FREE* Accredited Buyer's Representative. (ABR®) Course

Posted by Kevin McElroy on Sep 6, 2024 4:00:00 PM

Accredited Buyer's Representative (ABR®) Designation Course

SHOWCASE YOUR VALUE TO CLIENTS

What You’ll Learn in the ABR® Course:

Buyer Representation Agreements and Buyer Counseling Sessions
● Learn how to create a buyer representation agreement, conduct a successful buyer consultation, and communicate your value to clients. 

Navigate Each Step of the Buyer Side Transaction Process
● Understand every piece of the transaction puzzle, including the search-showing-selection process, offers and negotiations, appraisals, and closing on the property.

Communicating Your Value as A Buyer's Representative
● This course covers how you can promote yourself in the buyer’s market as a buyer’s rep and grow your business using ABR® designee member benefits.

Two ways to get this FREE* Class but time will run out!  The No-Cost Offer Ends 12/31

Live Virtual | Instructor-Led (no cost)
**Please register for only one class**

September 24–25, 2024 with Socar Chatmon-Thomas
October 1–2, 2024 with Sabrina Brown
October 15–16, 2024 with Shane Mask
October 28–29, 2024 with Melanie McLane
November 13–14, 2024 with Brandon Johnson
November 18–19, 2024 with Marion Napoleon
December 3–4, 2024 with Greg Glosson
December 18–19, 2024 with Peter West

Online | Self-Pace
(no cost)

FIND ABR FREE CLASSES REGISTER

 

How to Earn Your Accredited Buyer’s
Representative (ABR®) Designation

ABR Class how To

Learn More

The ABR® Designation FAQs

*Must be a NAR Member to enroll for Free

 

Topics: Education

Meet the Candidates Event: Your Chance to Engage with Local Leaders!

Posted by Kevin McElroy on Sep 2, 2024 8:00:00 AM

Meet the candidates and elected officials

Mix and mingle with elected decision-makers!  Join leadership from PSAR and the Women's Council of REALTORS for an engaging "Meet the Candidates" event featuring local candidates for the upcoming November election and other current elected officials.  

Event Highlights:

  • Gain valuable insight into the policies that will shape our region’s future.
  • Create new important relationships.
  • Network with fellow REALTORS® and real estate professionals.
  • Enjoy a catered taco bar by Tacos Don Jorge, with a variety of accompaniments and refreshing Agua frescas.
  • Live music and stunning views of San Diego Bay.

PSAR members pay only $25 per ticket (PSAR covers the remaining ticket price). PSAR Members Only use the $10 Discount code 'PSAR2024' at checkout. Cocktails are available at a non-hosted bar.

Tuesday, October 1st
4:00 PM to 7:00 PM
Safe Harbor Sunroad Marina
955 Harbor Island Dr, San Diego, CA 92101

Reminder: Limited street parking or pre-purchase convenient on-site lot parking is available for only $10.00.

In Attendance:

  • Matt Gunderson - U.S. Representative 49th District
  • Larry Turner - Candidate for San Diego Mayor
  • Andrew Hayes - Candidate for State Assembly 75th District
  • Colin Parent - Candidate for State Assembly 79th District
  • John Franklin - Mayor of Vista
  • James Browne - Candidate for State Assembly
  • Darshana Patel - Candidate for State Assembly 76th District
  • Genevieve Suzuki - Candidate for La Mesa City Council
  • Jordan Marks - San Diego County Assessor/Recorder
     
     

For more information, send inquiries to support@psar.org or call 619-421-7811

____________________________________________

PSAR's Mission is to empower Real Estate Professionals.

Since 1928, the Pacific Southwest Association of REALTORS® has played a significant role in shaping the history, growth & development of the Real Estate industry in San Diego County.

Topics: Announcements, Leadership, Government Affairs

YPN Annual Cornhole  Tournament - Baggin N' Braggin

Posted by Kevin McElroy on Aug 1, 2024 12:00:00 PM
YPN Annual Cornhole  Tournament - Baggin N' Braggin

Come and join us for PSAR YPN's Annual Cornhole Tournament! Get ready for friendly competition, flowing drinks, and great company!

Join us for the PSAR YPN Annual Cornhole Tournament on Tuesday, August 20th at BNS Brewing and Distillery in Santee, CA. Whether you're a fierce competitor or a spectator, this action-packed event promises an electrifying atmosphere, delicious food, refreshing drinks, and camaraderie like no other. Don't miss out on unforgettable memories and thrilling moments!

Register and get ready for an adrenaline-pumping experience at the Cornhole Tournament!

All the fun happens on...
Tuesday, August 20th
4:00 pm - 5:15 pm: Registration (and ability to purchase Mulligans)
5:30 pm: Let the Games Begin
Purchase your game ticket today!

TEAM ENTRY: $50

TEAM ENTRY WITH YOUR BRANDED BOARD: $75
(Have a branded board?  Bring it for marketing at the event and in photos) 

SINGLE PLAYER THAT NEEDS A TEAMMATE: $25
(We will pair you up to make a team at the tournament)

Mulligans are $6 for 1 or $15 for 3
(one mulligan per team per game)

A taco truck will be available with GREAT FOOD!

BNS Brewing & Distilling Co.

BNS Brewing and Distillery
10960 Wheatlands Ave, Santee, CA 92071 

THANK YOU TO OUR ANNUAL SPONSORS

Marina Vista Escrow

RanchoTed

All in Lending

Knight-Termite

 

Topics: YPN, Events

Tech Tips with Karina at the Central Pitch Sessions

Posted by Kevin McElroy on Jul 29, 2024 9:00:00 AM

Tech Tips with Karina

Sharpen your tech skills on RPR, Canva, AI, Facebook/Instagram Reels, & ChatGPT with top REALTORS® in a series of short focused classes following the Central San Diego Pitch Sessions, located at 4340 Genesee Ave. #203 San Diego, CA 92117.  The Central Pitch is every Tuesday starting at 10:00 am. Tech Tips will be every other Tuesday following the pitches.

🏠 COME TO THE CENTRAL PITCH AND GET EXTRA TECH TIPS WITH KARINA

 

August 13: Unleash the Power of RPR AI Scripts & Canva Templates
Get hands-on with RPR scripts that'll make your listings pop!
Create eye-catching visuals with Canva templates that'll stop scrollers in their tracks!
Register Here

LineBreak_ Tech Tips with Karina


August 27: Craft Your Unique Brand Identity with Canva
Build a brand that stands out in the crowded real estate market.
Master the art of creating scroll-stopping graphics and Facebook/Instagram Reels.
Register Here

LineBreak_ Tech Tips with Karina

September 10: Harness the Magic of ChatGPT for Real Estate 
Discover AI prompts that'll revolutionize your client communication.
Learn how to generate compelling property descriptions in seconds.
Register Here

 

💡 Why You Can't Afford to Miss These:

  • Learn from the Best: Our expert, Karina, will guide you through each tech tool with patience and expertise.
  • Hands-on Experience: Bring your devices and leave with new skills you can apply immediately!
  • Double the Value: Enhance your tech skills while observing top-notch pitching techniques.

Don't let this opportunity slip through your fingers! These classes are your ticket to becoming a tech-savvy real estate powerhouse.

See you in class, future real estate tech guru! 🎓

_______________________________________

PSAR's Mission is to empower Real Estate Professionals

Since 1928, the Pacific Southwest Association of REALTORS® has played a significant role in shaping the history, growth, and development of the Real Estate industry in San Diego County.

Topics: Education, Announcements, PSAR Benefits