Aligning your communications with client personality traits!

Posted by Kevin McElroy on Nov 13, 2024 9:00:00 AM

Aligning your communications with client personality traits!

Strengthen client bonds, foster loyalty, and generate referrals through positive interactions

Have you ever wondered why some client interactions flow seamlessly while others feel like an uphill battle? The answer may lie in understanding personality types and adapting your approach accordingly.

Here's what you'll gain from this transformative session:

  • Discover Your Communication Style: Use the DISC Model to identify and leverage your communication strengths with different personalities.
  • Master Client-Centric Interactions: Tailor your communication to each client, reducing friction and building trust.
  • Stand Out: Offer a unique client experience and connect with diverse personalities for a competitive edge.

Don't miss this chance to elevate your real estate practice through the power of personality-based communication. Happy customers send referrals!

Limited seating available!
Tuesday, December 10th
10:00 - 12:00
PSAR East Meeting Room
1150 Broadway, El Cajon, CA 92021

Free to attend ($99 value)

Angel Tucker

 

Speaker: Angel Tucker

Expert personality profiler, best-selling author, and motivational speaker!
Angel is a dynamic speaker with nearly 3 decades of experience. Through her easy-to-use ideas, Angel has empowered hundreds and thousands of people to have better communication and connections. With Angel, sessions are fun, engaging, and life-changing.
 
 

Class sponsored by:

Alliance Escrow Inc.                     Beach Moving Co. 

 
 
Questions?  Contact education@psar.org or call (619) 421-7811. 

__________________________________________

PSAR's mission is to empower real estate professionals.

Since 1928, the Pacific Southwest Association of REALTORS® has played a significant role in shaping the history, growth & development of the Real Estate industry in San Diego County.

Topics: Education, Announcements

Mastering the Residential Listing Agreement (RLA)

Posted by Kevin McElroy on Oct 31, 2024 12:00:00 AM

Understanding the Residential Listing Agreement (RLA)

A REALTORS® business success and professional standing require current C.A.R. Forms knowledge!

This November, join Nikki Coppa for the "Residential Listing Agreement (RLA)", a class for new and experienced REALTORS® alike. 

What's in it for you?

  • Master the RLA: Line-by-line instruction will prepare you to explain every detail to clients.
  • Stand out from the competition: Insider tips on how and when to use the RLA effectively will give you an edge in client negotiations.
  • Minimize legal risks: Understanding of the intricacies of this contract will protect you and your clients.
  • Enhance your professional profile: Leverage in-depth knowledge to build client trust and secure more listings.
  • Adapt to all client types: Learn how to tailor your approach to both first-time sellers and experienced property owners.
  • Network with peers: Share experiences with, and learn from, fellow REALTORS® during the brown bag lunch break.
 
Stay on top of current industry standards and best practices. These classes are FREE!
 
November 13th | Wednesday
11:00 AM to 1:00 PM
PSAR South Office

November 20 | Wednesday
11:00 AM to 1:00 PM
PSAR East Office

Questions?  Contact education@psar.org or call (619) 421-7811. 


Nikki Coppa

About the Speaker:

Broker Nikki Coppa, The Vice-Chair of the C.A.R. Standard Forms Advisory Committee, brings her depth of knowledge and expertise to bear in this class. As a C.A.R. and N.A.R. Director, she has a broad-based understanding of the industry's regulations and best practices.

 

Testimonials from Nikki's Past Classes

"Nikki does such a thorough job i love taking her class. She is the best facilitator for this, she really shines in the class"

"Thank you for providing the platform for someone like Nikki Coppa to share her knowledge with us. We are better because of it. Keeping the REALTOR bar high."

"Nikki Coppa is absolutely THE BEST. We're SO SO SO SO lucky to have her do this for us PSAR members."

"Nikki was great and easy to understand"

 

Class sponsored by:
emailbanner_ Eric GillmanLight Snacks will be provided.

__________________________________________

PSAR's mission is to empower real estate professionals.

Since 1928, the Pacific Southwest Association of REALTORS® has played a significant role in shaping the history, growth & development of the Real Estate industry in San Diego County.

Topics: Education

NAR Ethics Certification Required to Maintain Services

Posted by Kevin McElroy on Oct 18, 2024 9:00:00 AM

Code of Ethics

Attention REALTORS®!

NAR requires all REALTORS® to re-certify their Code of Ethics every three years. If you received notice that you have not completed your certification for the current cycle, you must take action immediately to avoid disruption to your business.

What's at stake?
Loss of access to essential tools includes Zipforms, the Legal Hotline, and other valuable resources.

Suspension of association membership: This can significantly impact your ability to conduct real estate business.

Take Action Now:  Take the FREE C.A.R. Ethics class that counts towards your renewal:

Below is a list of In-Person Ethics Class Dates and locations at PSAR or CLICK HERE - For the free online anytime class.

_________________________________________________________________________

Code of Ethics class held at PSAR Offices in 2025

Date Location Time Registration
January 10, 2025 PSAR South Office 8:30 AM to 12:00 PM Register
February 14, 1025 PSAR Central Office 8:30 AM to 12:00 PM Register
March 11, 2025 PSAR East Office 8:30 AM to 12:00 PM Register
April 11, 2025 PSAR South Office 8:30 AM to 12:00 PM Register
May 9, 2005 PSAR Central Office 8:30 AM to 12:00 PM Register
June 10, 2025 PSAR East Office 8:30 AM to 12:00 PM Register
July 11, 2025 PSAR South Office 8:30 AM to 12:00 PM Register
August 8, 2025 PSAR Central Office 8:30 AM to 12:00 PM Register
September 9, 2025 PSAR East Office 8:30 AM to 12:00 PM Register
October 10, 2025 PSAR South Office 8:30 AM to 12:00 PM Register
November 14, 2025 PSAR Central Office 8:30 AM to 12:00 PM Register
December 2, 2025 PSAR East Office 8:30 AM to 12:00 PM Register

_________________________________________________________________

For assistance or to confirm your certification status, contact us today. Email education@psar.org and the PSAR staff will assist you.

Want more information about the NAR Ethics Traning Requirements? Click here.

If you have completed the ethics requirement via another method, such as NAR online or PSAR live sessions, please email proof of completion to education@psar.org. You must include your name, NRDS ID#, and date completed.

Eligibility Note: Neither age nor honorary membership provides an exemption from COE certification. Periodic training and certification is a National Association of Realtors requirement for all active members.  Only REALTOR® Emeritus members are exempt.

Topics: Education

Reverse engineering success: break down goals to create daily actions

Posted by Kevin McElroy on Oct 15, 2024 9:00:00 AM
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Energized actions yield dynamic results!

Whether you’re a real estate veteran or just getting your feet wet in the business, this class will teach agents how to reverse engineer your success process. Then, turn small, consistent actions into a powerful momentum engine that will drive your real estate business growth.

The steps to success covered in this class:

  • The importance of consistent tracking
  • How to implement the "Greatness Tracker" in daily operations
  • Strategies for achieving each category's weekly targets
  • The concept of "Green Time" and its significance
  • Balancing multiple interaction activities (face-to-face meetings,. phone calls, etc.)
  • The role of networking and relationship-building
  • Importance of follow-up and gratitude expressions (e.g., thank you cards)
  • Converting leads into deals: strategies and best practices
  • The impact of consistent small actions on overall business growth

 

Use the lens of this class to analyze your business growth methods and how to improve them!

Tuesday, October 22nd
11:00 AM to 12:00 PM
PSAR South Center

 

Meet the Speaker:

RaulRaul de la Vega boasts a career spanning finance, real estate, and public service. Currently serving as Branch Manager at Patriot Home Loans, he oversees operations, marketing, staff management, and lending practices. His early career highlights include a "Rookie of the Year" award at the Network Financial, showcasing his dedication.

Raul also served as Deputy Sheriff and Correctional Officer with integrity and community commitment. He received his Bachelor's in Business Administration from National University.  Raul is dynamic and knowledgeable, with insights across a broad spectrum of topics.

_____________________

PSAR's mission is to empower real estate professionals.

Since 1928, the Pacific Southwest Association of REALTORS® has played a significant role in shaping the history, growth & development of the Real Estate industry in San Diego County.

Topics: Education

Grow Your Business with CRMLS Classes

Posted by Kevin McElroy on Oct 7, 2024 7:00:00 AM

Grow Your Business with CRMLS Classes
CRMLS has put together classrooms on Zoom to help teach some of the free tools our members have access to as part of PSAR. These are small class sizes that are scheduled for PSAR Members. Becoming proficient with these tools can help you build your business.

April 7th | 1:00 PM

Register

Paragon: Searching 101

Navigating through a database of listings can be overwhelming. This course runs through CRMLS Paragon’s search features, how to quickly find relevant listings, and printing/emailing results to your clients. Mastering Paragon’s search techniques takes you from search to sale in no time.

April 21st | 1:00 PM

Register

 

Down Payment Resource

Connect your clients to the down payment assistance they need. Learn how to use Down Payment Resource (DPR) to scan over 2,000 home ownership programs from housing finance agency partners to find the right down payment assistance programs for your clients.

Topics include:
  • Accessing Down Payment Resource 
  • How clients can use Down Payment Resource 
  • An overview of Down Payment Resource Connect
    …and more.

April 28th | 1:00 PM

Register

 

Paragon: Agent Essentials

Master the foundational skills to succeed in real estate with this comprehensive course. Whether you’re just beginning your career, restarting it, or you’re looking to expand your expertise in CRMLS Paragon, this course has what you need.

Topics include:

  • The CRMLS Paragon landing page
  • Search techniques
  • Setting up your email signature, agent photos, and messages
  • Printing and emailing listings

May 5th | 1:00 PM

Register

 

 REImagine Home AI

REimagineHome AI is a new and powerful artificial intelligence tool for customizing listing photos – helping you sell not just a property, but a client’s vision.

From virtual staging to room clearing to landscaping and exteriors, REimagineHome helps create photos to your client’s style preferences and offer them unique value that only you can provide.

Topics include:

  • An Overview of REimagineHome AI
  • Frequently Asked Questions (FAQs)
  • Top Benefits for Agents

May 19th | 1:00 PM

Register

 

Paragon: Collaboration Center

Connect with your clients through CRMLS Paragon’s Collaboration Center, a mobile-friendly website you can customize with your personal branding. The Collaboration Center has no third-party vendors or agents – just you and your contacts.

Topics include:

  • Setting up automatic notifications and invites for your clients
  • Customizing your Preferences and About Me pages
  • Using Paragon Connect on the go
  • Viewing your contacts’ saved searches, comments, and Favorite and Rejected properties
    …and more.

May 27th | 1:00 PM

Register

 

 Realtors Property Resource®

REALTORS Property Resource® (RPR) makes it easy to impress your clients by offering comprehensive data, powerful analytics, and dynamic reports that cover 160 million properties.

Topics include:

  • School reports
  • Historic data
  • Geographic details (such as flood and heat maps)
  • …and more.

June 2nd | 1:00 PM

Register

 

 

 Paragon: Intro to CRS Tax

The MLS Tax Suite powered by CRS Data, or “CRS Tax” for short, is your source for accurate tax and public record data. In this introductory course, learn how to easily find information about properties in California, including their sales history, tax details, mortgage information, and more.

Topics include:

  • Setting up your profile and branding
  • Creating basic, map, and default searches
  • Searching for and farming foreclosure information
  • Generating CMAs with just a few clicks

June 16th | 1:00 PM

Register

 

 

 Homes Pro App

 The Homes Pro app (formerly Homesnap), powered by Homes.com, offers tools for client collaboration, lead capture, and building your business.

Topics include:

  • Getting started with your Homes Pro account
  • Accessing your Homes Pro account on desktop and mobile
  • How to search for listings 
  • Using collaboration tools with your clients and other agents 
  • …and more.

June 30th | 1:00 PM

Register

 

 

 Paragon: Managing Listings

Creating top-quality listings in CRMLS Paragon is crucial to your success. Accurate and engaging listings not only increase your chance of making sales, but also help you avoid common violations. This course covers basic and advanced techniques for entering, updating, and managing listings, as well as improves your understanding of the MLS Rules and Policies. Whether you’re a beginner or an experienced user, this course can benefit you.

Topics include:

  • Using CRS Tax data to autofill and maintain listings
  • Creating an Open House
  • Registered Listings
  • Coming Soon listings
  • Reverse Prospecting: see searches where your listing(s) appeared
  • Compliance best practices and insight

Register for CRMLS Webinars Here

________________________________________________

PSAR's Mission is to empower Real Estate Professionals

Since 1928, the Pacific Southwest Association of REALTORS® has played a significant role in shaping the history, growth, and development of the Real Estate industry in San Diego County.

Topics: Education

FREE* Accredited Buyer's Representative. (ABR®) Course

Posted by Kevin McElroy on Sep 6, 2024 4:00:00 PM

Accredited Buyer's Representative (ABR®) Designation Course

SHOWCASE YOUR VALUE TO CLIENTS

What You’ll Learn in the ABR® Course:

Buyer Representation Agreements and Buyer Counseling Sessions
● Learn how to create a buyer representation agreement, conduct a successful buyer consultation, and communicate your value to clients. 

Navigate Each Step of the Buyer Side Transaction Process
● Understand every piece of the transaction puzzle, including the search-showing-selection process, offers and negotiations, appraisals, and closing on the property.

Communicating Your Value as A Buyer's Representative
● This course covers how you can promote yourself in the buyer’s market as a buyer’s rep and grow your business using ABR® designee member benefits.

Two ways to get this FREE* Class but time will run out!  The No-Cost Offer Ends 12/31

Live Virtual | Instructor-Led (no cost)
**Please register for only one class**

September 24–25, 2024 with Socar Chatmon-Thomas
October 1–2, 2024 with Sabrina Brown
October 15–16, 2024 with Shane Mask
October 28–29, 2024 with Melanie McLane
November 13–14, 2024 with Brandon Johnson
November 18–19, 2024 with Marion Napoleon
December 3–4, 2024 with Greg Glosson
December 18–19, 2024 with Peter West

Online | Self-Pace
(no cost)

FIND ABR FREE CLASSES REGISTER

 

How to Earn Your Accredited Buyer’s
Representative (ABR®) Designation

ABR Class how To

Learn More

The ABR® Designation FAQs

*Must be a NAR Member to enroll for Free

 

Topics: Education

Enhance Your Personal Safety: Join Us for Safety Training

Posted by Kevin McElroy on Aug 22, 2024 10:00:00 AM
REALTOR Safety Class - REALTOR Safety Month

In honor of REALTOR® Safety Month, PSAR and retired lieutenant Jim Bolwerk from the San Diego County Sheriff's Department will join Specialist Angela Gaines of the Chula Vista Police Relations & Policing Unit to present essential personal safety practices. They will address common mistakes real estate professionals make and share practical techniques to protect yourself and avoid compromising situations. This invaluable knowledge can benefit both you and your loved ones.

Key class takeaways:

  • Master situational awareness
  • Tactics for safely working in unfamiliar environments, including open houses
  • Developing a mental action plan
  • Understanding time and distance advantages
  • Do’s and Don'ts of personal safety

Don’t be caught off guard—attend this crucial class!


Thursday, September 5th

11:00 AM - 12:00 PM 
Live in the South County Office

Meet the speakers: 

Angela and Jim

Jim Bolwerk has over 30 years of experience in law enforcement. A former Lieutenant with the San Diego County Sheriff's Office, Jim managed patrol substations, and specialized investigative units, and served as a Department Spokesperson. His deep understanding of safety protocols, coupled with his experience in high-pressure situations, makes him an authority on personal safety and risk management.

Jim has spent the past eight years as a Licensed REALTOR®  successfully navigating the complexities of residential and commercial transactions. His combined expertise in law enforcement and real estate positions him perfectly to provide REALTORS®  with practical, actionable safety strategies that are tailored to the unique challenges of the profession.

 

Angela Gaines is a seasoned Police Community Relations Specialist with over 18 years of dedicated service at the Chula Vista Police Department. In her role within the Community Relations Unit, Angela has been instrumental in fostering strong ties between law enforcement and the community, promoting trust, and enhancing public safety. With a background in psychology from San Diego State University, she brings a deep understanding of human behavior to her work, enabling her to effectively address community concerns and develop outreach programs. Angela is also a published author, further demonstrating her commitment to communication and education within her field.

_____________________

PSAR's mission is to empower real estate professionals.

Since 1928, the Pacific Southwest Association of REALTORS® has played a significant role in shaping the history, growth & development of the Real Estate industry in San Diego County.

Topics: Education

How the RPA protects you & your clients

Posted by Kevin McElroy on Aug 20, 2024 4:00:00 AM

How the RPA protects you & your clients

A REALTORS® business and professional standing require updated C.A.R. Forms know-how.

To properly represent clients’ interests and protect themselves, REALTORS® must be aware of current practices and their associated business documents. Noted C.A.R. Forms expert Nikki Coppa will conduct an in-depth class covering the ins and outs of the Residential Purchase Agreement (RPA). 
 
PSAR SOUTH CENTER
(880 Canarios Court, Chula Vista, CA 91910)
August 28th | Wednesday
12:00 PM to 5:00 PM

Leave with confidence based on an understanding of the latest RPA language and the laws and rules governing the form's use. REALTORS® will be armed with the information needed to promote the best interests of their clients while protecting themselves and their businesses.

Don't delay in learning about the latest version of the RPA -- and the class is FREE!

Questions?  Contact education@psar.org or call (619) 421-7811. 

Lunch provided by class sponsor:

Eric Gillman & Gabi Peltier from Sharp Retention

Nikki Coppa

About the Speaker:

Broker Nikki Coppa, The Vice-Chair of the C.A.R. Standard Forms Advisory Committee, brings her depth of knowledge and expertise to bear in this class. As a C.A.R. and N.A.R. Director, she has a broad-based understanding of the industry's regulations and best practices.

Testimonials from Nikki's Past Classes

"Nikki does such a thorough job i love taking her class. She is the best facilitator for this, she really shines in the class"

"Thank you for providing the platform for someone like Nikki Coppa to share her knowledge with us. We are better because of it. Keeping the REALTOR bar high."

"Nikki Coppa is absolutely THE BEST. We're SO SO SO SO lucky to have her do this for us PSAR members."

"Nikki was great and easy to understand"

__________________________________________

PSAR's mission is to empower real estate professionals.

Since 1928, the Pacific Southwest Association of REALTORS® has played a significant role in shaping the history, growth & development of the Real Estate industry in San Diego County.

Topics: Education

Tech Tips with Karina at the Central Pitch Sessions

Posted by Kevin McElroy on Jul 29, 2024 9:00:00 AM

Tech Tips with Karina

Sharpen your tech skills on RPR, Canva, AI, Facebook/Instagram Reels, & ChatGPT with top REALTORS® in a series of short focused classes following the Central San Diego Pitch Sessions, located at 4340 Genesee Ave. #203 San Diego, CA 92117.  The Central Pitch is every Tuesday starting at 10:00 am. Tech Tips will be every other Tuesday following the pitches.

🏠 COME TO THE CENTRAL PITCH AND GET EXTRA TECH TIPS WITH KARINA

 

August 13: Unleash the Power of RPR AI Scripts & Canva Templates
Get hands-on with RPR scripts that'll make your listings pop!
Create eye-catching visuals with Canva templates that'll stop scrollers in their tracks!
Register Here

LineBreak_ Tech Tips with Karina


August 27: Craft Your Unique Brand Identity with Canva
Build a brand that stands out in the crowded real estate market.
Master the art of creating scroll-stopping graphics and Facebook/Instagram Reels.
Register Here

LineBreak_ Tech Tips with Karina

September 10: Harness the Magic of ChatGPT for Real Estate 
Discover AI prompts that'll revolutionize your client communication.
Learn how to generate compelling property descriptions in seconds.
Register Here

 

💡 Why You Can't Afford to Miss These:

  • Learn from the Best: Our expert, Karina, will guide you through each tech tool with patience and expertise.
  • Hands-on Experience: Bring your devices and leave with new skills you can apply immediately!
  • Double the Value: Enhance your tech skills while observing top-notch pitching techniques.

Don't let this opportunity slip through your fingers! These classes are your ticket to becoming a tech-savvy real estate powerhouse.

See you in class, future real estate tech guru! 🎓

_______________________________________

PSAR's Mission is to empower Real Estate Professionals

Since 1928, the Pacific Southwest Association of REALTORS® has played a significant role in shaping the history, growth, and development of the Real Estate industry in San Diego County.

Topics: Education, Announcements, PSAR Benefits

Secure More Listings by Using CRS Power Prospecting & RPR Searches

Posted by Kevin McElroy on Jul 25, 2024 9:00:00 AM

Secure More Listings by Using CRS Power Prospecting & RPR Searches

Leverage RPR and CRS Data to boost effectiveness as a REALTOR®. Expert presenters Mike White (PSAR Technology Committee Head) and Rickey Currie (CRMLS Systems Expert) will guide participants through the features and practical applications of these powerful resources. Whether Realtors are prospecting, preparing listing presentations, conducting site selections, or performing investment analysis, these tools elevate the results of these actions.

Wednesday | July 31st
11:30 AM to 1:00 PM
This is a live zoom Logo class

RPR - Your Secret Weapon

  • Search on- and off-market properties from a database of over 55 million listings
  • Access lifestyle and behavior data for targeted marketing
  • Utilize investment analysis tools for informed decision-making
  • Master site selection tools for commercial real estate

CRS Data - Make Informed Property Decisions

  • Access comprehensive public tax records
  • Analyze sales and mortgage histories
  • Leverage area demographics for market insights
  • Conduct in-depth property analysis

__________________________________________

PSAR's mission is to empower real estate professionals.

Since 1928, the Pacific Southwest Association of REALTORS® has played a significant role in shaping the history, growth & development of the Real Estate industry in San Diego County.

 

Topics: Education, CRMLS, Technology