Expert-Led Educational Sessions
Networking
Exhibitor displays featuring tools and resources 
A chance to win multiple prizes!

Special $ 15.00 Discount for PSAR Members!

Use promo code PSAR@EXPO for $15.00 off your registration.

PROFESSIONAL PANEL

State of the Apartment Industry Joshua Ohl, CoStar Group	Legislative Update Molly Kirkland, SCRHA
Shopping and Improving Your Properties Lindsay Martinez, Tourus	Shopping and Improving Your Properties Ronald Harrington, 29th Street Living

KEYNOTE SPEAKER

Leveraging AI in Property Management Kent Langley

Contact Information: Website: www.socalrha.org | Phone: 858.278.8070

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PSAR's Mission is to empower Real Estate Professionals.

Don’t be fooled this April 1st - join your real estate colleagues for TACOS and a clear breakdown of the local housing market by Jordan Levine.

Questions?  Contact education@psar.org or call (619) 421-7811.

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Tell your clients To Bring their Shredding & ELECTRONIC Recycling to PSAR for FREE!

Get rid of those old electronics and shred those documents

Wednesday | April 23rd, 2025

11:00 AM to 2:00 PM

FREE and open to PSAR members and their clients

Bring your shredding and electronic recycling to:
PSAR South Center Parking Lot
880 Canarios Court, Chula Vista 91910

ACCEPTED SHREDDING - 10 FILE/LEDGER BOXES MAXIMUM
(per company or business)*

All Paper • File Folders • Hanging Files • Checkbooks • Magazines • Notepads • Envelopes

*For larger shredding needs, ProShred will offer a discount rate at the Convoy location on the event day.
Arrangements must be made in advance. There will be no exceptions at the event.

ACCEPTED ELECTRONICS

Thank you to our April Shredding Sponsors

Bob Hillard

Stephanie Nogalez	Marco Calderon	Danielle Wolter
Raul de la Vega	Mona Cimental	Raymundo Gill

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PSAR's mission is to empower real estate professionals.

Since 1928, the Pacific Southwest Association of REALTORS® has played a significant role in shaping the history, growth & development of the Real Estate industry in San Diego County.

Be ready to bounce to the beat at Novo Brazil Brewery in Mission Valley as PSAR's YPN presents the ultimate Hip Hop Bingo experience you will definitely want to enjoy!

Feel the energy as a range of tracks from the Beastie Boys to Usher pump out of the speakers while you mark those bingo cards and share the vibe with fellow music lovers. Come thirsty for craft brews, hungry for victory, and ready to shout "BINGO!" as your favorite hip-hop anthems take you on a journey from the '80s to today's chart-toppers!

Admission with 4 bingo boards and 1 drink ticket. Dinner will be provided.

How it works:  A live DJ will be spinning hip-hop tunes throughout the night. Each bingo square on your sheet corresponds to a song title. Mark your card when you hear the DJ play a title on your card, and get ready to win fantastic bingo prizes!

 Questions?  Contact ypn@psar.org or call (619) 421-7811. 

Event Sponsor

REALTORS® who understand probate and estate planning are positioned to help clients protect their assets and avoid lengthy legal processes. Knowledge of living trusts and wills further strengthens a REALTOR®’s credibility and value.

Attend the Probate Sales and Living Trusts class to learn about probate, living trusts, and wills. Acquiring the legal strategies will help clients safeguard their assets and streamline estate planning.

What information/insights will be delivered?

• Common pitfalls in estate planning and living trusts
• Understanding of the roles of trustees and signing authority 
• The probate process and how proper planning can help avoid it
• Benefits of trusts over a simple will
• Common and unforeseen pitfalls that can sabotage estate planning

Speaker Dawn Allenby is an expert in estate planning and asset protection.

Speaker:
Dawn Allenby is an experienced estate planning and asset protection attorney in San Diego. She specializes in creating comprehensive estate plans and asset protection strategies for individuals, families, and businesses. With nearly two decades of legal experience, Allenby helps clients prepare estate planning documents such as living trusts, wills, powers of attorney, and healthcare directives. She also serves as a consultant for real estate companies and is actively involved in educating groups on estate planning. Ms. Allenby holds a Juris Doctor from the University of San Diego School of Law. She is a member of prestigious legal associations, including the American Academy of Estate Planning Attorneys.

Lunch provided by event class sponsor:

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PSAR's mission is to empower real estate professionals.

Since 1928, the Pacific Southwest Association of REALTORS® has played a significant role in shaping the history, growth & development of the Real Estate industry in San Diego County.

Looking to streamline transactions and enhance efficiency? Whether you're a seasoned zipForms user or just getting started, this live online training is designed to help you work smarter and deliver top-tier service to your clients.

In just one hour, you can gain essential skills to simplify workflow, manage contracts confidently, and maximize the tools available through zipForms. 

Key class takeaways:

• Go Paperless & Simplify Signatures – Utilize zipForm's eSignature capabilities for seamless transactions.
• Create & Share Forms with Ease – Customize professional forms and securely collaborate with clients and agents.
• Save Time & Stay Organized – Set up reusable templates and automate transaction reminders.
• Expert Guidance – Receive direct answers to your zipForm questions from Leslie Boone.

This training session is offered FREE to our REALTOR® members!

Recording from March 13th, 2025 Zoom Class

About the speaker:

Leslie Boone
Throughout Leslie's professional career, she has worked in most areas of the Real Estate industry, including Real Estate, Escrow, and Mortgage Lending. In 2004, she became a Corporate Trainer for the title companies, and I knew she had found her true passion. She has been teaching software and device functionality to Real Estate agents for over 10 years. She is excited to be now working for the California Association of REALTORS® as a zipForm Trainer.

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PSAR's Mission is to empower Real Estate Professionals

Since 1928, the Pacific Southwest Association of REALTORS® has played a significant role in shaping the history, growth and development of the Real Estate industry in San Diego County.

The PSAR Leadership Academy offers a transformative opportunity for REALTORS® seeking to elevate their leadership skills and make a lasting impact. This program develops leaders from all backgrounds, equipping participants with the tools to grow personally, professionally, and civically.

• Leadership Growth: Cultivate your ability to lead with integrity, service, and commitment.

• Community Engagement: Learn the importance of real estate advocacy to protect the private property rights of your clients.

• Association Impact: Gain a deeper appreciation of the value of REALTOR® membership at the local, state, and national levels.

• Future-Focused Learning: Acquire knowledge that will equip you to impact the growth, direction, and priorities of the REALTOR® organization going forward.

Program Content & Session Dates

Attendance Policy: To graduate from the PSAR Leadership Academy you must attend all sessions. A single absence will result in forfeiting your spot in, and graduation from,  the program.

NOTE: Applications are accepted through February 14.

Key Dates (to be confirmed)

• January 15: Announce at Committees and Cocktails Event

• February 14: Application Deadline

• February 18 - 20: Candidate Interviews

• February 26: Final Selection Announced

Program Highlights (session topics subject to change)

• March 11: 5 pm - 7 pm: Hosted Ice Breaker Evening Reception. Offsite Restaurant 

• March 12: 10 am - 1 pm: Orientation & Kick-Off. (Hosted Lunch, Clairemont Office)

• April 9: 10 am - 1 pm:  Governance & Academy Service Project (Hosted Lunch, Clairemont Office)

• April 29:  May 1: Attend Legislative Day in Sacramento (Flight, Hotel, & Some Meals hosted by PSAR)

• May 23: 8:30 am - 10:30 am: Attend PSAR's Board of Directors Meeting (Hosted Lunch Chula Vista)

• June 11: 10 am  - 1 pm: Consistency & Commitment to Service (Hosted Lunch Clairemont, Office)

• August 13: 10 am - 1 pm: Closing & Strategic Leadership (Hosted Lunch, Clairemont Office)

• November 7: 5 pm - 10 pm: Graduation at Installation Dinner Event, Ticketed Event (Prado)

Why Apply?

• Learn the art and science of effective leadership

• Engage with PSAR leadership on multiple levels

• Become a key representative of PSAR at industry events.

• Network with current influential leaders

• Contribute to the success of  a meaningful community service project

Apply Here:

Questions?
Contact: Yvonne Cromer, PSAR 2025 President at  psarpresident@gmail.com

Mike Shenkman will explain how to navigate short sales and foreclosures in the current real estate market environment. Knowledge of short sales and foreclosures enables real estate agents to confidently assist distressed homeowners and interested buyers. These unique transactions require specialized knowledge and skills to successfully guide clients from contract to close.

                   Become a go-to agent for short sale and foreclosure transactions!

This two-part class delivers these essentials:

• The fundamentals of short sales and the critical role of real estate agents
• Key considerations and strategies for successful short sale transactions
• Current market trends in short sales and foreclosures
• Best practices for representing both buyers and sellers

Why attend?  You will leave these sessions with: 

• Practical strategies for handling distressed properties
• Current market insights and trends
• Expert guidance from a recognized industry leader

About the Instructor:

A Southern California native, Mike Shenkman boasts a distinguished career spanning over two decades in the real estate industry. His extensive experience includes roles in training, development, and management in some of Southern California's leading real estate firms. Beyond his expertise in sales and management, Mike's background encompasses affordable housing, community development, property management, redevelopment, and mortgage finance.

Mike is actively involved in the San Diego real estate community and frequently instructs agents at various career stages. He co-hosted the “First Home California” podcast for the California Department of Real Estate (DRE) in 2023, serves as a transportation policy liaison for the California chapter of the American Planning Association (APACA), and has contributed to real estate legislative policy for both the city & county of San Diego and the state of California. His professional designations include Accredited Buyer Representative (ABR), Short Sale & Foreclosure Resource (SFR), Property Management Certification (PMC), Certified International Property Specialist (CIPS), and Military Relocation Professional (MRP).

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Attention all PSAR members with CRMLS access! You now have a powerful new tool to elevate your listings: REimagineHome AI. This innovative platform uses artificial intelligence to generate stunning staging and renovation images in seconds.

Included with your PSAR membership:

• 30 free credits every month: As part of your PSAR/CRMLS subscription, you receive 30 credits to create amazing visuals for your listings.
• Easy to use: Simply upload your photos and use text prompts to describe your desired style. REimagineHome AI handles the rest!
• Endless possibilities: Stage interiors, design exteriors, explore landscaping options, and even visualize renovations.
• Showcase your expertise: Impress clients with professional-looking images that bring their vision to life.

REimagineHome AI Launch Webinar
Wednesday, January 15 @ 11:00 AM PT via Zoom

• Win more listings: Captivate sellers with visuals that showcase their property's full potential.
• Sell properties faster: Attract more buyers with beautifully staged photos.
• Save time and money: No more costly-staging or time-consuming photoshoots.

CRMLS Rules & Policy Changes Effective January 13, 2025

To keep participants informed and compliant, CRMLS has announced several rule updates and policy changes that will take effect on January 13, 2025. Below is a summary of the rules and the updates, explained in plain language.

Rule 7.15 - Restrictions on Sharing Commission Information

What the rule says:
Listing Brokers cannot use the MLS to state or imply the amount of commission they are willing to share with a Buyer Broker. This includes fields, documents, or media uploaded to the MLS. Additionally, Sellers cannot use the MLS to offer specific compensation amounts to Buyer Brokers.

What's new:

• A new sentence was added, requiring any mention of seller concessions (such as financial incentives for buyers) to be placed in the Public Remarks/Property Description field.
• These concessions can be shared as long as they are not tied to paying a Buyer Broker or buyer representative.

Key takeaway:

• Sellers and Listing Brokers can include seller concessions in the Public Remarks, but these cannot specify or be conditioned upon compensating a Buyer Broker.

Rule 10.2(e) - Reporting Sales for Comparable Purposes

What the rule says:
Brokers can report sales information for properties that wouldn’t normally qualify for MLS input, as long as:

• The property is located within the MLS service area.
• The reporting broker was involved in the transaction (representing either the buyer or the seller).
• Authorization from the party they represented is obtained, and supporting documentation is available if requested.

What's new:

• A new sentence requires brokers to submit this sales information to the MLS within 30 days of closing escrow.

Key takeaway:

• Sales data for properties used for comparable purposes must be reported promptly—within 30 days of the close of escrow.

Policy Changes to Citation Rules

CRMLS has revised the fines and penalties for certain violations. Here’s what has changed:

1. Rule 11.5(e) - Branded Media

   • Old fine: $100
   • New fine: $250
   • This rule prohibits branded media (media containing names, logos, or contact information) in MLS listings.

2. Rule 12.5 - Misuse of Public Remarks

   • Violations, where agent or broker contact information appears in the Public Remarks field, will no longer receive a warning.
   • Fine: $250 for the first offense.
   • This rule ensures the Public Remarks field is used only for property descriptions, not for advertising agent or broker contact details.

Key takeaway:

• Be mindful when uploading media or filling out the Public Remarks field. Fines for violations have increased, and warnings are no longer issued for including agent contact information.

Why These Changes Matter

These updates are designed to improve the transparency and accuracy of the MLS, ensuring fair practices for all participants. Adhering to these rules helps maintain professionalism, fosters trust, and reduces misunderstandings in real estate transactions.

If you have questions about these changes or need further clarification, reach out to CRMLS or your association for guidance. Stay informed and compliant to avoid unnecessary fines and disruptions to your business.

Remember: The updated rules take effect on January 13, 2025. Make any necessary adjustments to your practices to stay compliant.

You can print his page here

You may also review the complete CRMLS Rules & Policies here.

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PSAR's Mission is to empower Real Estate Professionals

Since 1928, the Pacific Southwest Association of REALTORS® has played a significant role in shaping the history, growth, and development of the Real Estate industry in San Diego County.