REALTORS® know how important it is to project a polished, professional image. A great headshot can make a huge impact on your online presence, in your marketing materials, and overall branding. Don't overlook this key component of your real estate market profile!

Insight Photos, brought to you by PSAR, will create professional, brand-enhancing headshot photos for you-- at no charge!  Take advantage of this great offer to create a winning first impression.

The FREE headshots are held once a month at PSAR Offices*
(Photo sessions run from 11:30 AM to 1:00 PM no appointment necessary.)

*Live Code of Ethics Classes at PSAR will be hosted from 8:30 am-12 pm the day of shooting. Ethics training is required for all REALTORS® every three years.  Members are welcome to attend FREE Ethics training before getting a headshot! 

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PSAR's Mission is to empower Real Estate Professionals

Since 1928, the Pacific Southwest Association of REALTORS® has played a significant role in shaping the history, growth, and development of the Real Estate industry in San Diego County.

Have you ever wondered why some client interactions flow seamlessly while others feel like an uphill battle? The answer may lie in understanding personality types and adapting your approach accordingly.

Here's what you'll gain from this transformative session:

• Discover Your Communication Style: Use the DISC Model to identify and leverage your communication strengths with different personalities.
• Master Client-Centric Interactions: Tailor your communication to each client, reducing friction and building trust.
• Stand Out: Offer a unique client experience and connect with diverse personalities for a competitive edge.

Don't miss this chance to elevate your real estate practice through the power of personality-based communication. Happy customers send referrals!

Limited seating available!
Tuesday, December 10th
10:00 - 12:00
PSAR East Meeting Room
1150 Broadway, El Cajon, CA 92021

Free to attend ($99 value)

Speaker: Angel Tucker

Class sponsored by:

Alliance Escrow Inc.                     Beach Moving Co. 

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PSAR's mission is to empower real estate professionals.

Since 1928, the Pacific Southwest Association of REALTORS® has played a significant role in shaping the history, growth & development of the Real Estate industry in San Diego County.

A REALTORS® business success and professional standing require current C.A.R. Forms knowledge!

November 13th | Wednesday 11:00 AM to 1:00 PM PSAR South Office

November 20 | Wednesday 11:00 AM to 1:00 PM PSAR East Office

About the Speaker:

Broker Nikki Coppa, The Vice-Chair of the C.A.R. Standard Forms Advisory Committee, brings her depth of knowledge and expertise to bear in this class. As a C.A.R. and N.A.R. Director, she has a broad-based understanding of the industry's regulations and best practices.

Testimonials from Nikki's Past Classes

"Nikki does such a thorough job i love taking her class. She is the best facilitator for this, she really shines in the class"

"Thank you for providing the platform for someone like Nikki Coppa to share her knowledge with us. We are better because of it. Keeping the REALTOR bar high."

"Nikki Coppa is absolutely THE BEST. We're SO SO SO SO lucky to have her do this for us PSAR members."

"Nikki was great and easy to understand"

Class sponsored by:
Light Snacks will be provided.

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PSAR's mission is to empower real estate professionals.

Since 1928, the Pacific Southwest Association of REALTORS® has played a significant role in shaping the history, growth & development of the Real Estate industry in San Diego County.

Attention REALTORS®!

The certification deadline to complete your National Association of REALTORS® (NAR) Code of Ethics has passed (December 31, 2024).  Failure to certify will result in the suspension of your REALTOR® services, including access to Zipforms and the Legal Hotline.

NAR requires all REALTORS® to re-certify their Code of Ethics every three years. If you received notice that you have not completed your certification for the current cycle, you must take action immediately to avoid disruption to your business.

What's at stake?
Loss of access to essential tools includes Zipforms, the Legal Hotline, and other valuable resources.

Suspension of association membership: This can significantly impact your ability to conduct real estate business.

Take Action Now:  Take the FREE C.A.R. Ethics class that counts towards your renewal: CLICK HERE

For assistance or to confirm your certification status, contact us today. Email education@psar.org and, the PSAR staff will assist you.

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Code of Ethics class held at PSAR Offices in 2024

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Energized actions yield dynamic results!

Whether you’re a real estate veteran or just getting your feet wet in the business, this class will teach agents how to reverse engineer your success process. Then, turn small, consistent actions into a powerful momentum engine that will drive your real estate business growth.

The steps to success covered in this class:

• The importance of consistent tracking
• How to implement the "Greatness Tracker" in daily operations
• Strategies for achieving each category's weekly targets
• The concept of "Green Time" and its significance
• Balancing multiple interaction activities (face-to-face meetings,. phone calls, etc.)
• The role of networking and relationship-building
• Importance of follow-up and gratitude expressions (e.g., thank you cards)
• Converting leads into deals: strategies and best practices
• The impact of consistent small actions on overall business growth

880 Canarios Ct, Chula Vista, CA 9191

Meet the Speaker:

Raul de la Vega boasts a career spanning finance, real estate, and public service. Currently serving as Branch Manager at Patriot Home Loans, he oversees operations, marketing, staff management, and lending practices. His early career highlights include a "Rookie of the Year" award at the Network Financial, showcasing his dedication.

Raul also served as Deputy Sheriff and Correctional Officer with integrity and community commitment. He received his Bachelor's in Business Administration from National University.  Raul is dynamic and knowledgeable, with insights across a broad spectrum of topics.

PSAR's mission is to empower real estate professionals.

Since 1928, the Pacific Southwest Association of REALTORS® has played a significant role in shaping the history, growth & development of the Real Estate industry in San Diego County.

Michael Shenkman instructs on the Buyer Representation and Broker Compensation Agreement post-settlement. Learn how to use the BRBC to ensure professional, transparent transactions.

BRBC class content highlights:

• What is the BRBC and why it matters
• Overview of the agreement, key clauses, and how it formalizes the buyer-broker relationship.
• Compensation models (fixed fees, commission, etc.) and legal transparency in transactions
• Practical application and benefits
• Real-life transaction examples, advantages to buyers and brokers, and addressing buyer concerns

PSAR East Center
1150 Broadway, El Cajon, CA 92021 

About the Instructor:

A Southern California native, Mike Shenkman boasts a distinguished career spanning over two decades in the real estate industry. His extensive experience includes roles in training, development, and management in some of Southern California's leading real estate firms. Beyond his expertise in sales and management, Mike's background encompasses affordable housing, community development, property management, redevelopment, and mortgage finance.

Mike is actively involved in the San Diego real estate community and frequently instructs agents at various career stages. He co-hosted the “First Home California” podcast for the California Department of Real Estate (DRE) in 2023, serves as a transportation policy liaison for the California chapter of the American Planning Association (APACA), and has contributed to real estate legislative policy for both the city & county of San Diego and the state of California. His professional designations include Accredited Buyer Representative (ABR), Short Sale & Foreclosure Resource (SFR), Property Management Certification (PMC), Certified International Property Specialist (CIPS), and Military Relocation Professional (MRP).

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CRMLS has put together classrooms on Zoom to help teach some of the free tools our members have access to as part of PSAR. These are small class sizes that are scheduled for PSAR Members. Becoming proficient with these tools can help you build your business.

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PSAR's Mission is to empower Real Estate Professionals

Since 1928, the Pacific Southwest Association of REALTORS® has played a significant role in shaping the history, growth, and development of the Real Estate industry in San Diego County.

This market update will equip REALTORS® with the knowledge and insights needed to navigate the real estate market of 2025. Steven Thomas explores the key factors that will shape the industry in the coming year. Armed with the information from this update, REALTORS® will be prepared to engage with clients, make informed decisions, and capitalize on 2025 real estate market opportunities.

Steven Thomas answers these key questions:

• When will demand and closed sales finally rise?
• Will rates remain below 7%? Could they fall below 6%?
• Will the Fed cut rates in 2025? If so, how many times?
• What will happen to values next year?
• Will it be a buyer's market soon? Is it a good time to buy now? 

Sign up for this crystal ball look into real estate 2025!

Wednesday, October 2nd, 2024
11:00 AM to 12:00 PM
Live in person at PSAR South Service Center
880 Canarios Ct, Chula Vista, CA 91910

Get to know Steven Thomas

Leveraging his expertise in Quantitative Economics and Decision Sciences, and his extensive background as a REALTOR®, broker, and executive of a multi-office real estate franchise, Steven Thomas delivers a comprehensive report that encapsulates the status of the current and future real estate market.

Steven has been quoted by:

SHOWCASE YOUR VALUE TO CLIENTS

How to Earn Your Accredited Buyer’s
Representative (ABR®) Designation

Learn More

The ABR® Designation FAQs

*Must be a NAR Member to enroll for Free

In honor of REALTOR® Safety Month, PSAR and retired lieutenant Jim Bolwerk from the San Diego County Sheriff's Department will join Specialist Angela Gaines of the Chula Vista Police Relations & Policing Unit to present essential personal safety practices. They will address common mistakes real estate professionals make and share practical techniques to protect yourself and avoid compromising situations. This invaluable knowledge can benefit both you and your loved ones.

Key class takeaways:

• Master situational awareness
• Tactics for safely working in unfamiliar environments, including open houses
• Developing a mental action plan
• Understanding time and distance advantages
• Do’s and Don'ts of personal safety

Don’t be caught off guard—attend this crucial class!

Thursday, September 5th
11:00 AM - 12:00 PM 
Live in the South County Office

Meet the speakers: 

Jim Bolwerk has over 30 years of experience in law enforcement. A former Lieutenant with the San Diego County Sheriff's Office, Jim managed patrol substations, and specialized investigative units, and served as a Department Spokesperson. His deep understanding of safety protocols, coupled with his experience in high-pressure situations, makes him an authority on personal safety and risk management.

Jim has spent the past eight years as a Licensed REALTOR®  successfully navigating the complexities of residential and commercial transactions. His combined expertise in law enforcement and real estate positions him perfectly to provide REALTORS®  with practical, actionable safety strategies that are tailored to the unique challenges of the profession.

Angela Gaines is a seasoned Police Community Relations Specialist with over 18 years of dedicated service at the Chula Vista Police Department. In her role within the Community Relations Unit, Angela has been instrumental in fostering strong ties between law enforcement and the community, promoting trust, and enhancing public safety. With a background in psychology from San Diego State University, she brings a deep understanding of human behavior to her work, enabling her to effectively address community concerns and develop outreach programs. Angela is also a published author, further demonstrating her commitment to communication and education within her field.

PSAR's mission is to empower real estate professionals.

Since 1928, the Pacific Southwest Association of REALTORS® has played a significant role in shaping the history, growth & development of the Real Estate industry in San Diego County.