Expert-Led Educational Sessions
Networking
Exhibitor displays featuring tools and resources 
A chance to win multiple prizes!

Special $ 15.00 Discount for PSAR Members!

Use promo code PSAR@EXPO for $15.00 off your registration.

PROFESSIONAL PANEL

State of the Apartment Industry Joshua Ohl, CoStar Group	Legislative Update Molly Kirkland, SCRHA
Shopping and Improving Your Properties Lindsay Martinez, Tourus	Shopping and Improving Your Properties Ronald Harrington, 29th Street Living

KEYNOTE SPEAKER

Leveraging AI in Property Management Kent Langley

Contact Information: Website: www.socalrha.org | Phone: 858.278.8070

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PSAR's Mission is to empower Real Estate Professionals.

Don’t be fooled this April 1st - join your real estate colleagues for TACOS and a clear breakdown of the local housing market by Jordan Levine.

Questions?  Contact education@psar.org or call (619) 421-7811.

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Looking to streamline transactions and enhance efficiency? Whether you're a seasoned zipForms user or just getting started, this live online training is designed to help you work smarter and deliver top-tier service to your clients.

In just one hour, you can gain essential skills to simplify workflow, manage contracts confidently, and maximize the tools available through zipForms. 

Key class takeaways:

• Go Paperless & Simplify Signatures – Utilize zipForm's eSignature capabilities for seamless transactions.
• Create & Share Forms with Ease – Customize professional forms and securely collaborate with clients and agents.
• Save Time & Stay Organized – Set up reusable templates and automate transaction reminders.
• Expert Guidance – Receive direct answers to your zipForm questions from Leslie Boone.

This training session is offered FREE to our REALTOR® members!

Recording from March 13th, 2025 Zoom Class

About the speaker:

Leslie Boone
Throughout Leslie's professional career, she has worked in most areas of the Real Estate industry, including Real Estate, Escrow, and Mortgage Lending. In 2004, she became a Corporate Trainer for the title companies, and I knew she had found her true passion. She has been teaching software and device functionality to Real Estate agents for over 10 years. She is excited to be now working for the California Association of REALTORS® as a zipForm Trainer.

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PSAR's Mission is to empower Real Estate Professionals

Since 1928, the Pacific Southwest Association of REALTORS® has played a significant role in shaping the history, growth and development of the Real Estate industry in San Diego County.

The PSAR Leadership Academy offers a transformative opportunity for REALTORS® seeking to elevate their leadership skills and make a lasting impact. This program develops leaders from all backgrounds, equipping participants with the tools to grow personally, professionally, and civically.

• Leadership Growth: Cultivate your ability to lead with integrity, service, and commitment.

• Community Engagement: Learn the importance of real estate advocacy to protect the private property rights of your clients.

• Association Impact: Gain a deeper appreciation of the value of REALTOR® membership at the local, state, and national levels.

• Future-Focused Learning: Acquire knowledge that will equip you to impact the growth, direction, and priorities of the REALTOR® organization going forward.

Program Content & Session Dates

Attendance Policy: To graduate from the PSAR Leadership Academy you must attend all sessions. A single absence will result in forfeiting your spot in, and graduation from,  the program.

NOTE: Applications are accepted through February 14.

Key Dates (to be confirmed)

• January 15: Announce at Committees and Cocktails Event

• February 14: Application Deadline

• February 18 - 20: Candidate Interviews

• February 26: Final Selection Announced

Program Highlights (session topics subject to change)

• March 11: 5 pm - 7 pm: Hosted Ice Breaker Evening Reception. Offsite Restaurant 

• March 12: 10 am - 1 pm: Orientation & Kick-Off. (Hosted Lunch, Clairemont Office)

• April 9: 10 am - 1 pm:  Governance & Academy Service Project (Hosted Lunch, Clairemont Office)

• April 29:  May 1: Attend Legislative Day in Sacramento (Flight, Hotel, & Some Meals hosted by PSAR)

• May 23: 8:30 am - 10:30 am: Attend PSAR's Board of Directors Meeting (Hosted Lunch Chula Vista)

• June 11: 10 am  - 1 pm: Consistency & Commitment to Service (Hosted Lunch Clairemont, Office)

• August 13: 10 am - 1 pm: Closing & Strategic Leadership (Hosted Lunch, Clairemont Office)

• November 7: 5 pm - 10 pm: Graduation at Installation Dinner Event, Ticketed Event (Prado)

Why Apply?

• Learn the art and science of effective leadership

• Engage with PSAR leadership on multiple levels

• Become a key representative of PSAR at industry events.

• Network with current influential leaders

• Contribute to the success of  a meaningful community service project

Apply Here:

Questions?
Contact: Yvonne Cromer, PSAR 2025 President at  psarpresident@gmail.com

Attention all PSAR members with CRMLS access! You now have a powerful new tool to elevate your listings: REimagineHome AI. This innovative platform uses artificial intelligence to generate stunning staging and renovation images in seconds.

Included with your PSAR membership:

• 30 free credits every month: As part of your PSAR/CRMLS subscription, you receive 30 credits to create amazing visuals for your listings.
• Easy to use: Simply upload your photos and use text prompts to describe your desired style. REimagineHome AI handles the rest!
• Endless possibilities: Stage interiors, design exteriors, explore landscaping options, and even visualize renovations.
• Showcase your expertise: Impress clients with professional-looking images that bring their vision to life.

REimagineHome AI Launch Webinar
Wednesday, January 15 @ 11:00 AM PT via Zoom

• Win more listings: Captivate sellers with visuals that showcase their property's full potential.
• Sell properties faster: Attract more buyers with beautifully staged photos.
• Save time and money: No more costly-staging or time-consuming photoshoots.

CRMLS Rules & Policy Changes Effective January 13, 2025

To keep participants informed and compliant, CRMLS has announced several rule updates and policy changes that will take effect on January 13, 2025. Below is a summary of the rules and the updates, explained in plain language.

Rule 7.15 - Restrictions on Sharing Commission Information

What the rule says:
Listing Brokers cannot use the MLS to state or imply the amount of commission they are willing to share with a Buyer Broker. This includes fields, documents, or media uploaded to the MLS. Additionally, Sellers cannot use the MLS to offer specific compensation amounts to Buyer Brokers.

What's new:

• A new sentence was added, requiring any mention of seller concessions (such as financial incentives for buyers) to be placed in the Public Remarks/Property Description field.
• These concessions can be shared as long as they are not tied to paying a Buyer Broker or buyer representative.

Key takeaway:

• Sellers and Listing Brokers can include seller concessions in the Public Remarks, but these cannot specify or be conditioned upon compensating a Buyer Broker.

Rule 10.2(e) - Reporting Sales for Comparable Purposes

What the rule says:
Brokers can report sales information for properties that wouldn’t normally qualify for MLS input, as long as:

• The property is located within the MLS service area.
• The reporting broker was involved in the transaction (representing either the buyer or the seller).
• Authorization from the party they represented is obtained, and supporting documentation is available if requested.

What's new:

• A new sentence requires brokers to submit this sales information to the MLS within 30 days of closing escrow.

Key takeaway:

• Sales data for properties used for comparable purposes must be reported promptly—within 30 days of the close of escrow.

Policy Changes to Citation Rules

CRMLS has revised the fines and penalties for certain violations. Here’s what has changed:

1. Rule 11.5(e) - Branded Media

   • Old fine: $100
   • New fine: $250
   • This rule prohibits branded media (media containing names, logos, or contact information) in MLS listings.

2. Rule 12.5 - Misuse of Public Remarks

   • Violations, where agent or broker contact information appears in the Public Remarks field, will no longer receive a warning.
   • Fine: $250 for the first offense.
   • This rule ensures the Public Remarks field is used only for property descriptions, not for advertising agent or broker contact details.

Key takeaway:

• Be mindful when uploading media or filling out the Public Remarks field. Fines for violations have increased, and warnings are no longer issued for including agent contact information.

Why These Changes Matter

These updates are designed to improve the transparency and accuracy of the MLS, ensuring fair practices for all participants. Adhering to these rules helps maintain professionalism, fosters trust, and reduces misunderstandings in real estate transactions.

If you have questions about these changes or need further clarification, reach out to CRMLS or your association for guidance. Stay informed and compliant to avoid unnecessary fines and disruptions to your business.

Remember: The updated rules take effect on January 13, 2025. Make any necessary adjustments to your practices to stay compliant.

You can print his page here

You may also review the complete CRMLS Rules & Policies here.

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PSAR's Mission is to empower Real Estate Professionals

Since 1928, the Pacific Southwest Association of REALTORS® has played a significant role in shaping the history, growth, and development of the Real Estate industry in San Diego County.

REALTORS® know how important it is to project a polished, professional image. A great headshot can make a huge impact on your online presence, in your marketing materials, and overall branding. Don't overlook this key component of your real estate market profile!

Insight Photos, brought to you by PSAR, will create professional, brand-enhancing headshot photos for you-- at no charge!  Take advantage of this great offer to create a winning first impression.

The FREE headshots are held once a month at PSAR Offices*
(Photo sessions run from 11:30 AM to 1:00 PM, no appointment necessary.)

*Live Code of Ethics Classes are held at the PSAR office from 8:30 am-12 pm the day of the photo shoot. Ethics training is required for all REALTORS® every three years.  Members are welcome to attend FREE Ethics training before getting their photos taken! 

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PSAR's Mission is to empower Real Estate Professionals

Since 1928, the Pacific Southwest Association of REALTORS® has played a significant role in shaping the history, growth, and development of the Real Estate industry in San Diego County.

Have you ever wondered why some client interactions flow seamlessly while others feel like an uphill battle? The answer may lie in understanding personality types and adapting your approach accordingly.

Here's what you'll gain from this transformative session:

• Discover Your Communication Style: Use the DISC Model to identify and leverage your communication strengths with different personalities.
• Master Client-Centric Interactions: Tailor your communication to each client, reducing friction and building trust.
• Stand Out: Offer a unique client experience and connect with diverse personalities for a competitive edge.

Don't miss this chance to elevate your real estate practice through the power of personality-based communication. Happy customers send referrals!

Limited seating available!
Tuesday, December 10th
10:00 - 12:00
PSAR East Meeting Room
1150 Broadway, El Cajon, CA 92021

Free to attend ($99 value)

Speaker: Angel Tucker

Class sponsored by:

Alliance Escrow Inc.                     Beach Moving Co. 

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PSAR's mission is to empower real estate professionals.

Since 1928, the Pacific Southwest Association of REALTORS® has played a significant role in shaping the history, growth & development of the Real Estate industry in San Diego County.

Attention REALTORS®!

NAR requires all REALTORS® to recertify their Code of Ethics every three years. If you received notice that you have not completed your certification for the current cycle, you must take action immediately to avoid disruption to your business.

What's at stake?
Loss of access to essential tools includes Zipforms, the Legal Hotline, and other valuable resources.

Suspension of association membership: This can significantly impact your ability to conduct real estate business.

Take Action Now:  Take the FREE C.A.R. Ethics class that counts towards your renewal:

Below is a list of In-Person Ethics Class Dates and locations at PSAR, or CLICK HERE - For the free online anytime class.

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Code of Ethics class held at PSAR Offices in 2026

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Energized actions yield dynamic results!

Whether you’re a real estate veteran or just getting your feet wet in the business, this class will teach agents how to reverse engineer your success process. Then, turn small, consistent actions into a powerful momentum engine that will drive your real estate business growth.

The steps to success covered in this class:

• The importance of consistent tracking
• How to implement the "Greatness Tracker" in daily operations
• Strategies for achieving each category's weekly targets
• The concept of "Green Time" and its significance
• Balancing multiple interaction activities (face-to-face meetings,. phone calls, etc.)
• The role of networking and relationship-building
• Importance of follow-up and gratitude expressions (e.g., thank you cards)
• Converting leads into deals: strategies and best practices
• The impact of consistent small actions on overall business growth

880 Canarios Ct, Chula Vista, CA 9191

Meet the Speaker:

Raul de la Vega boasts a career spanning finance, real estate, and public service. Currently serving as Branch Manager at Patriot Home Loans, he oversees operations, marketing, staff management, and lending practices. His early career highlights include a "Rookie of the Year" award at the Network Financial, showcasing his dedication.

Raul also served as Deputy Sheriff and Correctional Officer with integrity and community commitment. He received his Bachelor's in Business Administration from National University.  Raul is dynamic and knowledgeable, with insights across a broad spectrum of topics.

PSAR's mission is to empower real estate professionals.

Since 1928, the Pacific Southwest Association of REALTORS® has played a significant role in shaping the history, growth & development of the Real Estate industry in San Diego County.